AM

Addison M.

Product Marketing Manager

Mid-Market (51-1000 emp.)

5/19/2022

"Valuable staff, and impactful research!"

5/5

Describe the project or task Klue Win-Loss helped with:

Competitive intelligence and win/loss analysis Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

The DoubleCheck team is incredibly reliable and dedicated to the clients they serve. Andre and Robert have done an incredible job on the reports/insights that they've provided to my company. I'd recommend this research for anyone looking to get true insights from your buyers. Dream to work with and valuable research all around, can't thank them enough for their efforts. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

The Dovetail platform is continously adding new features and updates, so that's been a bit fickle lately. But otherwise, nothing! Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Create a strategy and objectives for what information you're seeking and how you plan to use these insights with your organization. DoubleCheck will work with you to ensure you're getting the most out of your research. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

- Identify areas for improvement during the sales cycle

- Uncover market awareness

- Competitive intelligence

- Provide sales with insights for future deals and improvement

- Customer feedback Review collected by and hosted on G2.com.

PC

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/17/2022

"High quality of research and depth of buyer insights"

5/5

What do you like best about Klue Win-Loss?

DoubleCheck provides a higher quality of analysis and more depth of insights in each interview than other providers we've used in the past. Having a full team of analysts, editorial, outreach and support professionals to back our win-loss program is hugely beneficial. I love that we are paired with an analyst who knows our industry and also appreciate having access to a very flexible reporting tool that's easy to search and customize. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

There are no downsides that I can think of. Review collected by and hosted on G2.com.

GC

Verified User in Computer Software

Enterprise (> 1000 emp.)

6/24/2022

"It all comes down to people, processes, and tools—and DoubleCheck Research has the best of the best"

5/5

What do you like best about Klue Win-Loss?

Everything in business comes down to team, processes, and tools—and DoubleCheck Research has the best of the best. Alexis and Jen are our partners at DoubleCheck Research and we couldn't be happier. They are incredibly smart, diligent, and a pleasure to work with. Every week, the DoubleCheck Research team sends us a summary of what has been done, scheduled interviews and reports, and any action items that I can take back to my team. Asking our sales team to connect us with contacts for an opportunity that was won or lost isn't an easy feat, but the DoubleCheck Research team's persistence, processes, and easy-to-work-with attitude have gotten us connected to insights we never would've uncovered otherwise. Lastly, the tool DoubleCheck Research uses to log reports, tag information in transcripts, and generate reports has been instrumental as we build our marketing priorities and share feedback with other teams. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

I can't think of anything that I dislike. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

We engaged DoubleCheck Research to help us uncover insights from won and lost opportunities as well as to close gaps in data that we do not capture in our CRM system. The DoubleCheck Research team has provided us with incredible insights to help our team get direct feedback on our messaging, identify gaps in our product and sales processes, and collect feedback from recently onboarded customers. In addition to win/loss reports, DoubleCheck Research also provides us with access to all their research interviews (recordings and transcripts), an executive summary, and reporting tools so we can easily identify patterns for things like cost, competition, capabilities, and pricing. Review collected by and hosted on G2.com.

EC

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/30/2022

"Outstanding insights"

4.5/5

What do you like best about Klue Win-Loss?

Attention to detail, customer service, robust offering. Ability to distill insights in actions. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Difficulty to completely scale. Insights are more surgical in nature which is ok. But must set realistic expectations. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Great team. Great opportunity for organizations to up level their competitive intelligence program. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Assisting with competitive intelligence by conducting loss interviews and analytics for select opportunities. Review collected by and hosted on G2.com.

KA

Kathleen A.

Vice President, Strategic Initiatives

Enterprise (> 1000 emp.)

10/28/2021

"Amazing Partner for Customer Feedback Interviews"

5/5

Describe the project or task Klue Win-Loss helped with:

Sales Win / Loss, M&A Customer Reference Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

The DoubleCheck team does a fantastic job on Customer Reference checks for all circumstances (M&A diligence, Customer Feedback loop, Churn Interviews, etc) as well as Sales Win/Loss Interviews. They spend time understand your business and desired outcomes (what you need the feedback for) in order to ask the most impactful questions and pull out the most important feedback from the customer. They do a great job capturing the details (verbatims, recordings, transcripts) as well as summarizing the information for consumption across all levels. We have continued to be impressed with their understanding of our business and goals and their ability to deliver high quality, highly useful feedback. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

We have not seen a downside to using DoubleCheck - they are professional and thorough, they deliver on-time, on scope, in budget, and have been a top partner for our company. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

we have actionable customer feedback to adjust our sales processes, as well as validation of customer feedback during M&A Diligence Review collected by and hosted on G2.com.

AS

Alex S.

Director, Product Marketing

Mid-Market (51-1000 emp.)

2/8/2022

"Excellent win-loss services and analysis"

4.5/5

Describe the project or task Klue Win-Loss helped with:

We brought in DoubleCheck to help us stand up a formal win-loss program at the company. Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

DoubleCheck has a comprehensive process to ensure that they capture key post-sale information from buyers. These are insights that they're able to obtain more easily because they're a third party. I particularly like the fact that they focus on the interview process and gathering insights from in-depth conversations conducted by experts--compared to other firms whose interviewers demonstrated less expertise. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

The only complaint is that the analytics from the software they use still needs some refinement. But it's getting better, so I have confidence that this will improve. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Helping understand why buyers choose us vs. other vendors, and what changes we can make to improve sales outcomes. DoubleCheck has enabled us to much greater visibility into these buyer experiences. Review collected by and hosted on G2.com.

BO

Bruce O.

Sr. Vice President, Product Marketing

Enterprise (> 1000 emp.)

3/17/2022

"Leave it to the Experts"

5/5

Describe the project or task Klue Win-Loss helped with:

We were interested in developing a comprehensive win-loss analysis program. Was keenly interested in the outreach, survey, and engagement support. Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

Professionalism, the DoubleCheck team are true experts in the area of Win-Loss and Churn analysis. They just needed the list and took it all from there. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

No constructive feedback for the DoubleCheck team as they cannot control the quality of the customers, the willingness of the customers, and the context we received. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

We are using data and facts to determine how customers perceive us, our solutions, messaging, and competitors. More importantly we are understanding in detail why they selected or rejected our offer and want factors influenced the decision. Review collected by and hosted on G2.com.

NT

Nathan T.

Sr. Product Marketing Manager

Mid-Market (51-1000 emp.)

12/15/2021

"Great win/loss partner to help us systematically capture market feedback at scale"

4.5/5

Describe the project or task Klue Win-Loss helped with:

We wanted to create a structured win/loss program to help us better understand why we're winning and losing, and identify opportunities to drive improvements across our business. DoubleCheck helped us establish this program from scratch by providing the framework, expertise and resources to run this program. In addition, they provide quarterly summaries and present those to our executive team to share our key findings from the program, which is very helpful in enabling us to drive action from our win/loss program. Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

DoubleCheck is a true partner in helping us run our win/loss program. They bring great expertise in structing and executing a program, helping us align around the right learning objectives and reducing friction in running the program. They're very responsive, easy to work with, and the reports/findings they produce are very easy to read and understand. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

The tagging they use through Dovetail is a great way to turn qualitative feedback into quantitative trends, but it definitely requires some ongoing involvement to ensure things are being summarized and tagged appropriately. And tags aren't always consistent across different cohorts of reports (i.e. quarterly batches), so it can be harder to look at trends across different cohorts because the tagging architecture isn't consistent. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Make sure you get alignment from your internal stakeholders on what the learning objectives for the program are. This will ensure DoubleCheck asks the right questions during their interviews and that you're looking for the right information. Also, it's worth spending some time reviewing the tagging process to ensure information is being summarized and tagged appropriately by DoubleCheck, as they sometimes don't have the same context you have as an internal employee. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

We gain a much stronger understanding of our buyers business challenges, selection criteria, and why buyers decide to buy or not buy our solution. This helps us identify gaps in our sales process, product offering and market story and enables us drive improvements across different areas of the business. Review collected by and hosted on G2.com.

EC

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

6/29/2022

"Strong insight into wins"

4.5/5

What do you like best about Klue Win-Loss?

A partner mentality. They offered suggestions on improving recruitment. Willing to refine questions based on feedback. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Nothing comes to mind - we did struggle with recruitment early on, but that was more a function of the recency of our wins / losses Review collected by and hosted on G2.com.

GM

Verified User in Mental Health Care

Mid-Market (51-1000 emp.)

1/25/2022

"Great Win/Loss Program"

4.5/5

Describe the project or task Klue Win-Loss helped with:

DCR helped our company launch our first robust win/loss program. To-date, we had been doing some internal win/loss data collection and interviews, but DCR really upgraded it all to the next level. Review collected by and hosted on G2.com.

What do you like best about Klue Win-Loss?

The onboarding process was really straightforward, and the team was so flexible and supportive as we were learning the best processes to make our specific program work. Our research director is fantastic, and our customer success contact is very responsive. The interviews that we've received from DCR have been truly amazing - and well-liked among many key stakeholders at our organization, from our Head of Sales to our Director of Product Marketing. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

I would not say there are any significant deal-breakers or things we would want to change about the service right now. We have worked with DCR for one round of interviews (just wrapping up our first contract) and have overall appreciated the service and insights we received. I would note that if your organization has a high deal volume, you may have to be a bit more hands-on with target identification alongside your customer success contact to ensure you are doing interviews with the most high-value contacts for your organization. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Use this company! They have great people and really produce high-quality insights, which is the core of a good win/loss program! Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Prior to working with DCR, our organization did not have robust analysis about why we were both winning and losing deals (especially why we were winning deals, which we really weren't deeply interrogating at all). Now, we are able to go back to our internal teams and have quotes directly from our buyers about how we may want to change our strategy, messaging and product, which has been invaluable. Review collected by and hosted on G2.com.