[ Klaviyo Reviews ](https://www.g2.com/products/klaviyo/reviews) [ Klaviyo Reviews ](https://www.g2.com/products/klaviyo/reviews) # Klaviyo Pricing Overview [Editedit](https://my.g2.com/klaviyo/pricings) Free Trial ## Klaviyo Pricing Key Insights Last updated on Jul 28, 2026 * * * Klaviyo offers a **free trial**. Information about Klaviyo pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Klaviyo must be conducted with the seller. * * * Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, product reviews tools, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing Pricing information for Klaviyo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Klaviyo must be conducted with the seller. Pricing information was last updated on July 13, 2023 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months ### Average Discount 7% ### Perceived Cost $$$$$ ## Klaviyo Pricing FAQs Generated using AI Who is Klaviyo pricing best suited for? Klaviyo's pricing is best suited for ecommerce brands, particularly Shopify merchants, that send high email volume and actively use segmentation, automation flows, and behavioral targeting to drive measurable revenue. The overwhelming majority of G2 reviewers are small businesses in retail, apparel, consumer goods, food and beverage, and health and wellness who report strong ROI once flows are fully configured. Marketing agencies managing multiple ecommerce clients also appear frequently in G2 reviews and cite Klaviyo as their standard retention platform. Klaviyo's pricing is least suited for early-stage startups, B2B companies, or businesses with large but low-engagement lists, where profile-based billing creates cost without proportional return. What are the key differences between the free and paid versions of Klaviyo? Klaviyo's free plan is limited to 500 emails per month and 500 active profiles, with Klaviyo branding in email footers. G2 reviewers note the free tier restricts access to multiple automated flows simultaneously, making it insufficient for abandoned cart, welcome series, and review request flows running concurrently. Klaviyo's paid plans remove branding, expand profile and send limits, and unlock full flow capabilities, advanced segmentation, SMS, and A/B testing. A free trial is available for evaluating paid capabilities. G2 reviewers warn that Klaviyo's pricing scales aggressively with profile count, meaning costs rise quickly as lists grow even if send volume remains low. Is Klaviyo considered good value for its pricing? G2 reviewers are sharply divided on Klaviyo's value. High-rating reviewers consistently report strong ROI, with several citing email driving 20–48% of total store revenue, calling the cost justified. One G2 reviewer noted switching from Emarsys to Klaviyo at a third of the price with more integrations. However, pricing complaints are the single most recurring con across G2 reviews, spanning small businesses to mid-market. Specific pain points include profile-based billing that penalizes list growth, aggressive tier jumps, and repeated price increases. G2 reviewers comparing Klaviyo to Mailchimp, Attentive, and Sendinblue cite 50%+ cost savings with alternatives, though typically at reduced feature depth. ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,688) ](https://www.g2.com/products/braze/reviews) [ ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/klaviyo/competitors/alternatives) ## Klaviyo Pricing Reviews (2) ![Adrien P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrien P.") AP Adrien P. Responsable des Opérations et Service Client Small-Business (50 or fewer emp.) 3/10/2026 "Very Easy to Use" 5/5 What do you like best about Klaviyo? What I like most about Klaviyo is how powerful its segmentation and automation features are, while still being relatively easy to use. The Shopify integration is seamless and lets us use real customer data to create highly targeted campaigns and flows. The flow builder is a standout as well; it makes it straightforward to set up automated sequences such as abandoned cart, post-purchase, and win-back campaigns. I also appreciate the analytics and reporting, which help us clearly see the revenue generated by each campaign or flow. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? The biggest drawback is the pricing, which can get quite expensive as your contact list grows. Some areas of the interface can also feel a bit complicated when you’re managing lots of flows or segments, especially if you’re new to the platform. I’d also like to see more advanced built-in reporting, or at least easier ways to analyze performance across multiple campaigns without having to export the data. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo helps us automate a large part of our customer communication and marketing lifecycle. Rather than sending generic email blasts, we can segment and target customers based on their behavior, purchase history, and engagement. That makes it easier to deliver more relevant messages, which improves both engagement and conversion rates. It also saves us a lot of time, since automated flows keep running in the background and continue generating revenue without manual intervention. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ryan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan D.") RD Ryan D. COO Small-Business (50 or fewer emp.) 3/10/2026 "Used to be Good, But Rising Costs and Poor Small Business Support Killed it" 1/5 What do you like best about Klaviyo? Solid segmenting, easy to user interface. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? No support for small business', prices have continued to increase, they always try to sell you more services without caring if they are supporting your growth in what you have. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Allows us to send emails to our list Review collected by and hosted on G2.com. 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