I really appreciate Klaviyo's automation scope, which is great for my small business as it helps with simple setups without needing an ecommerce manager or a coder. It serves as a fantastic thought starter tool for ideation on content for triggered flows and newsletters. The platform's insights are easy to read and quick to act upon, making it very helpful. What stands out to me is how much time it saves me, as it's a tool that lets a non-ecommerce expert run it effectively. Setting it up was extremely easy, contributing to my positive experience. Review collected by and hosted on G2.com.

The tool has gotten expensive over time, making it difficult to keep using. The UI can be improved a little, and prices should be revisited, especially with Shopify rolling out even more effective tools. Review collected by and hosted on G2.com.

I like that Klaviyo is built for e-commerce and integrates really well with Shopify. The templates are great, and I can build dynamic content for each customer. It's also much more powerful than the native Shopify app for email. Plus, the initial setup was relatively easy. Review collected by and hosted on G2.com.

Navigation can be hard at times. Things are arranged a little different to other platforms I have used. It is just different, not good or bad, just another way of doing things. Review collected by and hosted on G2.com.

I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right moment. Its seamless integrations and clear reporting also make it simple to test, optimize, and prove impact quickly. Review collected by and hosted on G2.com.

Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scales quickly as your list grows, which can become challenging to justify over time. Review collected by and hosted on G2.com.

I like Klaviyo's intuitive interface, which makes managing our emails, flows, lists, and segments straightforward. Our CSM reps have been great partners, being receptive to feedback and helpful in finding workarounds when we've had suggestions and issues. Additionally, the organization and efficiency of having both SMS and email in the same place is valuable, especially with Klaviyo's improved SMS offering. The initial setup was pretty easy, and the overall experience has been positive enough that I'd give it a 10 out of 10 in recommending it. Review collected by and hosted on G2.com.

Our benchmarking metrics have always been a work in progress. Review collected by and hosted on G2.com.

I like that my whole team can easily use Klaviyo. Everyone has their own role, like design, copy, and setting up the audience, and everything seems very user-friendly. The UI and UX and the templates are much better than in Mailchimp, which we used before. Plus, the features are fairly easy to use, so they save us a lot of time. Review collected by and hosted on G2.com.

I would need a better connection to our CRM system, which is Microsoft Dynamics. The CRM connection was our only challenge. Review collected by and hosted on G2.com.

I like Klaviyo for how tightly it connects customer behavior to action. It lets me quickly turn real-time data into lifecycle flows that drive repeat purchases and long-term LTV. It removes the gap between insight and execution, because everything is connected, like data, segmentation, flows, and reporting. I can measure impact clearly and iterate fast. Previous teams I've worked with switched to Klaviyo from more limited email platforms because it offered stronger insights and actionable options. It made it easier to act on customer behavior and tie email/SMS directly to retention, LTV, and revenue growth. The initial setup was fairly straightforward, especially with Shopify, as core integrations, data syncing, and basic flows were quick to get live. Review collected by and hosted on G2.com.

One area for improvement is deeper native retention reporting, especially around cohort analysis, LTV forecasting and attribution across flows and campaigns. While Klaviyo is strong operationally, I still rely on external tools or exports for more advanced lifecycle insights. I'd love to see more native, actionable retention reporting inside Klaviyo, things like repeat rate and TTSO tracking by flow. Review collected by and hosted on G2.com.

It's really easy to use and it's fun to come up with creative new ways to design our newsletters and flows. It integrates easily with our Shopify store so we can personalise our emails. Review collected by and hosted on G2.com.

Some things can be hard to edit in the exact way that I would like them to be. Review collected by and hosted on G2.com.

User friendly functionality and integrations portfolio Review collected by and hosted on G2.com.

There is very little I dislike, aside from some specific regulations related to my industry Review collected by and hosted on G2.com.

I really like the creative aspects and how easy the drag-and-drop features are to use. It’s simple to build eye catching emails. It also allows me to create creative segments, and overall the experience feels super user-friendly. Review collected by and hosted on G2.com.

I have been on Klaviyo for so long, I sometimes wonder what it would be like to use the basic email flows in shopify, just to stir things up. Review collected by and hosted on G2.com.

I like Klaviyo for its ease of use, which makes navigating and handling tasks simpler. The reporting feature is another aspect I appreciate, with good reporting tools that make it easy to access all the necessary information. I can even see where people are located, their clicks, and manage the same campaign across different time zones. The good warming meetings with our warming manager were also a plus. Review collected by and hosted on G2.com.

I'm not satisfied with the WhatsApp integration. Also, having to pay for helpdesk support is a downside for me. Review collected by and hosted on G2.com.