Luis En. P.
LP
Luis En. P.
Sales Manager
Small-Business (50 or fewer emp.)
"Best-in-Class Email Platform with Seamless Shopify Integration"
5/5
What do you like best about Klaviyo?

It is the best email platform out there. it fully integrates with shopify The UX is easy to use, and now can integrate with Claude so all in one solution. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

A bit pricy when you have a low amount of email subscribers, and support can be slow sometimes. Review collected by and hosted on G2.com.

Luke L.
LL
Luke L.
Director of Customer Experience
Small-Business (50 or fewer emp.)
"Klaviyo Makes Segmentation and Automated Flows Effortless"
5/5
What do you like best about Klaviyo?

Great segmentation, filtering, and triggers to target specific customers at the perfect time. I love using Klavyio for both Marketing and Transaction messages to our customers and it's easy to build flows. I love being able to quickly build a segmentation of customers to send out campaigns before, during, or after the customer's experience. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I wish Klaviyo had a better integration with Gorgias so we could more easily connect our customers Journey between Gorgias and Klavyio. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
CF
Verified User in Food & Beverages
Small-Business (50 or fewer emp.)
"Comprehensive, Client-Friendly Functionality for E-Commerce with Klaviyo"
4.5/5
What do you like best about Klaviyo?

It is so comprehensive and works so well for e-commerce businesses. I haven't come across a scenario that Klaviyo doesn't have functionality for, which makes solving problems for clients a smooth process. I recommend Klaviyo for all clients with commerce businesses and have now used it consistently for over 10 years. It is intuitive, easy to use and I've found customer support very helpful. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

In the newest version there are some auto-checked options that aren't helpful during the campaign building process Review collected by and hosted on G2.com.

Shawn M.
SM
Shawn M.
Sr. Digital Manager
Mid-Market (51-1000 emp.)
"Simplicity and Smart Features Boost Our Email and SMS Marketing"
5/5
What do you like best about Klaviyo?

I really like Klaviyo for its simplicity of use and very intuitive workflows. It's great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one. The analytics and benchmarks provided for both my company and our industry are very helpful for stakeholders. The segmentation of lists makes it easy to automate flows, and the smart sending feature ensures we're not spamming our audience. The initial setup was very quick, and the team at Klaviyo was incredibly helpful, making settings very easy to use. The setup of SMS was efficiently handled by the Klaviyo team. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I wish it integrated into Netsuite and would have contacts flow both ways between Netsuite and Klaviyo. Have the contact information update to Netsuite to show if customers opened an email. Review collected by and hosted on G2.com.

Prahlad K.
PK
Prahlad K.
Head of Operations & Supply Chain | Founding Team
Small-Business (50 or fewer emp.)
"Advanced Automations, But Comes at a Cost"
4.5/5
What do you like best about Klaviyo?

I really like Klaviyo's advanced automations, which include features like abandoned and checkout emails, product recommendation emails, and SMS marketing campaigns. I also appreciate its ability to integrate with almost all of the software available in the market, especially for an ecommerce company. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Their pricing is higher. It should be they can lower the price. Review collected by and hosted on G2.com.

Karthikeyan D.
KD
Karthikeyan D.
Life Cycle Manager
Small-Business (50 or fewer emp.)
"Easy Setup with Robust Features, But SDK Needs Work"
4/5
What do you like best about Klaviyo?

I really found the integration with Klaviyo to be very easy, and I appreciate having quick support available 24/7 via chat. The user-friendly interface and features, enhanced with AI, are things I particularly like. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. Review collected by and hosted on G2.com.

Ronald H.
RH
Ronald H.
President/Owner
Small-Business (50 or fewer emp.)
"Powerful Marketing and Texting Platform Once You Get the Hang of It"
4/5
What do you like best about Klaviyo?

We tried Klaviyo for marketing and texting, but it wasn’t very user-friendly. Compared with other platforms that include built-in templates, Klaviyo doesn’t feel especially beginner-friendly, and it took more effort than we expected to get comfortable using it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It was difficult to set up and even harder to understand at first. By the time I started to get the hang of it, the trial period was almost over, and it didn’t feel as cost-effective as it should have been. Review collected by and hosted on G2.com.

Heather E.
HE
Heather E.
Marketing Manager
Small-Business (50 or fewer emp.)
"User-Friendly Templates and Powerful Segmentation"
4/5
What do you like best about Klaviyo?

Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant program. The customer support is also great. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

There are a lot of add-ons and relatively high pressure sales. Review collected by and hosted on G2.com.

BA
Bryanna A.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Intuitive Platform with Room for Improvement"
5/5
What do you like best about Klaviyo?

I like that Klaviyo is easy to use and offers many helpful additions. The platform includes features like subject line assist and analytics metrics, which help me create my audiences and perfect my creative assets. I also had no problem with the initial setup. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The deliverability success rate is really bad, especially with Apple users. Review collected by and hosted on G2.com.

Mingo B.
MB
Mingo B.
Own
Small-Business (50 or fewer emp.)
"Effortless Communications and Powerful Automations"
5/5
What do you like best about Klaviyo?

I use Klaviyo for Email and SMS sends as well as automated marketing. Klaviyo solves the problem of email marketing and SMS sending. By hosting all of our contacts, it makes it easy to set up automations for emailing and SMS for new customers and established customers. I think Klaviyo's ease of sending communication is great. It's not overwhelming and is very user-friendly. I love the automations and the ease in which to set them up. It was very easy to transfer information or automations. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I think the only issue I've found with Klaviyo is when setting up emails it can look a bit clunky but it can be overcome with some template adjustments. Review collected by and hosted on G2.com.