I find Klaviyo very valuable for my ecommerce business as it allows me to reach my audience in multiple ways through both email and SMS text messaging, which helps increase my sales. I really appreciate the ready-made flows in Klaviyo that make it simple for me to create strategies without having to figure everything out from scratch. The plug and play aspect simplifies the initial setup process for me. The analytics feature is also great because it lets me see how much revenue I've generated from emails and helps me focus on what to do next. I enjoy using it with Shopify too. Review collected by and hosted on G2.com.

Klaviyo only allows a certain amount of contacts, and then they constantly charge you more for the additional contacts. I would love for it to not be so expensive. Review collected by and hosted on G2.com.

I like the ease of use, which makes it simple to build personalized emails that can be sent to millions of subscribers at once. As a furniture company, the ability of Klaviyo to use data and house user info allows our brand to give personalized content, helping users learn more about our brand and what we sell at great prices. I also appreciate the great omnichannel experience it provides. Klaviyo supports an easy initial setup, and I believe the team enjoys better pricing compared to our previous service. The features like SMS and the ability to house customer data are particularly valuable. Review collected by and hosted on G2.com.

I think I would like better benchmarks to help us measure what is working and what is not compared to our peers. Our brand sells big ticket items and we would love to be compared to other retailers that also have higher AOVs (around 1,200 per order). Review collected by and hosted on G2.com.

I find Klaviyo's interface really user-friendly. Although I'm not hugely experienced, I find it easy to navigate and set up campaigns and flows. The setup process was really easy, and the onboarding team provided great support. Any issues or questions during onboarding were swiftly dealt with. I appreciate that we were assigned a specific person for our onboarding process. For ongoing use, any questions are easily addressed via chat or email, the help desk is accessible, knowledgeable, and mostly answers my questions. I also like how easy it is to perform any A/B testing and see the results. The ability to generate forms and pop-ups is great as well, though I would prefer more design freedom with fonts. Overall, I am really pleased with how Klaviyo is set up and the ability to look at individual profiles. I believe we're only scratching the surface with its capabilities. What I like most is that it's just really easy to use. Review collected by and hosted on G2.com.

I do think there could be a bit more design freedom for the pop-ups, in terms of font and that sort of thing. The downside with using Klaviyo data to inform our meta audiences for retargeting campaigns is that we can only link it to one meta account. We actually have two ad accounts, one for the UK market and one for the US, and we can only link it to one, so we have to choose which one we link it to. Review collected by and hosted on G2.com.

I find Klaviyo really helpful for managing our email flows and campaigns. The training sessions are regularly available and really helpful. The team behind Klaviyo is supportive, especially for small businesses like ours. I appreciate their interest and support in what we're trying to achieve. The support is really quick and thorough, which is great. I also like how everything is broken down into reasonable chunks of information, making it easy to target certain areas efficiently. The premade flows are really easy to use, providing a good foundation for getting started. Initial setup was really easy and simple, and the support's responsiveness makes it even easier. I also like that they offer options that I haven't found elsewhere. Review collected by and hosted on G2.com.

I personally really like to use a physical document, particularly for planning. So I think maybe having more kind of printable documents that you can then use as a worksheet would be helpful. Review collected by and hosted on G2.com.

I like how easy it is to automate follow-ups and personalize emails with Klaviyo. I also appreciate how quickly I can segment people based on their behavior, like getting a quote or visiting certain pages, so we can send relevant messages at the right time. The initial setup was pretty pain-free, thanks to our dedicated account manager who was helpful and always available for any queries we had. Review collected by and hosted on G2.com.

It's not geared up completely to deal with the type of product we offer (i.e. we're not an ecommerce store, so a lot of the prebuilt journeys/templates etc are not particularly useful for us). For example, native support for quote-based funnels rather than just purchases. Review collected by and hosted on G2.com.

I use Klaviyo for email marketing, and it helps me stay connected with my customers by allowing me to differentiate between their needs and direct marketing strategies towards them. It's great for sending marketing campaigns, discounts, and informing them about new products. I find the interface fairly easy to navigate; it took a bit to learn, but now I'm comfortable with it. There are lots of useful hints and tips when creating things, making it a very easy-to-use and functional service. The initial setup was very easy, and with a little help in setting up a template, my emails now look professional. Review collected by and hosted on G2.com.

I think a lot of my problems are probably down to me not looking at the training enough. I feel like I could segment my audience a bit more and really nail down and use Klaviyo as much as I probably could do. So I've probably been underutilizing it to some degree, mainly because I haven't had the time, really. Review collected by and hosted on G2.com.

I really appreciate the ease of use of Klaviyo's interface. It's very simplistic and user-friendly even for someone who's not an expert. Additionally, there's a lot of help available, which is beneficial for both myself and my customers. I also enjoy the seamless integration of Klaviyo with other products. It works seamlessly with every system I use, making it a vital part of our marketing stack. The ability to target specific audiences instead of blanket targeting everyone is another standout feature for me, particularly in email campaigns. I find it incredible how Klaviyo allows us to segment our audience and create custom segments, which is essential for driving purchase paths. Also, the pricing transparency with Klaviyo is a big plus, contrasting with other tools like HubSpot and Mailchimp, where there are hidden costs. This transparency in billing helps our marketing agency better manage expenses. Review collected by and hosted on G2.com.

For an expert user, it's choosing those extra tools and capabilities within Klaviyo. Also, more help on integrating WhatsApp since it's relatively new for most people. Custom reports could be a bit better in my opinion. Review collected by and hosted on G2.com.

I find Klaviyo's platform super easy to navigate, which makes it easy to understand even if you don't have much experience. I appreciate that the platform is constantly getting new features. Klaviyo no longer offers just pure email marketing, but also enables reviews, customer service, analytics, and much more. I particularly like the new WhatsApp integrations and the SMS feature, even though SMS is not so widespread in the German market. In the past, you needed a separate platform for every problem, but now you can do a lot centrally directly in Klaviyo. Review collected by and hosted on G2.com.

I wish for a better alert system that automatically indicates when there are technical problems, such as when a flow no longer delivers emails. The price level of Klaviyo is also a point I view critically, as it has become quite expensive recently. Review collected by and hosted on G2.com.

My favorite part of Klaviyo is the amazing, competent, friendly and fast assistance from the Product Agents. No matter the complexity of my issue, they always take their time to make sure they understand the root of the challenge, explain the solutions or obstacles to me, and if possible, offer to help to resolve it. 95% of my working hours are spent in Klaviyo, so I appreciate it's easy UI and the amount of learning materials. I also like how new features are added frequently, and how I can easily add external integrations. Review collected by and hosted on G2.com.

While new features are great, I don't love how something like the UI changes quite often. It disrupts my work flow, leaving me spending more time looking for buttons or links I usually could find with my eyes closed. Also, for some of my colleagues who don't use Klaviyo as frequently as me, the changes often seem big, because more time passes between uses. I also don't particularly love how some seemingly obvious features are not available, and when I try to dig into why, the answer is often "just because". Review collected by and hosted on G2.com.

I like how easy Klaviyo is to use, how customizable it is, and how it integrates with Shopify. It makes it easy to stay connected to our customers at a regular cadence and to easily create nice emails. Klaviyo's features allow me to work easily and efficiently, letting me focus on the creative aspects of our email marketing. I appreciate how it makes audience segmentation easy and helps increase deliverability. The initial setup was very easy with no issues. I also liked Klaviyo's integrations and dashboards, which allow more creative email customization. Review collected by and hosted on G2.com.

I would love more specific recommendations on how to increase deliverability/open rates, etc., based on how people are clicking and opening the email. I would also love better clarity on what is tracking as an 'open' vs 'click' etc. Review collected by and hosted on G2.com.