I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing and manage our marketing campaigns without needing a dedicated email marketing specialist. I like that it's highly functional and effective, making our email cold marketing and campaigns a whole lot easier. Klaviyo is a complete platform that offers a lot of features, which made it a better option than our previous tools like Apollo. The setup process is straightforward for beginners, with a guided step-by-step onboarding process, and even though it was a bit complicated compared to Apollo, it was worth it for its features. Overall, it's a good option for us as it covers ecommerce, newsletters, and automation, not just lead generation. Review collected by and hosted on G2.com.

It was a bit complicated as compared to Apollo during the initial setup. You can add more features in Klaviyo that could be specifically helpful for cold outreach. Review collected by and hosted on G2.com.

Klaviyo is a beast! It’s easy to use and really helps me run my business like a well-oiled machine. Review collected by and hosted on G2.com.

The main downside for us is that, as a smaller business, we don’t get any one-on-one support from Klaviyo beyond live chat. We didn’t receive an onboarding call or have anyone available to help us set up the basics. They provide a lot of reading material, which is helpful, but sometimes it’s simply easier to speak with someone who can walk you through the initial setup and get you started. Review collected by and hosted on G2.com.

I use Klaviyo for all my email marketing needs and my loyalty program for my eCommerce website. Klaviyo provides solutions before there is even a problem, which is incredible. I love the simple, progressive design of the software. It integrates well with platforms like Shopify and Yotpo, which I really appreciate. The flexibility of Klaviyo is great, allowing me to adjust it to my needs. I adore the drag-and-drop email design feature, which means I don't need a developer to design emails the way I want. The smart segmentation feature is another favorite of mine. Klaviyo makes my work easier and faster, saving me a lot of time and indicating that there's still so much I can learn and benefit from. The benchmark feature of Klaviyo is amazing too. The initial setup was very easy. Review collected by and hosted on G2.com.

I would be very happy if the SMS service would be open in my country (Israel), because I love Klaviyo I stay with it but I miss this feature. Also, I would love a more elaborate analytics overview. Review collected by and hosted on G2.com.

I use Klaviyo for email marketing and audience segmentation. It replaced the guesswork in my email marketing by letting me see exactly who's engaging and send the right message to the right people. I really like the segmentation feature; I can split my audience by behavior and send much more targeted campaigns. I can separate buyers from non-buyers and people who clicked a brand deal from those who didn't. The initial setup with Klaviyo was really smooth, and the Shopify integration was basically plug and play. Review collected by and hosted on G2.com.

Pricey once your list begins to grow, it's expensive for a solo creator. Review collected by and hosted on G2.com.

I find Klaviyo very intuitive and clear. I like the ability to create customizable content, which makes it extensive and adaptable to our needs. I particularly appreciate that we can customize email campaigns, landing pages, and sign-up pages so that they match our brand both in terms of content and appearance. The ability to target much more precisely along the customer journey is also a big plus for me. Additionally, the initial setup of Klaviyo was very easy. Review collected by and hosted on G2.com.

The only thing that doesn't work is that in the campaign evaluation, it is not possible to view the unsubscribe rate per customer segment. Only open rate, click rate, placed order rate, and conversion are available. It would be helpful if under "Recipient Activity" one could not only download a list of contacts but also obtain further information on each contact's previous user behavior, such as since when a contact has been part of our list and when a contact last made a purchase. This way, after exporting the file as a CSV, one could filter within a specific user activity, such as unsubscribe, and potentially recognize certain behavior patterns or anomalies more quickly. Review collected by and hosted on G2.com.

What I like best about Klaviyo is how easy it is to create personalized email and SMS campaigns. The platform gives me powerful segmentation tools, intuitive automation flows, and detailed analytics that help me understand my audience and improve performance. Review collected by and hosted on G2.com.

“What I dislike about Klaviyo is that some advanced features can feel a bit overwhelming at first, and the learning curve can be steep. The platform can also be slow at times, especially when working with large lists or complex flows Review collected by and hosted on G2.com.

Klaviyo is an easy to use platform and I like that I am not a designer yet I can build email templates and elements pretty easily. It integrates with most tools and platforms I use in our ecommerce business daily. I appreciate the Klaviyo guides and support/academy. Review collected by and hosted on G2.com.

I miss having a dedicated support / account manager. I haven't had an issue getting through to a human via the support chat but it is kind of a hassle sometimes and takes a little longer. Review collected by and hosted on G2.com.

The customer service chat support is incredibly helpful and always able to help answer our questions to the best of their ability. Klaviyo is constantly updating so there is a number of features that the frequency of use of Klaviyo becomes high as we implement more into our marketing program. Review collected by and hosted on G2.com.

Our business type is very unique and specialized, so we find that the platform is too simplified for our business, with many of the articles, seminars, and forums not able to to be implemented into our business. Klaviyo seems to be built for businesses that are easy, quick-sale items, but ours are luxury items that people truly do take a longer time to contemplate. We have been having a harder time tracking purchases on Shopify due to our extensive catalog that has a different tagging system and integrating the information it properly into Klaviyo. Review collected by and hosted on G2.com.

I use Klaviyo for my email marketing and collecting new leads via email signup forms. Klaviyo makes it easy to segment my email list according to a robust variety of metrics. Its interface is very user-friendly, and I'm able to create very professional-looking emails. I can track emails and flows' performance and conduct and interpret AB tests easily. One of the things I like most about Klaviyo is that they are always innovating. I trust them to provide the most up-to-date technologies and robust educational resources. The drag-and-drop editor makes it really easy to create emails. I also like being able to save templates, which ensures everything I send out is aligned with my brand identity. Review collected by and hosted on G2.com.

I would say it could be clearer how to integrate Klaviyo reviews with Shopify. Review collected by and hosted on G2.com.

It's integration with Shopify. Particularly the abandoned cart/abandoned browse, etc. Review collected by and hosted on G2.com.

I still find Klaviyo a little difficult to use. It's getting easier over time but setting up flows can still be quite complicated. I also find the new features quite difficult to get to grips with - the social media one that is similar to many chat and the customer hub, they often require more work than I'm willing to put in for a feature that I may feel is out of my price range by the time it is properly released. Some more control over bots signing up would be appreciated too. Review collected by and hosted on G2.com.