I like how intuitive Klaviyo is, especially in allowing us to manage multiple brands separately. We can easily create our own segments, email templates, and flows. The data is robust, and I appreciate being able to see reports within a campaign or flow or across all data. I also like the deliverability metrics. The new portfolio feature to view all brands and the addition of email template folders are great improvements. Review collected by and hosted on G2.com.

I'd say for one, when I'm copying over flows/email templates, all the assets within the email carry over too. I wish there was a folder for album. Setting up the events by integrating only certain aspects to Salesforce was a bit cumbersome. Because Klaviyo is very ecommerce heavy, as a lead generation company, setting up events based on lead journey rather than actions taken was a learning curve. After integrating with Salesforce, there were some confusions that took a while with dev teams. Review collected by and hosted on G2.com.

I love how easy it is to build emails, and I also really appreciate how useful the forms feature is. Another thing I like is that they’re always adding new, genuinely helpful features, like reviews and landing pages, which keeps the platform feeling fresh and improving over time. Review collected by and hosted on G2.com.

As a non-direct-to-consumer website, it would be helpful if Klaviyo were better tailored to that model so we don’t have to see metrics like 0 sales, 0 transactions, and similar data that isn’t relevant for us. Review collected by and hosted on G2.com.

I really value the segmentation data and the analytics dashboard in Klaviyo. They help us understand how well our email campaigns are performing and identify which customers to contact and when. The analytics dashboard is particularly impressive because it shows us whether our campaigns are working, points out our weak spots, and helps us spot opportunities. The segmentation feature allows us to send messages to more customers at the right time without sticking to a strict schedule, which is really valuable for us. Additionally, the deeper integration with Shopify and the ease of use were major advantages for us, especially compared to Mailchimp. I also found that the initial setup of Klaviyo was extremely easy, thanks to the wizard-driven onboarding that allowed us to import our existing list and synchronize with Shopify effortlessly.. Review collected by and hosted on G2.com.

I think probably the only challenge that we've really encountered is with the actual email builder, which is a little bit more on the basic side. It would be better for us if it was more powerful. Review collected by and hosted on G2.com.

I really appreciate that Klaviyo integrates everything into one platform, so all my lists, including email, review, and customer lists, are in the same area. It has powerful segmentation capabilities where I can create highly detailed dynamic segments using limited conditions, which is quite advantageous. The automation flows are strong, with some pre-built options, but I can also create my own, making it effective for re-engaging customers who haven’t returned yet. The ease of setup was great; even though it's best for mid to large commerce brands, we had no issues as a smaller brand. Review collected by and hosted on G2.com.

The AI-powered features are a work in progress. They're doing good, but there's something lacking; it's not understanding exactly what I'm asking. I have to double-check things more often, which starts to slow me down rather than just making the content myself. Review collected by and hosted on G2.com.

I use Klaviyo for email marketing automation and communications as well as automating reviews on our website. I love the intuitive and easy-to-use user interface. The reporting features are great because they leverage data to provide visualized feedback, helping me know where to adjust. I also appreciate the direct integration with Shopify, which makes things seamless. The pre-created flows suggested by Klaviyo are very helpful for getting started, and I find the ability to create custom flows essential. Klaviyo uses data from customer behavior and purchases to directly adjust the communications sent and when they are sent. The initial setup with Shopify integration was fairly easy too. Review collected by and hosted on G2.com.

I wish it could integrate with more platforms other than Shopify. Review collected by and hosted on G2.com.

I like how easy it is for me to create emails that sync directly with information from my Shopify store. Klaviyo offers more customization than Shopify does for email marketing. I am able to sync everything from customer information and order info to metadata and browsing history, allowing me to create custom flows that increase sales. The initial setup was easy because of Klaviyo's pre-built integration to our storefront, which made setup very easy. Creating content is very simple with Klaviyo's email building tools. Review collected by and hosted on G2.com.

Klaviyo's UI can make it difficult for the casual user to find the settings and features they are looking for. There is confusion between flows and campaigns, lists and segments, etc. Review collected by and hosted on G2.com.

It is an industry leader that works with almost every platform that you may need to run an e-commerce business Review collected by and hosted on G2.com.

The price is quite high, and it may be out of reach for small businesses that are just getting started. Review collected by and hosted on G2.com.

It is incredibly powerful and integrates well with Shopify. Review collected by and hosted on G2.com.

Pricing is based on profiles, whether they are subscribed, active or not. Over the years we have 40k profiles which would cost us over $600 a month. In order to lower this to a cost we can warrant we have to suppress these profiles that haven't interacted for a while. We only email around 8k at the most at any one time. You pay for text messages and unused credits do not rollover, so that's disappointing too. Review collected by and hosted on G2.com.

I really like how user-friendly Klaviyo is, especially for non-developers or coders. The user-friendly interface makes designing emails and templates easy and intuitive. I appreciate having emails and SMS marketing combined under one platform, allowing an omnichannel approach in flows. The interplay of email, SMS, and push notifications within flows, enabled by a vast array of integrations, is very useful as it allows us to communicate with customers in different ways based on their channel preferences. Setting up new flows has been relatively straightforward. Review collected by and hosted on G2.com.

I have issues with the reporting/attribution, where the revenue is often massively inflated compared to GA4/Shopify attribution. We have a very tight attribution window on Klaviyo, but even so, the numbers seem inflated. Review collected by and hosted on G2.com.

I like Klaviyo for its powerful AI segmentation, which makes my job so much easier by suggesting segments without needing to search manually. It's pretty helpful as I just type whatever segment I want, and it gets done. The drag-and-drop email design feature is a time-saver for me, allowing for quick email designs without creative hassle. Klaviyo's segmentation and content suggestions are spot on, saving me a lot of effort and letting me focus on more important tasks. Additionally, tracking revenue through campaigns and emails is straightforward, allowing me to monitor month on month revenue efficiently. Review collected by and hosted on G2.com.

Sometimes the details like the send count are not available, and I have to go down to find them. And sometimes it's not user-friendly. It should be easier for beginners to use, like getting things in an easy way on the sign menu column. Review collected by and hosted on G2.com.