I find Klaviyo easy to use, which is really important for me. I appreciate how it helps me with segmentation, allowing me to create customer segments and send specific campaigns to those specific segments. The easy setup is also a big plus, and the weekly learnings have been very helpful in getting the most out of the platform. Review collected by and hosted on G2.com.

I would like Klaviyo to help me build winning flows. An audit to my account could help understand or fix our flows and make the right adjustments. Review collected by and hosted on G2.com.

I really like that Klaviyo provides a lot of features apart from email marketing, like the ability to review products, which is great because we can select the reviews and show them on our site. Creating campaigns and using them to trigger emails is super useful. It's also great to have a way to give discount coupons to customers. The initial setup was pretty easy. Review collected by and hosted on G2.com.

Their UI to make the templates is not that great. They can work on their UI and make it more decluttered. Review collected by and hosted on G2.com.

I find Klaviyo incredibly flexible and it integrates really well into our other systems, especially with Shopify, which we use for our website platforms. It does a great job of creating unique email flows, allowing us to tailor our messaging based on what users are doing at that time on the website. The initial setup was super easy. Review collected by and hosted on G2.com.

The user experience can be a little glitchy when editing the emails. The email editing portion of Klaviyo isn't the greatest, copying and pasting text can be a little bit of an issue. It just modifies the text in terms of color, font, etcetera. It doesn't offer a ton of unique options either. It's really kind of pick a template or create a template. There aren't any other unique features about it. Review collected by and hosted on G2.com.

I appreciate Klaviyo's easy drag and drop email builder. The customer segmentation and customer insight features are big pluses for me, along with the AI headline and subject generators. These tools help me achieve a high open rate and a high conversion rate on my weekly emails. Also, setting up Klaviyo was very easy, and I find its subscription price perfect. Review collected by and hosted on G2.com.

Klavyo is a powerful platform; navigating flows and segments can take time to master. It can have a longer learning curve. Review collected by and hosted on G2.com.

Klaviyo makes it easy for me to run email marketing campaigns, and it integrates well with my Shopify store. I especially like being able to segment my audience and target different groups based on their actions. Review collected by and hosted on G2.com.

Klaviyo doesn’t have the best selection of email templates, which makes creating emails more difficult. I often end up importing templates from other providers, and that extra step takes time. Review collected by and hosted on G2.com.

I find that Klaviyo makes it easy to send SMS campaigns, which is quite helpful. I also appreciate how well Klaviyo integrates with Shopify and many other apps, making it easier to aggregate the data. The initial setup for SMS campaigns was pretty easy too. Review collected by and hosted on G2.com.

It's expensive and clunky. There's no easy way to take out Texas SMS numbers or specific groups without manually suppressing. They should be able to identify Texas phone numbers (or any state that requires additional registrations or regulations) and exclude them if you want. Review collected by and hosted on G2.com.

I find Klaviyo to be a great tool for email campaigns, segmentation, and automated flows. I really appreciate its ability to segment our growing list to target the right people at the right time. It helps us identify subscribers with specific attributes, so we can target them with a welcome email, a reminder, or a winback campaign. I also like that Klaviyo has many integrations that we use. Review collected by and hosted on G2.com.

Possibly more design capability. We would like the ability to use our own fonts. Review collected by and hosted on G2.com.

I like that Klaviyo allows us to send single email campaigns as well as flows to customers for different reasons. It's great for setting up flows for people who haven't purchased yet to receive certain emails, and we can also send emails to everyone. I also find it great for segmenting our email list. Review collected by and hosted on G2.com.

I would love if there were more templates to help get started or if you could purchase a template pack to help. Review collected by and hosted on G2.com.

I love the flows and the profile data for customers in Klaviyo. The profile data is extremely helpful for segmenting lists and targeting the right customers. The flows are great for keeping potential and current customers engaged with our brand. I'm also really happy that they added landing pages, which enhances its functionality for us. Review collected by and hosted on G2.com.

It was missing landing pages but this has just been added and I'm really happy about that. Review collected by and hosted on G2.com.

I have been using Klaviyo for ages and for the most part it makes sense to me. I enjoy the segmentation feature as it allows me to get really specific with the customers I email. Review collected by and hosted on G2.com.

The product sync is annoying. We have a large catalog with a custom integration and the setup is quite complicated. It's difficult on account of the non-Shopify site. Klaviyo is great if you are on Shopify or any of the big e-commerce brands, but for us who use Neto by Maropost it was a pain. Review collected by and hosted on G2.com.