--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1360 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 1360 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,360 ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons **What users like:** - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. (160 reviews) - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. (123 reviews) - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. (92 reviews) - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. (89 reviews) - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. (81 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (80 reviews) - Automation Efficiency (75 reviews) - Data Segmentation (66 reviews) - Easy Setup (62 reviews) - Customer Support (58 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. (73 reviews) - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. (63 reviews) - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. (57 reviews) - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. (40 reviews) - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. (40 reviews) - Poor Support (32 reviews) - Not Intuitive (28 reviews) - SMS Limitations (28 reviews) - Limited Customization (24 reviews) - Steep Learning Curve (22 reviews) ## Klaviyo Reviews ### 1. Klaviyo: A Game-Changer for Sales, Workflows, and Subscriber Management **Rating:** 5.0/5.0 stars **Reviewed by:** Dalveer S. | Sr designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Klaviyo?** Klaviyo has been a real game-changer for our stores. It’s extremely helpful for increasing sales and reaching a larger audience. Its features are very useful, and our clients are really happy using it. The templates are beautiful and attractive, with lots of options already available in the library. The workflows and subscriber management features, in particular, have been absolute game-changers. All implementations are very helpful **What do you dislike about Klaviyo?** I don’t have a single word of dislike for it because it’s extremely helpful for growing our audience. Its integration is very helpful to enhance the features **What problems is Klaviyo solving and how is that benefiting you?** Many of our issues were fixed with this tool. First, all our templates are dynamic and very easy to customize, and the workflows are extremely helpful for targeting the right users. ### 2. Effortless Email Campaigns for Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren S. | Full-Stack Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Klaviyo?** Klaviyo is straightforward for day-to-day email work. The template builder is clean, and it doesn’t take long to set up simple campaigns or pop-ups. Ease of implementation was surprisingly smooth — I had forms and basic flows running pretty quickly. I also appreciate that most features work out of the box without extra integrations. For a small team, it’s the right balance of functionality and simplicity. **What do you dislike about Klaviyo?** Some areas of the UI feel a bit cluttered, especially when managing segments or lists. Certain items have to be removed one by one (similar to profiles), which slows down cleanup. Support is mainly email-based and handled through their virtual assistant — there’s no real live chat, so responses can feel delayed when you need quick help. Not deal-breaking, but it’s an area that could be better. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me manage basic email communication, grow my subscriber list with simple pop-ups, and automate a few key flows (welcome series, confirmations). It saves time because I don’t need separate tools for forms, segmentation, and sending campaigns. For a small development-focused business, it keeps everything organized without a heavy learning curve. ### 3. Intuitive and Customizable Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tom l. | sales and marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Klaviyo?** I use Klaviyo for its ease of use and full customizability. The drag-and-drop editor for emails is extremely intuitive, allowing me to build out an email or email template within minutes. This feature lets us create email pages that look professionally made with little to no experience. The UI is very similar to the Shopify theme customizer. I also appreciate that the initial setup was extremely easy; I downloaded the app in Shopify, and it took me through the setup process in just a few steps with a wizard. **What do you dislike about Klaviyo?** I would prefer that my Klaviyo back end loads right in Shopify. Every time I use it I have to navigate off the site and do a two factor login. I would love it if it was combined with my Shopify account and was always logged in there. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo lets me capture customer emails with customizable pop-ups offering discounts and craft professional emails quickly, notifying them of sales, promotions, or new products. ### 4. Simplicity and Smart Features Boost Our Email and SMS Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn M. | Sr. Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Klaviyo?** I really like Klaviyo for its simplicity of use and very intuitive workflows. It's great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one. The analytics and benchmarks provided for both my company and our industry are very helpful for stakeholders. The segmentation of lists makes it easy to automate flows, and the smart sending feature ensures we're not spamming our audience. The initial setup was very quick, and the team at Klaviyo was incredibly helpful, making settings very easy to use. The setup of SMS was efficiently handled by the Klaviyo team. **What do you dislike about Klaviyo?** I wish it integrated into Netsuite and would have contacts flow both ways between Netsuite and Klaviyo. Have the contact information update to Netsuite to show if customers opened an email. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps our company combine email and SMS marketing, grow our SMS list, and provides intuitive workflows. List segmentation and smart sending features prevent spamming, while helpful analytics and benchmarks offer valuable insights. ### 5. Feature-Rich Email Marketing with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jaydeep R. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Klaviyo?** I really like that Klaviyo provides a lot of features apart from email marketing, like the ability to review products, which is great because we can select the reviews and show them on our site. Creating campaigns and using them to trigger emails is super useful. It's also great to have a way to give discount coupons to customers. The initial setup was pretty easy. **What do you dislike about Klaviyo?** Their UI to make the templates is not that great. They can work on their UI and make it more decluttered. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides the best way for email marketing. We can create campaigns, trigger emails, and offer discount coupons. It also features product reviews, allowing us to select and showcase them on our site. ### 6. Flexible Integration, Smooth Setup, Needs UI Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I find Klaviyo incredibly flexible and it integrates really well into our other systems, especially with Shopify, which we use for our website platforms. It does a great job of creating unique email flows, allowing us to tailor our messaging based on what users are doing at that time on the website. The initial setup was super easy. **What do you dislike about Klaviyo?** The user experience can be a little glitchy when editing the emails. The email editing portion of Klaviyo isn't the greatest, copying and pasting text can be a little bit of an issue. It just modifies the text in terms of color, font, etcetera. It doesn't offer a ton of unique options either. It's really kind of pick a template or create a template. There aren't any other unique features about it. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps tailor our email messaging and collects emails and phone numbers effectively. ### 7. Intuitive Interface, Versatile CRM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Alessandro S. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Klaviyo?** I mostly like the user interface of Klaviyo. It's quite clear and defined, and there's not much clutter or a lot of options to deal with. The number of options is set and clear, making it simple and intuitive to create flows and emails. This simplicity applies both to the main interface and the email editor, which are user-friendly and straightforward. **What do you dislike about Klaviyo?** So far, some integrations have been quite late, for example, the one with Google Ads. We used to use Zapier in the past to connect Klaviyo with various advertising platforms such as Google, Meta, etc. Right now, if I'm not mistaken, they are starting to connect natively, which is great. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for segmenting audiences and sending targeted emails to members. It's integrated with our Shopify and splits emails into tiers, enhancing our CRM functionality. ### 8. Powerful Email Marketing with High Costs **Rating:** 4.0/5.0 stars **Reviewed by:** Joe S. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I really like Klaviyo for email marketing because of the ability to filter lists to target specific groups without a lot of work or effort. This makes it easy to create meaningful email campaigns with products that specific groups would be interested in, rather than doing general one-size-fits-all blasts. I also switched from Mailchimp to Klaviyo because it offers more advanced features. Using Klaviyo has helped reduce the need to manage and dissect lists, and improved purchases through the flows we set up. **What do you dislike about Klaviyo?** The only real downside is the cost. It's a great tool but it's very expensive. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing with automated campaigns and segmented lists. It reduces the need to manage lists manually and improves purchases through strategic flows, allowing us to create targeted campaigns without much effort. ### 9. Effortless Email Marketing Automation for Non-Tech Users **Rating:** 5.0/5.0 stars **Reviewed by:** Sara R. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2025 **What do you like best about Klaviyo?** Basic flows require little to no technical skills. I can set up basic flows in just a few minutes. **What do you dislike about Klaviyo?** It does not want to send an SMS campaign to users who have not submitted a form via Klaviyo. I would also appreciate multilingual forms and flows. I think it also requires some works when it comes to web accessibility (adhering to WCAG success criteria). **What problems is Klaviyo solving and how is that benefiting you?** The tool collects user information such as emails and SMS, which allows me to retarget those users through Klaviyo and other platforms. This has been helpful in boosting my ecommerce conversion rate, particularly through cart abandonment and product search flows. ### 10. Effortless Email Marketing with Top-Notch Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Klaviyo?** I find Klaviyo very easy to use, which makes my email marketing efforts smooth and straightforward. I also appreciate the great templates for flows, simplifying the process even further. The integrations with other platforms are great too, especially with Loyalty Lion, allowing us to easily send branded emails to our loyalty program customers. Setting it up was very easy as well. **What do you dislike about Klaviyo?** I wish they hadn't changed to charge for active profiles, but rather sends, as I love the analytics and don't want to have to suppress contacts. I would prefer if you were charged by sends. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is very easy to use with great templates for flows and integrates well with platforms like Loyalty Lion, allowing me to email our loyalty program customers easily on brand. ### 11. Effortless Ecommerce Integration, Needs Pricing Adjustment **Rating:** 4.5/5.0 stars **Reviewed by:** Md M. | Shopify | Ruby on Rails | HTML, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Klaviyo?** I love how easy it is to integrate Klaviyo with e-commerce platforms like Shopify and WooCommerce, making the setup process very straightforward thanks to their dedicated app. The ability to generate subscriber lists from email widgets and send marketing emails within groups is incredibly beneficial, enhancing my marketing strategy's efficiency. I find the dashboard to be very user-friendly, simplifying the process of managing email campaigns and creating lists directly within Klaviyo. This intuitive interface is a significant advantage for merchants looking to streamline their email marketing efforts effectively. **What do you dislike about Klaviyo?** I find Klaviyo to be somewhat expensive compared to its competitors, and I feel they could lower the pricing. Additionally, the email list capacity offered is lower than what is available with other services, which limits my options for managing a large subscriber base effectively. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for easy integration with ecommerce platforms like Shopify, allowing me to generate subscription forms and send targeted marketing emails. The simple dashboard makes managing lists effortless, enhancing my marketing efficiency. ### 12. Effortless Integration and Campaign Scheduling **Rating:** 4.0/5.0 stars **Reviewed by:** Karthikeyan D. | Life cycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Klaviyo?** Easy integration with all marketplaces. Scheduling a campaign is A/B testing is super ease. **What do you dislike about Klaviyo?** Regarding the pricing module, they charge based on the number of emails and profiles. I think charging for the number of emails makes sense, but charging for profiles is less reasonable, since businesses will continually add new profiles over time. It would be fairer if the charges were based on the campaigns sent to these profiles instead. **What problems is Klaviyo solving and how is that benefiting you?** Automated targetting the customers and maitaingning email cadence ### 13. Best Email Marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Karthik C. | Senior Account Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Klaviyo?** Analytics capabilities. It allows us to deep dive into the strength as well as areas of improvement to help us understand what needs to done right. It's super easy to use as well as the drag and drop feature to create campaigns is awesome. Easier to setup complicated Flows as well. **What do you dislike about Klaviyo?** It's a bit on the expensive side and sometimes it's get overwhelming for the beginners. Sometimes the very often UI changes roll-outs creates confusion. **What problems is Klaviyo solving and how is that benefiting you?** Helps us to scale our Clients Email Marketing channel. Especially in retention marketing. With Analysis to deep dive into what's been working for them or what are the areas of improvement. Helps us to deliver great revenue for our clients ### 14. Klaviyo is good Tool for Ecommerce business **Rating:** 5.0/5.0 stars **Reviewed by:** Tawqeer F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2025 **What do you like best about Klaviyo?** creating email templates is very easy and we can segment our profiles easily, customer support is also decent and we can send template emails to alot of users at once which helps in marketing. It also gets easily integrated with other CRM platforms like Wati via webhook and the leads i get in klaviyo is automatically listed in wati as well. **What do you dislike about Klaviyo?** it should have a email warmup tool inbuilt in it. **What problems is Klaviyo solving and how is that benefiting you?** for ecommerce brands when a user comes to their website we can use popups to give them offers and get leads through it & we can automate welcome emails with discounts and other emails as well. When a user abandoned their cart by the help of klaviyo we can automate the email to be sent to customer with discount which helps in sales. We can also automate request for review after the purchase which is also possible through Klaviyo. ### 15. Intuitive Email Marketing, Needs Better SMS Compliance **Rating:** 3.5/5.0 stars **Reviewed by:** Angela R. | Senior Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I love the flows and the templates in Klaviyo. The build for flows is very simple and logic-based. Creating segments is intuitive compared to other platforms, which makes it stand out for me. Also, the initial setup was simple, making it easy to get started. **What do you dislike about Klaviyo?** I would like their SMS compliance to be more robust - right now they can't support our over 21 alcohol compliance matrix and it's a bottleneck for us moving platforms. **What problems is Klaviyo solving and how is that benefiting you?** I like how Klaviyo links our SMS program, POS, and shipping software seamlessly. The flow builder is simple and logic-based, while segment creation is intuitive. ### 16. Amazing service **Rating:** 5.0/5.0 stars **Reviewed by:** Maisie F. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Klaviyo?** Klaviyo is an easy to use platform that helps both our email and sms channel. The interface is great and the ability to create powerful segmentation has improved our customer engagement and review. **What do you dislike about Klaviyo?** It can be expensive as your list grows, so it's worth closely monitoring performance to ensure ROI. When building segments, the ability to create based on a calendar date isn't available yet, this would help us improve some customer journeys to ensure we are speaking to customers at the right time. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is helping us solve problems around customer retention, segmentation and personalised marketing. We can trigger flows for various stages of the customer journey that are tailored to customer action and preferences. It also centralises our marketing data, making it easy to make insight led decisions on CRM channel performance. ### 17. Powerful E-Commerce Integrations and Robust Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Jugal Kishor K. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Klaviyo?** It is powerful, seamless e-commerce integrations (especially with Shopify), deep customer data & segmentation, robust automation for personalized campaigns, and an intuitive drag-and-drop builder, **What do you dislike about Klaviyo?** Its increasing costs for growing lists, steep learning curve, and sometimes poor customer support, alongside frustrations with UI changes, limited design flexibility. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves e-commerce challenges like fragmented customer data, generic marketing, and manual campaign setup by providing a unified platform for personalized email/SMS marketing, deep segmentation, and powerful automation, benefiting businesses with higher revenue, better customer loyalty, and saved time through data-driven, targeted communication that makes customers feel understood. ### 18. Intuitive UI with Easy Flow, Campaign, and Template Builders **Rating:** 4.0/5.0 stars **Reviewed by:** Fanni K. | Senior CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Klaviyo?** I think Klaviyo has one of the most intuitive User interfaces among all the CRM tools out there. The flow and campaign builders were super easy to use and build out, and the template builder was also very user-friendly. **What do you dislike about Klaviyo?** I think there is room to improve in terms of multi-language handling, as well as flow triggering and filtering. **What problems is Klaviyo solving and how is that benefiting you?** User segmentation, analytics for lifecycle and campaign emails/sms, email template building, differentiating between markets and languages ### 19. Effortless Campaign Building and Template Management **Rating:** 5.0/5.0 stars **Reviewed by:** Migena P. | Marketing & E-Commerce Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Klaviyo?** How easy it is to bulid campaigns, templates and lists. The customer support is also exemplary. I use Klaviyo at least three times a week for my email communication and it has been amazing for our growth. It is easily integrated with Shopify and other platforms and apps. **What do you dislike about Klaviyo?** The text platform isn't very robust, so we decided to go with a different one. Additionally, it doesn't integrate easily with Gmail, which results in some data being left out. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is solving customer data organization and relationship building. ### 20. Easy Marketing Campaigns with Great Email Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Klaviyo?** It makes it very easy to send marketing campaigns to subscribers. I love using their email templates as well! **What do you dislike about Klaviyo?** It was hard to learn initially, it could benefit from more video examples. **What problems is Klaviyo solving and how is that benefiting you?** It makes sending mass emails and designing email campaigns so easy. Our graphic design team love it as well! ### 21. Accessible for all business sizes **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe G. | CRM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Klaviyo?** Klaviyo is a very intuitive platform that makes CRM a lot easier - segmentation is easy, building emails is easy and there are a lot of tools on the platform to make it easy to start a CRM program from scratch without any DEV. **What do you dislike about Klaviyo?** The reporting is a little lack luster visually - you can build dashboards, but I'd like to see more customisable dashboards/visuals. **What problems is Klaviyo solving and how is that benefiting you?** Email and push marketing are key business channels and it allows us to manage both in one place, making my work stream easier. We also rely on it heavily for data analysis with segments. ### 22. Great Usability, Limited Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Klaviyo?** What I like the most is how easy it is to use. The platform feels very intuitive, so even if you’re not highly technical, you can quickly understand how everything works. Building campaigns, flows, and segments doesn’t feel complicated at all, the drag-and-drop features and the overall interface make the process straightforward and even enjoyable. Klaviyo makes building and managing marketing activities feel simple, efficient, and accessible. **What do you dislike about Klaviyo?** As a designer, I sometimes find the structures a bit limiting. While the platform is easy to use, the design flexibility can feel restricted, especially when I want to create more customized layouts. Another challenge I’ve experienced is with GIFs, the timing of when they start playing seems to depend on the moment I upload them, which makes it harder to ensure they all play in sync within an email design. These limitations can be a bit frustrating when trying to achieve a polished, creative look. **What problems is Klaviyo solving and how is that benefiting you?** Instead of spending hours manually creating and sending campaigns, I can set up automated flows/broadcasts that reach the right people at the right time. It also solves the problem of segmentation, I can easily organize my audience based on behavior, purchase history, or engagement, which allows me to send more relevant and personalized messages. This not only saves me time but also improves the effectiveness of my campaigns, helping me build stronger relationships with my customers and ultimately driving more sales. ### 23. User-Friendly and Flexible Pricing, But Multi-Brand Management Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jason L. | Head of Digital Operations and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Klaviyo?** Easy to use, modular pricing. Drag and drop templates with customizable branding settings make it easy to create campaigns. Analytics is also very good. **What do you dislike about Klaviyo?** Limited options when managing multiple brands - 1 account setup per brand required. **What problems is Klaviyo solving and how is that benefiting you?** Email and SMS marketing campaigns, maintaining dynamic and static lead/customer lists, user journey mapping. ### 24. Powerful Automation & Segmentation, but Pricing & Tracking Have Limits **Rating:** 5.0/5.0 stars **Reviewed by:** Sharnitha H. | Digital marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Klaviyo?** Klaviyo is hands down one of the best email and SMS marketing platforms I’ve used. The automation flows are super effective, and the segmentation options let me target customers in a way that actually drives results. I also love how well it integrates with Shopify/chargebee/amplitude (these are mai tools we use) and pulls in all the data I need to create personalised, high-converting/engaging campaigns. The analytics (Like open rate, click rate, deliverability score) are also solid, giving clear insights into what's working and what’s not which helps me in optimisation **What do you dislike about Klaviyo?** The pricing can get expensive as your subscriber list grows. There are also limitations in tracking push notification campaign metrics, making it harder to measure performance. Additionally, suppressing and unsuppressing contacts can be a bit of a hassle. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo streamlines automation, segmentation, and data integration, helping us create targeted, high-converting campaigns with clear performance insights. ### 25. Great Email Service **Rating:** 4.5/5.0 stars **Reviewed by:** Maddison D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Klaviyo?** I like how easy it is to use and how effective their suggestions are. It was easy to implement and there are lots of features. We use the program daily. **What do you dislike about Klaviyo?** Getting help from customer service is slow **What problems is Klaviyo solving and how is that benefiting you?** We needed a better, more professional way to reach our email subscribers. Klaviyo makes it fast and easy. ### 26. Comprehensive Email and SMS Marketing Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Anna S. | Creative & Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Klaviyo?** There are a lot of things I like about Klaviyo. My favorite is easily creating flows and customer segments based on website activity. Being able to target customers with personalized information is important and a huge part of our marketing strategy. **What do you dislike about Klaviyo?** While Klaviyo offers a lot of educational opportunities and learning, I do feel like some features are difficult to navigate for a new user. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo allows us to reach customers at multiple points of their acquisition and purchase journey through the use of flows and segments. Using Klaviyo we have been able to keep a healthy email list by removing any disinterested parties and by only contacting customers with information they may actually find useful based on their website activity. Klaviyo accounts for about half of our sales and is a huge part of our digital marketing strategy. ### 27. Just the perfect tool for email marketing and automation **Rating:** 5.0/5.0 stars **Reviewed by:** Dana B. | Creative Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Klaviyo?** I love how easy the platform is to use—everything is clear, intuitive, and simple to organize. I use it everyday and honestly is amazing. Implementing new templates and campaigns are super easy to do! And the customer support team is honestly super helpful! **What do you dislike about Klaviyo?** Sometimes I need to go back and forth for something to load **What problems is Klaviyo solving and how is that benefiting you?** It makes my job both easy and enjoyable! I can send any number of emails, schedule them, preview, test, and double-check that everything is working perfectly. Honestly, I’m so happy with it! ### 28. The best email marketing software for Shopify stores **Rating:** 5.0/5.0 stars **Reviewed by:** Anna O. | Digital Performance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Klaviyo?** I absolutely love Klaviyo x Shopify integration. It opens up the ability to segment your customers based on their purchasing behaviour and create automated follow-up email sequences based on that. It is a must-have for anyone having a Shopify store. And the fact that it is preferred Shopify's partner tells a lot. I love the email builder with the dynamic products feed or just a product block. I love the fact that with a little bit of coding, you can personalize shopping reminders to show each customer the last set of products they purchased from your store. And the customer support is really helpful! **What do you dislike about Klaviyo?** Nothing to dislike! I know some smaller businesses find it a bit pricey, but I have no say on that. **What problems is Klaviyo solving and how is that benefiting you?** Without having a CRM, Klaviyo brings some solutions a business owner desperately needs. It offers basic customer segmentation which can go a long way if you set your marketing gears right. You can cross-sel and upsell, collect customer interests (using custom fileds and forms), create automated follow-ups and onboardings, and so much more! ### 29. A true essential if you want to scale your marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Janhvi S. | Brand Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Klaviyo?** I love how Klaviyo allows for highly personalized and dynamic content. The ability to create tailored email campaigns based on customer behavior and segmentation is incredibly powerful. I also appreciate the detailed analytics that provide real-time insights into open rates, click-throughs, and revenue attribution. The pre-built email templates and automation flows save a ton of time, and the seamless integration with platforms like Shopify makes it easy to pull in customer data. **What do you dislike about Klaviyo?** While Klaviyo is excellent overall, I find the lack of image mapping a bit disappointing. It limits creative design flexibility, especially when trying to create highly interactive emails with multiple clickable areas on a single image. **What problems is Klaviyo solving and how is that benefiting you?** Previously, the biggest challenge I faced was the lack of dynamic content and personalization in the email marketing platform I was using. My clients needed tailored campaigns that spoke directly to their customers based on their behaviors, interests, and past interactions, but the platform couldn't deliver that level of customization. Klaviyo solved this problem by allowing me to create highly dynamic and personalized email campaigns effortlessly. With its segmentation tools and dynamic content blocks, I can now send emails that are specific to each customer’s actions, preferences, and purchasing history. This personalization has led to increased engagement, higher conversion rates, and ultimately, more revenue for my clients ### 30. Robust Email Marketing System **Rating:** 4.0/5.0 stars **Reviewed by:** Dan C. | Primary Digital Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Klaviyo?** It allows us to target our customers and inform them of sales and events. Easy to design in using their templates. **What do you dislike about Klaviyo?** I wish the SMS functionality was more affordable **What problems is Klaviyo solving and how is that benefiting you?** The biggest hurdle we have is keeping our email marketing in line with the rest of our marketing efforts. Klaviyo lets us manage these campaigns in one location. ### 31. Somewhat difficult to set up, but effective when done properly. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Klaviyo?** I like the layout of their emails. They are visually appealing and the delivery is easy to manage and just set it and forget it. **What do you dislike about Klaviyo?** It seems to go Rogue at times and sends emails without the clients name and with a blank for the discount code **What problems is Klaviyo solving and how is that benefiting you?** It is nice to set and forget the program and we have seen sales come in after emails were sent **Official Response from Miranda Kasher:** > Hey there, thank you for sharing your feedback. The errant emails aren't expected behavior, so I'd love to get those resolved for you. Please email us at feedback@klaviyo.com with your account information so we can get this sorted. ### 32. Been a Klaviyo User For Years and Will Continue! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Klaviyo?** The UI is easy to navigate, and the new AI features streamline marketing messaging creation. **What do you dislike about Klaviyo?** The drag and drop editor can be clumsy at times. **What problems is Klaviyo solving and how is that benefiting you?** Increasing end customer conversion and interaction rates. Also keeping long term customers engaged. ### 33. Effortless Shopify Integration, Boosts Retention and Orders **Rating:** 4.0/5.0 stars **Reviewed by:** Arsalan R. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Klaviyo?** I appreciate the user-friendly interface of Klaviyo, which made the transition from another vendor seamless. The integration with Shopify is particularly easy and valuable, facilitating smooth data integration. I find the personalization and ease of use beneficial, enabling swift setup of welcome journeys and automation that improved user retention and orders. I also value the product's ability to create recommendation and personalization engines. **What do you dislike about Klaviyo?** analytics accuracy **What problems is Klaviyo solving and how is that benefiting you?** I find Klaviyo enhances user retention and orders, simplifies integration with Shopify, and personalizes communication easily, benefiting my ecommerce marketing. ### 34. Great service **Rating:** 4.0/5.0 stars **Reviewed by:** B/P T. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Klaviyo?** Easy to use and great for designing newsletters **What do you dislike about Klaviyo?** More expensive than attentive, for that reason I would go for attentive however klaviyo is good! **What problems is Klaviyo solving and how is that benefiting you?** Designing newsletters and very good on Klaviyo ### 35. One of the best and user friendly ESP or CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Abishek R. | CRM & Email Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Klaviyo?** It is so easy to use and all the basic and advanced features are available there, easy to integrate, **What do you dislike about Klaviyo?** The live chat is only available in for a limited time in EST time zone **What problems is Klaviyo solving and how is that benefiting you?** Help me in automating all the basic and advanced trigger automation flow and also helps me in targeting the users in a very advances way. ### 36. Best tool for creating email newsletters **Rating:** 5.0/5.0 stars **Reviewed by:** Jason B. | Sr. Partnerships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Klaviyo?** Easy to create email newsletters and outbound **What do you dislike about Klaviyo?** Not that easy to use AI and format the newsletter **What problems is Klaviyo solving and how is that benefiting you?** Sending out mass newsletters to a list for cheap with solid formatting ### 37. Good for setting up emails and messages **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Klaviyo?** I can design html emails inside the platform **What do you dislike about Klaviyo?** The UX could be better and the load times **What problems is Klaviyo solving and how is that benefiting you?** It helps me design html versions of emails fairly quickly. ### 38. Game-Changing Email Marketing with Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Klaviyo?** One of the standout features of Klaviyo is its powerful automation. The platform's pre-built flows and customization options make it incredibly easy to create tailored, hands-off campaigns that resonate with customers. From abandoned cart emails to personalized product recommendations, Klaviyo ensures your messages are timely and relevant. This automation not only saves time but also drives meaningful engagement and boosts revenue effortlessly. **What do you dislike about Klaviyo?** Our business has two busy seasons, where we send more emails/SMS. Klaviyo currently doesn't automatically allow us to scale up and down with demand throughout the year though I think this may be an upcoming feature. **What problems is Klaviyo solving and how is that benefiting you?** We offer a free "try before you buy" option which Klaviyo is instrumental in supporting both via email and SMS. ### 39. Email Marketing Automation Ease through Klayvio **Rating:** 5.0/5.0 stars **Reviewed by:** Ch Shahryar F. | Business Development & Customer Success Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Klaviyo?** I managed Email marketing through a single platform for many of my clients on Upwork. It is easy to design Email Campiagns and develop subscritpion lists If you are planning to develop a good subscriber list with Warm up email Klayviyo is a very suitable platform for that. It has multiple number of features and integration though Excel and Linked In. Klayviyo was a daily to use tool for my clients Implementation is an easy process **What do you dislike about Klaviyo?** Klaviyo needs to increase the free email limit in the free package to increase customer flux and interest in Klaviyo **What problems is Klaviyo solving and how is that benefiting you?** Email Marketing was almost obselete in this Marekting Era and had a very less response but tools like Klaviyo and Mailchimp and redesidnged its importance and innnovative ways to keep our current and new clients with neew offers and Technology updates for me. ### 40. Klaviyo for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Klaviyo?** Their email builder is quite nice. The ability to add visibility for mobile and desktop sections independently is much appreciated. **What do you dislike about Klaviyo?** Would prefer more dark mode options on email builder, but is still a better builder than Hubspot in most ways. Contact and segment mangement is quick and simple, reporting statistics and integration is very nice. **What problems is Klaviyo solving and how is that benefiting you?** Winning back past clients, mkaing sure we stay in touch with current clients, and creating an effective journey for our new clients. ### 41. Best Marketing Automation available **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Klaviyo?** Simplicity and ease of creating emails and sending. **What do you dislike about Klaviyo?** The reporting. Sometimes the reporting is hard to find that we want to use. **What problems is Klaviyo solving and how is that benefiting you?** Better looking emails from our brand. ### 42. Great experience with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Austin D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2024 **What do you like best about Klaviyo?** It provides easy-to-use templates for automations and campaigns. For a beginner, this would be the perfect free email marketing app anyone could consider. As long as your email lsit is below 500 emails per month. **What do you dislike about Klaviyo?** The one thing I dislike about Klaviyo is that they have a monthly limit to the amount of emails a user can send per month. If they increased this or just got rid of it entirely, this would be a lot more benificial to faster growing companies who are not ready to pay for a business plan with Klaviyo yet. **What problems is Klaviyo solving and how is that benefiting you?** A problem that my campaigns are dealing with currently, is overlapping and spamming. I realized recently that shopify already provides an automated campaign for emails that are sent to viewers who either abandon their cart, purchased an item, or made other important actions. Klaviyo was able to show me that there are drops in open rates, with certain emails only since they were basically sent twice by two different providers. This helped me fix a major problem with that. ### 43. There are comparable options to Klaviyo **Rating:** 3.5/5.0 stars **Reviewed by:** Michele V. | Director of Client Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** Great integration with Shopify made segmentation easy. We've been able to been some detailed segments based on Shopify data that has helped reach targeted audiences **What do you dislike about Klaviyo?** Recent price increase is making it hard for smaller businesses to enjoy Klaviyo's services. Many smaller eComm businesses find Klaviyo too expensive. Update: Klaviyo's customer service has disappeared. Over the past year, the level of service has declined. It takes forever to get a response from anyone in any dept. about any question. Klaviyo does not take accountability for mistakes. They brush it off and clients run around looking for answers. This has definitely made us lose trust in Klaviyo and as a results we have looked into other ESPs as more reliable options. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has improved their reporting which has helped us analyze client KPIs. However, Klaviyo still over attributes revenue. ### 44. Best Email Marketing Software For Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Nishant A. | Email Marketing Associate, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Klaviyo?** I am now using Klaviyo from Past 6 Years now. Now as a Certified Klaviyo Partner I can say that Klaviyo is the best tool which can be used for you ecommerce business be it small or big. Just integrate it with you Ecommerce Platform be it Shopify or WooCommerce and you are good to go. Making of Flows are easy, the customer support team provide best solutions in the matter of time. I have worked with almost 40+ Clients. We make campaigns very frequently and almsot every day. Love all the features like SMS, Push and now there are reviews too. **What do you dislike about Klaviyo?** Just one thing that SMS service is offered in only few countries. Rest all is good. **What problems is Klaviyo solving and how is that benefiting you?** Being an Agency most of our clients based in USA use Klaviyo, It is easy to integrate, provide good reporting. ### 45. Effective Email and SMS maketing tool for small to mid sized brands **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Klaviyo?** Klaviyo is highly supportive for creativity and lets you create campaigns as well as triggered flows. I also find their regular tips newsletter that prove to be supportive for small businesses. Its also effective if you have subscribers from different time zones as you can automate sending the campaigns in local timings. **What do you dislike about Klaviyo?** Their analytical tool is still primitive. **What problems is Klaviyo solving and how is that benefiting you?** It helps us streamline our email strategy along with corresponding sms strategy. The automation allows us to schedule high performance and complex holiday camapigns smoothly. ### 46. Best Email Marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Suhail J. | Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Klaviyo?** Klaviyo is a great tool for email and sms marketing and is very easy to use. It provides templates for creating email content and the process of creating a campaign is very simple. It also provides integration functionality with various social media platforms. **What do you dislike about Klaviyo?** There is nothing bad about Klaviyo except that it does not have the functionality of social media marketing. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides automation feature for campaigns and gives regularly updated reports about the performance of the campaigns which helps the organization to improve the marketing strategy. ### 47. Marketing Automation Tool of All Times (MATAT): Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Herman W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Klaviyo?** Klaviyo makes it easy and rapid to keep our customers engaged via SMS and push notifications. Content creation via Klaviyo AI is another great aspect that I like. **What do you dislike about Klaviyo?** Klaviyo lack some features such as video conferencing but it has a robust backend integration tool. **What problems is Klaviyo solving and how is that benefiting you?** Benchmarking enables us to see how we are stack against other financial services brand in real-time. ### 48. A e-com focused email client for D2C brands **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav Raj A. | Senior Manager, Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about Klaviyo?** - Segmentation is really easy, they provide a lot of attributes and parameters based on which you can create new segments - A lot of access control levels are there so I could ensure different members in my team have different accesses across - Their showcase/bank of emails and SMS is a nice place to look up new ideas for emails and SMSs - creating multiple accounts for different stores within one account was easy and the campaign were transferrable by creating templates that can be used across and the flows can be cloned across accounts too. That saved a lot of effort - They offer SMS option too and you can take a multi-channel approach for your flows - their sign-up units or forms are way ahead than others I have seen in the market. There are a lot of templates available while you can always begin from scrtach and create your own form. - their analytics covers end-to-end data for campaigns and flows. their dashboard is also good and easy comparisons can be made. Also their benchmarking is a great way to generate insights for your email marketing - subject line assistant is good - creating A/B tests in flows and campaigns is easy - Klaviyo tracking codes and all are easy to place on website and they track things accurately (browse, add to cart, check out, and purchases) **What do you dislike about Klaviyo?** - Pricing we felt was on the higher side - Pricing is limited by the no. of active profiles and not the no. of sends we require which we felt wasn't a good deal for us - their support is a bit slow in response - There should be an option where you can download analytics for campaigns and flows combined. **What problems is Klaviyo solving and how is that benefiting you?** - We use Klaviyo for our 5 stores across different geos - Its our primary way of creating segmentations and also audiences for performance marketing. In that regard, its integration with SHopify, Meta, and Google Ads is good. - Its a great way to track how our retention has worked over a period of time as we can check different activities throughout the customer journey for different customer cohorts and all our flows are based on that - We are using Attentive for SMS in the US. But in our new stores, we have started using SMS client of Klaviyo which has helped us create multi-channel flows. - We also created our own sending server that has helped our deliverability. ### 49. Great product for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Klaviyo?** The flows, you can automate your email flows very easily. Even creating campaigns are easy and can send email easily. Customer support is also good. It also offers SMS marketing feature. **What do you dislike about Klaviyo?** It's little bit expensive, they charge you to save your email profiles/contacts. **What problems is Klaviyo solving and how is that benefiting you?** I have used Klaviyo on ecommerce site for automation email and also to send our subscribers a promotions email of products. ### 50. Harness the power of email marketing automation with Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall W. | Product Delivery Analyst II, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Klaviyo?** I appreciate that Klaviyo allows me to customise my email content with professional images and layout designs. The live training sessions are useful for staying up to date with the latest features, while the versatile button customisation helps us streamline our campaigns instantly. I'm also a big fan of the recommendation generator, which gives me an insight into how well previous subjects have performed. All in all, Klaviyo is an excellent platform that allows users to create targeted emails efficiently and quickly. **What do you dislike about Klaviyo?** I hope that Klaviyo's recent staff shortages, which have made support difficult to reach, have been resolved soon. Currently email is available for immediate help and chat is available for immediate help - both of which they are looking to improve by adding new staff to their team dedicated solely to customer service. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves my email marketing problems by automating follow up emails so I no longer have to manually reach out. This benefit has saved me time and helped increase conversions from customers who might otherwise be forgotten. ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299370&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+22%3A05%3A39+-0500&secure%5Bsession_id%5D=0bbd55b4-13ba-4ea3-ac9c-11c08d691728&secure%5Btoken%5D=1a33c24592251fd2c4f421d3780fcff434f466eb4db5c0b9fb207687f59f5c80&format=llm_user) ## Klaviyo Integrations - 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[Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Klaviyo Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Text Message (SMS) - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Display Options** - Badges - Widgets - Third-Party Integrations - Marketing - Social Media Integration - Website Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Generative AI** - AI Text Generation - Generative AI **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,666 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,206 reviews)