# Best Marketing Automation Software with B2C Capabilities ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 509 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 509+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Customer.io Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T21%3A25%3A17Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fb2c%3Fopen_modal_url%3D%252Fproducts%252Fkizen%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-automation%25252Ff%25252Fb2c%2526source%253Dcategory&secure%5Btoken%5D=d008f29c0a23f216ac4bd55db2689ffc39d06b63140d48d5ad4fa1a7e441bfb6&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_marketing_automation%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url) ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,231 #### How Do G2 Users Rate ActiveCampaign? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["A super complete, powerful, and easy-to-use tool"](https://www.g2.com/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13176016) **["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)** **Rating:** 4.5/5.0 stars _— Irit L._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469) #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,312 #### How Do G2 Users Rate Klaviyo? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Klaviyo? - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** www.klaviyo.com - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo 22,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website) 2,983 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small, 16% Medium #### What Do G2 Reviewers Say About Klaviyo? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. ##### Cons - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. #### What Are Recent G2 Reviews of Klaviyo? **["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)** **Rating:** 4.0/5.0 stars _— Mohd danish K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044) **["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)** **Rating:** 4.5/5.0 stars _— Tejas K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) ### [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. **Average Rating:** 4.4/5.0 **Total Reviews:** 875 #### How Do G2 Users Rate Customer.io? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Customer.io? - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** customer.io - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO 4,948 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. ##### Cons - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)** **Rating:** 4.0/5.0 stars _— Abhinav J._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) **["Time-Saving and Feature-Rich Automation Tool"](https://www.g2.com/survey_responses/customer-io-review-13161762)** **Rating:** 5.0/5.0 stars _— Verushka A._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13161762) #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,203 #### How Do G2 Users Rate Omnisend? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Omnisend? - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** www.omnisend.com - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend 3,916 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website) 261 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 86% Small, 9% Medium #### What Do G2 Reviewers Say About Omnisend? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. - Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. - Users commend the **excellent customer support** from both AI and human representatives at Omnisend. - Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. - Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. ##### Cons - Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. - Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. - Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. - Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. - Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. #### What Are Recent G2 Reviews of Omnisend? **["Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation"](https://www.g2.com/survey_responses/omnisend-review-13198331)** **Rating:** 5.0/5.0 stars _— Caleb V._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13198331) **["Powerful Segmentation Keeps Tenants and Prospects in the Loop"](https://www.g2.com/survey_responses/omnisend-review-13196302)** **Rating:** 5.0/5.0 stars _— Grayson C._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13196302) #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment ### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,200 #### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform? - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp 238,536 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website) 1,519 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small, 20% Medium #### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management. - Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience. - Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses. - Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts. - Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking. ##### Cons - Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations. - Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform. - Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity. - Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding. - Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively. #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)** **Rating:** 4.5/5.0 stars _— Javan T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404) **["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)** **Rating:** 5.0/5.0 stars _— Sapana T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343) #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments - [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote - [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp) ### [Dotdigital](https://www.g2.com/es/products/dotdigital/reviews) Dotdigital es una plataforma global de compromiso con el cliente, automatización de marketing y datos que ayuda a ti y a tus equipos de marketing a crear experiencias conectadas y personalizadas en todos los canales. Puedes reunir todos tus datos de clientes, entender a tu audiencia y automatizar recorridos que generen resultados reales. Lo que puedes hacer con Dotdigital - Construir y automatizar campañas a través de correo electrónico, SMS, web, WhatsApp, redes sociales y más - Usar IA para predecir la intención, personalizar mensajes y mejorar el rendimiento - Crear una vista única del cliente conectando Shopify, Magento, tu CRM y más - Alcanzar audiencias B2B, B2C y sin fines de lucro con recorridos que se adaptan a tus objetivos Por qué los mercadólogos eligen Dotdigital - Fácil de usar para los mercadólogos del día a día - Se adapta a tus datos, canales y equipos - Te ayuda a ofrecer experiencias al cliente oportunas y relevantes - Comprobado para aumentar el compromiso, las conversiones y la lealtad Un poco más sobre Dotdigital: - Fuimos fundados en 1999 y anteriormente éramos conocidos como Dotmailer - Más de 4,000 marcas en todo el mundo usan Dotdigital para crecer las relaciones con los clientes - Nuestra sede está en London Bridge, Reino Unido - Más de 450 empleados ayudando a clientes globalmente, incluyendo el Reino Unido, EE.UU., Europa y JAPAC - Estamos orgullosos de ser la primera plataforma de automatización de marketing neutral en carbono del mundo - Contamos con las certificaciones ISO14001, ISO 27701 e ISO27001 Aprende más en dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,205 #### How Do G2 Users Rate Dotdigital? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Dotdigital? - **Vendedor:** [Dotdigital](https://www.g2.com/es/sellers/dotdigital) - **Sitio web de la empresa:** www.dotdigital.com - **Año de fundación:** 1999 - **Ubicación de la sede:** London Bridge, London - **Twitter:** @dotdigital 15,898 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 472 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Ejecutivo de Marketing - **Top Industries:** Venta al por Menor, Marketing y publicidad - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de Dotdigital excepcional, simplificando la creación de campañas y la gestión de bases de datos para todos los equipos. - Los usuarios elogian el **excepcional servicio de atención al cliente** de Dotdigital, destacando su capacidad de respuesta y utilidad para resolver problemas rápidamente. - Los usuarios valoran las **características completas** de Dotdigital, mejorando sus estrategias de marketing y la segmentación de audiencia de manera efectiva. - Los usuarios valoran la **interfaz fácil de usar y el excelente soporte** de Dotdigital, mejorando significativamente su experiencia de marketing por correo electrónico. - Los usuarios encuentran el proceso de **configuración fácil** de Dotdigital sin problemas, ayudado por una excelente incorporación y una asistencia al cliente de apoyo. ##### Cons - Los usuarios notan varias **funciones faltantes** en Dotdigital, incluyendo copiar y pegar secciones y opciones avanzadas de segmentación. - Los usuarios encuentran la **curva de aprendizaje empinada** debido a las complejidades iniciales en la configuración y navegación de funciones. - Los usuarios encuentran que las **funciones limitadas** de Dotdigital son insuficientes para recorridos de correo electrónico avanzados e informes, lo que dificulta la funcionalidad óptima. - Los usuarios notan **limitaciones en los informes y la incorporación** , encontrando las opciones de integración y plantillas inicialmente abrumadoras y deficientes. - Los usuarios encuentran que Dotdigital tiene **opciones limitadas** para la segmentación avanzada y carece de flexibilidad para esfuerzos de correo electrónico a mayor escala. #### What Are Recent G2 Reviews of Dotdigital? **["Herramientas de Segmentación Potentes para Mensajes Dirigidos"](https://www.g2.com/es/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13182128) **["Dotdigital: Automatización de marketing intuitiva y escalable con un soporte excepcional"](https://www.g2.com/es/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13090251) #### What Are G2 Users Discussing About Dotdigital? - [¿Para qué se utiliza Dotdigital?](https://www.g2.com/es/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/es/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/es/discussions/how-do-i-use-dotmailer) - [¿Cuánto cuesta Dotmailer?](https://www.g2.com/es/discussions/how-much-does-dotmailer-cost) - 1 comment - [¿Qué es la nube de compromiso?](https://www.g2.com/es/discussions/what-is-engagement-cloud) - 1 comment ### [Adobe Marketo Engage](https://www.g2.com/es/products/adobe-marketo-engage/reviews) Marketo Engage es una plataforma integral de automatización de marketing impulsada por IA que permite a los equipos escalar el compromiso personalizado del comprador y generar un crecimiento predecible del pipeline y los ingresos. Ayuda a atraer a los compradores adecuados, nutrirlos a través de canales y recorridos, alinear los esfuerzos de ventas y marketing, y ofrecer información que maximiza el impacto del marketing en los ingresos. Como un centro centralizado para la orquestación y ejecución de campañas multicanal, Adobe Marketo Engage apoya a empresas de todos los tamaños, ayudándolas a adquirir, nutrir, expandir y retener clientes a lo largo de complejos recorridos de compra. Al integrarse con herramientas de ventas, agiliza la automatización de marketing, la gestión de campañas y el cultivo de leads. Ya sea que seas una pequeña empresa en rápido crecimiento o una empresa global, Marketo Engage empodera a los equipos de marketing para lanzar más campañas, generar más leads listos para la venta y mejorar el rendimiento de ventas. Respaldado por tecnología probada, servicios integrales y orientación experta, Marketo Engage ayuda a miles de empresas en todo el mundo a transformar el marketing de un centro de costos a un generador de ingresos. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **¿Ha sido the product un buen socio para hacer negocios?:** 7.7/10 (Category avg: 9.0/10) - **Personalización:** 7.7/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 7.7/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe) - **Sitio web de la empresa:** adobe.com - **Año de fundación:** 1982 - **Ubicación de la sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Operaciones de Marketing, Gerente de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de Marketo Engage excepcional, simplificando las actualizaciones y mejorando la eficiencia general del marketing. - Los usuarios valoran la **automatización efectiva** en Adobe Marketo Engage, mejorando la productividad y la gestión de campañas sin problemas. - Los usuarios valoran las **características robustas y las fuertes capacidades de integración** de Adobe Marketo Engage, mejorando su efectividad en marketing. - Los usuarios elogian a Marketo Engage por sus **fuertes capacidades de integración** , lo que facilita la conexión efectiva con otras herramientas. - Los usuarios aprecian la **automatización de marketing efectiva** de Adobe Marketo Engage, mejorando significativamente la gestión y personalización de campañas. ##### Cons - Los usuarios encuentran el **empinada curva de aprendizaje** de Adobe Marketo Engage desafiante, requiriendo tiempo y experiencia técnica para navegar. - Los usuarios experimentan una **curva de aprendizaje pronunciada** con Adobe Marketo Engage, requiriendo tiempo y habilidades técnicas para navegar de manera efectiva. - Los usuarios encuentran que Marketo Engage tiene una **interfaz no intuitiva** que complica significativamente el aprendizaje y la usabilidad. - Los usuarios encuentran la **complejidad en torno a las campañas y la gestión de archivos** engorrosa, lo que hace que la organización y la usabilidad sean desafiantes. - Los usuarios encuentran Adobe Marketo Engage **extremadamente caro** , particularmente en comparación con otras plataformas de automatización de marketing, lo que afecta la accesibilidad. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["La herramienta de operaciones y automatización de marketing más poderosa"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [¿Cómo permite Adobe Marketo Engage a los especialistas en marketing crear campañas de marketing más personalizadas y efectivas?](https://www.g2.com/es/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [¿Para qué se utiliza Adobe Marketo Engage?](https://www.g2.com/es/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/es/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [¿Quién usa Marketo?](https://www.g2.com/es/discussions/who-uses-marketo) - 2 comments - [¿Es Marketo un CRM?](https://www.g2.com/es/discussions/is-marketo-a-crm) - 3 comments ### [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 696 #### How Do G2 Users Rate EngageBay? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind EngageBay? - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** www.engagebay.com - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. ##### Cons - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255) **["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Iterable](https://www.g2.com/es/products/iterable/reviews) Iterable es una plataforma de comunicación con clientes impulsada por IA, diseñada para el marketing basado en momentos. Al combinar datos de comportamiento en tiempo real con automatización inteligente, Iterable permite a las marcas ofrecer momentos personalizados que capturan la atención y generan interacción, justo cuando más importa. Con soluciones de personalización inteligente impulsadas por Iterable AI Suite, las capacidades de contenido dinámico e individualizado de Catalog, características como Smart Ingest facilitan la unificación de datos desde tu almacén en la nube sin necesidad de ayuda de ingeniería, y una suite de herramientas de personalización multicanal de primera clase, Iterable ayuda a las marcas a redefinir las experiencias de sus clientes. Iterable también se destaca con su completa suite de herramientas de personalización multicanal, permitiendo a las marcas interactuar con los clientes a través de varios canales como correo electrónico, SMS, notificaciones push móviles, mensajes dentro de la aplicación, WhatsApp e interacciones web. Entrega mensajes personalizados en tiempo real con la velocidad, seguridad y control que necesitas para conectar con los clientes en cada punto de contacto, todo desde una plataforma unificada. Aprende más en Iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Iterable? - **Vendedor:** [Iterable](https://www.g2.com/es/sellers/iterable) - **Sitio web de la empresa:** www.iterable.com - **Año de fundación:** 2013 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @Iterable 2,603 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing por Correo Electrónico, Gerente de Marketing de Ciclo de Vida - **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian la **facilidad de uso** de Iterable, apreciando particularmente la integración sin problemas y el apoyo del equipo. - Los usuarios aprecian el **diseño intuitivo** de Iterable, lo que hace que la gestión de campañas y el aprendizaje de la plataforma sean sencillos. - Los usuarios aprecian el **servicio de atención al cliente útil y conocedor** de Iterable, facilitando una experiencia de incorporación fluida. - Los usuarios encuentran el **soporte excepcional** y la experiencia de incorporación de Iterable invaluables para maximizar su eficiencia y efectividad en marketing. - Los usuarios valoran la **facilidad de automatización** en Iterable, mejorando su eficiencia de marketing y el compromiso con los clientes sin esfuerzo. ##### Cons - Los usuarios expresan frustración por la **falta de características** en Iterable, incluyendo filtros NHI y opciones de exportación de plantillas HTML. - Los usuarios encuentran **la curva de aprendizaje de Iterable** empinada, especialmente en lo que respecta a la segmentación avanzada y la iniciación de recorridos. - Los usuarios encuentran que las **funciones limitadas** de Iterable dificultan la usabilidad y requieren soluciones alternativas para una mejor gestión de campañas. - Los usuarios encuentran la interfaz de Iterable **no intuitiva** , lo que lleva a la frustración y a una curva de aprendizaje pronunciada para los nuevos usuarios. - Los usuarios están frustrados por la **personalización limitada** en Iterable, lo que afecta la flexibilidad en campos dinámicos e informes. #### What Are Recent G2 Reviews of Iterable? **["Iterable: La Plataforma Intuitiva Que Hace los Datos Accionables"](https://www.g2.com/es/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/es/survey_responses/iterable-review-12383489) **["Iterable escala con tu crecimiento y unifica los viajes B2B y B2C"](https://www.g2.com/es/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/es/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/es/discussions/is-iterable-a-crm) - [¿Qué es iterable en Java?](https://www.g2.com/es/discussions/what-is-iterable-in-java) - 1 comment - [¿Cuánto cuesta Iterable?](https://www.g2.com/es/discussions/how-much-does-iterable-cost) - 1 comment - [¿Qué es Iterable?](https://www.g2.com/es/discussions/what-is-iterable) - 2 comments ### [GetResponse](https://www.g2.com/es/products/getresponse/reviews) GetResponse es una plataforma de automatización del ciclo de vida para empresas que desean generar ingresos más consistentes y repetibles a lo largo de todo el recorrido del cliente. Te ayudamos a mover a los clientes desde el primer contacto hasta la primera compra, la compra repetida y la reactivación, utilizando correo electrónico, SMS, notificaciones push y automatización del ciclo de vida en cada etapa del recorrido del cliente. Con entregabilidad incorporada, desencadenantes de comportamiento e integraciones profundas, puedes lanzar más rápido, reducir el trabajo manual y convertir tu ciclo de vida en un sistema de ingresos predecible. Sin herramientas desconectadas. Sin caos de campañas. Solo un sistema diseñado para avanzar a los clientes. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,116 #### How Do G2 Users Rate GetResponse? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.6/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind GetResponse? - **Vendedor:** [GetResponse](https://www.g2.com/es/sellers/getresponse) - **Sitio web de la empresa:** www.getresponse.com - **Año de fundación:** 1998 - **Ubicación de la sede:** Poland - **Twitter:** @getresponse 54,233 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website) 432 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness - **Company Size:** 78% Small, 17% Medium #### What Do G2 Reviewers Say About GetResponse? _AI-generated summary from verified user reviews_ ##### Pros - A los usuarios les encanta la **interfaz fácil de usar** de GetResponse, que hace que las tareas complejas sean simples con un diseño intuitivo y soporte. - Los usuarios elogian el **rápido y amable servicio de atención al cliente** de GetResponse, mejorando su experiencia y satisfacción general. - Los usuarios valoran la **interfaz fácil de usar** y las herramientas completas de GetResponse, mejorando su experiencia de marketing por correo electrónico. - Los usuarios aprecian la **interfaz fácil de usar** de GetResponse, que permite una creación de correos electrónicos rápida y precisa con potentes análisis. - Los usuarios destacan la **interfaz fácil de usar** de GetResponse, haciendo que la creación de correos electrónicos sea rápida y eficiente con funciones de arrastrar y soltar. ##### Cons - Los usuarios experimentan una **curva de aprendizaje pronunciada** con GetResponse, particularmente al dominar las automatizaciones e integraciones. - Los usuarios encuentran el **precio de GetResponse caro** en comparación con otras opciones de marketing por correo electrónico y buscan soluciones más rentables. - Los usuarios mencionan la necesidad de una **característica de diseño faltante** para mejorar la rápida creación de materiales de marketing dentro de GetResponse. - Los usuarios notan **características limitadas** en GetResponse, deseando más herramientas de diseño integradas y opciones de prueba más robustas. - Los usuarios encuentran que los **problemas de precios** de GetResponse son altos en comparación con los competidores, especialmente para funciones adicionales de automatización. #### What Are Recent G2 Reviews of GetResponse? **["Un gran equilibrio entre automatización, facilidad de uso e integraciones."](https://www.g2.com/es/survey_responses/getresponse-review-13064281)** **Rating:** 5.0/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/es/survey_responses/getresponse-review-13064281) **["Buena relación calidad-precio pero necesita mejorar el etiquetado"](https://www.g2.com/es/survey_responses/getresponse-review-12738658)** **Rating:** 4.0/5.0 stars _— Christopher H._ [Read full review](https://www.g2.com/es/survey_responses/getresponse-review-12738658) #### What Are G2 Users Discussing About GetResponse? - [¿Para qué se utiliza GetResponse?](https://www.g2.com/es/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [¿Es buena la respuesta obtenida?](https://www.g2.com/es/discussions/is-get-response-good) - 3 comments, 1 upvote - [¿Cuánto cuesta GetResponse?](https://www.g2.com/es/discussions/how-much-does-getresponse-cost) - 3 comments - [¿Para qué se utiliza GetResponse?](https://www.g2.com/es/discussions/what-is-getresponse-used-for) - 5 comments ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate Netcore Customer Engagement Platform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Netcore Customer Engagement Platform? - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** netcore.ai - **Year Founded:** 1998 - **HQ Location:** Mumbai, IN - **Twitter:** @netcore\_cloud 1,828 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 1,278 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Medium, 33% Large #### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder. - Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation. - Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement. - Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform. - Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels. ##### Cons - Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns. - Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation. - Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency. - Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform. - Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)** **Rating:** 4.5/5.0 stars _— Marcelo L._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942) **["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)** **Rating:** 5.0/5.0 stars _— Yash G._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 756 #### How Do G2 Users Rate WebEngage? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind WebEngage? - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage 5,055 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website) 367 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About WebEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. ##### Cons - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. #### What Are Recent G2 Reviews of WebEngage? **["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12701689) **["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)** **Rating:** 4.5/5.0 stars _— Marmik S._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 #### How Do G2 Users Rate MoEngage? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 899 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 615 #### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** www.sap.com - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Medium, 22% Small #### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. ##### Cons - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)** **Rating:** 5.0/5.0 stars _— Ayush b._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092) **["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)** **Rating:** 5.0/5.0 stars _— Supraja B._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288) #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [7](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=7#product-list) - [8](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&open_modal_url=%2Fproducts%2Fkizen%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Ff%252Fb2c%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) [Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems) [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | CRM-connected marketing automation | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Customer journey automation for email-led campaigns | User Review "A super complete, powerful, and easy-to-use tool" | | | Omnichannel lifecycle messaging | User Review "Smooth sailing" | | | E-commerce email and SMS automation | User Review "Easy-to-Use Platform for Email Marketing Automation" | | | E-commerce email and SMS campaign setup | User Review "Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation" | | | Email campaigns for growing contact lists | User Review "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" | * * * Show More