--- title: Kissmetrics Reviews meta\_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 168 reviews by the users' company size, role or industry to find out how Kissmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 168 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Kissmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kissmetrics but has limited features. Are you part of the Kissmetrics team? [Upgrade your plan](https://my.g2.com/kissmetrics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. * * * Seller [Kissmetrics](https://www.g2.com/sellers/kissmetrics) Discussions [Kissmetrics Community](https://www.g2.com/products/kissmetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Jenn Steele Show More ## Pricing Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/kissmetrics/competitors/alternatives) ## User Insights Average based on 168 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Yozune G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yozune G.") YG Yozune G. Mid-Market (51-1000 emp.) 9/1/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "It´s a great tool to analyse events and create automated dashboards" 5/5 What do you like best about Kissmetrics? its very practical and easy to use, I love personalized reports Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? plans have limited number of event counts, and upgrading is expensive Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? funnel Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LM Lingard M. Project Manager Computer Software Mid-Market (51-1000 emp.) 2/8/2019 ""Incredible item that is continually being refreshed"" 5/5 What do you like best about Kissmetrics? The item is straightforward. It gives me the information I need and is genuinely quick at doing as such! It has a wide scope of what it can do and break down - which is decent. Over the business we use it for alot of various things between A/B testing and populace analysis.The Funnel and Activity reports are by a long shot the most helpful. The Metrics highlight is helpful in its effortlessness. I've likewise come to depend on People Search while investigating non-related business issues. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I feel like the interface could be more easy to use. It takes some seeking to discover what you're searching for - and they're continually changing the manner in which the UI works. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: It's an incredible beginning stage before hopping on board to Intercom or Drift or another talk framework. It's incredibly straightforward, you can modify the style and shading and you can lead buyers down a path.Take time to set up right occasions and properties and ensure everybody recognizes what they are. It can get befuddling when a few groups are utilizing the item and setting up properties and occasions. Having something like an ace record that has all these in them is valuable. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I am taking care of the issue of transformation and every minute of every day administration. All locales these days are utilizing an innovation that enables the customer to feel like they are being overhauled regardless of whether there is nobody accessible or working. An advantage I've understood is many individuals permit the spring up to lead them directly from the landing page which makes them take a gander at the tributes which manufactures your believability and aides convert.Identifying the strategies that best proselyte our trialiers to repeating individuals has been the greatest shelter and worth the venture alone. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TR Timothy R. Senior Store Manager Enterprise (\> 1000 emp.) 1/13/2019 "Kissmetrics allows me to track the full funnel" 4/5 What do you like best about Kissmetrics? Infоrmаtіоn hаs аlwаys bееn а kеy tо suссеss іn аlmоst еvеry dееd. Sо іn busіnеss іt іs сruсіаl, bеfоrе sеllіng yоur рrоduсt tо thе сustоmеrs yоu must hаvе еnоugh іnfоrmаtіоn whеthеr thеy nееd іt аt аll оr nоt, аnd іf yеs yоu nееd dеtаіls аnd sо оn, аnd аll thіs іnfоrmаtіоn yоu саn gеt thrоugh yоur wеbsіtе thаnks tо Kіssmеtrіx. As реорlе whо сrеаtеd thе wеbsіtе thrоugh thе оutsоurсіng соmраny wе dоn’t hаvе оur оwn рrоgrаmmеrs, nеvеrthеlеss, wе nееdеd sоmеhоw tо fіgurе оut hоw еvеrythіng wоrks hеrе аnd hоnеstly іt wаs nоt vеry еаsy, but thе реrsоn frоm thе suрроrtіng tеаm рrоvіdеd us wіth thе рrоfеssіоnаl hеlр Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I wіll nоt tаlk аbоut sоmеthіng rеаlly bаd іn thіs systеm, аt lеаst bесаusе I hаvе nоt fоund аnythіng lіkе thіs yеt. Hоwеvеr, sоmе fеаturеs I wоuld rеаlly wаnt tо bе rеаlіzеd hеrе. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Engаgіng оur vіsіtоrs tо stаy аt оur wеbsіtе fоr thе lоngеr реrіоd оf tіmе tо іnсrеаsе thе сhаnсеs tо соnvіnсе thеm tо buy bесаmе rеаl аftеr I gаthеrеd thе іnfоrmаtіоn аbоut thе nееds оf thіs реорlе. Thіs іs nоt sераrаtе sоftwаrе fоr thе sресіаl sеgmеnt оf thе busіnеss, nо. Dо yоu hаvе а wеbsіtе аnd vіsіtоrs? If yеs thеn just buy thіs рrоduсt аnd stаrt bооstіng thе flоw оf yоur сlіеnts rіght nоw thе sаmе аs wе dіd. I саn sаy thаt wе wеrе wаndеrіng іn dаrknеss bеfоrе mееtіng thе systеm whісh bесаmе thе lіght fоr us fоr оur sіtuаtіоn, рrоblеms, dіrесtіоns оf thе futurе dеvеlорmеnt аnd stuff lіkе thіs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Small-Business (50 or fewer emp.) 1/27/2019 "Very reliable and Perfect solution " 5/5 What do you like best about Kissmetrics? Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? We just love it. Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: 100% Recommended! Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Tracking real people, doing A/B split tests, behaviour results and tracking events is something I use. The benefits are if I use a free tool to do the same it will consume my lot of time but since I use Kissmetrics they help me do it in fractions of minutes and very efficiently. Which could've been quite impossible for me to do so. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SJ Sophia J. Small-Business (50 or fewer emp.) 7/31/2018 "Do you want to have more traffic, leads, and sales" 3.5/5 What do you like best about Kissmetrics? As interesting elements of this conversion funnel, it is not a predefined funnel, but an environment of freely configurable sequences of events based on the prior identification of milestones (e.g., product viewing, terms and conditions, etc.), regardless of their final location in the reports. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? To this, Kissmetrics adds an integration with the management of Google Analytics campaigns (and this is something we have to explore, because I suspect it will be limited to a capability to make use of UTM parameters... soon I will add a comment about it). Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Regarding visitor tracking, many will be pleased with the level of abstraction used by this tool, which goes on to talk to us about people. And here we can enter into tricky territory, as you know. Anyway, we will soon know more. For now, it is worth mentioning that Kissmetrics presents itself as a low-cost alternative for those who do not find the time to take advantage of more complex and expensive solutions. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Regarding visitor tracking, many will be pleased with the level of abstraction used by this tool, which goes on to talk to us about people. And here we can enter into tricky territory, as you know. Anyway, we will soon know more. For now, it is worth mentioning that Kissmetrics presents itself as a low-cost alternative for those who do not find the time to take advantage of more complex and expensive solutions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated NA Nathan A. Mid-Market (51-1000 emp.) 7/26/2018 "Decent software managed poorly" 2/5 What do you like best about Kissmetrics? The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Thoroughly review features before committing - this solution is not for everyone. Integration with RDBMS has been a pain. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lisa P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa P.") LP Lisa P. Digital Marketer Marketing and Advertising Small-Business (50 or fewer emp.) 12/14/2017 "Kissmetrics is a great chat tool for those entering the "chat bot" world" 3.5/5 What do you like best about Kissmetrics? I love the ability to take the consumer on a "bunny trail" through your website. It allows you to control their pathway and see content that you find most relevant on your site Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The set up isn't extremely intuitive. It takes a few minutes to grasp the difference between the "conversion page link" and the "destination link." I think that process could be a little simpler. Although, I love the ability to customize the bubbles with brand colors, verbiage & shape (to an extent). Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: It's a great starting point before jumping on board to Intercom or Drift or another chat system. It's extremely simple, you can customize the style & color and you are able to lead consumers down a path. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I am solving the problem of conversion & 24/7 service. All sites in this day and age are using a technology that allows the consumer to feel like they are being serviced even if there is no one available or working. A benefit I've realized is a lot of people allow the pop up to lead them right from the home page which gets them looking at the testimonials which builds your credibility and helps convert. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/13/2017 "Good service to measure KPIs" 4/5 What do you like best about Kissmetrics? Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and doesn't work. This has allowed us to better understand our customers and make strides to better our overall marketing to them. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Could be a little more intuitive. Exporting of reports sometimes takes ridiculously long. Wish it integrated with other tools better/easier. The learning curve for everything who is using is a bit long. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Trial it out first and see if your company could benefit from it. It took us a few trials with similar products until we found Kissmetrics and it's by far the best one out there for our needs, but every company is different! Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? A/B testing has been huge! We have been able to test all different things such as email templates, subject lines, email length, and more so hone in on what our audience responds best to. We have also utilized retention data with our customers and engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Dave F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave F.") DF Dave F. Vice President Marketing Sports Small-Business (50 or fewer emp.) 9/20/2017 "Great insights, long on-boarding, but worth the effort" 4.5/5 What do you like best about Kissmetrics? The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues. Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative. I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: The ease of implementation can vary depending on where you are with your data management. If you have a single provider like MailChimp, Marketo, Salesforce or if you have something in place to define events and user properties, implementation will be quick as they have a good data integration and API framework. If you don't have any type of data management in place, consider spending resources on building that out with something like Segment. It prepares you much better for integrations, and not just with Kissmetrics. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Identifying the tactics that best convert our trialiers to recurring members has been the biggest boon and worth the investment alone. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Micaela W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micaela W.") MW Micaela W. Senior Digital Marketing Specialist Computer Software Mid-Market (51-1000 emp.) 9/18/2015 "Great product that is always being updated" 5/5 What do you like best about Kissmetrics? The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Take time to set up correct events and properties and make sure everyone knows what they are. It can get confusing when several teams are using the product and setting up properties and events. Having something like a master document that has all these in them is useful. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring. Review collected by and hosted on G2.com. Show More 9/20/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Kissmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kissmetrics ](https://www.g2.com/products/kissmetrics/discussions/new) BS Ben Sailer • Last activity almost 6 years ago Are there other similar products on the market? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) GU Guest User • Last activity over 2 years ago What is Kissmetrics used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kissmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/kissmetrics/discuss) ## Pricing Options Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month ### Silver Starting at $299.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) Kissmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-kissmetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-moz-pro) ##### ##### Kissmetrics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Segmentation Custom Reports and Dashboards Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/kissmetrics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What Wi-Fi and location analytics software best helps teams understand foot traffic and visitor behavior patterns in physical spaces?](https://www.g2.com/discussions/what-wi-fi-and-location-analytics-software-best-helps-teams-understand-foot-traffic-and-visitor-behavior-patterns-in-physical-spaces%20)[Which recruiting automation platform offers the fastest candidate sourcing?](https://www.g2.com/discussions/which-recruiting-automation-platform-offers-the-fastest-candidate-sourcing)[Best maintenance management software for medium-sized firms](https://www.g2.com/discussions/what-s-the-best-maintenance-management-software-for-medium-sized-firms) [CDP software highly recommended for data-driven apps](https://www.g2.com/discussions/cdp-software-highly-recommended-for-data-driven-apps)[What is the most affordable service desk software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-service-desk-software-for-smbs)[Leading accounts receivable software for financial services](https://www.g2.com/discussions/leading-accounts-receivable-software-for-financial-services) [Show MoreShow Less](javascript:void(0);)