--- title: Kissmetrics Reviews meta\_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 168 reviews by the users' company size, role or industry to find out how Kissmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 168 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Kissmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kissmetrics but has limited features. Are you part of the Kissmetrics team? [Upgrade your plan](https://my.g2.com/kissmetrics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. * * * Seller [Kissmetrics](https://www.g2.com/sellers/kissmetrics) Discussions [Kissmetrics Community](https://www.g2.com/products/kissmetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Jenn Steele Show More ## Pricing Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/kissmetrics/competitors/alternatives) ## User Insights Average based on 168 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Trish C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trish C.") TC Trish C. Manager, SEO Small-Business (50 or fewer emp.) 7/27/2017 "kissmetrics" 2.5/5 What do you like best about Kissmetrics? lots of detail on individual customer actions Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? hard to get at data, setup takes a long time Lots of details Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Be sure you have someone with time to help manage continual set up and updates Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? tracking customer path within product Review collected by and hosted on G2.com. Show More 10/25/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/20/2017 "Good customer experience, sometimes a challenging product to use" 4/5 What do you like best about Kissmetrics? The best thing about KissMetrics recently, is that the company appears to be listening to the users, and including more of the features that we have been asking for. The new people view, populations, and activity view are all great features. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The way that properties are handled is not something that I am super happy about. I am forced to ask questions in an awkward way to try to get the data I am looking for, and I cannot ask a question like "what are all the values for property:{name} that have ever been fired for this group. The power reports are too hard to use, so I just don't, but I feel like I am missing out. The webcasts more often then not, do not go into the specific detail that I would like to see. I would love to have more webcasts that show exactly, step by step through the system, ways to set up or look at users that are valuable. Most are just too high level. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We use KM to track users by install source (last touch) and how those cohorts behave in the app. We also use the LTV as a gut check against the other LTV tools that we have. We use the dashboards to report on high level metrics daily, such as installs, cancels, and revenue. Review collected by and hosted on G2.com. Show More 12/15/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AM Aritra M. Senior Analyst Enterprise (\> 1000 emp.) 5/18/2021 "Kissmetrics Review" 4.5/5 What do you like best about Kissmetrics? Contribution to customer acquistion gradually increasing since it's integration. Mapping customer acquisition volumes with customer acquistion cost Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? ABV of customers acquired through SKU6 is significantly lower than those acquired through other deltas Frequency fluctuates rapidly Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: A very cost-effective product analytics software with great features where very minimal human acumen is required. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? After using and integration Kissmetrics, we have been able to improve Acquisition channels Acquisition by product categories Customer value Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite BS Ben S. Content Marketing Lead Mid-Market (51-1000 emp.) 8/27/2020 "Difficult to use, but extremely powerful, flexible, and worth the investment" 4/5 What do you like best about Kissmetrics? The best thing about Kissmetrics is the combination of power and flexibility that it provides. Once you figure out how to set up and run reports, you can get valuable insight into all kinds of actions that take place on your site and track important conversion data. There are other tools that do this, but none that work quite the way Kissmetrics does (at least not that I'm aware of). Overall, the best thing about Kissmetrics is that it allows to do data-driven marketing better, and we simply have not seen another tool that could be a one-to-one replacement for it on the market. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? It's not particularly intuitive and the learning curve is steep. You'll need to spend some time learning how to use it in order to get real value from it. The UI isn't particularly easy to get around either, and there are some other small quality-of-life improvements that could be made that aren't in the product right now. The ability to email data exports to more than one user account, for example, would be a major convenience. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Ask yourself what questions about your funnel you want to answer before investing in this (or any) tool. Then, make sure you're prepared to spend the time required to learn how to use it. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We're solving problems around tracking and measurement that would be difficult to solve without it. The primary benefit we've seen is that we're able to track conversion rates all the way down the funnel in a way that yields incredibly valuable insights that we can then use to guide all kinds of decision-making. Without Kissmetrics, it would be tough to know exactly which content and URLs are driving which actions that are specifically turning into leads and sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jayish M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayish M.") JM Jayish M. Strategic Account Manager Mid-Market (51-1000 emp.) 1/22/2021 "Great took to understand in depth your site." 5/5 What do you like best about Kissmetrics? All the report types and the great support provided by their team. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The reports that cant be automatized to be sent automatically via emails. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: You will not regret it, if you want to really understand in detail, what is going on in with the site. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Understanding if customers use the enhancements being developed. Also to be able to have basic KPI to see sites health. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 9/10/2020 "Does the job, but in a very, very painful way." 1/5 What do you like best about Kissmetrics? The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. Several reports that we run are based on time and this interface requires you to update each individual query with a date picker manually. It is absolutely miserable to use. This takes us several hours when it could be auto populated, or at the very least allow for batch date updates. The integrations with other platforms is limited. Because of this we do not have the ability to attribute acquisition to marketing campaigns. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: It's a quick and easy solution if that's what you're looking for but it does not provide the insights that you will need down the road. Do the work, build a data warehouse and set yourself up for more customized reporting. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We are using Kissmetrics for all of our user engagement metrics. This has benefited us significantly in understanding how our users are using our platform. This benefits us by providing insights into prioritization for new product features as well as targeted marketing efforts. Without KM we would have zero visibility into what features are performing well and which features need additional marketing to communicate the value proposition across to our customers. While the product is limited, it does provide this very valuable insight for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tony M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony M.") TM Tony M. VP, Marketing Small-Business (50 or fewer emp.) 8/26/2020 "Great for SMB performance marketers" 4.5/5 What do you like best about Kissmetrics? I prefer Kissmetrics over Google Analytics for web attribution and user-level analytics. All of my PPC performance reports use Kissmetrics data. The user interface allows for very quick insights into users, campaigns, etc. The a/b testing tool is also a great add-on. The URL API tool is probably my favorite feature, as it allows marketers to spin up new events and properties in minutes, without having to engage the engineering team. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Data visualization and reporting inside the tool can be limited at times and I often find myself exporting raw data to transform/pivot in a spreadsheet. Kissmetrics also struggles with app-based attribution/analytics. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: If you are an early-to-mid stage, webfocused, data-driven organization -- then I recommend Kissmetrics. There are other tools out there with more features but Kissmetrics is more affordable, still good bang for your buck. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Web attribution and user-level event analytics are Kissmetrics' bread and butter. For a data-driven performance marketer, Kissmetrics is a powerful and flexible tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 10/21/2020 "Complete waste of Money and unprofessional Service" 0/5 What do you like best about Kissmetrics? Nothing. It did not work the way they said it would and they were very unprofessional in their communication with us. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The contact, with Ryan in particular was a complete mess. The contracts were very deceiving and they did very little to understand where we were coming from or what we wanted. Not only a complete waste of money but some of their tactics bordered on scam behavior. Would never recommend this to anyone as there are several other companies who can do this with more honest and favorable terms. They clearly just wanted to charge money regardless of what their product did or did not do. It was an utter disgrace the way they charged us and continued to charge us despite us requesting a cancelling over and over again. Greedy and dishonest service. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Do not get into bed with people like this as the quality of support is horrid and very uncomprehensive. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I have realized 0 benefits of Kissmetrics. I am sure that there are some if you really look, however due to the lack of faith and their dishonest dealings with the contract we never got to see a single result. Review collected by and hosted on G2.com. Show More Response from Ryan Salomon of Kissmetrics [Editedit](https://www.g2.com/survey_responses/kissmetrics-review-4433400/official_response/edit) Hi, First, I'd like to apologize for any issues you may have faced with your analytics or with anything that you remotely believe was deceiving. This is certainly not the experience we want our customers to have. In regards to billing, while we do believe we have to hold all accounts to what's stated in our contract terms, we also believe in doing everything we can to help websites succeed and grow. In your experience, it sounds like we were not able to listen and ultimately did not help you succeed in what you were looking to see from a data perspective. Effectively, we did not hold up our end of the contractual terms. For this, I sincerely apologize. Second, please reach out to me directly at ryan@kissmetrics.io to go over the reporting issues you ran into, or with your availability so that we can hop on a call. In the event we can remedy the implementation issues, we will be extending to you an annual plan at no cost as we are not taking your experience lightly. Thanks, Ryan Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/15/2020 "Customizable and great for SaaS" 3.5/5 What do you like best about Kissmetrics? The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The reports can be very slow sometimes. It seems to have gotten better since the product switched owners. I wish the data exports happened automatically instead of going to your email. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? A/B testing to improve conversion rates on the website. Analyze the conversion funnel from visit to registration to payment. Analyze in-product user metrics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chris P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris P.") CP Chris P. Software Engineer Small-Business (50 or fewer emp.) 8/26/2020 "Powerful Tool, Could Be Maintained Better" 4.5/5 What do you like best about Kissmetrics? People Reports provide great insights. The API seems to work well the little we’ve used it for querying reports Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Doesn’t seem to be well maintained - seemingly simple bugs on the website (typically just UI problems) seem to perpetuate for a while. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Running AB tests to gauge feature effectiveness Review collected by and hosted on G2.com. Show More 8/27/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Kissmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kissmetrics ](https://www.g2.com/products/kissmetrics/discussions/new) BS Ben Sailer • Last activity almost 6 years ago Are there other similar products on the market? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) GU Guest User • Last activity over 2 years ago What is Kissmetrics used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kissmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/kissmetrics/discuss) ## Pricing Options Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month ### Silver Starting at $299.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) Kissmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-kissmetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-moz-pro) ##### ##### Kissmetrics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Segmentation Custom Reports and Dashboards Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/kissmetrics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What Wi-Fi and location analytics software best helps teams understand foot traffic and visitor behavior patterns in physical spaces?](https://www.g2.com/discussions/what-wi-fi-and-location-analytics-software-best-helps-teams-understand-foot-traffic-and-visitor-behavior-patterns-in-physical-spaces%20)[Which recruiting automation platform offers the fastest candidate sourcing?](https://www.g2.com/discussions/which-recruiting-automation-platform-offers-the-fastest-candidate-sourcing)[Best maintenance management software for medium-sized firms](https://www.g2.com/discussions/what-s-the-best-maintenance-management-software-for-medium-sized-firms) [CDP software highly recommended for data-driven apps](https://www.g2.com/discussions/cdp-software-highly-recommended-for-data-driven-apps)[What is the most affordable service desk software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-service-desk-software-for-smbs)[Leading accounts receivable software for financial services](https://www.g2.com/discussions/leading-accounts-receivable-software-for-financial-services) [Show MoreShow Less](javascript:void(0);)