--- title: Keyword Planner Reviews meta_title: 'Keyword Planner Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Keyword Planner works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Keyword Planner Reviews **Vendor:** Clever Ads **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 9 ## About Keyword Planner Boost your traffic and sales by finding the right keywords to use for your SEO and PPC strategies with Clever Ads Keyword Planner. Get key metrics like search volume, trends, CPC, and competition score to help you choose the best keywords. Easy, fast, and free. ## Keyword Planner Reviews ### 1. Aptly named and pretty functional **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew E. | Director of Technical Projects, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Keyword Planner?** I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the planner tool Google provides. **What do you dislike about Keyword Planner?** Honestly, I get using the name Keyword Planner to maybe catch extra traffic from Google, but there's a really good chance I would have missed this if it weren't for someone showing it to me. **What problems is Keyword Planner solving and how is that benefiting you?** Keyword planner is a really great option for looking up related keywords for a website or competitors. With the data provided it is relatively easy to integrate the new keywords into the content for better ranking opportunities or ad them to ad targeting. ### 2. Very Helpful in Keyword Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Harshit C. | SEO Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Keyword Planner?** The number of insights we get for all the keywords related to the products and services then helps in planning specific keywords for our brand. **What do you dislike about Keyword Planner?** There are a few keywords for which the volumes don't reflect all the time. **What problems is Keyword Planner solving and how is that benefiting you?** We get a good amount of insights while doing the keyword research specific to our brand ### 3. Perfect for Keyword Research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Keyword Planner?** Google's Keyword Planner is designed to help you in keyword research. It is mainly for paid search, but you can analyze keywords for organic as well. It allows you to discover keywords related to your business. It's free as well. **What do you dislike about Keyword Planner?** If you are not using it for running ads, its shows you range, not exact search volume for keywords **What problems is Keyword Planner solving and how is that benefiting you?** Good to understand people searching behavior ## Keyword Planner Discussions - [What is Keyword Planner used for?](https://www.g2.com/discussions/what-is-keyword-planner-used-for) - [What could you identify when using a keyword planner?](https://www.g2.com/discussions/what-could-you-identify-when-using-a-keyword-planner) - [What are keyword planning tools?](https://www.g2.com/discussions/what-are-keyword-planning-tools) - [What is the use of keyword planner?](https://www.g2.com/discussions/what-is-the-use-of-keyword-planner) - [View Keyword Planner pricing details and edition comparison](https://www.g2.com/products/keyword-planner/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+22%3A43%3A06+-0500&secure%5Bsession_id%5D=1c9b86b3-d174-42a5-ae12-6819117a79a9&secure%5Btoken%5D=b839c799aa31f4b7acf4cff738712e37503db1bff409600f4fb7e4e360e7de69&format=llm_user) ## Keyword Planner Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO - Engagement Tracking **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language - Social Media Integration - Google Analytics Integration **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights - Customer Activity Tracking - Click Tracking - Referral Tracking - Visitor Tracking - Mobile Keywords - Keyword Research Tools - Keyword Tracking - ROI Tracking **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label - Real-Time Data - Trend Analysis - Scheduled/Automated Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Retargeting - API - User Management - Website Analytics - Broken Link Discovery - URL Shortener - Social Media Monitoring - Custom Domains - Visual Analytics - Backlink Management - Collaboration Tools - Customizable Branding - Web Traffic Reporting - For Marketing and Advertising - AI Copilot - Reporting/Analytics - SEO Management - Secure Data Storage - Real-Time Analytics - Activity Dashboard - Campaign Management - Geotargeting - Link Editing - URL Customization - Data Import/Export - Link Analytics - Multi-Channel Marketing - Campaign Scheduling - Access Controls/Permissions - WYSIWYG Editor - Conversion Rate Optimization - A/B Testing - Localization Automation - Multi-Location - Content Management - Alerts/Notifications - Real-Time Notifications - Dashboard - Landing Pages/Web Forms - Link Management - Customizable Templates - Real-Time Updates - Monitoring - Audit Management - Workflow Management - Campaign Analytics - Reporting & Statistics - Multi-Campaign - Email Marketing - Website Management - Performance Management - Backlink Monitoring - Performance Metrics - Advertising Management - Content Personalization - Issue Management - Heatmaps - Problem Area Alerts - Widgets - Multivariate Testing - Behavior Analytics - Audience Targeting - Real-Time Reporting - Customer Segmentation - Product Recommendations - Session Recording - Mobile Friendly Test - Drag & Drop ## Top Keyword Planner Alternatives - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - 4.8/5.0 (533 reviews) - [Ubersuggest](https://www.g2.com/products/ubersuggest/reviews) - 4.2/5.0 (160 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (835 reviews)