--- title: Kevel Reviews meta\_title: 'Kevel Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 43 reviews by the users' company size, role or industry to find out how Kevel works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 43 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Kevel Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kevel but has limited features. Are you part of the Kevel team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com. * * * Seller [Kevel](https://www.g2.com/sellers/kevel) Discussions [Kevel Community](https://www.g2.com/products/kevel/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Amanda West-Bookwalter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/kevel/pricing) ## Top-Rated Alternatives [ ![AdButler](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdButler") AdButler 4.5/5(64) ](https://www.g2.com/products/adbutler/reviews) [ ![Google Ad Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ad Manager") Google Ad Manager 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews) [ ![Epom Ad Server](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Epom Ad Server") Epom Ad Server 4.6/5(46) ](https://www.g2.com/products/epom-ad-server/reviews) [ View All Alternatives ](https://www.g2.com/products/kevel/competitors/alternatives) ## User Insights Average based on 43 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Jitendra k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jitendra k.") JK Jitendra k. Design and transition Small-Business (50 or fewer emp.) 1/17/2024 "Nice ad technology" 5/5 What do you like best about Kevel? Compact Easy to use For customer it's easy to get the ads looking for Customise one Brilliant API technology Review collected by and hosted on G2.com. What do you dislike about Kevel? Nothing to dislike , it's awesome product Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? It gives proper information to customer It benifits customer in finding the correct product which they are looking for For any kind of business it is suitable It can be easily customised and it can be put in way to make good profit in bussiness Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Daniel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel N.") DN Daniel N. VP of Engineering Small-Business (50 or fewer emp.) 12/2/2021 "Its been a great expierience and easy to get started!" 4.5/5 What do you like best about Kevel? API is well documented. Easy to get an Ad running and flexibility to meet all our different needs. Review collected by and hosted on G2.com. What do you dislike about Kevel? It took us a while to understand why some ads were not serving even with the decision explainer on the Decision API. I believe it was due to an ad being recently added, and the goal was set to impressions. There could have been more clarity as to what was happening in the decision API explanation. Also the analytics for unique users is not easy to access with the reporting provided. We have to ingest all the raw kevel logs, which are cumbersome to untangle. Review collected by and hosted on G2.com. Recommendations to others considering Kevel: Its a great platform for production ad delivery. Does require a deeper integration for certain features so not ideal for a company without at least one committed dev resource Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? Serving real time ads with the flexibility to serve whichever ads whenever we want them and capture all required analytics for impressions, clicks, video and custom metrics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/17/2021 "One of Kevel's strong suits is its superb customer service!" 3.5/5 What do you like best about Kevel? We have a dedicated joint slack channel that we are able to communicate with the Kevel support team and our rep to help answer our questions about features, releases, or potential bugs. I would say the very responsive nature of their customer service is absolutely one of their strong suits. We always have our questions answered within minutes of asking. Review collected by and hosted on G2.com. What do you dislike about Kevel? There are timing limitations to how often data is refreshed, and this is a pain point for us specifically. Also the reporting is very basic and lacks more insights. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? There isn't a specific problem that we are solving with Kevel that couldn't be covered in any other Ad server. The benefits are absolutely having a responsive support team to help. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Small-Business (50 or fewer emp.) 12/1/2021 "Kevel is a great platform that we use to run all of our ads" 5/5 What do you like best about Kevel? I like that the platform is easy to use and to adjust and allows for all of the reporting that we need, as well as some of the intricacies that we often need to develop, including having ads placed in only certain locations or pages or with specific search terms, etc. Review collected by and hosted on G2.com. What do you dislike about Kevel? Making updates at times can be a bit clunky, and learning the difference between the grouped assets does take some time. They are also very visually related within the interface, so if you are not paying attention to what you are adjusting, you can be easily confused. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? Being able to host all of our custom ads on our website with particular specificity on where and what we would like to include. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Eashen R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eashen R.") ER Eashen R. H Mid-Market (51-1000 emp.) 12/10/2021 "Decent ad serving capabilities, but with UX to be desired." 3.5/5 What do you like best about Kevel? I like Kevel's campaign delivery and ad serving capabilities. Review collected by and hosted on G2.com. What do you dislike about Kevel? I do not like the UI, there's too many stages to campaign setup which could have an error and lead to no delivery. Review collected by and hosted on G2.com. Recommendations to others considering Kevel: Great product, however, it takes some time to get used to. For our purposes, we have had to find some workarounds due to the capabilities of the product. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? We are using Kevel as the infrastructure behind our own ad server to serve MS campaigns within the in-play environment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Salim T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salim T.") ST Salim T. Senior Director of Product Management Enterprise (\> 1000 emp.) 12/1/2021 "Excellent ad server replacement for DFP" 5/5 What do you like best about Kevel? We are a recent customer and very happy with the service. Great team and technology. I'm a long time user of google products and have been impressed with what the team has done with Kevel. Review collected by and hosted on G2.com. What do you dislike about Kevel? Small team but very nimble. I think they are making many changes to scale the team and I've been impressed so far. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? Speed of go to market. Functionality is top notch. Targeting and reporting is solid. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 12/22/2021 "Great platform and customer service" 4/5 What do you like best about Kevel? The platform is easy to use and has pretty flexible ad serving capabilities. Customer support is friendly and usually quick to reply, and the team provides insightful answers to any questions or problems we have. Review collected by and hosted on G2.com. What do you dislike about Kevel? Reporting falls a little short in customization and figuring out more top-level metrics like average bid, # of active advertisers, etc. takes a bit of digging. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? We use Kevel to serve real-time ads to many advertisers on multiple sites. The platform allowed us to scale quickly and easily provide targeting opportunities to our advertisers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Enterprise (\> 1000 emp.) 12/13/2021 "Great Ad Serving Product" 5/5 What do you like best about Kevel? Ease of setup and integration support. The default templates and ability to quickly setup campaigns was a big plus. Review collected by and hosted on G2.com. What do you dislike about Kevel? Lack of variety of templates and other formats but they mentioned this was on their roadmap and they were in the process of adding. Review collected by and hosted on G2.com. Recommendations to others considering Kevel: Consider which platform you will deploy Kevel on and take advantage of their UserDB. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? Kevel allows companies to quickly set up their own ad network. Rather than build in house (significant engineering effort), Kevel is a turnkey solution that's available out of the box. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CB Chrissy B. General Manager Small-Business (50 or fewer emp.) 12/1/2021 "10 out of 10" 5/5 What do you like best about Kevel? I love how intuitive the system is -- we have lots of natural turnover in our business and it's easy to train new hires and get them up to speed quickly. Review collected by and hosted on G2.com. What do you dislike about Kevel? No dislikes - seriously. It offers more than we need, but it's well worth the price. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? It streamlines our sales and delivery processes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Small-Business (50 or fewer emp.) 12/9/2021 "Kevel is very helpful and has a lot of features we want." 4/5 What do you like best about Kevel? The customer support is always quite prompt, and they are always going out of their way trying to help us find solutions for our problems. They also have most of the features we want. Their API docs are also pretty good. Review collected by and hosted on G2.com. What do you dislike about Kevel? Some of the API design choices are not really helpful. For example, it would sometimes return a 200 for an error rather than a JSON with the appropriate HTTP error code. Review collected by and hosted on G2.com. What problems is Kevel solving and how is that benefiting you? The main business problem we are solving is the running of auctions based on the parameters we pass to Kevel. It is a very flexible tool compatible with several different approaches we've tried in our business. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Kevel? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kevel ](https://www.g2.com/products/kevel/discussions/new) GU Guest User What is Kevel used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kevel-used-for) [ View all Discussions ](https://www.g2.com/products/kevel/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/kevel/pricing) Kevel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image") Google Ad Manager 4.2/5(236) [ Compare Now ](https://www.g2.com/compare/google-ad-manager-vs-kevel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0c5af1a5e7afa51c97164080588eddde/adbutler.png "Product Avatar Image") AdButler 4.5/5(64) [ Compare Now ](https://www.g2.com/compare/adbutler-vs-kevel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_689a47e1aaa248bfffdbf459174c422c/epom-ad-server.png "Product Avatar Image") Epom Ad Server 4.6/5(46) [ Compare Now ](https://www.g2.com/compare/epom-ad-server-vs-kevel) ##### Categories on G2 [Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) ##### Explore More [What idea management tools have the best integrations with Jira and Slack so product teams can move ideas into the development pipeline without manual handoffs?](https://www.g2.com/discussions/what-idea-management-tools-have-the-best-integrations-with-jira-and-slack-so-product-teams-can-move-ideas-into-the-development-pipeline-without-manual-handoffs)[Cloud infrastructure monitoring solutions](https://www.g2.com/discussions/cloud-infrastructure-monitoring-solutions-what-s-the-best-in-2025)[Which cloud security monitoring platforms help you catch and remediate issues before they turn into actual threats rather than alerting after the fact?](https://www.g2.com/discussions/which-cloud-security-monitoring-platforms-help-you-catch-and-remediate-issues-before-they-turn-into-actual-threats-rather-than-alerting-after-the-fact) [What's the best corporate identity protection software bundle for all employees, including credit monitoring?](https://www.g2.com/discussions/what-s-the-best-corporate-identity-protection-software-bundle-for-all-employees-including-credit-monitoring)[What release notes management solutions are most reliable based on reviews from users running long-term SaaS products?](https://www.g2.com/discussions/what-release-notes-management-solutions-are-most-reliable-based-on-reviews-from-users-running-long-term-saas-products%20)[Best all-in-one workforce platform](https://www.g2.com/discussions/best-all-in-one-workforce-platform) [Show MoreShow Less](javascript:void(0);)