[ Keen.io Reviews ](https://www.g2.com/products/keen-io/reviews) [ Keen.io Reviews ](https://www.g2.com/products/keen-io/reviews) # Keen.io Features ##### ## Reports (14) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Customizable Reports Alter the layout and content of reports Marketing Reports Reports specific to marketing and associated campaigns Sales Reports Reports specific to sales analysis for trends and strategies Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Interactive Reports Edit and personalize data view as needed Customizable Reports Alter the layout and content of reports Customizable Reports Alter the layout and content of reports Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Dashboard Alter the layout and content of dashboards Show More ##### ## Self Service (7) Calculated Fields Using formulas based on existing data elements, users can create and calculate new field values. Data Column Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Discovery Users can drill down and explore data to discover new insights. Natural Language Search Ability to interact with the application using human languages such as English Visual Discovery Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Data Blending Merge data from multiple sources to a single data set Data Blending Merge data from multiple sources to a single data set Show More ##### ## Building Reports (8) Data Transformation Converts data formats of source data into the format required for the reporting system without mistakes. Data Modeling Ability to (re)structure data in a manner that allows extracting insights fast and accurate. WYSIWYG Report Design Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Real-Time Data Receive data and information in real time Real-Time Data Receive data and information in real time Third-Party Integrations Set up connections to third-party platforms to improve business processes Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Marketing Operations (23) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (94) Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Access Controls/Permissions Define levels of authorization for access to specific files or systems Mobile Reporting Access reports on mobile devices Data Mapping Track the management and flow of data throughout the organization Multiple Data Sources Allows users to manage data from a number of sources Forecasting Form predictions based on past and present data/trends Customizable Branding Add customized logos and colors to align with company branding Charting Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Customization Create labels for products that contain required information such as colors, sizes, dates, etc. Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Real-Time Analytics Analyze and gain insights into data in real-time Workflow Management Create, design and manage workflows for repetitive tasks Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Ad hoc Query One-off queries made on an as-needed basis Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Application Development Build unique software tools based on your specific requirements Real-Time Reporting Active reporting of data and metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Geographic Maps Visualize locations on a map Widgets An extended application or connector that enables users to perform additional services with their current set of tools SSL Security Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Self-service Analytics Generate reports on your own without IT involvement Ad hoc Analysis Data Capture and Transfer Import, collect, and capture data from multiple sources Integration into Third Party Applications Embed/link applications into third party software so it can be accessed within a third party system Ad hoc Reporting Generate one-off reports that meet information requirements Visual Workflow Management Create, design, and visually represent processes within the software Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Single Sign On Allow users to access multiple services after entering their login credentials once Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Predictive Analytics Predict future data based on historical data sets Data Visualization Graphical representation of data Data Connectors Connect to big data sources Benchmarking Compare key metrics for the business against prominent players in the industry Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Streaming Analytics Monitor and visualize trends across live data streams Mobile Access Access software remotely via mobile devices Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Dashboard Creation Creation and customization of dashboards Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Show More ## Top-Rated Alternatives [ ![Looker](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5(2,972) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") Sisense 4.2/5(1,063) ](https://www.g2.com/products/sisense/reviews) [ View All Alternatives ](https://www.g2.com/products/keen-io/competitors/alternatives) Keen.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5(2,972) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-keen-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Product Avatar Image") Looker 4.4/5(1,656) [ Compare Now ](https://www.g2.com/compare/keen-io-vs-looker) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c0fd017395df53ba96d2a991dd6ff03a/sisense.png "Product Avatar Image") Sisense 4.2/5(1,063) [ Compare Now ](https://www.g2.com/compare/keen-io-vs-sisense) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Product Analytics ](https://www.g2.com/categories/product-analytics)[ Embedded Business Intelligence ](https://www.g2.com/categories/embedded-business-intelligence) [ Stream Analytics ](https://www.g2.com/categories/stream-analytics) Show More ##### Explore More [ Snowflake vs ClickHouse for an analytics team: which is worth the setup cost when query volume is high? 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