# Top 10 Dharma Alternatives & Competitors

Many buyers researching Dharma on G2 ultimately choose a competing solution from this list of highly rated tools. In most cases, users compare alternatives based on reliability and ease of use.   
 The best overall alternative to Dharma is [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews), rated ~4.3 stars on G2 from 306+ reviewers. It is frequently praised for platform integration and easy integration. Other well-known alternatives to Dharma are: 
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) – known for customer support and helpful (G2 star rating ~4.5)
- [Keboola](https://www.g2.com/products/keboola/reviews) – highly rated for data management and customer support (G2 star rating ~4.6)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) – offers ad management and advertising management (G2 star rating ~3.9)
- [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) – best suited for teams that need customer support and helpful (G2 star rating ~4.0)

 Browse top options below. Based on G2 review data, Dharma is most commonly used in industries like [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp). Compare user ratings by vertical to find the best fit.

## Best Paid & Free Alternatives to Dharma

- Salesforce Data 360 (formerly Data Cloud)
- Simpli.fi
- Keboola
- MediaMath by Infillion
- Zeta Marketing Platform
- Lotame Spherical Platform
- Plauti
- Permutive

## Top 10 Alternatives to Dharma Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Dharma stacks up to the competition and find the best product for your business.

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3535f71b2a0f16cb37247f249d1d534c/salesforce-data-360-formerly-data-cloud.jpeg "Product Avatar Image")
](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

[
Salesforce Data 360 (formerly Data Cloud)
](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

By [Salesforce](https://www.g2.com/sellers/salesforce)

[

4.3/5(319)

](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews#reviews)

Product Description

Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/a771e0805f421a7076640fc871542327/simpli-fi.png "Product Avatar Image")
](https://www.g2.com/products/simpli-fi/reviews)

[
Simpli.fi
](https://www.g2.com/products/simpli-fi/reviews)

By [Simpli.fi](https://www.g2.com/sellers/simpli-fi)

[

4.5/5(154)

](https://www.g2.com/products/simpli-fi/reviews#reviews)

Product Description

Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/8773266119362cf8301d6d8177b431e1/keboola.png "Product Avatar Image")
](https://www.g2.com/products/keboola/reviews)

[
Keboola
](https://www.g2.com/products/keboola/reviews)

By [Keboola](https://www.g2.com/sellers/keboola)

[

4.6/5(142)

](https://www.g2.com/products/keboola/reviews#reviews)

Product Description

Keboola is a cloud based data platform that helps clients combine, enhance and publish crucial information for their internal analytics projects and data products.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image")
](https://www.g2.com/products/mediamath-by-infillion/reviews)

[
MediaMath by Infillion
](https://www.g2.com/products/mediamath-by-infillion/reviews)

By [Infillion](https://www.g2.com/sellers/infillion)

[

3.9/5(126)

](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews)

Product Description

MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2534db5cc854055253927c17df2a3b50/zeta-marketing-platform.png "Product Avatar Image")
](https://www.g2.com/products/zeta-marketing-platform/reviews)

[
Zeta Marketing Platform
](https://www.g2.com/products/zeta-marketing-platform/reviews)

By [Zeta Global](https://www.g2.com/sellers/zeta-global)

[

4/5(117)

](https://www.g2.com/products/zeta-marketing-platform/reviews#reviews)

Product Description

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6f2cc67189ff50cab360c8f7a690675c/lotame-spherical-platform.jpg "Product Avatar Image")
](https://www.g2.com/products/lotame-spherical-platform/reviews)

[
Lotame Spherical Platform
](https://www.g2.com/products/lotame-spherical-platform/reviews)

By [Lotame](https://www.g2.com/sellers/lotame)

[

4.3/5(117)

](https://www.g2.com/products/lotame-spherical-platform/reviews#reviews)

Product Description

• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e9b1ddb66b5369aef93f58ad5248668c/plauti.png "Product Avatar Image")
](https://www.g2.com/products/plauti/reviews)

[
Plauti
](https://www.g2.com/products/plauti/reviews)

By [Plauti](https://www.g2.com/sellers/plauti)

[

4.4/5(115)

](https://www.g2.com/products/plauti/reviews#reviews)

Product Description

Plauti offers a powerful data management engine within Salesforce that ensures trusted data and enables confident action. It allows organizations to manipulate large datasets, verify data, eliminate duplicates, assign records and restore changes efficiently. Whether you're improving customer experience, achieving AI readiness, improving Data governance or driving operational efficiency, the solutions work together to turn scattered data into a trusted resource that fuels confident decision-making and business growth. Because when data is right, actions are right. And when actions are right, trust follows.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2ae0f4bca4ab6777993b7364b42028ff/permutive.png "Product Avatar Image")
](https://www.g2.com/products/permutive/reviews)

[
Permutive
](https://www.g2.com/products/permutive/reviews)

By [Permutive](https://www.g2.com/sellers/permutive)

[

4.5/5(87)

](https://www.g2.com/products/permutive/reviews#reviews)

Product Description

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/fd205db8b3644fb83fc69071313d1061/adlib-dsp.png "Product Avatar Image")
](https://www.g2.com/products/adlib-dsp/reviews)

[
AdLib DSP
](https://www.g2.com/products/adlib-dsp/reviews)

By [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)

[

4.7/5(86)

](https://www.g2.com/products/adlib-dsp/reviews#reviews)

Product Description

AdLib is a DSP-agnostic buying platform that helps you scale your programmatic campaigns smarter, faster, and more profitably. AdLib partners with emerging agencies and marketers to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. Our platform provides independent and emerging agencies the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Product Avatar Image")
](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

[
Roku OneView (formerly Dataxu)
](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

By [Roku](https://www.g2.com/sellers/roku)

[

3.8/5(86)

](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews#reviews)

Product Description

dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

Categories in common with Dharma:

[
Data Management Platform (DMP)
](/categories/data-management-platform-dmp)

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