--- title: Kea Analyst Relations Reviews meta_title: 'Kea Analyst Relations Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 24 reviews by the users' company size, role or industry to find out how Kea Analyst Relations works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 24 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Kea Analyst Relations Reviews **Vendor:** Kea Company **Category:** [Analyst Relations (AR) Agencies](https://www.g2.com/categories/analyst-relations-ar-agencies) **Average Rating:** 5.0/5.0 **Total Reviews:** 24 ## About Kea Analyst Relations The market does not update itself. Kea Analyst Relations helps B2B technology vendors become accurately understood, credibly positioned and commercially relevant to the analysts who influence their markets. We operate as an extension of our clients’ teams, combining AR strategy with hands-on execution. That includes analyst mapping, positioning, outreach, briefing preparation, research programmes, evaluation support and turning analyst insight into action across marketing, product and sales. Kea is not a meeting-booking service. We challenge the story, identify where the market does not yet understand the company and build the sustained analyst engagement needed to change that. The result is stronger market visibility, better-informed positioning and analyst influence that supports real business outcomes. ## Kea Analyst Relations Reviews ### 1. Exceptional Analyst Insight with Personalized Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Sudeep G. | Vice President of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Kea Analyst Relations?** I really liked what I saw initially with KEA Analyst Relations, which is why we chose them. They've been a great help in connecting us with the right analyst community and understanding the analysts' domains. What I particularly like is the amount of prep work they do to understand our business and connect the dots between us and the analysts. They are very hands-on with the entire process. The aspect I like the most is the people working at KEA. They come from an analyst relations background and have worked on the other side of the fence, which means they understand the perspective of each analyst. They're able to effectively translate our message from the vendor to the analyst. The great people to work with and their great domain expertise have made it a pleasure all around. **What do you dislike about Kea Analyst Relations?** None **What problems is Kea Analyst Relations solving and how is that benefiting you?** We find KEA Analyst Relations helps us connect with the right analyst community. We value their thorough prep work and hands-on approach. **Official Response from Bram Weerts:** > Thank you, Sudeep. Trust is everything in analyst relations, and we never take yours for granted. It means a lot that you recognised the preparation, domain expertise and hands-on work behind getting the right story in front of the right analysts. You are an awesome customer to work with, and we are proud of what we are building together. ### 2. More Than Analyst Relations: A True Business Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Kea Analyst Relations?** What I like best is that Kea never treats analyst relations as a box-ticking exercise. They look beyond the briefing, the report or the score and ask what it means for the business. They connect analyst feedback to positioning, product marketing, sales enablement and the wider competitive strategy. That creates value in places we did not expect when we started working with them. They are also direct. Bram and the team will tell you where the story is weak, where the evidence is missing and where you are wasting time. That honesty, combined with their experience and understanding of how analysts actually work, is what makes Kea different. They do not just help you do more analyst relations. They help you do the right things, in the right order, and get far more value from them. **What do you dislike about Kea Analyst Relations?** There is nothing significant I dislike. The main challenge is that the work takes time and requires involvement from your own team. Kea can provide the structure, expertise and direction, but they still need access to the right people, evidence and decisions internally. Their feedback can also be very direct, which is not always comfortable, but it is usually exactly what is needed. Good analyst relations is not an overnight exercise, and Kea is very clear about that from the start. **Recommendations to others considering Kea Analyst Relations:** We had worked with other analyst relations partners before Kea. They were good at project management, scheduling meetings and keeping activity moving, but the support often stopped there. What was missing was the broader business and entrepreneurial understanding needed to connect analyst relations to the rest of the company. That is the difference with Kea. They understand the analyst landscape, but they can also communicate with founders, executives, product leaders, marketers and sales teams. They understand commercial pressure, internal politics and what it takes to turn advice into something a business can actually use. Do not approach Kea if you are only looking for someone to arrange analyst briefings. There are other companies that can do that. Approach Kea when you want the full package: strategic guidance, honest challenge, strong execution and people who can operate comfortably at every level of the corporate world. Give them access to the right people, share the evidence and be open to direct feedback. The more seriously you engage with the process, the more value you will get from it. Kea is not the cheapest option, and they should not be. When you compare the difference between simply managing an analyst relations programme and having a partner who understands your entire business, it is absolutely worth it. It creates a completely different working relationship. They do not just help you appear more active. They help you become clearer, stronger and more credible, and ultimately make the company shine. **What problems is Kea Analyst Relations solving and how is that benefiting you?** We underestimated what it really takes to build analyst relations properly. At first, we thought it was mainly about identifying the right analysts, arranging briefings and telling our story. Kea showed us that before we could run, we needed to learn how to walk. They helped us sharpen our positioning, understand how analysts think, prepare properly and build the credibility required to be taken seriously. That foundation eventually led to inclusion in important research. Kea supported us throughout the process, helping us understand the criteria, strengthen our evidence and focus on the areas where we genuinely had a right to compete. What may look straightforward from the outside requires far more judgement, preparation and experience than we initially realised. What surprised us most was what happened after the research was published. Kea did not treat the score or placement as the end result. They analysed it with us, identified where we were strong, where we were losing ground and what we needed to improve. We had never considered that analyst research could be used in such a detailed and strategic way, or that we could learn so much from it. The work also created value far beyond analyst relations. The insights improved our product marketing, messaging, sales enablement and understanding of the competitive landscape. What started as an analyst relations programme became valuable input for several parts of the business. A large part of that value came from Bram. He combines deep industry knowledge with a direct and practical way of working. He does not tell you what you want to hear, and he does not confuse activity with progress. He sees where the real gaps are, explains why they matter and helps turn them into action. Bram also understands both the analyst world and the commercial reality of running a technology company. He can connect analyst perception and research criteria with positioning, product marketing, sales and leadership decisions without losing sight of the wider objective. It all sounds relatively simple until you work with Kea and see how much sits behind the results. That is when you understand what you are paying for. They do not simply organise briefings or help companies speak with analysts. They help companies become easier to understand, more credible in the market and better equipped to use analyst insight across the business. **Official Response from Bram Weerts:** > Thank you. This is one of those reviews that makes you stop for a moment. You have described not only what we do, but why we do it. We have never believed analyst relations should end with a briefing, a report or a score. The real value is in what the work changes: the story, the evidence, the decisions and, ultimately, the business. The directness you mention only works when there is trust and when the customer is willing to do the hard work with us. You clearly have been. Thank you for giving us that access, taking the challenge seriously and allowing us to become part of the wider business. And personally, what you wrote about me and the team means more than I can properly say. This is exactly the kind of partnership I want Kea to be known for. Thank you. ### 3. Director - Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Kea Analyst Relations?** Their team clearly knows the analyst ecosystem inside out, which analysts matter for our category, how to approach them and how to prepare us for briefings. They handled the coordination end to end, which freed up a lot of our time and their guidance on messaging and storytelling for analyst conversations was genuinely useful. **What do you dislike about Kea Analyst Relations?** There's nothing negative I can specify at the moment. **What problems is Kea Analyst Relations solving and how is that benefiting you?** We didn't have a structured way to engage with industry analysts like Gartner and Forrester, our visibility in analyst research was minimal and we lacked the internal bandwidth to build those relationships ourselves. Kea stepped in as an extension of our team identifying the right analysts and helping us shape our positioning ahead of key evaluation cycles which eventually helped us in improving our presence in relevant research and given us a clearer road on how market perceive us. **Official Response from Bram Weerts:** > Thank you for taking the time to share this. Building a structured analyst programme while managing the day-to-day demands of marketing is not easy, so we are pleased that the team could take the coordination off your plate while also helping sharpen the positioning and story behind the conversations. The strongest analyst relationships are built over time, with the right people, the right preparation and a clear understanding of what the market needs to hear. It is great to see that work translating into stronger research visibility and a clearer view of how the market perceives the business. ### 4. Excellent Briefing Coordination in Fast-Moving Markets **Rating:** 4.5/5.0 stars **Reviewed by:** Martin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Kea Analyst Relations?** I really appreciate KEA Analyst Relations for handling the challenge of a fast-evolving market like AI trust and AI safety. They did a great job scheduling briefings with various analysts who are experts in this broad and fast-changing market. Derk from KEA was particularly impressive, consistently scheduling a lot of good briefings. The service was effective in facilitating conversations with analysts, helping us understand different market perspectives, and sharing our market views. The people at KEA, especially Derk, are excellent at what they do. His ability to schedule meetings with relevant people in such a challenging market is commendable. **What do you dislike about Kea Analyst Relations?** I hope that we will return, but we had a limited budget, so we had to cut some costs and unfortunately KEA was one on the list, it was not just costs, but also the time, we are in critical phase of business, so this was a good distraction for us, but we had to streamline. **What problems is Kea Analyst Relations solving and how is that benefiting you?** I use KEA Analyst Relations to schedule briefings in the fast-evolving AI trust and safety market, sharing views with analysts which helps me stay updated and informed. **Official Response from Bram Weerts:** > Thank you, Martin. Working in a fast-moving market such as AI trust and safety makes relevance and timing especially important. We are delighted that Derk helped create the right conversations and gave you access to different analyst perspectives. We also completely understand that growing companies sometimes need to make difficult decisions about budget and focus. We genuinely enjoyed working with you, and the door will always be open. ### 5. Effective Coordination and Deep Industry Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Roger W. | Music Photographer and Publisher, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Kea Analyst Relations?** KEA Analyst Relations are incredibly helpful for coordinating our analyst relation meetings in the industry. They ensure that analyst research companies understand how we differ and position ourselves in the market. We appreciate their deep industry connections, relationships, and expertise, which ensure our interactions with the community are highly relevant and targeted. They're very good at preparing us for interactions and the follow-up information they provide is very useful. **What do you dislike about Kea Analyst Relations?** N/A **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA Analyst Relations helps us coordinate with analyst research companies, ensuring they understand our solutions and position in the market. **Official Response from Bram Weerts:** > Thank you, Roger. Helping analysts understand what genuinely sets a company apart is at the heart of good analyst relations. We are pleased that our preparation, industry relationships and follow-up have made each interaction more relevant and valuable. It is a real pleasure working with you and the wider team. ### 6. Efficient and Low-Touch Analyst Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin F. | Chief Strategy Officer at ChannelSight , Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Kea Analyst Relations?** To the point and efficient, happy to manage relationship building in a low-touch way. **What do you dislike about Kea Analyst Relations?** More a nature of the analysts than Kea, but takes a few months to get moving. **Recommendations to others considering Kea Analyst Relations:** Great partner for getting you moving with Analyst relations. Bram in particular is an expert in guiding the conversation towards a common objective with Gartner et al. **What problems is Kea Analyst Relations solving and how is that benefiting you?** Great network relations with major industry analysts. Their team is efficient at coordinating and helping us access analysts across segments relevant to us. **Official Response from Bram Weerts:** > Thank you, Ben. Analyst relations rarely delivers meaningful results overnight, but it should never create unnecessary work for the customer. We are glad that our low-touch, hands-on approach has helped ChannelSight build the right analyst relationships efficiently and keep every conversation focused on a clear objective. It has been a pleasure working with you and the wider team. ### 7. Kea Analyst Relations feels like part of our team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about Kea Analyst Relations?** We're delighted to have such a close relationship. It feels as if Kea is a part of us. **What do you dislike about Kea Analyst Relations?** I don’t have anything negative to report. If any challenges come up, we sit down together and work through them to find a solution, and that’s something we genuinely appreciate. **Recommendations to others considering Kea Analyst Relations:** If you want to approach analyst relationship management in a professional, focused way, KEA’s expertise is genuinely helpful. They also take care of the organizational work, which makes them a real asset and a strong support for our internal team. **What problems is Kea Analyst Relations solving and how is that benefiting you?** Kea helps us manage the entire analyst relationship management process in a professional, structured way. **Official Response from Bram Weerts:** > Thank you for this review. The greatest compliment we can receive is that Kea feels like part of the team. Strong analyst relations depend on trust, close collaboration, and the ability to work through challenges together. We are proud to support the entire process and make the work more focused, structured and effective. ### 8. Empowered Our Market Strategy with Top Analyst Access **Rating:** 5.0/5.0 stars **Reviewed by:** Petar T. | Senior Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Kea Analyst Relations?** I really appreciate having access to all top-tier analysts through KEA Analyst Relations, which helps me educate the market and get valuable input from the analysts. Their strong network of analysts is a huge plus, and the introductions, call scheduling, and insights into who to talk to are incredibly helpful. The expertise they provide aids in positioning my company effectively in front of analysts based on their interests and the topics they are working on. **What do you dislike about Kea Analyst Relations?** Nothing specific, super happy with their offering. **What problems is Kea Analyst Relations solving and how is that benefiting you?** I use KEA Analyst Relations for access to top-tier analysts, feedback on pitches, and positioning our company, which educates the market and leverages a strong network. **Official Response from Bram Weerts:** > Thank you, Petar. Access alone is never enough; the real value comes from knowing which analysts matter, what they are working on and how to position the company in a way that is relevant to them. We are delighted that our network, introductions and strategic guidance have helped strengthen your market positioning and support the conversations you want to create. ### 9. Exceptional Expertise and Partnership That Drives Success **Rating:** 5.0/5.0 stars **Reviewed by:** Micaela F. | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Kea Analyst Relations?** Kea has got proven deep expertise in advising and building out a suitable strategy to achieve our goal. They bring a wealth of contacts and insights and helped us navigate this space. They are very pragmatic, knowledgeable and adaptive. A true reliable partner, almost like and extended team. And we learned a lot through their honest feedback. **What do you dislike about Kea Analyst Relations?** Our joint project ran surprisingly smoothly. Kea convinced us again and again that we had taken the right decision for the right partner. **Recommendations to others considering Kea Analyst Relations:** Share your strategy and goal openly. Trust the Kea team to open the doors and lead through initial conversations. They have a plan that works! Also, engage with them regularely and listen to their valuable feedback on your storylines and how you present your company and area of expertise, your value proposition. **What problems is Kea Analyst Relations solving and how is that benefiting you?** Zühlke wants to position as a global transformation partner in the technology, engineering and AI space across industries. Third party endorsement via analysts in the tech space and specific industries complement an integrated business development and Marketing & Communications approach where Kea Analyst Relations fills a capacity and skill gap in the global M&C team. Working with KEA enables us to achieve our goals in a structured way leaning into many years of experience in working with analyst houses. It helps Zühlke to get on the radar and open doors for further conversations. **Official Response from Bram Weerts:** > Thank you, Micaela. The best analyst relations work happens when there is openness, trust and a clear objective from the start. We are proud to have helped Zühlke strengthen its positioning across technology, engineering and AI, while becoming a genuine extension of the team. Your willingness to listen, challenge the story and act on honest feedback made the partnership work. ### 10. Pivotal AR Strategy Partner, Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Kavya h. | Changemaker Fellow (as part of The QKnit and Safecity) **Reviewed Date:** November 24, 2025 **What do you like best about Kea Analyst Relations?** I really appreciate KEA Analyst Relations for their collaborative approach and ability to share valuable insights while being hands-on in executing strategies. Their team has been instrumental in helping us create AR strategies and effectively schedule calls with analysts, making sure everything aligns with our business goals. I value how they assist in arranging briefings and inquiries with various analysts across geographies, which is aligned precisely with our business needs. The support from Sneha and her team has been outstanding, particularly in shaping our analyst relations strategy and ensuring our success. This supportive relationship has been so beneficial that I would like to continue our partnership with them. Their service has been so effective and helpful for us that I wouldn’t change anything about it at this point, as it has worked well for our analyst relations needs. **What do you dislike about Kea Analyst Relations?** Na **What problems is Kea Analyst Relations solving and how is that benefiting you?** I use KEA Analyst Relations to create AR strategies, schedule calls with analysts, and align them with our business goals. They enhance our analyst relations strategies and are pivotal in shaping our success. **Official Response from Bram Weerts:** > Thank you, Kavya. A strong analyst relations strategy only works when it is closely connected to the wider business goals and followed through with consistent execution. We are delighted that Sneha and the team have helped bring those elements together across different analysts and geographies. Your trust in the partnership means a great deal to us. ### 11. Insightful Partners in Analyst Relations **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno B. **Reviewed Date:** November 18, 2025 **What do you like best about Kea Analyst Relations?** I find KEA Analyst Relations to be incredibly valuable due to their deep insight and expertise as former analysts, which helps our company navigate a complex space with fewer errors and achieve value faster. They ensure that analysts are well-informed about our solutions, strengths, and roadmap, which is crucial for our positioning and recommendations within analyst reports. This level of understanding and engagement directly influences our listing and reputation positively. The team at KEA Analyst Relations acts like a dedicated member for analyst relations, which is tremendously beneficial. Moreover, their responsiveness and commitment to our success make them great partners, which I truly appreciate, and I have confidently recommended them to colleagues. **What do you dislike about Kea Analyst Relations?** can't thinking of anything **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA Analyst Relations ensures analysts are informed about our software, enhancing visibility and positioning us well in reports. Their expertise reduces mistakes, accelerates value realization, and they are responsive and insightful partners. **Official Response from Bram Weerts:** > Thank you, Bruno. Helping analysts properly understand a company’s solutions, strengths and direction is fundamental to building the right market position. We are delighted that our experience, responsiveness and hands-on approach have helped you navigate the process with fewer mistakes and achieve value faster. Your recommendation to others means a great deal to us. ### 12. Exceptional Service and Seamless Program Scalability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Kea Analyst Relations?** KEA was able to quickly adapt to our needs and scale the program commensurate with our availability. All interactions with them were professional, friendly and productive. **What do you dislike about Kea Analyst Relations?** We underestimated the amount of work and commitment required from us and it would have helped to get a clear and realistic idea of the workload ahead of us at the beginning of the project. **Recommendations to others considering Kea Analyst Relations:** Be aware that KEA is a high performing consultancy and that you will be required to keep up the pace in terms of internal resources available to make your initiative succeed. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA helped us create relationships with key IT and industry analysts to increase visibility, as well as increasing coverage in published research. They laid the groundwork for an effective Analyst Relations strategy and program at Zühlke. **Official Response from Bram Weerts:** > Thank you for the thoughtful and honest review. We are proud to have helped Zühlke build the foundations for a scalable analyst relations programme, strengthen key analyst relationships and increase visibility in published research. Your point about setting clearer expectations around the internal workload is completely fair, and something we have taken on board. Strong analyst relations requires commitment on both sides, but it is our responsibility to make that commitment clear from the start. ### 13. * Our enterprise sales teams thrived through a strategic Analyst Relations program! **Rating:** 5.0/5.0 stars **Reviewed by:** Emiliano V. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Kea Analyst Relations?** The team combines deep, hands-on experience across the AR ecosystem—as former analysts, in-house AR managers, tech marketers, and enterprise buyers. They know exactly why AR efforts succeed or fail, and they bring that insight to every engagement. It’s rare to work with a team this well-rounded and pragmatic. **What do you dislike about Kea Analyst Relations?** As a high-touch, human-driven model, there can occasionally be a waiting list before a new program (client) can start. **Recommendations to others considering Kea Analyst Relations:** Have a conversation with them—even if you're not sure you're ready. Kea won’t try to “sell” you. In fact, they might talk you out of it, playing devil’s advocate to ensure you’re truly prepared. It’s rare and refreshing. From day one, it felt like we had a trusted advisor on our side. No surprises, no fluff—just clarity, accountability, and results. After three years together, the impact on our sales and visibility has been undeniable. **What problems is Kea Analyst Relations solving and how is that benefiting you?** My buyers are influenced by research and analysts. Over 70% of Fortune 1000 companies—and many smaller firms—leverage analyst insights when selecting technology vendors and validating their strategy. Kea helped us navigate and capitalise on these dynamics without compromising analyst independence. When done right, Analyst Relations can drive direct recommendations to buyers and partners and secure influential mentions in research read by your prospects. Kea empowers vendors to use AR as a true amplifier of success. **Official Response from Bram Weerts:** > Thank you, Emiliano. After three years together, it means a great deal to hear that our work has strengthened both your market visibility and enterprise sales efforts. We believe good analyst relations requires experience, honesty and the willingness to challenge a company before simply pushing ahead. We are proud to have earned your trust and to be seen as an advisor rather than just another agency. ### 14. Boutique Agency Feel with Big Results **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Kea Analyst Relations?** It was phenomenal to feel like we were the only client. Bram & team delivered the care of a boutique agency while having the reach and relationships of larger firms to really ensure we landed in front of the audiences we were looking to impress. The coaching and preparations the team provided allowed us to better position ourselves and refine our narrative to make a splash with every meeting we attended. **What do you dislike about Kea Analyst Relations?** Only that Bram is an ocean away and therefore unable to grab a beer after a long day at work! **Recommendations to others considering Kea Analyst Relations:** Ditch the huge firm and get the 1:1 attention that KEA provides. You'll truly feel like their only client but the results will exceed all your expectations. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA Analyst Relations took our company from exactly zero analyst activity in FY2023 to a substantial volume of analyst engagement in FY24 that allowed us the platform to achieve multiple report placements and truly grow our industry presence in the analyst community. I can't say enough great things about the team, their effort to enable our growth in these key initiatives, and the guidance they provided us. **Official Response from Bram Weerts:** > Thank you, Ryan. Taking the programme from zero analyst activity to meaningful engagement and multiple research placements is exactly the kind of progress we want to create. We are proud that the team combined personal attention with the reach, preparation and honest coaching needed to make every conversation count. And yes, we still owe you that beer. ### 15. Incredible Value - Help Us Punch Well Above Our Weight **Rating:** 5.0/5.0 stars **Reviewed by:** Glenn W. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2025 **What do you like best about Kea Analyst Relations?** They have relationships and credibility with all of the top analysts we're targeting. They also recommend briefing analysts we're not familiar with that could help us build market presence. KEA runs like clockwork - they arrange all the briefings, they're always early or on-time, and they're super-responsive to feedback. **What do you dislike about Kea Analyst Relations?** There is literally nothing to dislike. Of course, you have to have a great product, in a relevant market - KEA can't invent that for you. But if you bring the content, KEA will facilitate the analyst relations that will help you tell your story. **Recommendations to others considering Kea Analyst Relations:** Understand the value of a top-notch analyst relations function. Know how the big companies handle AR, so you can fully appreciate the magic that KEA delivers to smaller companies that can't afford full AR teams. Oh, and make sure you're starting with a great product & vision that will resonate with analysts. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA is our company's Analyst Relations team. They help us, as a small but rapidly growing startup, look like a massive company with dedicated AR function. Since we sell enterprise B2B software, it's incredibly important for us to be seen, understood, and acknowledged by relevant industry analysts. Our prospects and customers - typically Global 2000 enterprises - rely on these analysts for buying recommendations and even buying permission. We know we have a great product and a relevant vision, but even with those, it's typically not enough for a startup to get on the radar of top analyst firms. KEA is the turbo boost to get us in front of top analysts on a regular basis. **Official Response from Bram Weerts:** > Thank you, Glenn. Helping ambitious technology companies punch above their weight is exactly what we set out to do. We can bring the relationships, preparation and discipline, but the product, vision and substance must come from the company itself. You brought that in abundance, and we are proud to act as your analyst relations team. ### 16. KEA Analyst Relations transformed our stagnant analyst program into a successful initiative in 1 yr. **Rating:** 5.0/5.0 stars **Reviewed by:** Tod E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Kea Analyst Relations?** KEA addressed the lack of an analyst engagement strategy over the past 8 years, enabling rapid market penetration and establishing credibility with top analyst firms. I appreciate their ability to quickly identify target markets and secure analyst briefs, driving a massive turnaround in just 12 months. **What do you dislike about Kea Analyst Relations?** No significant downsides noted; their approach was highly effective and efficient. **Recommendations to others considering Kea Analyst Relations:** Be open and direct with your goals and take their advice. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA Analyst Relations revived our neglected analyst relationship program, identifying key markets and opportunities, leading to successful analyst briefs with Gartner, Forrester, KuppingerCole, and others, significantly boosting our market presence. **Official Response from Bram Weerts:** > Thank you, Tod. Turning eight years of limited analyst engagement into a focused programme with the right markets, the right analysts and real momentum within 12 months is something we are genuinely proud of. Your openness about the goals and willingness to act on our advice made that turnaround possible. ### 17. Excellent AR firm for software **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur F. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Kea Analyst Relations?** They're very skilled and experienced in AR, and act as a true partner in your AR activities. **What do you dislike about Kea Analyst Relations?** I haven't had anything to complain about. We're in a different time zone (US East vs. western Europe) but have been able to coordinate calls and briefings pretty easily. **Recommendations to others considering Kea Analyst Relations:** We used KEA to essentially launch our AR program. If you have or had a program that you're trying to supplement or replace, you probably should put some thought into how to blend or transition. I'm sure they'll be able to make it work seamlessly. **What problems is Kea Analyst Relations solving and how is that benefiting you?** When our cybersecurity software and services company was spun out from a global organization as a freestanding business, we lost access to corporate AR resources. There was a transition period with very few AR activities, but once independent we launched a program to restart and reinvigorate analyst outreach. We contracted with KEA as a temporary measure but found them to be so effective that we made it an ongoing partnership. Bram and Sven have excellent relationships with all the analyst firms and are deeply knowledgable about the discipline. KEA worked with us to develop our updated analyst story and content, and provided expert advice every step of the way, including on analyst subscriptions and content purchases. They've generated briefings with all the big name analyst firms and specialized cybersecurity industry analysts, pre-briefing us and attending the calls. Working with KEA, we have participated in all relevant analyst reports this year and have several in flight for next year. I've worked with great corporate AR firms over almost 30 years in software product roles, and I haven't seen any better than KEA. One point that became apparent early on... the fact that KEA is NOT part of our corporate messaging machine gives them independence and credibility with analysts, who also deal with KEA and their other clients. **Official Response from Bram Weerts:** > Thank you, Arthur. What began as support during a difficult transition has become a long-term partnership, which is a tremendous compliment. We are proud that Bram, Sven and the wider team helped rebuild the programme, sharpen the analyst story and create consistent engagement across both major firms and specialist cybersecurity analysts. Your point about our independence is especially important: being close enough to act as part of the team, while still bringing an external and credible perspective, is exactly the balance we aim for. ### 18. Did an excellent in a tough situation **Rating:** 5.0/5.0 stars **Reviewed by:** Scott H. | Volunteer Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Kea Analyst Relations?** KEA brought relationships and connections that we would not have been able to obtain on our own. **What do you dislike about Kea Analyst Relations?** The only downside about leveraging KEA capabilities is that takes an investment to make it beneficial. **Recommendations to others considering Kea Analyst Relations:** Make an investment in learning how KEA could benefit your situation. If Derk beleives he can help then odds are that help will be delivered. **What problems is Kea Analyst Relations solving and how is that benefiting you?** Our bootstrapped software startup needed to gain exposure to the analyst community and benefited greatly from the direct feedback from analyst meetings arranged by KEA. **Official Response from Bram Weerts:** > Thank you, Scott. For a bootstrapped software company, every investment has to earn its place. We are pleased that Derk and the team helped open doors that would otherwise have been difficult to reach and, just as importantly, created opportunities for direct and valuable analyst feedback. Your trust in our judgement means a great deal. ### 19. Awesome Partner to Build & Maintain Analyst Awareness **Rating:** 5.0/5.0 stars **Reviewed by:** Alan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Kea Analyst Relations?** We have a great relationship with Kea, with quantifiable results. Bram has become part of our team, our interactions are professional, informative, and have leveled our business up. **What do you dislike about Kea Analyst Relations?** Honestly, nothing - they fill our calendars with briefing opportunities. **Recommendations to others considering Kea Analyst Relations:** Use them. You won't regret it. **What problems is Kea Analyst Relations solving and how is that benefiting you?** Kea provides a necessary service, connecting us into the analyst network. They manage the relationships, cadence, and set us up for successful briefings, managing multiple analyst threads, to keep us engaged and relevant. **Official Response from Bram Weerts:** > Thank you, Alan. Becoming part of the team is one of the strongest compliments we can receive. We are proud that the relationship has delivered measurable results, stronger analyst awareness and a consistent flow of relevant briefing opportunities. Your trust in us means a great deal. ### 20. Awesome collaboration, helped us get into MQ and Wave! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin H. | Head of Product Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Kea Analyst Relations?** They were always approchable and super fast in responding any inquires. **What do you dislike about Kea Analyst Relations?** This relationships only provided upsides for us! **What problems is Kea Analyst Relations solving and how is that benefiting you?** The KEA team helped us establish our analyst relations program from the ground up. Their long-standing expertise and network helped us to extensively grow our reach and earn placements in the Gartner Magic Quadrant and the Forrester Wave within just two years. **Official Response from Bram Weerts:** > Thank you, Kevin. Building an analyst relations programme from the ground up takes commitment, consistency and close collaboration. We are proud to have helped expand your analyst reach and support the journey towards recognition in both the Gartner Magic Quadrant and the Forrester Wave. Your trust in the team means a great deal. ### 21. Like an extension to the team **Rating:** 5.0/5.0 stars **Reviewed by:** Jenn S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Kea Analyst Relations?** So easy to work with. Theyre always available, flexible and prioritizing what our business needs (vs just booking meetings for quantity). They're very open minded and adaptive, if we switch priorities or need to double down on a certain market they're quick to respond. **What do you dislike about Kea Analyst Relations?** Nothing - theyre a great team and have really elevated our AR playbook. **Recommendations to others considering Kea Analyst Relations:** Do it - you wont regret it! **What problems is Kea Analyst Relations solving and how is that benefiting you?** Rather than standing up and hiring a full time AR team, KEA served as the external arm to our analyst playbook. They helped us prioritize the Analysts we should build relationships with, ensure we keep a full calendar and manage all adminstratrive tasks required to remain top of mind. **Official Response from Bram Weerts:** > Thank you, Jenn. Being seen as an extension of the team is exactly what we aim for. Analyst relations should never be about filling the calendar for its own sake; it is about prioritising the right analysts, adapting as the business changes, and keeping the programme moving without creating unnecessary work. We are proud to have helped elevate your AR playbook. ### 22. Great People, Great Network, Worth the Wait **Rating:** 4.5/5.0 stars **Reviewed by:** Ionut A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Kea Analyst Relations?** Their determination and excellent network. It is very hard to talk and present your product to relevant people (especially when you are just starting your journey). KEA has the network and the expertise to help in this process. **What do you dislike about Kea Analyst Relations?** It is not something I dislike about KEA but rather about the process. It is a very hard-to-penetrate realm (the analysts' realm) and a very time-consuming and long-lasting process. This can become frustrating at times. But KEA explains from the start that the road is not going to be easy and patience is needed. **Recommendations to others considering Kea Analyst Relations:** If you have the time and resources to start building Analysts Relations that will mature and produce results after 1 - 2 years, then KEA is the go-to provider. They have an incredible network and will certainly put you in front of the right people. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA puts your business in front of relevant analysts creating and building awareness. **Official Response from Bram Weerts:** > Thank you, Ionut. Analyst relations is rarely a quick or easy journey, particularly for a company entering the market for the first time. We are pleased that our network, persistence and honest guidance helped you reach the right analysts and begin building meaningful awareness. Your patience and trust in the process made that possible. ### 23. High quality analyst network / relationship management **Rating:** 5.0/5.0 stars **Reviewed by:** Mircea P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Kea Analyst Relations?** They work closely with us and understand what we need. Very consistent in what they provide! **What do you dislike about Kea Analyst Relations?** they have less knowledge about the product than an internal resource but it is to be expected. I guess this is mostly true for niche products **Recommendations to others considering Kea Analyst Relations:** Analysts can be a powerful marketing/sales channel but it requires a somewhat mature product and positioning. It's better to have these tow things nailed down before investing. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA helps us connect with industry analysts. They have an extensive network of relevant analysts and they're very good at helping founders manage these relationships. **Official Response from Bram Weerts:** > Thank you, Mircea. Strong analyst relations works best when our knowledge of the analyst landscape is combined with the company’s deep product expertise. We are pleased that our consistency, close collaboration and network helped you reach the right analysts and manage those relationships effectively. Your point about having a mature product and clear positioning before investing is also an important one. ### 24. Super solid collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Rasmus S. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2023 **What do you like best about Kea Analyst Relations?** Our AR program significantly benefited from working with KEA. AR includes many tactics, and KEA knows all of them. **What do you dislike about Kea Analyst Relations?** In hindsight, we could have spent more time planning longer-term together. **What problems is Kea Analyst Relations solving and how is that benefiting you?** KEA solves AR planning and execution. **Official Response from Bram Weerts:** > Thank you, Rasmus. Strong analyst relations requires both disciplined execution and a clear longer-term plan. We are pleased that our breadth of AR experience strengthened the programme, and your point about investing more time in long-term planning is a fair one. The best partnerships should always balance what needs to happen now with where the programme needs to go next. - [View Kea Analyst Relations pricing details and edition comparison](https://www.g2.com/products/kea-analyst-relations/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-30+14%3A45%3A57+-0500&secure%5Bsession_id%5D=7c7b8d79-7acd-487b-b884-a72827baced4&secure%5Btoken%5D=c9214101073ce1471cb9b6881826c34d1d6d2ebaa60a358b2af1e83cfdce07ec&format=llm_user) ## Kea Analyst Relations Integrations - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Kea Analyst Relations Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Kea Analyst Relations Alternatives - [Pilot](https://www.g2.com/products/pilot/reviews) - 4.7/5.0 (142 reviews) - [Growth Molecules, Customer Success](https://www.g2.com/products/growth-molecules-customer-success/reviews) - 4.9/5.0 (134 reviews) - [Skaled](https://www.g2.com/products/skaled/reviews) - 4.7/5.0 (134 reviews)