---
title: Kantar XTEL Reviews
meta_title: 'Kantar XTEL Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Kantar XTEL works for a business like yours.
aggregate_rating:
  rating_value: 2.5
  review_count: 1
  scale: '5'
date_modified: '2026-07-31'
parent_category:
  name: Consumer Goods Software
  url: https://www.g2.com/categories/consumer-goods-software
---


# Kantar XTEL Reviews
**Vendor:** Kantar Retail  
**Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management)  
**Average Rating:** 2.5/5.0  
**Total Reviews:** 1
## About Kantar XTEL
Kantar XTEL is Kantar Retail Trade Optimisation's end-to-end suite of solutions.




## Kantar XTEL Reviews
  ### 1. Kangaroo Xtel Review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 10, 2021

**What do you like best about Kantar XTEL?**

Allows you to customize features very efficiently and has the automation feature which makes forecasting easy.

**What do you dislike about Kantar XTEL?**

Tends to have a lot of issues in terms of syncing data with other programs. Also can only export up to 150,000 lines on excel which can be frustrating.

**What problems is Kantar XTEL solving and how is that benefiting you?**

I am forecasting using this tool. I have really enjoyed the feature to custom make reports and xtel updating it everyday.


## Kantar XTEL Discussions
  - [What is XTEL used for?](https://www.g2.com/discussions/what-is-xtel-used-for)

- [View Kantar XTEL pricing details and edition comparison](https://www.g2.com/products/kantar-xtel/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-14+00%3A37%3A11+-0500&secure%5Bsession_id%5D=6be4c411-4585-49b1-81d8-a8597e672998&secure%5Btoken%5D=23062fee3d32394662aae7fb4412049b361330b921b14ca1b959ee09c07b4198&format=llm_user)

## Kantar XTEL Features
**Promotions**
- Strategic Planning
- Campaigns
- Funds Allocations
- Alignment
- Scenario Planning

**Planning**
- Strategy
- Activities
- Inventory Management
- Field Sales Management
- Task Management
- Promotions Management
- Returns Management
- Calendar Management
- Workforce Management
- Order Management
- Audit Management
- Compliance Management
- Communication Management
- Contract/License Management

**Planogram Creation**
- Templates
- Library
- Category Management
- Formats
- Multilayer

**Optimization**
- What-if Scenarios
- Recommendations
- Adjustments
- Data Harmonization
- Strategic Analysis
- Price Optimization
- Forecasting
- Real-Time Data
- Promotion Optimization
- Competitive Analysis

**Execution**
- Collaboration
- Field Execution
- Data Collection
- Real-Time Data
- In-Store Execution

**Planogram Management**
- Updates
- Import/Export
- Visualization
- Collaboration
- Heat Maps
- Shelf Labels
- Room Visualization

**Analytics**
- Lost Opportunities
- ROI
- Demand Forecasting

**Performance**
- Team
- Retailer
- Compliance

**Analysis**
- KPIs
- Comparison
- Optimization

**Additional Functionality**
- Third-Party Integrations
- Image Capture
- For Sales Teams/Organizations
- Employee Scheduling
- Sales Trend Analysis
- Sales History
- Form Builder
- Reminders
- Merchandising
- Image Recognition
- For Retail
- Multi-Location
- Clock In/Out
- On-Shelf Availability
- Route Optimization
- Collaboration Tools
- AI Copilot
- Geographic Maps
- Surveys & Feedback
- AI/Machine Learning
- Role-Based Permissions
- Generative AI
- Activity Dashboard
- Electronic Signature
- Search/Filter
- Data Import/Export
- Reporting/Analytics
- Alerts/Notifications
- Checklists
- Performance Metrics
- Mobile Access
- Workflow Automation

**Additional Functionality**
- API
- Image Editing
- Collaboration Tools
- For Real Estate
- 2D/3D Designing
- Sketching and Annotation Tools
- For Training/Education
- Animation
- Site Analysis
- Multiple File Format Support
- AI Copilot
- For AEC Industry
- Rendering
- Third-Party Integration
- 360-Site Stream
- Drag & Drop
- Generative AI
- File Sharing
- Functions/Calculations
- Drafting
- For 3D Printing
- Mobile Access
- CAD Tools
- Data Synchronization
- Diagramming

**Campaigns**
- Plan
- Execution
- Tracking
- Opportunities 
- ROI Tracking
- Event Tracking

**Marketing - Trade Promotion Management**
- Strategy
- Collaboration
- ROI
- KPI
- Analytics
- Reporting/Analytics

**Additional Functionality**
- For Manufacturers
- Promotions Management
- Customer Management
- API
- Generative AI
- Trade Agreement Management
- Data Visualization
- Performance Metrics
- User Management
- Customizable Templates
- Contract/License Management
- Customizable Reports
- Approval Process Control
- For Retail
- Compliance Management
- Promotion Calendar
- Workflow Management
- Claims Management
- AI Copilot
- Data Synchronization
- Third-Party Integrations
- Discount Management
- Accounting
- Settlement Management
- Role-Based Permissions
- Scheduling
- Approval Workflow
- Price/Margin Management
- Communication Management

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