TM

Verified User in Market Research

Small-Business (50 or fewer emp.)

7/30/2019

"Working in kantar media is quite different among other kantar companies."

3/5

Describe the project or task Kantar Media helped with:

I've been in finance for kantar media just for a year, billing and collecting with their transactions is quite interesting. Will recommend kantar media as reliable source of survey here in the Philippines. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

It is helpful in giving surveys in media in the Philippines. The upside is, they give ratings. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Kantar media is a reliable source of survey. Gives an accurate reviews. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I'm with finance department. Facing the other challenge in billings especially on the collections is an another learnings and strategies that i have learned from their clients. Review collected by and hosted on G2.com.

TM

Verified User in Market Research

Enterprise (> 1000 emp.)

7/30/2019

"If you want to do Marketing Researches then Kantar is one of the best choices for you"

3.5/5

Describe the project or task Kantar Media helped with:

I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

There is no work life balance in the company. You needed to work 10 to 12 hrs a day for the company. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

As a B2B Marker research must go for Kantar. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

As a intern my job is to collect Feedback from the respondents. Review collected by and hosted on G2.com.

JA

Joseph A.

Digital Media Manager

Enterprise (> 1000 emp.)

1/3/2019

"Kantar: Easy to use and manage"

4/5

What do you like best about Kantar Media?

SRDS is a good resource to start searching for niche and hard to reach publishers and websites, especially in the B2B space. Their competitive product works well and simple to do runs for analysis. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

With the rise of digital, it may be hard for a Kantar to keep up. SRDS May get outdated by the likes of Nielsen and comScore. For competitive tracking since most media is going programmatic, they need to create new solutions to stay afloat. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Just jump in and start using it. The platform is very easy to use and it is mostly, trial and error when working in it. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

When working on a new campaign media plan strategy you need to know the marketplace. Kantar’s suite of services help start and streamline the process for marketers. Review collected by and hosted on G2.com.

AC

Verified User in Construction

Enterprise (> 1000 emp.)

7/31/2019

"I was working on Primary Research."

2.5/5

Describe the project or task Kantar Media helped with:

They helped in Primary Research for two of our client ,to provide data and report on as per our project objective. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

It is one of the leader in Market Research in India , excellent technical team and very experienced organisation. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I feel the management can be improved. I had a hard time while getting updates ,as one should be pro-active and professional in such important matter. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

I would recommend for the one who wish to study Indian Market and Industries. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Although both the projects were completed in given budget and time but it wasn't smooth transacted. Review collected by and hosted on G2.com.

OM

Verified User in Market Research

Small-Business (50 or fewer emp.)

7/31/2019

"Intelligence Capital"

4/5

Describe the project or task Kantar Media helped with:

Kantar Media collaborated with my previous organisation, The Market Research Society to publish a report 'The Responsive Business: Creating growth and value through Intelligence Capital'. They have also spoken at several of our conferences. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

This report allowed me to learn the skills to build Intelligence Capital and resources that are needed. Also the competitive advantage of becoming a 'responsive business'. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I feel the recommendations could have been more concise. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Whether or not Intelligence Capital is a critical business investment, alongside financial and human capital. We have now realised that it is extremely beneficial. Review collected by and hosted on G2.com.

KL

Kendal Nicole L.

Communications Designer, Associate

Marketing and Advertising

Enterprise (> 1000 emp.)

11/4/2018

"Kantar Stradegy: Brand SOV and Media Spend"

3/5

What do you like best about Kantar Media?

I use Kantar Stradegy, one of Kantar Media's products, for competitive purposes. I like that all media is in one area with this product: TV, Magazines, Digital. It's helpful that these can be further dissected between national and local media (local newspapers and spot radio). Kantar actually has a plethora of options to choose from so your report can be as granular as needed. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Digital properties are often under reported in this system.

The system is sometimes slow- it would be nice for operations on the back end to be updated so the process for users is more efficient. Sometimes running reports can take a long time depending on the volume of data being added. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

It's important to remember that the information collected by Kantar Media should be used directionally to inform media recommendations, as not all the brands included in the data are 110% accurate in the spend they are accounting for.

And save often! Save your sets so your team can easily use the same competitive sets and media/property set each time instead of recreating new ones- Huge time saver! Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Kantar is a comprehensive tool we use in advertising to get a look at brand share of voice, spend among top competitors in the space and a good look at which media properties they are spending on. We are able to draw insights and provide recommendations to clients based off of this data. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/2/2019

"Best for Use on Competitor Reports"

3.5/5

Describe the project or task Kantar Media helped with:

Competitive reporting for clients Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

You are able to pull different types of reports, whether it's a trend report or media mix report. There are different way to slice and dice data to compare against other brands. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

It's pretty hard to navigate. More like awful. Not use friendly at all. I have to run reports 3-4 more times before I can figure out what is going wrong and why I can't pull a certain data point. It's very much a trial and error process. And this takes quite a while depending on how much information you're pulling, so each report can take at least several minutes. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Recommend this tool to get an idea of the competitive landscape for your client Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I use this tool mainly to figure out if there are any other competitors in the market for a certain client. It helps us determine what media types the competitors are utilizing and compare against what my own client is running. That way we can see different strategies on how to make the client presence larger vs competitors Review collected by and hosted on G2.com.

TC

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

9/13/2019

"Perfect consumer panel"

5/5

Describe the project or task Kantar Media helped with:

Understanding indicators related to recruitment and retention Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Simple keys to understand and use Review collected by and hosted on G2.com.

PT

Verified User in Tobacco

Enterprise (> 1000 emp.)

7/30/2019

"Extensive experience in using Kantar Track designed for British American Tobacco"

4/5

Describe the project or task Kantar Media helped with:

Used Kantar Track designed for British American Tobacco to generate consumer insights and track own and competitor brands' performance. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Extensive and detailed information available in a click and the system allows multiple cuts and combination of information to be generated. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

The system sometimes takes a long time to load, especially when utilising multiple rows and columns. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

The benefit of understanding unique things such as how our brand's customer feels of competition brands and also what their loyalty disposition is. Review collected by and hosted on G2.com.

MM

Verified User in Media Production

Enterprise (> 1000 emp.)

5/28/2019

"Decent data, not very actionable "

3.5/5

Describe the project or task Kantar Media helped with:

Kantar was great in helping us develop an analysis of total addressable spend for some of our larger clients. The platform covered traditional mediums well, with a generally positive score when it came to accuracy and coverage. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Like that kantar was able to provide us a good look into the world of traditional market intelligence. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Kantar's data was nice to have, but given significant delays in the methodology of tracking these mediums, the data sets were never as actionable as we would have wanted them to be. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Get a good account manager and lay down your needs upfront Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Looking to develop analysis of total addressable media spend by client Review collected by and hosted on G2.com.