--- title: Kantar Marketplace Reviews meta_title: 'Kantar Marketplace Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Kantar Marketplace works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 6 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kantar Marketplace Reviews **Vendor:** Kantar **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.7/5.0 **Total Reviews:** 6 ## About Kantar Marketplace Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including both survey and AI-based research solutions. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 70+ markets worldwide. ## Kantar Marketplace Pros & Cons **What users like:** - Users value the **ease of use** of Kantar Marketplace, finding it simple to set up and navigate effectively. (2 reviews) - Users find it **easy to access and navigate** Kantar Marketplace, enhancing their overall experience with the platform. (1 reviews) - Users appreciate the **AI-driven analytics** that enhance market studies and insights in various segments. (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace, which enhance insights into market trends effectively. (1 reviews) - Users appreciate the **excellent customer support** from Kantar Marketplace, making the tool easy to use and set up. (1 reviews) - Users commend the **AI-driven analytics** in Kantar Marketplace for insightful market trend analysis. (1 reviews) - Easy Setup (1 reviews) - Insights (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace for insightful market studies and trend analysis. (1 reviews) - Navigation Ease (1 reviews) **What users dislike:** - Users find **integration issues** with Kantar Marketplace, lacking necessary connections to other essential tools. (1 reviews) - Users feel the **limited features** of Kantar Marketplace hinder integration with other essential tools for their needs. (1 reviews) - Users find the **limited flexibility in pricing plans** restrictive and hope for more options from the company. (1 reviews) - Users find **limited integration** with other tools frustrating, as not all necessary features are available. (1 reviews) - Users are disappointed by the **missing features** , particularly the lack of integration with other tools. (1 reviews) - Users suggest that **more flexible pricing plans** for Kantar Marketplace would enhance accessibility and user satisfaction. (1 reviews) - Users feel that a **more flexible subscription cost** would enhance accessibility and improve the overall experience. (1 reviews) ## Kantar Marketplace Reviews ### 1. Easy to Use with Great Support, But Needs More Usage Tips **Rating:** 4.0/5.0 stars **Reviewed by:** Ben F. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Kantar Marketplace?** It is easy to use, good support team very responsive **What do you dislike about Kantar Marketplace?** It would be good to have more tips about maximising its use **What problems is Kantar Marketplace solving and how is that benefiting you?** Research options for consumer insights, makes it easier to make decisions on product and marketing ### 2. Insightful Market Research Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Kantar Marketplace?** I would say easy to acess, use and navigate accross the platfom. **What do you dislike about Kantar Marketplace?** Pricing plans - More flexible plan can be introduced by the company **What problems is Kantar Marketplace solving and how is that benefiting you?** I am a digital marketer and constanly have to keep myself up to date of market trends, so here Kantar helps me alot by sharing consumer insights and latest market trends. ## Kantar Marketplace Discussions - [What is Kantar Marketplace used for?](https://www.g2.com/discussions/what-is-kantar-marketplace-used-for) - [What is next?](https://www.g2.com/discussions/kantar-marketplace-what-is-next) - 1 upvote - [View Kantar Marketplace pricing details and edition comparison](https://www.g2.com/products/kantar-marketplace/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A16%3A55+-0500&secure%5Bsession_id%5D=49e0898a-2dd5-478c-bb21-7042e7ad6151&secure%5Btoken%5D=bd47d25dde12906c3bdb6358af7bb07a6dbe09ed7460341c17ff0eb996fb720d&format=llm_user) ## Kantar Marketplace Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Kantar Marketplace Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,554 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews)