--- title: Kantar Advertising Insights Reviews meta_title: 'Kantar Advertising Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Kantar Advertising Insights works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 14 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Kantar Advertising Insights Reviews **Vendor:** Kantar **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.2/5.0 **Total Reviews:** 14 ## About Kantar Advertising Insights With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy. ## Kantar Advertising Insights Reviews ### 1. Finally, actionable data presented in a useable format that is highly customizable! **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | VP/Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Kantar Advertising Insights?** Real time insights that provide more meaningful information. Helps me to better understand competitive media strategies while providing a more detailed analysis of my campaigns. **What do you dislike about Kantar Advertising Insights?** Right now, there really is nothing I dislike. The information is compiled in real time. No more waiting for campaigns to finish or to have someone else compile the data. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** We are able to address our clients needs quickly, relying upon data from Kantar to help us with campaign revision/direction and more. We can adjust KPI's, trending and more, based upon this reporting. ### 2. Kantar Advertising Insights Reveiw **Rating:** 4.5/5.0 stars **Reviewed by:** Raghvendra P. | Associate Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Kantar Advertising Insights?** It is easy to use, and you can quickly search for information using the dashboard feature. Using the real-time insights and getting all information on advertising performance faster helps me compete with competitors. I also like end-to-end solutions on advertising like other platforms like complete view of creatives, impression, and spend estimation. **What do you dislike about Kantar Advertising Insights?** The only thing I don't like about it is, it gets slow sometimes, but you get the results in any case. We would also love to have more transparency on spend estimation, which is not available in many tools available online. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** It helps me to optimize advertising spending and also allows me to increase sales opportunities and generate leads. ### 3. Good for competitive research **Rating:** 5.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Kantar Advertising Insights?** I like that it's easy to use. The dashboard feature makes it really quick and easy to search for information. **What do you dislike about Kantar Advertising Insights?** It can be a little slow at times, but it just takes some patience and you can get the job done. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Finding competitive advertising spend ### 4. Helps with Media Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | President and Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Kantar Advertising Insights?** Helpful insights to direct media planning **What do you dislike about Kantar Advertising Insights?** Nothing really but had to dig deep to find the methodology **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Better understanding of my target audience and the best way to reach them ### 5. Advertising Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Kantar Advertising Insights?** Competitive spend Keyword suggestions Identify missed keyword opportunities **What do you dislike about Kantar Advertising Insights?** Slow performance Ranking options are not detailed enough **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Allow to access and customize SEM data ### 6. Everything I need to know about my competition's advertising strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Kantar Advertising Insights?** With this too I can unlock insights in real time and get all information on advertising performance faster, to stay ahead of my competitors. **What do you dislike about Kantar Advertising Insights?** The industry I am in now (Legal) doesn't have so much insights so far. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Searching insights about competitors. ## Kantar Advertising Insights Discussions - [What is the advertisement monitoring?](https://www.g2.com/discussions/what-is-the-advertisement-monitoring) - [What does Kantar media do?](https://www.g2.com/discussions/what-does-kantar-media-do) - [What does Kantar track?](https://www.g2.com/discussions/what-does-kantar-track) - [What is advertising insights?](https://www.g2.com/discussions/what-is-advertising-insights) - [View Kantar Advertising Insights pricing details and edition comparison](https://www.g2.com/products/kantar-advertising-insights/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+17%3A59%3A47+-0500&secure%5Bsession_id%5D=49525020-69fd-41d3-a11f-83c12551f13e&secure%5Btoken%5D=0afabab094a84755b879ffe7c8ef567220f155c8a3db1f3abb32db0bad808432&format=llm_user) ## Kantar Advertising Insights Features **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts ## Top Kantar Advertising Insights Alternatives - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews) - 4.0/5.0 (21 reviews)