--- title: Kameleoon Reviews meta\_title: 'Kameleoon Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 137 reviews by the users' company size, role or industry to find out how Kameleoon works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 137 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Kameleoon Reviews & Product Details Visit Website Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more. * * * Product Website Kameleoon Seller [Kameleoon](https://www.g2.com/sellers/kameleoon) Discussions [Kameleoon Community](https://www.g2.com/products/kameleoon/discuss) Languages Supported German, English, French Solution Type All-in-One Overview by Magali Courcol (Head of Marketing at Kameleoon) Show More ## Pricing Pricing provided by Kameleoon. ### Web and Feature Experimentation Contact Us [ View More Pricing Information ](https://www.g2.com/products/kameleoon/pricing) ## Kameleoon Integrations (5) What do users say about integrations? Verified by Kameleoon [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Piano Analytics ](https://www.g2.com/products/piano-piano-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Scal-e ](https://www.g2.com/products/scal-e/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews) Show More ![Carima A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carima A.") CA Carima A. UX/UI designer Enterprise (\> 1000 emp.) 6/21/2023 "Performant A/B testing platform for a continous improvement of our website" 4/5 What do you like best about Kameleoon? Support and consulting teams are reactive and proactive. The consulting team helps us to improve the user experience on our websites and to set up an efficient roadmap by proposing personalized recommendations, especially on the newly released pages of the site. Kameleoon is stable and offers several solutions to set up A/B tests: An easy-to-use Graphic editor, a performant code editor, and a widget editor which makes it possible for marketing teams to be autonomous in the setting of advanced Use Cases. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? t can take a little bit of time to use the platform at the beginning because of the richness of the platform. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? Kameleoon helps us generate more leads day after day. It also helps us to validate some hypotheses on our new pages with clear and tangible figures thanks to its data-driven approach. Our IT team is really busy, and the ability to divert a test to the whole traffic with a simple click to check if the change is worth developing in production by our IT team is a real game changer for our business! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Enterprise (\> 1000 emp.) 1/9/2024 "A great tool and a top-notch CSM" 4/5 What do you like best about Kameleoon? An easy-to-use tool and a enthsiastic CSM team with strong recommendations. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? Like all online tools, there are risks of malfunction. But the team has often been very responsive. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? Kameleoon has enabled us to identify areas for improvement to optimize our product and sales funnel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Julien B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julien B.") JB Julien B. Responsable testing et personnalisation Enterprise (\> 1000 emp.) 6/3/2020 "All-in-one platform: AB Testing, AI Personnalisation, and Feature management." 5/5 What do you like best about Kameleoon? The great thing about Kameleoon is the scalability of the solution. It is a true all-in-one platform that allows us to manage all our CRO optimizations from Full stack to Personalization and Feature experimentation in addition to the classic AB test. Kameleoon connects to the tools in our digital ecosystem that we use daily, such as Google Analytics, Adobe, and Contentsquare. We also value the support that our dedicated Kameleoon team brings. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? Right now the user restrictions do not match our organization. I would appreciate having the ability to restrict the authorizations of the user on the platform between the different modules: client-side / feature experimentation / server side. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? Kameleoon does an impressive job at reporting to us the performance and revenue generated out of our A/B tests and personalizations. Some of the personalization projects that we have launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros). Review collected by and hosted on G2.com. Show More 3/17/2023 Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 6/14/2023 "Intuitive and trustful experimentation tool" 5/5 What do you like best about Kameleoon? Being supported during all our projects, allows us to have in-depth analysis. We can test our ideas at the slightest doubt by having reliable results that help us making decisions as a team. AB tests allow us to know the preferences of our customers, since we want to put them at the center of the projects. In addition, the tool is linked to other analysis platforms such as Adobe or CS which allow us to have complementary analysis Review collected by and hosted on G2.com. What do you dislike about Kameleoon? We really appreciate the tool, the support and the reactivity from Kameleoon's teams. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? We mainly use Kameleoon to personalize the customer journey of our visitors to display them the right message at the right time. We also use the tool to improve continuously the website UX. Those experiments allow us to generate additional revenue and obtain insights on our visitors behavior. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 5/9/2023 "A platform that meets all of our needs on A/B testing and personalization." 4.5/5 What do you like best about Kameleoon? We appreciate the efficiency of the tool and the dedicated customer success team. The platform is also tailored to our needs, both for A/B testing and personalization. The interfaces allow us to set up projects and monitor them easily. Kameleoon provides great daily support on technical and operational aspects. From helping us build our roadmap by sharing best practices and recommendations, to analyzing the results of our campaigns. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? Even if the graphic editor is pretty powerful, if you want to implement advanced tests and you don’t handle JS and CSS, you will need the help of a developer but Kameleoon can provide that. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? The main advantage is that we can test and evaluate whether the change or feature is worth developing. This frees up a lot of time for our IT team! With Kameleoon's A/B testing tool, we can improve the user experience, the personalization module allows us to push messages to the right audience. We also use Kameleoon as a patching module so we can be agile. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 9/19/2023 "A great personalization/testing tool to add to your tech-stack!" 4.5/5 What do you like best about Kameleoon? Kameleoon is a great tool that can drive value bt greating personalized site experiences and gain key insights into users with A/B testing. The customer support team is incredible and invested in your success with the platform. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? In order to fully reap the benefits, having a dedicated team and resources to full use the platform is advised. The graphic editor is a bit daunting as it offers so much functionality. Thorough training will be requried to fully grasp the platform and unlock its power! Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? It allows use to add value by improving site experience and gaining insights into user behaviour. It can unlock productivity, by also being used to quick patching on site. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 9/15/2023 "Nice optimization and personalization of UX and data stack integration." 5/5 What do you like best about Kameleoon? From easy A/B testing with the graphical editor to complex personalization, Kameleoon is an excellent tool for our teams. The simulation panel makes it easy to collaborate. Kameleoon is always here to help us with our complex technical environment. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? In my point of view, i do not have any dislike features Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? Kameleoon allowed us to perform A/B tests outside of the development cycle. We also were able to personalize the visitor experience according to our CRM. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Industrial Automation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Industrial Automation") CI Verified User in Industrial Automation Enterprise (\> 1000 emp.) 11/10/2023 "Working on a continuous optimization with Kameleoon" 4/5 What do you like best about Kameleoon? flexibility and exhaustivity of functionalities available. Possiblity to test many types of use cases Review collected by and hosted on G2.com. What do you dislike about Kameleoon? Using Kameleoon services to develop our tests, development times depend on the complexity of the projects to be carried out, but delays in delivery can occur at times. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? As the automotive market evolves, new teams within our company are now using Kameleoon to test new features and experiment new funnels. Our team is focused on optimizing a specific part of the website only and uses Kameleoon for this purpose. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Chloe A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chloe A.") CA Chloe A. Assistante Responsable Sites Internet chez Lexus Mid-Market (51-1000 emp.) 3/31/2023 "A trustful product that speaks for itself" 4.5/5 What do you like best about Kameleoon? A great thing about Kameleoon is their mindset. The team is focused on the job so that they will drive us to perform more strategic tests in line with our market. This support goes hand in hand with the product, which is very intuitive and easy to use. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? It happens that sometimes as the development goes, we discover scenarios that we thought were out of the case, but eventually must be dealt with in order to fully perform our experimentation upon visitors, and this delays the launches. Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? We operate in a market where a prospect's buying journey extends over several weeks. This is a crucial point to take into account in order to lead the visitor through the different phases of his research. Personalization is the tool that allows us to address these visitors in an optimal way while comparing the uplift generated on the business KPIs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Lahouter C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lahouter C.") LC Lahouter C. Small-Business (50 or fewer emp.) 5/23/2023 "A great optimization tool!" 5/5 What do you like best about Kameleoon? The proactivity and reactivity of their consulting team (technical & consultant) are really appreciated. The platform allows us to launch quick A/B tests in autonomy with the graphic editor and more complex one with the code editor. Review collected by and hosted on G2.com. What do you dislike about Kameleoon? The tool matches our needs in terms of ab test and customization Review collected by and hosted on G2.com. What problems is Kameleoon solving and how is that benefiting you? Kameleoon helps us to improve user experience on our website and take decisions based on reliable data. The dashboard results is powerful in terms of significativity which is really great. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Kameleoon? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kameleoon ](https://www.g2.com/products/kameleoon/discussions/new) GU Guest User What is Kameleoon used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kameleoon-used-for) [ View all Discussions ](https://www.g2.com/products/kameleoon/discuss) ## Pricing Options Pricing provided by Kameleoon. ### Web and Feature Experimentation Contact Us ### Starter Plan $495.00 ### Free Trial for PBX Free Trial [ View More Pricing Information ](https://www.g2.com/products/kameleoon/pricing) Kameleoon Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty 4.4/5(416) [ Compare Now ](https://www.g2.com/compare/ab-tasty-vs-kameleoon) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5(929) [ Compare Now ](https://www.g2.com/compare/kameleoon-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/kameleoon-vs-optimizely-web-experimentation) ##### ##### Kameleoon Features Visitor Behavior Monitoring Targeting Templates Customization Optimization Personalization A/B Testing Multichannel Mobile [ View More Features ](https://www.g2.com/products/kameleoon/features) ## Top-Rated Alternatives [ ![VWO Testing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/kameleoon/competitors/alternatives) ##### Categories on G2 [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines) [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[Feature Management](https://www.g2.com/categories/feature-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the best recruiting automation tool for high-volume hiring?](https://www.g2.com/discussions/what-is-the-best-recruiting-automation-tool-for-high-volume-hiring)[Branding Agencies in New York](https://www.g2.com/categories/branding-agencies/locations/new-york-ny-us)[Top automation testing solutions for API testing](https://www.g2.com/discussions/top-automation-testing-solutions-for-api-testing) [Which risk-based authentication platforms apply friction only when suspicious financial fraud prevention software signals trigger?](https://www.g2.com/discussions/which-risk-based-authentication-platforms-apply-friction-only-when-suspicious-financial-fraud-prevention-software-signals-trigger)[Which is the most trusted enterprise mobility management by IT admins at financial services firms based on user reviews?](https://www.g2.com/discussions/which-is-the-most-trusted-enterprise-mobility-management-by-it-admins-at-financial-services-firms-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/kameleoon/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)