---
title: Kameleoon Reviews
meta_title: 'Kameleoon Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 137 reviews by the users' company size, role or industry
  to find out how Kameleoon works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 137
  scale: '5'
date_modified: '2026-09-02'
parent_category:
  name: Conversion Rate Optimization Tools
  url: https://www.g2.com/categories/conversion-rate-optimization-tools
---


# Kameleoon Reviews
**Vendor:** Kameleoon  
**Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 137  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Kameleoon
Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.



## Kameleoon Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users praise the **reactive customer support** from Kameleoon, highlighting their daily assistance and useful insights for business improvement. (23 reviews)
- Users appreciate the **ease of use** of Kameleoon, highlighting its user-friendly interface and excellent support. (20 reviews)
- Users appreciate the **intuitive A/B testing features** of Kameleoon, enhancing CRO through streamlined testing and clear insights. (19 reviews)
- Users find Kameleoon&#39;s **easy setup** and responsive support team crucial for effective A/B testing campaigns. (11 reviews)
- Users value the **robust experimentation capabilities** of Kameleoon, enhancing user experience through effective A/B testing and personalization. (9 reviews)
- Users appreciate the **ease of implementation and analysis** with Kameleoon, complemented by excellent support and flexibility. (7 reviews)
- Feature Variety (7 reviews)
- Helpful (7 reviews)
- Intuitive (7 reviews)
- Personalization (7 reviews)

**What users dislike:**

- Users find that the **developer dependency** limits their ability to set up tests and utilize features effectively. (9 reviews)
- Users find it **difficult to learn** Kameleoon due to its technical complexity and reliance on coding skills. (9 reviews)
- Users find the **learning curve steep** for Kameleoon, requiring time and technical knowledge to effectively utilize its features. (9 reviews)
- Users find the **difficulty of use** in Kameleoon frustrating, especially with technical dependencies and complex data analysis. (7 reviews)
- Users express concerns about **complex features** requiring developer assistance, which limits autonomy and increases dependency. (6 reviews)
- Users find **coding difficulty** challenging, as complex tests require significant technical skills and developer involvement. (5 reviews)
- Developer Dependence (5 reviews)
- Testing Difficulties (5 reviews)
- Learning Difficulty (4 reviews)
- Users feel they are **missing features** in Kameleoon, limiting their ability to fully utilize the tool&#39;s potential. (4 reviews)

## Kameleoon Reviews
  ### 1. A long-term relationship with Kameleoon

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa T. | Digital Analytics Consultant, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 21, 2022

**What do you like best about Kameleoon?**

We rely on our dedicated team to take care of the development and integration of the projects, so we can focus on our side on the roadmap. The team provides guidance on the projects already active on our sites that might require updating and optimisation, so this relationship is truly consultative.

**What do you dislike about Kameleoon?**

Some experiences take a longer development time than others, and it would be helpful to get more clarity as to why that is and how it will affect priorities.

**What problems is Kameleoon solving and how is that benefiting you?**

Working together for several years now, we have developed a strong relation with the team and rely on them to execute our optimisation strategy. Communication is made on a daily basis, allowing the launch of several projects each month : personalizations as well as classic testings to optimise the performance of our sites and increase our overall conversion rates. This constant conversion improvement is a key part of the strategy.

  ### 2. Increasing lead-gen thanks to Kameleoon

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 04, 2023

**What do you like best about Kameleoon?**

I like the fact that thanks to Kameleoon we can test and learn how address the right visitor at the right moment. This is done thanks to game-changing features like IA. I also appreciate that Kameleoon knows how to guide you into projects that meet your expectations and have experienced devs teams to rely on.

**What do you dislike about Kameleoon?**

As a small team sometimes we don't have time to log into the BO to look at the results of long-term activations and I think it would be a nice feature to have an automatic email with the main KPIs data every week or so.

**What problems is Kameleoon solving and how is that benefiting you?**

The team knows how to guide you into activating use-cases that meet your expectations. One of our best quick wins is a test we conducted last year thanks to them on a lead generation module and it had a really good business impact driving hundreds of leads.

  ### 3. A complete set of digital experience optimization solutions with AI-powered personalization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Johanna B. | Chef de projet web / CRO manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 07, 2022

**What do you like best about Kameleoon?**

- Kameleoon's AI personalization is a powerful tool to generate leads.
- Kameleoon's platform meets our experimentation needs: a graphic editor for simple changes but also
a dedicated code editor for advanced modifications.  
- The application offers a wide range of tools to analyze our audience and identify segments with a high propensity score to convert.
- We appreciate the support and expertise of the CS and technical teams with whom we built a trust based relationship. We improved on our personalization strategy with a real business impact.

**What do you dislike about Kameleoon?**

If you're a marketer and want to run some advanced and very specific tests by yourself, you will need to acquire some JS or CSS skills. Fortunately, you can always rely on Kameleoon's CS & IT teams if need be.

**What problems is Kameleoon solving and how is that benefiting you?**

Thanks to Kameleoon's AI algorithms, we identify in real time, visitors with a high propensity to convert and offer them each an individualized journey. Thus, we increase the quality and conversion rate of our leads.

  ### 4. A great tool to optimize your website and increase your conversions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cindy C. | Chef de Projet Digital & E-Commerce, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 30, 2023

**What do you like best about Kameleoon?**

- The quality of the support from our dedicated Kameleoon team
- Their expertise and recommendations

**What do you dislike about Kameleoon?**

Nothing so far, the tool meets our expectations.

**What problems is Kameleoon solving and how is that benefiting you?**

Thanks to Kameleoon we are able to test different versions of our website and improve our user experience and thus increase our conversions.

  ### 5. Fantastic A/B testing for technical and non-technical users

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 14, 2023

**What do you like best about Kameleoon?**

Able to make quick tests with the graphic editor. Easily make a change to website with limited CSS/JS knowledge 
The integrations allow you to leverage the power of other tools to add depth to your analysis and personalize targeting

**What do you dislike about Kameleoon?**

So far there is nothing that I dislike. The most difficult aspect was getting the integrations to work.

**What problems is Kameleoon solving and how is that benefiting you?**

A/B testing to drive direction and helping to prioritize work based on lift.

  ### 6. You can count on Kameleoon!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rusty S. | Product Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 01, 2022

**What do you like best about Kameleoon?**

(+) Fantastic and quick-to-respond customer support team. Technical support is always willing to help us out whenever we can't figure something out. 
(+) The segmentation is incredible. We can target any segment easily based on pretty much any criteria, including customer behavior, acquisition channel, and how they interacted with products in our online store. 
(+) Super fast script. Doesn’t impact page load speeds.
(+) Can simulate and QA an A/B test and personalization easily and reliably before it goes live. Colleagues don’t need to login to preview the work.


**What do you dislike about Kameleoon?**

(-) While coding skills are not required to use the tool, if you have front-end dev support, advanced modifications might require some coding expertise. The customer and technical support teams are great at making up for what skills you don’t have though.

**What problems is Kameleoon solving and how is that benefiting you?**

We aim to build 1:1 relationships with pet owners. We have to constantly test that how we are personalizing experiences is helping our customers achieve their goals. Thanks to Kameleoon, we are able to easily distinguish between new subscribers, current subscribers, and one-time purchasers, and target each group with a personalized version of the website, and offer customized promotions and experiences. When we need help, their customer and technical support teams are always super responsive. They work with us to resolve any user or technical questions that our experimentation and personalization team may have.

We are growing quickly and our tech architecture is too. Without Kameleoon and their technical support, we would not have been able to launch and have as much success as we did with our Black Friday/Cyber Monday promo events. We want every customer to have a personalized experience that helps us achieve a business goal. Kameleoon quickly helped us do just that.

  ### 7. An infinite playground for experimentation.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Oria K. | Chef de projet digital/Webmaster, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 10, 2022

**What do you like best about Kameleoon?**

The benefits are mainly on lead generation. We need to address our prospects with personalized paths to offer them an experience that corresponds to them and that is not intrusive when they visit our site. Kameleoon allows us to meet this need and we are constantly looking for more relevant experiences for our visitors.

**What do you dislike about Kameleoon?**

We have implemented complex customizations on our site and therefore needed time to properly analyze the results. We therefore delegated the analysis of results to Kameleoon with the creation of a customized monthly report. This allows us to quickly understand the trend and easily share the data within our company.

**What problems is Kameleoon solving and how is that benefiting you?**

The automotive market is in the midst of a revolution, prospects are changing and so are the products offered. In this moment, it is important for us to know how to address our visitors and present them with a personalized experience on our site in order to continue generating qualified leads. To do this, we use Kameleoon for its personalization possibilites but also mainly for its AI algorithms that allow us to segment traffic according to objectives that we define beforehand. The team also provides us with expertise in this market which ensures that we are always consistent for our visitors.

  ### 8. An intuitive and performing tool to increase the conversion rate on your website and optimize UX

**Rating:** 5.0/5.0 stars

**Reviewed by:** Claire M. | Webmaster, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 25, 2022

**What do you like best about Kameleoon?**

- The easy-to-use graphic editor for simple tests and quick-wins, and the code editor for more complex tests: Kameleoon gathers tools for marketers and IT teams!
- A complete data-driven segment builder which makes it possible to propose a customized experience to visitors depending on such criteria as device used, pages visited etc....
- Support and consulting teams responsiveness

**What do you dislike about Kameleoon?**

Nothing negative about the tool and team!

**What problems is Kameleoon solving and how is that benefiting you?**

Kameleoon represents a huge help to create adhoc experiments. On our website, we need to be very reactive and set up customized experiments to boost conversion on some short and specific periods (such as registration to masterclasses or 'meet the school' days).
These tests can be easily modified and adapted to our needs thanks to the graphic or code editors and the segment builder.
The simulation panel, at the end of the process, brings us autonomy to test and correct our tests before they go live.

  ### 9. Kameleoon is the best A/B testing platform for telemedicine companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Austin K. | Co Founder, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 28, 2022

**What do you like best about Kameleoon?**

Winona is a healthcare platform dedicated to health and wellness for women. 
As a company we faced almost all of the same issues that other healthcare organizations face when dealing with data. We were constantly worried about how to share it and use it effectively. We were losing a lot of potential customers at the onboarding funnel steps. With Kameleoon and Mixpanel we were able to simplify our analytics and quickly start building tests and personalization campaigns.
 
Kameleoon and Mixpanel have an amazing integration: you can send cohort data from Mixpanel to Kameleoon for personalized targeting. This is great because we had cohorts already defined in Mixpanel and the integration allowed us to pull them all in and then personalize experiences for our online customers. The integration also allows us to send experiment data to Mixpanel so we can analyze it with a variety of other metrics. In the end, once the A/B testing was complete and the data analyzed, our experiment became more effective.
Through it all, the Kameleoon team gave us great customer service and were very responsive to our queries and helped us get set up quickly and efficiently.

**What do you dislike about Kameleoon?**

While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.

**What problems is Kameleoon solving and how is that benefiting you?**

A/B testing on our onboarding funnel to optimze conversion rate. We have increased the lift of our onboarding funnel by 25% which has drastically increased the numebr fo sales we have gotten.

  ### 10. A useful solution to learn deeply about your audience and take decisions.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Valentin C. | Project Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 16, 2021

**What do you like best about Kameleoon?**

The solution allows us to run a lot of A/B tests on our own but also with the help of the Kameleoon teams. These tests help us increase our conversation rate and generate additional revenues.

Many great features help us improving our experimentations as:
- the simulation tool: we can preview exactly how our tests look and easily share the full experience with key stakeholders for buy-in and approval
- the widget library: we use and modify Kameleon’s widgets and easily create new templates without a developer.

**What do you dislike about Kameleoon?**

We sometimes have some difficulties to run complicated tests on our own since we need more JS and CSS skills. Therefore we need Kameleoon help but we can rely on their teams.

**What problems is Kameleoon solving and how is that benefiting you?**

- Testing optimization ideas before deployment.
- Pushing optimizations on all our traffic (pushing variation at 100% on our website) while waiting for our IT teams to get some bandwidth. 
- Analyzing campaigns results through Kameleoon dashboard.

  ### 11. An end-to-end solution for your experimentation and customer data collection

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura V. | Head of Product, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 09, 2021

**What do you like best about Kameleoon?**

What we like best about the Kameleoon solution is the unlimited experiments that can be launched on on a single platform, complete with a variety of KPIs and a segment builder.

Kameleoon's single platform features all of the experimentation tools we needed: a graphic editor for simple changes, and a personalization module to address recurring visitors.
- Kameleoon is a trusted player in the market, and its platform is very stable
- The Kameleoon team that has been assigned to us is always very proactive, attentive and responsive."

**What do you dislike about Kameleoon?**

What I dislike about Kameloon is that it is not well adapted to mobile devices :
- Graphic editor does not have a mobile mode
- Neither have simulation nor previsualization

**What problems is Kameleoon solving and how is that benefiting you?**

With Kameleoon, we can learn more from our visitors' behavior, personalize our content and promotional offers, and refine the visitors' journey.
We can also test some lots of ideas very easily on the website.

  ### 12. An efficient personalization tool giving endless possibilities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 02, 2022

**What do you like best about Kameleoon?**

The upside of Kameleoon is its know-how and experience. This is how we conduct our work, we analyse the recommendations made by their teams for our site, eventually adapting and prioritizing them. This results in experiences that are in line with our goal of improving the user experience and generating qualified leads. The consulting dimension that Kameleoon offers through its teams is an important part of our relationship.

**What do you dislike about Kameleoon?**

For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.

**What problems is Kameleoon solving and how is that benefiting you?**

Kameleoon undeniably allows us to improve our visitors' experience. It's a tool that gives us the ability to segment customizations by adapting them to the profiles of visitors consulting the website, as well as allowing us to analyze the results and performance of these use-cases. We use this segmentation possibilities to generate qualified leads according to the visitor's profile, so we make sure that we are addressing the right message amongst key profiles while not degrading the experience of other visitors. this results in improved conversion rates, engagement, and lead generation.

  ### 13. A great and accessible solution for experiments and data collection

**Rating:** 5.0/5.0 stars

**Reviewed by:** Clément T. | Analytics &amp; CRO Specialist, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 02, 2021

**What do you like best about Kameleoon?**

The tool is easy to use and exploit on a day-to-day basis. The connection with other tools (Google Analytics, ContentSquare) is simple to set up from the interface.

**What do you dislike about Kameleoon?**

We want to improve the customer experience of our websites using personalization. Unfortunately the A/B testing module does not allow that, so we are thinking about acquiring the second module that's dedicated to personalization.

**What problems is Kameleoon solving and how is that benefiting you?**

We solve questions regarding the priority of some features, explore the value of some design insights, can align more with the needs of our customers using Kameleoon

  ### 14. Intuitive and easy to use A/B testing tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 11, 2021

**What do you like best about Kameleoon?**

The Kameleoon Platform helps us to make conversions happen by creating truly individual digital experiences.
We highly recommand the depth and wide range of features (Dynamic traffic allocation, 25+ targeting criteria for audience segmentation, smart graphic editor,...)

We most value the simulation tool, that exactly shows how our test hypotheses work for our intended audience.

**What do you dislike about Kameleoon?**

Sometimes difficult to run technical tests by ourselves.
None for the moment. The tool meets all of our requests.

**Recommendations to others considering Kameleoon:**

The Kameleoon Platform helps us to make conversions happen by creating truly individual digital experiences.
We highly recommand the depth and wide range of features (Dynamic traffic allocation, 25+ targeting criteria for audience segmentation, smart graphic editor,...)

**What problems is Kameleoon solving and how is that benefiting you?**

We use A/B Testing and thanks to experimentation, we can improve the user experience. Base our UX decisions on reliable data to offer your visitors an exceptional experience.

  ### 15. Fast, accurate, and easy to set up A/B testing platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 26, 2021

**What do you like best about Kameleoon?**

Thanks to A/B Kameleoon tests, we can base our UX decisions on reliable data and provide all of our visitors with an exceptional, high-performance digital experience.
Personalize content, messages, and ads to transform free readers into subscribers

Pros :
- Advanced & customized reporting
- Huge range of integrations.
- IAB approved: Kameleoon ensures seamless compliance around privacy and consent.

**What do you dislike about Kameleoon?**

We look forward to the new release of the platform to further personalize the reporting dashboard

**What problems is Kameleoon solving and how is that benefiting you?**

With the A/B testing Kameleoon tool, we can personalize content, messages, and ads to transform free readers into subscribers

We also test, innovate and validate our UX hypotheses to provide our visitors with an optimal user experience on both desktop and mobile.

  ### 16. A user-friendly solution and top-quality CSM support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sébastien L. | Head of Marketing, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 11, 2021

**What do you like best about Kameleoon?**

We are now able to generate value on our e-commerce website by testing many hypotheses. 
The testing tool allows us to validate the best design to increase conversion before implementing this Changement by the IT team. 
The consulting team challenges us by creating a testing roadmap based on our eCommerce KPIs. 
A dedicated onboarding plan to give us all the chances to succeed with the solution

**What do you dislike about Kameleoon?**

Nothing so far, we are fully satisfied by the whole services providen by Kameleoon

**What problems is Kameleoon solving and how is that benefiting you?**

At first, top management was not really thrilled by having a testing tool solution. 
The support team gave us a chance to prove the importance of this kind of solution, for the whole site and specific pages.
Product pages design: with Kameleoon we can monitor all the changes we want to run on these focus pages, analyze data in the dashboard 
and as a result, increase conversion rate on our Website

  ### 17. A end-to-end solution to optimize your customer experience and maximize your conversion

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 02, 2021

**What do you like best about Kameleoon?**

Kameleoon is a powerfull solution that allows us to run a lot of AB Tests. This tool allows us to increase conversions rate, improve our visitor's retention and generate additional revenues.

**What do you dislike about Kameleoon?**

Kameleoon is a trusted player, very easy to use.
Nothing negative to mention about this platform.

**Recommendations to others considering Kameleoon:**

An easy-to-use tool that helps us, thanks to its 30 targeting criteria, to segment our audience and adapt our offers, messages and content in real time.

**What problems is Kameleoon solving and how is that benefiting you?**

We decided to test the visibility of the add-to-cart rate CTA. It has significantly increased our add-to-cart rates. We also used pop-in and countdown widget Kameleoon template to manage and maximize our promotional ads.
Moreover, the Kameleoon team dedicated to us has always been very reactive and gave us a lot of recommandations: we have established a trusting relationship

  ### 18. Thanks to Kameleoon, we can deploy tests and personalizations.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Malik M. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 20, 2020

**What do you like best about Kameleoon?**

We have tailored support from the Kameleoon team! The responsiveness of the team in the deployment of projects has always been a key differentiator for us.
Kameleoon’s strength is also that it is clearly a single collaborative tool that allows us to manage both A/B tests and much more elaborate personalization campaigns thanks to its depth of features. This allows us to accelerate in-house decision making and implementation.

**What do you dislike about Kameleoon?**

We sometimes use the solution as a patching tool and this can cause some instabilities to some of our tests when there are new releases.

**What problems is Kameleoon solving and how is that benefiting you?**

It is impressive how we have boosted our contact generation strategy. We have optimized our search engine zone on our website and it helps a lot to promote our new offers for professional targets, a key business driver for us.

  ### 19. Leading solution to personalize and experiment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marie P. | Chef de projet digital, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 13, 2020

**What do you like best about Kameleoon?**

- Thanks to Kameleoon we are able to identify strategic segments and provide them the best experience.
- The consulting team help us and provide us recommandations to optimize customer's experience. 
- Kameleoon can be interfaced with data analysis tools such as Google Analytics, Salesforce, or even Hotjar.
- And last but nos least,  this is an intuitive and user-friendly platform.

**What do you dislike about Kameleoon?**

Nothing so far. Kameleoon is a user-friendly and intuitive platform.

**What problems is Kameleoon solving and how is that benefiting you?**

Kameleoon allows us to:
- carry out a wide range of AB tests, to provide the best customer journey to our visitors.
- improve conversion and increases the average shopping cart, offering our visitors personalized experiences.
- segment our audience 
- adapt the content of our site based on the behaviour of our visitors.

  ### 20. Powerful solution and Strong customer support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 10, 2020

**What do you like best about Kameleoon?**

-  The Segment builder 
-  The customer support
-  We are now able to personnalize landing pages without degrading our website performance and we can also choose to allocate all our audiance to the winning variant
-  The consulting team provides us recommandations and solutions to maximize our customers experience.

**What do you dislike about Kameleoon?**

Nothing. Kameleoon is a complete solution for AB testing and personalization

**What problems is Kameleoon solving and how is that benefiting you?**

Kameleoon allows us to : 
- Optimize our conversion rate
- Validate UX hypotheses, and offer personalized experiences to our visitors 
- Collect visitor data, in order to then be able to segment according to the visitor profile. 
- Adapt our offers, messages and content in real time, depending on the characteristics of the visitor and their purchasing intentions. 
- Identify visitors who are about to leave in order to trigger an action that could retain them on your website
- Perform tests on a specific device

  ### 21. Intuitive and detailled platform for A/B Testing and Personalization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Géraud B. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 09, 2020

**What do you like best about Kameleoon?**

- Easy to use platform, with an intuitive interface and accessible features
- Easy creation of A/B Tests with a clear configuration interface, and clear QA methodology
- 2 distinct paths to create either A/B Tests or Personalization, with adequate features, configuration methods, targeting conditions and triggers
- Artificial Intelligence feature engine for User Scoring
- Extremely detailled monitoring of performances, with data visualization of every KPI, and useful tips displayed all along the reporting pages
- Dynamic Customer Success Managers eager to help us develop our roadmap

**What do you dislike about Kameleoon?**

- Some advanced scenarios might need the help of a developer to be implemented

**What problems is Kameleoon solving and how is that benefiting you?**

- Improve User Experience and Conversion Rate at a global scale on the website
- A/B Test new features ideas before implementation
- Personalize the informations and experiences served to the Users
- Generate valuable uplifts on performances, both for e-commerce and lead-based websites
- Monitor in real time the performances of the campaigns

  ### 22. great tool to improve your conversion rate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ann Kathrin K. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 13, 2020

**What do you like best about Kameleoon?**

Kameleoon helps us to get to know our customers better and to improve the user experience.
The editor is really useful to do some quick testings on the website on your own. So you can gain a lot of data from your users.
If you want to do more complicated and larger testings, which need to be coded, your consultant helps you to write the concept and moderates the interaction with the developers. Also your consultant supports your during the whole testing and helps you to analyze the data.

**What do you dislike about Kameleoon?**

Sometimes it takes a longer time to code a test, but it depends on the complexity of the concept.

**Recommendations to others considering Kameleoon:**

great and useful tool to increase the user experience and of course the conversion rate

**What problems is Kameleoon solving and how is that benefiting you?**

We already made some great improvements in the checkout; we successfully tested some personalizations, social proof, scarcity, trust badges, variations of the cookie layer, content banners and so on...

  ### 23. Easy to use on site optimization tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 23, 2020

**What do you like best about Kameleoon?**

Kameleoon is our partner not only for A/B testing, but personalization and AI also, which makes it very convenient for us because we can manage all our campaigns in one, centralized platform.

Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project.
The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship)

**What do you dislike about Kameleoon?**

Hard to answer, but there are always a few functionalities that do not exist yet and that could be useful. I am thinking about a dashboard that could centralize specific active campaigns with the same purpose (that could be an additional tool for our digital marketing team).
I am also thinking of a few instabilities that have occured for some ongoing and long campaigns in the platform, but Kameleoon always handle these with great professionalism: we get notified through their status platform portal when there is an issue, and when it gets resolved.

**What problems is Kameleoon solving and how is that benefiting you?**

Kameleoon has helped us improve the global UX journey on the website by continually A/B testing hypotheses we have had with the other European entities. 

Furthermore, they helped us to significantly increase our numbers of leads using machine learning. We not only collect more leads, but also more qualified leads with better chances to convert at the end.

  ### 24. Cool tool - highly recommended to support with A/B testing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Boris K. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 03, 2020

**What do you like best about Kameleoon?**

We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).

**What do you dislike about Kameleoon?**

I am missing a campaign dashboard as well as dislike the  Loading performance.

**What problems is Kameleoon solving and how is that benefiting you?**

We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc.

  ### 25. Kameleoon AB Testing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dominik Sebastian G. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 15, 2020

**What do you like best about Kameleoon?**

It enables us to test new ideas instead of just releasing without knowing if they perform better.

**What do you dislike about Kameleoon?**

More advanced ideas need to be coded, but Kameleoon offers help if our own developers are too busy

**What problems is Kameleoon solving and how is that benefiting you?**

Generating more leads and reducing the bounce / abandonment rate

  ### 26. Intuitive A/B testing tool with great support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patrizia B. | Conversion Manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 07, 2020

**What do you like best about Kameleoon?**

We have been working successfully with Kameleoon for a year and getting to know the tool was pretty easy from the start. We ran some great successful A / B tests and started to establish a test culture in marketing.
Kameleeon not only supports us in the implementation of the A / B tests, but also provides valuable optimization ideas for our test roadmap thanks to the UX expertise. Together we developed a strategy for conversion rate optimization.
With the intuitive interface, A / B tests can be implemented easily, quickly and inexpensively, so that we were able to shorten some internal processes.
The planning and execution of the A / B tests is quick and uncomplicated, so that we have already successfully implemented a large number of A / B tests, which has a positive effect on the conversion rate.
Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall it’s a great tool!

**What do you dislike about Kameleoon?**

There is nothing to complain about. I hope that will not change if we are going to implement complex A / B tests in the near future.

**What problems is Kameleoon solving and how is that benefiting you?**

- We were able to increase the conversion rate on our landing pages
- Using Kameleoon A / B testing, we gain important insights into the behavior of our website visitors
- We were able to shorten internal coordination processes. Our decisions are supported with the necessary statistical thoroughness
- We can display variants via Kameleoon that we cannot implement directly due to a lack of IT resources
- With the visual editor, A/B tests can be implemented quickly and easily

  ### 27. Technically robust and flexible

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ismael S. | Founder, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 09, 2020

**What do you like best about Kameleoon?**

The things I liked the most when using Kameleoon is the robustness of the solution and the flexibility of the API. The other thing I liked is the fact that the interface is uncluttered and accessible to non-technical users while having most of the features most organizations would need.

The personalization and a/b testing editor worked well and it was also very easy to preview each experiment before launching it.

**What do you dislike about Kameleoon?**

I think it would be great to have more integrations with external tools like CRMs and marketing automation solutions.

**What problems is Kameleoon solving and how is that benefiting you?**

I used Kameleoon to create advanced A/B tests and personalization when working for enterprise clients as a consultant. I've been able to create all experiments we planned and never felt like I was fighting the tool.

  ### 28. Scalable and efficient. Business first.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emmanuel F. | MD, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 13, 2020

**What do you like best about Kameleoon?**

Very user friendly and scalable.
We have been implementing Kameleoon for our customers who are focused on conversion rate and business since 3 years. We suggest regularly new features with success. Love it.

**What do you dislike about Kameleoon?**

Some impacting features were missing 3 years ago. Now, these features are embedded. So, nothing we dislike right now...

**Recommendations to others considering Kameleoon:**

Define your goals (conversion, engagement, ...) before action. So many features available.

**What problems is Kameleoon solving and how is that benefiting you?**

Conversion rate increase (between +5% and +60%).
Visual KPIs.
AI-based decisions for real time ecommerce
One solution for several European markets

  ### 29. Kameleoon ABTesting done for developers and also the rest of the world

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 07, 2020

**What do you like best about Kameleoon?**

We have direct contacts who can be reached quickly. They also answer and help us quickly. They listen to the customer and develop requested features

**What do you dislike about Kameleoon?**

After new releases some bugs and errors occurs. More tests could be done before new releases.

**Recommendations to others considering Kameleoon:**

If you want to have special adjustments for your company needs and also have developers working with the tool Kameleoon should be the best choice

**What problems is Kameleoon solving and how is that benefiting you?**

We are using Kameleoon in two departments. First one and the bigger part is product development. We are using Kameleoon to test new features, designs and user experience on our web page. The other department is custom customer acquisition, they are using Kameleoon mainly for personalisation purpose and to target and adress campaigns to users.

  ### 30. Powerful and easy-to-use tool for both AB testing and personalisation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Victor L. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 11, 2020

**What do you like best about Kameleoon?**

- Easy to set up
- Easy to use
- Detailed monitoring of performances
- Powerful AI feature

**What do you dislike about Kameleoon?**

You often need the help of a developer to set up advanced use-cases

**What problems is Kameleoon solving and how is that benefiting you?**

- Perfect tool for conversation rate optimization in general
- Offers the ability to pilot 1:1 personalization strategy in an easy way with impactful results

  ### 31. Powerful solution and great Customer support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Charlotte L. | EMEA Project Coordinator and Visual Merchandiser, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 18, 2020

**What do you like best about Kameleoon?**

Customer Support
Easy to use the tool
Segment builder
The consulting team provide us recommandations and solutions on how optimize customer experience. We are now able to personalize landing pages without affecting site performance.

**What do you dislike about Kameleoon?**

Nothing so far. Complete solution for AB testing and personalization

**What problems is Kameleoon solving and how is that benefiting you?**

The Kameleoon customer team is able to make recommandations and give support on the launch of our campaigns. We can use the tool allocate all our audience to the winning variant

  ### 32. A scalable and intuitive tool for all businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 18, 2020

**What do you like best about Kameleoon?**

Kameleoon offers a range of products that covers all your needs for your CRO practice, from A/B testing to predictive personalization. You don't have to multiply tools, it's a real all-in-one platform. Its intuitiveness enables every user from newbe to expert to increase their conversion rate easily. It also empower your existing digital ecosystem: Kameleoon connects with most of your digital assets, from analytics to DMP / CDP. Last but not least, you can rely if required on skilled CSM to help you develop your CRO practice within your organization (you can also use their blog and help center to get the most of Kameleoon).

**What do you dislike about Kameleoon?**

It's a new process that make you organization move some lines, so involving every stakeholders from the beginning is a prerequisite (IT, Data, Marketing, Sales... depending on your business and what you aim for with Kameleoon). Technical skills can be useful from time to time

**What problems is Kameleoon solving and how is that benefiting you?**

Improving conversion rate
Evolving our websites and applications based on the voice of customer and stats
Increasing marges thanks to the predictive targeting applied to our deals

  ### 33. Great solution for A/B Testing and Content Personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 11, 2020

**What do you like best about Kameleoon?**

The strength of the tool lies into :
- Targeting engine with various options easy to use and possibility to connect with various plaforms + datalayers to bring additional data
- Simulation Mode for QA before launch : enable to QA design, targeting and KPIs before launching it
- Real Time Scoring on any goal with dataviz : coupled with A/B test + personalization option, great way to see quickly the benefits of AI on different use cases
- Clear reporting dashboards with graphs + many additional options to filter/breakdown data very easily.

**What do you dislike about Kameleoon?**

2 things are missing :
- graphic editor more adapted to mobile
- product recommendations feature
-  sub segments targeting  within the same scenario : instead of creating one super long segment or 10 different campaigns, would be great to have the possibility to target different segments within one scenario

**Recommendations to others considering Kameleoon:**

Great tool overall to constantly improve your website.
Important to know that even though the tool can be easily used and business  oriented people can play with targeting / dashboards + graphic editor, you will need a front end developper to leverage the tool.

**What problems is Kameleoon solving and how is that benefiting you?**

Improving design/UX and validating features before launch
Animating the website thanks to banners / messaging
CRM onboarding
Personalizing customer journey onsite thanks to content + real time triggers
Improving ROI on promotion campaigns thanks to propensity to buy score

  ### 34. A trusted player with a strong presence in our sector

**Rating:** 4.5/5.0 stars

**Reviewed by:** Delphine F. | Responsable Acquisition et Web Analyse, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 29, 2020

**What do you like best about Kameleoon?**

Kameleoon’s comprehensive features allow us to carry out both simple and highly complex tests, incredibly rapidly. With Kameleoon I can launch many impactful tests and expose them to all users. I'm no longer dependent on my production roadmap and I am independent from our IT team.

**What do you dislike about Kameleoon?**

Nothing negative with Kameleoon so far !

**What problems is Kameleoon solving and how is that benefiting you?**

With Kameleoon, my tests are launched very quickly. I can spend more time on analysis and make real optimization on the site. I have an established roadmap for the year and Kameleoon helps us to scale up and design personalization projects that drive incremental conversions.

  ### 35. Intuitive AB testing and Web Personalisation platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 20, 2020

**What do you like best about Kameleoon?**

- All-in Conversion Rate Optimization platform
- Strong product: super user-friendly visual editor, powerful audience targeting engine / ability to build precise targeting segments, accurate simulation mode to QA your marketing campaigns before launch, consistent dashboard for analytics and reporting
- Powerful open ecosystem: ability to connect all your digital assets (analytic solution, DMP...)
- Great UX & intuitive usage
- Customer centric approach: premium customer support team, high-touch consultative and project management approach available for Enterprise/Premium clients

**What do you dislike about Kameleoon?**

Nothing to complain about so far! Keep up the good work!

**What problems is Kameleoon solving and how is that benefiting you?**

- Ability to make important business decisions based on accurate data results
- ROI approach
- Improving conversion rate 
- Speeding the coordination process internally between Marketing / IT / Business departments and others

  ### 36. Valuable information and great help

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** February 26, 2020

**What do you like best about Kameleoon?**

The reason we chose Kameleoon was the sparring partner. I can now confidently say that Kameleoon alone is worth the money.

But there's much more. The tool is really intuitive, and with the library, more complex tests can be easily done with a template.

**What do you dislike about Kameleoon?**

Hmm, that's not easy. Maybe the somewhat limited evaluation options for tests.

**Recommendations to others considering Kameleoon:**

Please provide the German text you would like translated into English.

**What problems is Kameleoon solving and how is that benefiting you?**

We thereby have a second opinion on tests and results, etc. A perfect all-in-one tool.

  ### 37. Powerful Personalization tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Romain R. | Chef de projet technique e-commerce, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 14, 2020

**What do you like best about Kameleoon?**

Segment builder, easy way to use the solution for AB testing and personalization campaigns

**What do you dislike about Kameleoon?**

Nothing to complain about, Kameleoon give us a professional service

**Recommendations to others considering Kameleoon:**

Perfect tool with many features. Kameleoon will give you the best way to improve customer experience and conversions

**What problems is Kameleoon solving and how is that benefiting you?**

We increased the conversion rate of our acquisition campaigns thanks to the personalization tool. The marketing team can easily launch AB test without any technical support


## Kameleoon Discussions
  - [What is Kameleoon used for?](https://www.g2.com/discussions/what-is-kameleoon-used-for)

- [View Kameleoon pricing details and edition comparison](https://www.g2.com/products/kameleoon/reviews?hss_channel=fbp-178107380040&page=3&section=pricing&secure%5Bexpires_at%5D=2026-09-04+13%3A15%3A42+-0500&secure%5Bsession_id%5D=8e4a1e21-b84c-4af2-af33-76da4b033c97&secure%5Btoken%5D=3cb36270a604e3fcc783da54c866576fcecae4236b4ae59910cf3c01e4af8812&format=llm_user)

## Kameleoon Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Management**
- Flag Management
- Rollout & Rollback Control
- Monitoring

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
- Generative AI

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Functionality**
- Multi-Environment Control
- Feature Testing
- Low-Code Interface

**Experimental Design**
- Multivariate testing capacities
- Split Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations
- Multivariate Testing

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Analytics**
- Reporting and Analytics
- Heatmaps
- Visual Analytics

**Additional Functionality**
- Alerts/Notifications
- Surveys & Feedback
- Mobile Access
- Customizable Templates
- Workflow Management
- Customizable Reports
- Visual Editor
- Conversion Rate Optimization
- Access Controls/Permissions
- Campaign Segmentation
- Widgets
- Activity Dashboard
- Funnel Analysis
- Drag & Drop
- API
- Content Management
- Behavior Tracking
- Landing Pages/Web Forms
- Engagement Tracking
- Geotargeting
- AI Copilot
- Monitoring
- Conversion Tracking
- Customizable Branding
- Real-Time Data
- Assessment Management
- Search/Filter
- Data Visualization
- Statistical Analysis

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Audience Targeting
- Third-Party Integrations

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

## Top Kameleoon Alternatives
  - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews)
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (414 reviews)
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