Kabooly is a customer relationship management (CRM) platform designed for small and medium-sized service businesses. It provides tools to manage customer enquiries, track leads through sales pipelines, handle bookings, and run email campaigns, all within a single system.
The platform is built specifically for service-based businesses such as tutoring companies, therapists, chiropractors, personal trainers, coaches, consultants, tradespeople, and other professionals who need to manage ongoing client relationships. Unlike enterprise CRM systems that can be complex and expensive, Kabooly focuses on simplicity and affordability while still providing the features growing businesses need.
Key features include:
- Contact management - Store and organise customer information with the ability for contacts to belong to multiple accounts without duplication
- Deal pipeline - Track leads through customisable sales stages to monitor progress and forecast revenue
- Booking calendar - Manage appointments and bookings in one place
- Form builder - Create enquiry forms with UTM parameter tracking for attribution
- Attribution reporting - See exactly which marketing campaigns and sources are driving enquiries
- File storage - Keep customer documents and files organised within the CRM
- Email campaigns - Send marketing emails and templates to contacts
Kabooly operates on a monthly subscription model with tiered pricing based on the number of contacts stored. This allows businesses to start small and scale as they grow. There are no long-term contracts, and customers can cancel with 30 days notice.
A key differentiator is the approach to customer support. All support is provided by dedicated humans with fast response times, rather than chatbots or ticket queues. This reflects the platform's focus on serving smaller businesses who value genuine, responsive service.
The platform is web-based and accessible from any device with a browser. It is developed and operated by Kabooly Ltd, a UK-based company headquartered in Kingston upon Thames.