Our Mission JW Specialties provides expert marketing services for independent retailers at an affordable cost and develop turn-key marketing campaigns designed specifically to target trends and opportunities. JW Specialties is a full-service marketing and consulting company with over 25 years of experience in developing regional and local advertising campaigns for retailers and small businesses. Our clients include regional advertising groups, manufacturers, and small businesses with the goal to increase their sales, brand presence, and store traffic. JW Specialties, LTD opened in 2002 in Fort Wayne, Indiana specializing in Do it Best® regional ad groups, but have expanded services to include individual in-house marketing for small business retailers. Our services include electronic media, signage, digital marketing, websites, videos, and more.