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justtrack

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justtrack is an API-first UA intelligence platform built specifically for mobile gaming studios. Unlike horizontal MMPs adapted from ad-tech, justtrack was built from the ground up around how games actually monetize: attribution, in-app analytics, ad revenue measurement (IAA and IAP), and device-level fraud detection all live in one SDK and one data layer, so a studio sees a single number for player value instead of stitching it together across tools. justtrack is independent, not owned by an ad network, and prices based on monthly active users rather than event volume, so cost moves with how a studio actually grows. Every plan includes the full feature set; nothing sits behind a higher tier. Built for independent gaming studios spending $50,000 to $1,000,000 a month across paid UA channels, currently on Adjust, AppsFlyer, or Tenjin, or evaluating a switch. Benefits: Unified data layer: attribution, in-app analytics, and ad revenue (IAA + IAP) in one SDK, no more stitching data across tools to see true player value. Built for gaming, not adapted from ad-tech: reasoning in the unit economics gaming studios actually live in, hybrid monetization, cohort-based LTV, soft-launch analysis. Independent: not owned by an ad network, so no structural conflict of interest with your UA spend. Device-level fraud detection: the SDK identifies device manipulation techniques used to generate fake installs, backed by device and IP-level analysis to flag fraudulent behavior. Transparent, fair pricing: MAU-based, all features included at every tier, no feature gating, no surprise add-on costs. Built for switchers: designed for studios currently on Adjust, AppsFlyer, or Tenjin looking for gaming-specific depth without losing the features they rely on. Target Market: Independent mobile gaming studios (10-200 employees) with $50K-$1M/month UA spend across 3-5+ paid channels. Users: UA Managers and Growth Leads, with CFO budget approval.

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