
What I like most about Jira is the ability to organize and provide clear visibility into the progress of initiatives, especially in projects that involve various areas, suppliers, and simultaneous deliveries. Throughout my experience with 360° campaigns, CRM, digital media, and transformation projects, Jira has helped me structure workflows, prioritize tasks, and track deadlines more accurately. It facilitates alignment between internal teams and agencies, reduces rework, and makes the approval process more fluid. Additionally, the visualization on boards allows for quick identification of bottlenecks and route adjustments, ensuring that deliveries are made with quality and within the agreed deadlines. For me, Jira is not just a management tool — it is an instrument that enhances governance, transparency, and collaboration. Review collected by and hosted on G2.com.
What I don't like about Jira is that, at times, it can become quite a complex tool, especially when there are many projects, boards, and custom workflows being used simultaneously. In large teams or with less mature structures, this complexity can create difficulties in standardizing usage, leading to incomplete or divergent records. Additionally, some configurations and integrations require more advanced technical knowledge, which can delay simple adjustments in day-to-day operations. In other words, when there is no clear governance and discipline of use, Jira can end up creating more layers of control than actually facilitating work. Review collected by and hosted on G2.com.
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This review has been translated from Portuguese using AI.


