Describe the project or task the provider helped with:
John has provided sales training to Tableau for years, through sessions at our annual sales meeting, one-off meetings and trainings at our office, and providing direct access to the vast resources on his website.
What do you like best?
John isn't just preaching what he learned "back in the day". He's constantly educating himself, staying in touch with the best practices of the day, never resting. He teaches practical and effective methods for driving engagement with leads, executing a sales cycle, and managing the ongoing negotiations of a deal to drive urgency. Too many sales trainers are presenting "cure-all" sales tricks. What training with Barrows will bring your sales org or actionable strategies that you can tailor to your own style, but will scale across your organization.
His training is also effective because he takes the time to tailor his content to the company. He learns about your existing processes, terms, products, etc. Reps do not have to imagine what his training looks like in their world, because it's presented in a way where they can immediately apply the knowledge when they leave the room.
What do you dislike?
His content is often presented in too short a window, leaving the reps with a sense of overload with his information. This is entirely related to the time allotted to John by the company however. He offers so much value that you really need to give him multiple sessions or a long enough session to cover the content effectively and to allow or discussion with those in the room.
Recommendations to others considering the provider:
Companies tend to treat sales trainers all the same. Bring them in once or twice, put their sales reps through the training, and then assume everything is good. John's content is best used as an on-going process that MUST change as the environment changes. Bring him in, use his online resources, and don't just treat it like a one time event that you don't repeat.