--- title: iZooto Reviews meta\_title: 'iZooto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how iZooto works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# iZooto Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by iZooto but has limited features.  
  
Are you part of the iZooto team? [Upgrade your plan](https://my.g2.com/izooto/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile!

iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue

* * *

Seller
[iZooto](https://www.g2.com/sellers/izooto)
Discussions
[iZooto Community](https://www.g2.com/products/izooto/discuss)
Languages Supported

English, Japanese, Chinese (Simplified)

Solution Type

Best-of-Breed

Overview by
Vivek Khandelwal (Founder, iZooto. We are hiring a recruiter. Know someone? DM me. )

Show More

## Pricing

Pricing provided by iZooto.

### Rise

$85/month

for up to 30,000 subscribers

### Grow

$250/month

for up to 30,000 subscribers

[
View More Pricing Information
](https://www.g2.com/products/izooto/pricing)

## Top-Rated Alternatives

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 ![OneSignal](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "OneSignal")

OneSignal

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](https://www.g2.com/products/onesignal/reviews)

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[
View All Alternatives
](https://www.g2.com/products/izooto/competitors/alternatives)

## User Insights

Average based on 95 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production")
AM

Verified User in Media Production

Mid-Market (51-1000 emp.)

8/28/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Amazing tool for push notification !!"

4.5/5

What do you like best about iZooto?

Data segregation system is amazing for running campaign Review collected by and hosted on G2.com.

What do you dislike about iZooto?

The dashboard needs to revamped so that I give crystal view. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

Managing push notification. Engaging with customer Review collected by and hosted on G2.com.

Show More

1/23/2023
Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Aditya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya K.")
AK

Aditya K.

Senior product executive

Enterprise (\> 1000 emp.)

6/24/2021

"Highly recommended Push notification tool"

4.5/5

What do you like best about iZooto?

iZooto provides us a vast optimization as per our requirement. From making segments as per the audience insights of the domain to tracking the report of each campaign, it helps to read the subscribers & unsubscribers' data efficiently. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

Late updates: It usually updates the data of the users within 48-72 hours which can be considered as a disadvantage in a fast-paced business. We can't rely on iZooto for quick insights & the impact on our campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering iZooto:

If you are willing to have quicker responses & results for your business, think twice before opting for this tool but if you are a well-established business that is not in a hurry to achieve the targets, you should surely go for it. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

We are sending push notifications regularly with iZooto. It has helped us in gathering & engaging our audience and sorting them on the basis of their interests. In addition, the churn rate has been reduced with this tool. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning")
AE

Verified User in E-Learning

Small-Business (50 or fewer emp.)

1/10/2019

"onestop solutions for all ur web push needs"

5/5

What do you like best about iZooto?

pushing web notifications wasn't such easy b4 izooto. its kinda plug and play... and wait for magic to happen Review collected by and hosted on G2.com.

What do you dislike about iZooto?

nothing to dislike .. has just one suggestion ..wish if they could provide multi users support to manage the izooto account. Review collected by and hosted on G2.com.

Recommendations to others considering iZooto:

When it comes to web push notification than Izooto is our first choice both price and feature wise. Support and setup is quick. User segmentation is easy . and they also provide tons of APIs to customize push as per your requirement. They also have feature to delay (gap) between push notifications so that your website can cope with instant spike of traffic. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

We are trying to deliver real time chrome notifications to a million users using izooto . Izooto solution is scalable. Review collected by and hosted on G2.com.

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10/22/2021
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jeff M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff M.")
JM

Jeff M.

Partner

Small-Business (50 or fewer emp.)

3/17/2020

"Solid Service with lots of options"

4/5

What do you like best about iZooto?

Customer service and willingness to engage Review collected by and hosted on G2.com.

What do you dislike about iZooto?

Continue to add drag and drop and off the shelf features. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

Engaging users in active environments Review collected by and hosted on G2.com.

Show More

8/27/2020
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Arthur P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arthur P.")
AP

Arthur P.

Music Producer 

Small-Business (50 or fewer emp.)

8/27/2020

"Easy to use and great support"

4.5/5

What do you like best about iZooto?

- Seamless integration with WooCommerce

- No bugs

- Ease of use

- Friendly Interface

I was happy to use the service for 2 years. With Izooto, we improved our audience engagement thanks to targeted Notifications. The Segmentation features were also really nice and useful.

We had some technical issues with Izotoo but support is great and helps us with any bugs. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

We had some issues with communicating to some employees with Izooto despite great support overall.

From a technical point of view, the script did slow our website a little (JS) and there is unfortunately no free plan anymore. Review collected by and hosted on G2.com.

Recommendations to others considering iZooto:

Choose the right plan Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

We were using iZooto to reduce our dependence on big marketing actors such as Google Ads and Facebook Ads. It was also an interesting way to not only send mail to our base. Review collected by and hosted on G2.com.

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9/20/2020
Current UserValidated ReviewerSource: Organic

 ![Ismail A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ismail A.")
IA

Ismail A.

Small-Business (50 or fewer emp.)

11/18/2020

"Solid service, easy to use and with great options"

5/5

What do you like best about iZooto?

iZooto is a great way to get traffic, and reach our readers. Being able to push breaking news and headlines to targeted audience based on location, interests, etc...

It's also simple to use with an intuitive interface that even our editorial teams can start using with little re-training. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

There is no support for mobile apps unlike some its competitors, otherwise a great service for web push notifications Review collected by and hosted on G2.com.

Recommendations to others considering iZooto:

iZooto leave up to its core feature as re-targeting and engagement solution that leverages web push notifications for publishers to drive traffic and conversions. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

Publishing breaking news and headlines to targeted audiences and reduce our dependency on paid marketing Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jayvee F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayvee F.")
JF

Jayvee F.

Mid-Market (51-1000 emp.)

11/10/2020

"One of our most trusted strategic partners, especially in these unprecedented times"

5/5

What do you like best about iZooto?

The fact that it provides a very valuable distribution channel for our content but at the same time we also make money from the service. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

Some of the ads are not as tasteful such as the "dating ads" but we have worked with their team to have some of these ads removed. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

We were looking for more ways to reach our readers outside of organic search and social media. We see the value in the opt-in subscription model and have been gaining positive growth especially when we need to target specific types of content. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
AH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

11/22/2019

"A really reliable and flexible push service"

5/5

What do you like best about iZooto?

We use it since a year without issues. The support is very responsive, the installation easy, there are lot of options to quickly create pushes. You can customize them in many aspects. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

I don't have any problem at the moment in using iZooto Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

Reach audience without coding effort and we like very much the scheduling and the recurring push option. Review collected by and hosted on G2.com.

Show More

1/12/2021
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Siddhartha B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhartha B.")
SB

Siddhartha B.

Small-Business (50 or fewer emp.)

11/6/2020

"Easy to use (User friendly)"

4/5

What do you like best about iZooto?

- Simple to use tool

- Good customer support Review collected by and hosted on G2.com.

What do you dislike about iZooto?

Wish there were more templates for Web notifications (different colors etc) Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

We are trying to reach our audience through web notifications. For one of the brands, we have seen that people are engaging a lot with the one time and triggered web notifications (playbooks) Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing")
AP

Verified User in Publishing

Mid-Market (51-1000 emp.)

11/3/2020

"A source of audience insights and revenue"

4/5

What do you like best about iZooto?

I like how easy it is to set up a campaign. Review collected by and hosted on G2.com.

What do you dislike about iZooto?

I can't see a general overview of all our domains. Review collected by and hosted on G2.com.

What problems is iZooto solving and how is that benefiting you?

iZooto helps us drive traffic to specific articles that need more page views. We're also able to segment our audiences in different ways (i.e., when they subscribed, based on sections, etc.), giving us more insights into them. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about iZooto? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about iZooto
](https://www.g2.com/products/izooto/discussions/new)

GU

Guest User

What needs improvement with iZooto to better meet your push notification marketing needs?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-needs-improvement-with-izooto-to-better-meet-your-push-notification-marketing-needs)

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G2

Verified User
•
Last activity over 6 years ago

Does iZooto have a different offering for publishers? If yes, what is it?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/izooto-for-publishers)

[
View all Discussions
](https://www.g2.com/products/izooto/discuss)

## Pricing Options

Pricing provided by iZooto.

### Rise

$85/month

for up to 30,000 subscribers

### Grow

$250/month

for up to 30,000 subscribers

### Enterprise

Contact us

for the price

[
View More Pricing Information
](https://www.g2.com/products/izooto/pricing)

iZooto Comparisons

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4.8/5(1,415)

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PushEngage

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##### 
##### iZooto Features

Campaigns

Customize

Scheduling

Retarget

Analytics

Campaign Performance

Audience Insights

Optimization

Personalization

Rich Notifications

Integrations

[
View More Features
](https://www.g2.com/products/izooto/features)

##### Categories on G2

[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Push Notification](https://www.g2.com/categories/push-notification)

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