--- title: iZooto Reviews meta_title: 'iZooto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 95 reviews by the users' company size, role or industry to find out how iZooto works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 95 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # iZooto Reviews **Vendor:** iZooto **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 95 ## About iZooto iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue ## iZooto Reviews ### 1. Solid Service with lots of options **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff M. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2020 **What do you like best about iZooto?** Customer service and willingness to engage **What do you dislike about iZooto?** Continue to add drag and drop and off the shelf features. **What problems is iZooto solving and how is that benefiting you?** Engaging users in active environments ### 2. Easy to use (User friendly) **Rating:** 4.0/5.0 stars **Reviewed by:** Siddhartha B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about iZooto?** - Simple to use tool - Good customer support **What do you dislike about iZooto?** Wish there were more templates for Web notifications (different colors etc) **What problems is iZooto solving and how is that benefiting you?** We are trying to reach our audience through web notifications. For one of the brands, we have seen that people are engaging a lot with the one time and triggered web notifications (playbooks) ### 3. A source of audience insights and revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about iZooto?** I like how easy it is to set up a campaign. **What do you dislike about iZooto?** I can't see a general overview of all our domains. **What problems is iZooto solving and how is that benefiting you?** iZooto helps us drive traffic to specific articles that need more page views. We're also able to segment our audiences in different ways (i.e., when they subscribed, based on sections, etc.), giving us more insights into them. ### 4. Working With Izooto **Rating:** 4.0/5.0 stars **Reviewed by:** Gurpreet S. | Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about iZooto?** I like the feature that it auto fetch details from the Links. No need to write further details. Also Playbooks is additional feature that fulfill the basic requirement. It's also of Great Use. **What do you dislike about iZooto?** Targeting audience need to be optimized as of certain limitations **Recommendations to others considering iZooto:** Great Tool to used who is looking for Web Push Notifications **What problems is iZooto solving and how is that benefiting you?** Automated campaign is very helpful.. Adding Campaign in Recurring mode saved a lot of time ### 5. Useful and convenient tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2020 **What do you like best about iZooto?** Able to integrate iZooto into my website, and understand the CTR and re-target my customers using Playbooks **What do you dislike about iZooto?** Nothing much to dislike at the current moment **What problems is iZooto solving and how is that benefiting you?** Able to prompt customers regarding their abandoned carts so that they can finish their purchase. Re-targeting customers so that they can make repeat purchase, and also engage customers on our website. ### 6. Very recommended Push Notif Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about iZooto?** Full feature and its configurable! The costumer service has a lot of knowledge . **What do you dislike about iZooto?** Maybe just the SLA, because recently they has an issue regarding the server availability. But it's ok because their response is very quick . **Recommendations to others considering iZooto:** If you want to better platform for notification, its easy to use and very reliable. **What problems is iZooto solving and how is that benefiting you?** Implementation of Push Notification is not easy. iZooto is make it easy . ### 7. Grow your business more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2020 **What do you like best about iZooto?** Can target multiple matrices, reach out to the best audience. **What do you dislike about iZooto?** The site load time, which is very slow, needs to be resolved. **What problems is iZooto solving and how is that benefiting you?** As our site is not login-based, there was no way to reach out to our audience. These kinds of tools help you to reach out to your audience. ### 8. Izooto helps us reach users to get more traffic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about iZooto?** Makes it easy for us to push content to users. **What do you dislike about iZooto?** Sometimes, require a longer loading time when push notification. **Recommendations to others considering iZooto:** Izooto is the right tool for you to reach many users through a browser. **What problems is iZooto solving and how is that benefiting you?** Izooto is a solution for us to push content to users through a browser. We get many subscribers from there. ### 9. The platform is very user friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Anshin P. | Asst Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about iZooto?** Creating playbooks is quite easy. Segmentation is a very nice feature and segmenting website users on the basis of behaviour is really useful in targetting. The customer support is also very engaging. **What do you dislike about iZooto?** There is nothing really in the product to dislike. **What problems is iZooto solving and how is that benefiting you?** Targetting users who are bouncing from collection pages/product pages/abandoned carts. ### 10. Results Speak for Themselves... **Rating:** 4.0/5.0 stars **Reviewed by:** Michael T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2019 **What do you like best about iZooto?** iZooto is easy to use and literally started growing my subscriber list within minutes. Less than 3 weeks later, results speak for themselves: hundreds of active subscribers and growing traffic, virtually on auto-pilot! On another note, their support staff is extremely friendly and always willing to help. To Vivek, Kristi, Arthur and the rest of the team: you guys ROCK! Did I mention their service is completely FREE for publishers? Now, that's amazing! :-) Try it for yourself, you'll be amazed with what it can do for your business. **What do you dislike about iZooto?** There's nothing I "dislike" per se, but there's always room for improvement. Their send notification system, especially, needs some fine-tuning. Currently when I want to create a notification, I need to add everything manually (like the title, description, landing page, image, etc.). It's fine when you only have one notification to send now and then. But it becomes a lot more tedious when you need to send several messages per week (and want to plan things ahead of time). It would be extremely helpful if their system could automatically fetch this information (once you enter the landing page url, for instance). **Recommendations to others considering iZooto:** Give it a shot, you will most certainly be pleased! **What problems is iZooto solving and how is that benefiting you?** iZooto makes it a lot easier to stay engaged with readers. And with the push of a button I can instantly drive quality traffic back to my website. While it's still too early to draw any final conclusions, my experience so far has been extremely positive. And I can see a lot of potential with push notifications for many years to come. My humble opinion? Push notification could be the future of email marketing! ### 11. Best way to generate leads and traffic! **Rating:** 4.0/5.0 stars **Reviewed by:** Glugut Hari P. | SEO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about iZooto?** Very easy to setup, user friendly, scheduling and i appreciate the effort and patience that the customer service (Piyush & Bhavika) team has expressed in the integration of the notification programs. **What do you dislike about iZooto?** Requires a feature that can stop the spread of content when it was recently published. But, I am enjoying everything about iZooto **What problems is iZooto solving and how is that benefiting you?** Now, Izooto is one of the best referrals that brings traffic ### 12. Its pretty decent, very simple and straightforward **Rating:** 3.5/5.0 stars **Reviewed by:** shivam s. | Product Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about iZooto?** The simplicity of your dashboard, anybody can log in for the 1st time and start using it without any training & the service is very good, gets prompt attention from the support team. In addition to that they are constantly adding features to the product. **What do you dislike about iZooto?** Non-Contexual advert push that you send across our porperties, it'll yield better CTRs **Recommendations to others considering iZooto:** Its a pretty decent retention tool to touch base your subscibers. **What problems is iZooto solving and how is that benefiting you?** Retention **Official Response from Bani Bhardwaj:** > Hi Shivam, Thanks for your feedback. The ads are served from multiple demand partners. Please feel free to drop a line at support@izooto.com with the details of ads that were non-contextual. We will be happy to help you :) Cheers! ### 13. Great Way to Acquire Instant Traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Andreas R. | Product Strategist, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about iZooto?** iZooto help us grow our site's push notifications subscription rapidly which increased our traffic growth. **What do you dislike about iZooto?** More alternative to mobile subscriptions prompt or customizeable prompt will be great. **What problems is iZooto solving and how is that benefiting you?** Consistently increased subscription and traffic to our site. ### 14. So far so good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about iZooto?** The reliability of the push notification. **What do you dislike about iZooto?** the popup shown during the first load is not really flexible to customize **What problems is iZooto solving and how is that benefiting you?** the ability to send push notification in a reliable manner ### 15. Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2019 **What do you like best about iZooto?** I was about to quit due to technical problems, when message board Customer service fix it. **What do you dislike about iZooto?** A bit of the lack of info on the migration with leadpages **Recommendations to others considering iZooto:** Try and ask for full access If feel comfortable. **What problems is iZooto solving and how is that benefiting you?** Definitely more traffic, they work easy with Leadpages. ### 16. Push notifications with dynamic remarking **Rating:** 4.0/5.0 stars **Reviewed by:** Rory W. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about iZooto?** Dynamic remarking and playbooks setup for you are nice. Customer support seems to be good and interested in your success. **What do you dislike about iZooto?** Dustin seems arrogant, telling me that pricing is high because the value is there. Understood, but your still twice the price of competing services with the same product offering. Just because water is needed to survive, doesn't mean I have to buy it from you when there are 20 other sellers with similar / identical products. **What problems is iZooto solving and how is that benefiting you?** Dynamic push notifications for shopping cart abandonment. It generates sales, but CTR and conversion rate vary by industry. **Official Response from Bani Bhardwaj:** > Hi Rory Appreciate you taking the time to write us a review. Good to know that Playbooks are working well for you. Happy to discuss the pricing and get you a better deal :) Thanks again Bani ### 17. So far seeing a great return **Rating:** 4.0/5.0 stars **Reviewed by:** Irrum D. | VP of E-Commerce, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2019 **What do you like best about iZooto?** I like that there is playbooks automatically set with little day to day work from me. **What do you dislike about iZooto?** I wish we had more detailed reporting as in conversions and mimicking GA **What problems is iZooto solving and how is that benefiting you?** We have more customer engagement and another channel for outreach **Official Response from Bani Bhardwaj:** > Hey Irrum, Thanks for taking up time to write this review. I am glad that playbooks are taking your load off. You can also automate your regular campaigns for a segmented section of the Audience. Drop a line at bani@izooto.com for more details on this. Shall keep you posted on the new additions in the reporting :) Cheers Bani ### 18. izooto is quite useful in order to reach out to many people at the same time. **Rating:** 3.5/5.0 stars **Reviewed by:** Sapna R. | Social Media Manger, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2019 **What do you like best about iZooto?** As an e-commerce company, we really need our customer's attention. It gets quite easy to send various notification to so many subscribers at once. **What do you dislike about iZooto?** Sometimes the data shown on izooto doesn't match with the actual data. **What problems is iZooto solving and how is that benefiting you?** As an e-commerce website, we need to grab the attention of our customers on various products or offers going on. izooto really helps to achieve the desired regard of our customers. **Official Response from Vivek Khandelwal:** > Hi Sapna, Thanks for the kind words. Appreciate you taking the time to review this. We do see a difference is what we report vs what's visible in Google Analytics and that's attributed to a different method of measuring sessions. Trust that answers your question. Cheers Vivek ### 19. Simple and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Salasiah R. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2019 **What do you like best about iZooto?** simple and easy dashboard to manage settings what to push **What do you dislike about iZooto?** conversion from http to https require users to re-subscribe to iZooto in order to get full domain on the caption **Recommendations to others considering iZooto:** iZooto is a recommended tool to help any company to reach their customers. **What problems is iZooto solving and how is that benefiting you?** iZooto helps to increased page views through alert on next articles **Official Response from Bani Bhardwaj:** > Hi Salasiah, Thanks for taking up time to write this review. It’s a pleasure to work with the Sinarharian team and I’m happy that we have contributed significantly in increasing your page views. I understand that users having to resubscribe after moving to HTTPS is not the preferred way. However, since the subscriptions are acquired on our sub domain for HTTP websites, when the website moves to HTTPS, the domain gets changed and hence is treated as a new website by the browser - something which is not controlled by us. Look forward to more feedback in the future. Cheers, Bani ### 20. Awesome support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2019 **What do you like best about iZooto?** The wordpress plugin is amazing and customer support is top notch! **What do you dislike about iZooto?** I'm still learning how to work with the plugin. so far so good **What problems is iZooto solving and how is that benefiting you?** Easy to get in touch with the visitors that really like my content ### 21. Reviewing the browser push notification **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2019 **What do you like best about iZooto?** Segment and user profiling which then can be used to target relevant profile segment **What do you dislike about iZooto?** Ability to connect to cross platform tool so that segment created in Analytics + cross marketing tool can be also pushed to iZooto and it can imp part of cross marketing strategy. **What problems is iZooto solving and how is that benefiting you?** Ability to use the same to advertise to self set of customers. ### 22. easy to operate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about iZooto?** easy in image file handling, short lead time to get the push out **What do you dislike about iZooto?** the date/time of schedule push not showing on campaign report page **What problems is iZooto solving and how is that benefiting you?** improve the ad performance ### 23. Effective with the right planning and execution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2018 **What do you like best about iZooto?** The interface and the efficiency of not only the system, but also the support team, which helps you plan and strategize your campaign. **What do you dislike about iZooto?** This first 1-2- times I required hand holding. Could be time consuming for some campaigns. **Recommendations to others considering iZooto:** Should definitely try izooto for nurturing your target audience **What problems is iZooto solving and how is that benefiting you?** Enables better re-marketing. Has improved conversion rate. ### 24. Great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about iZooto?** I appreciate the effort and patience that the customer service team has expressed in the integration of the notification programs. **What do you dislike about iZooto?** I do not like the limitations on browser support, but the iZooto team is keeping us informed of these developments. **What problems is iZooto solving and how is that benefiting you?** No comment. ### 25. Reviewpoint from Udayavani **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about iZooto?** UI of the izooto panel.Working is very good. Audience selecting is also very nice . we can select particular audience set. **What do you dislike about iZooto?** Re-schedule process is quite irritating. Need to improve on this. once we re-scheduled then previous one should be disabled or aborted **What problems is iZooto solving and how is that benefiting you?** Increase the reach of website, spread the news ### 26. iZooto for the win **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2018 **What do you like best about iZooto?** The ease of use, cost, great functionality, easy to handle and user friendly. Extremely easy and straight forward to use. **What do you dislike about iZooto?** I dislike the fact that we did not start using iZooto sooner. **Recommendations to others considering iZooto:** I say go for it! You will be pleasantly surprised and won't be disappointed. **What problems is iZooto solving and how is that benefiting you?** We are solving the problems of using iZooto to create web push notifications to our targets. We have realized that are now able to reach out to users who have not signed up for any communication portals we offer. Notifications being delivered when the users are back online ensures reach by 100% ### 27. Great Tool increase website user engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2018 **What do you like best about iZooto?** 1. Notification which can be scheduled and sent multiple time. 2. Segmentation of audience based on user properties. 3. User friendly interface which can be used easily. **What do you dislike about iZooto?** So far, did not meet any problem and it is working smooth. **What problems is iZooto solving and how is that benefiting you?** Reach to user have been increased. **Official Response from Vivek Khandelwal:** > Thank you for taking the time out to review iZooto. We appreciate the feedback. Cheers Vivek ## iZooto Discussions - [Does iZooto have a different offering for publishers? If yes, what is it?](https://www.g2.com/discussions/izooto-for-publishers) - 1 comment, 1 upvote - [What exactly do we need to do to integrate web push notifications on our website?](https://www.g2.com/discussions/integration-70a25871-a43a-4bb9-9588-2ed319b26e68) - 1 comment, 1 upvote - [How can you retarget and recover users abandoning cart?](https://www.g2.com/discussions/retargeting) - 1 comment, 1 upvote - [A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?](https://www.g2.com/discussions/compatibility-505d4ed2-3ffc-4d2f-8c36-66b800df380a) - 1 comment, 1 upvote - [Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?](https://www.g2.com/discussions/customer-support-and-account-management) - 1 comment, 1 upvote - [View iZooto pricing details and edition comparison](https://www.g2.com/products/izooto/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+01%3A46%3A59+-0500&secure%5Bsession_id%5D=e4585167-6db3-4e14-9142-26426d59bc2f&secure%5Btoken%5D=c557d847559cd410817960f7b2ad622f379cc2cb4408a7c7f57b6079e8c79095&format=llm_user) ## iZooto Features **Visitor Behavior** - Monitoring - Targeting **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Personalization** - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Multichannel** - Web - Mobile **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top iZooto Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,211 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews)