Iterate is the Customer Insights Management (CIM) platform for product-led growth teams and lifecycle marketers. It collects, analyzes, and activates customer feedback across in-app, email, and web channels, routing insights directly into the engagement platforms that drive product and marketing decisions. CIM is distinct from general survey tooling. A form builder or link-based survey tool collects data and stores it separately from where campaigns run. Iterate closes that gap: survey delivery connects to Braze, Iterable, and others. Response data writes back to Braze and Iterable in real time as custom events and user attribute updates, making feedback immediately available for audience segmentation and campaign targeting. **Native SDK delivery.** Iterate's iOS and Android SDKs deliver in-app surveys triggered by specific in-app behavioral events, immediately after an action, after a configured time delay, or on session start. Response rates run up to 3x higher than traditional survey tools. React Native is also supported. **Real time, two-way integrations.** Iterate's integrations with Braze and Iterable are two-way by design. When a survey fires from a Braze or Iterable campaign, the response enriches the customer profile that triggered the research, in real time, inside the platform your team already operates. Survey answers become campaign triggers: an NPS score updates a Braze segment, a feature satisfaction response activates an Iterable workflow. These are not data connectors. They are closed-loop automation where feedback directly shapes the next campaign. **Event-triggered continuous research.** Define the trigger condition once inside Braze or Iterable. The survey fires automatically every time that condition is met. Scheduled survey campaigns require a human deployment decision for every send. Iterate's architecture requires configuration only once. **On-brand delivery.** For in-app delivery, Iterate's iOS or Android SDK delivers the survey inside the app. For email delivery, the first survey question renders inside the email body with no link or redirect. Both delivery modes eliminate the exit points that external survey links create before a response is possible. **Existing audience targeting.** Iterate triggers surveys using audience segments and behavioral data already defined in Braze and Iterable. No parallel audience configuration in the survey tool, no data export required. Survey targeting uses the segments and behavioral data already built in your engagement platform. Trusted by 10,000+ companies, from startups to Fortune 500s, including SeatGeek, Match Group, Quizlet, and CNBC. SOC 2 Type II certified. HIPAA compliant.