[ Iterable Reviews ](https://www.g2.com/products/iterable/reviews) [ Iterable Reviews ](https://www.g2.com/products/iterable/reviews) # Iterable Pricing Overview [Editedit](https://my.g2.com/iterable/pricings) **Iterable has not provided pricing information for this product or service.** This is common practice for software sellers and service providers. Contact Iterable to obtain current pricing. Pricing information for Iterable is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Iterable must be conducted with the seller. Pricing information was last updated on October 28, 2022 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Average Discount 9% ### Perceived Cost $$$$$ ## How much does Iterable cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 20 purchases. Get Price Estimate ## Top-Rated Alternatives [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,685) ](https://www.g2.com/products/braze/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,413) ](https://www.g2.com/products/insider-one/reviews) [ ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/83adfbfdcb23e3dc26f5ef3fcd5713fd/moengage.svg "MoEngage") MoEngage 4.5/5(524) ](https://www.g2.com/products/moengage/reviews) [ View All Alternatives ](https://www.g2.com/products/iterable/competitors/alternatives) ## Iterable Pricing Reviews (2) ![Danielle D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danielle D.") DD Danielle D. CRM Manager Mid-Market (51-1000 emp.) 12/3/2025 More Options - "User-Friendly and Intuitive Platform" 5/5 What do you like best about Iterable? Iterable is intuitive, easy to navigate and user-friendly. I value the ability to build and manage multi-channel campaigns all within a single platform. In particular, the segmentation tool has opened up new ways to refine our targeting, while the drag-and-drop builder has saved our team both time and effort. Customer support has also been excellent. Shoutout to our CSM Claire, who has been instrumental in troubleshooting and making sure we get the most out of the platform. I appreciate being able to submit feature requests and actually see them implemented, as this involvement makes me feel connected to the development of the features I use and more invested in the platform overall. Review collected by and hosted on G2.com. What do you dislike about Iterable? There's a couple of areas where I'd appreciate further development, e.g. functionality to organise lists and group them into folders, and also a clear way to monitor the growth and development of lists and segments over time. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable enables us to manage multiple multi-channel lifecycle campaigns with ease. It's opened up new opportunities for personalisation and segmentation so we can target the right audience, at the right time, with the right message. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-12029917/official_response/edit) Supporting intuitive campaign management and meaningful personalization is core to what we aim to deliver, so it’s encouraging to see that reflected in your experience. It’s also great to hear that collaboration with your CSM and the ability to submit feature requests have added value. Your input on list organization and visibility into segment growth is noted and appreciated as we evolve the platform. Thanks for taking the time to leave a review. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/28/2026 More Options - - [Respond as Iterable](https://www.g2.com/survey_responses/iterable-review-12704576/official_response/new) "A feature set several years behind the competition" 0/5 What do you like best about Iterable? Iterable was reasonably well appreciated by our internal engineers as a tool that was easy enough to pipe data into and work with. The UX of the journey building system is easy to understand, and even if it needs refinement, it is an 'easier' solution for smaller teams who require less flexibility or more advanced features. Review collected by and hosted on G2.com. What do you dislike about Iterable? Iterable, especially contrasted against industry mainstay competitors (eg, Braze, Salesforce, etc) falls short in its feature set. It simply isn't as robust as its counterparts, and even things like A/B testing functionality have hurdles involved within their journey builder that simply do not exist on other platforms. I found our account management representatives to be particularly unflexible and difficult to work with, and contrasting to other providers, Iterable is comparatively a small cost savings, but not nearly enough to justify the significant downgrade in quality and features. It's, generally, a few years behind its larger competitors. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable is a perfectly adequate tool for CRM teams of a smaller size looking for lighter weight contracts without the cost implications of a better software. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite Iterable Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,685) [ Compare Now ](https://www.g2.com/compare/braze-vs-iterable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,868) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b1f08b5eb3285149fd8a0c0b64ebed1c/customer-io.png "Product Avatar Image") Customer.io 4.4/5(847) [ Compare Now ](https://www.g2.com/compare/customer-io-vs-iterable) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics) [ Email Template Builder ](https://www.g2.com/categories/email-template-builder)[ Personalization ](https://www.g2.com/categories/personalization)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Customer Data Platform (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp)[ Personalization Engines ](https://www.g2.com/categories/personalization-engines) Show More ##### Explore More [ Which ETO ERP platforms have the best compliance documentation and audit trail features for manufacturers in regulated industries like aerospace or defense? ](https://www.g2.com/discussions/which-eto-erp-platforms-have-the-best-compliance-documentation-and-audit-trail-features-for-manufacturers-in-regulated-industries-like-aerospace-or-defense)[ Top EDI service providers for retail industry ](https://www.g2.com/discussions/who-are-the-top-edi-service-providers-for-the-retail-industry)[ Best travel management software for small business ](https://www.g2.com/discussions/best-travel-management-software-for-small-business) [ Most reliable software for managing projects ](https://www.g2.com/discussions/most-reliable-software-for-managing-projects)[ Best tools for creating omnichannel customer journey maps ](https://www.g2.com/discussions/what-are-the-best-tools-for-creating-omnichannel-customer-journey-maps)[ Pros and Cons Details ](https://www.g2.com/products/iterable/reviews?qs=pros-and-cons) Show More [ Which ETO ERP platforms have the best compliance documentation and audit trail features for manufacturers in regulated industries like aerospace or defense? ](https://www.g2.com/discussions/which-eto-erp-platforms-have-the-best-compliance-documentation-and-audit-trail-features-for-manufacturers-in-regulated-industries-like-aerospace-or-defense)[ Top EDI service providers for retail industry ](https://www.g2.com/discussions/who-are-the-top-edi-service-providers-for-the-retail-industry)[ Best travel management software for small business ](https://www.g2.com/discussions/best-travel-management-software-for-small-business) [ Most reliable software for managing projects ](https://www.g2.com/discussions/most-reliable-software-for-managing-projects)[ Best tools for creating omnichannel customer journey maps ](https://www.g2.com/discussions/what-are-the-best-tools-for-creating-omnichannel-customer-journey-maps)[ Pros and Cons Details ](https://www.g2.com/products/iterable/reviews?qs=pros-and-cons)