Ease of set up and use. Interface is easy to understand. Review collected by and hosted on G2.com.

Nothing I can immediately think of - excited for the new features coming soon! Review collected by and hosted on G2.com.

I find it quite intuitive, versatile and powerful. Getting in touch with customer support is easy and people are always very helpful. We are aware that the capabilities of the tool are very big and the integration can be expanded, and we'd love to receive guidance in that respect. People who work with the software everyday find it easy to implement new logics and workarounds. We use it everyday across teams. Review collected by and hosted on G2.com.

I feel that accessing information and understanding the platform's capabilities could be made more straightforward. There seem to be simpler ways this could be achieved. Maybe some smart tips with AI or accessible case studies. Review collected by and hosted on G2.com.

I like that Iterable is fairly easy to use, making the process of creating customer journeys simplistic and not daunting. I find the Iterable Academy to be an excellent resource, along with the support function where the staff are readily available to help. The team is very friendly, super helpful, and patient, which enhances my experience with the software. Review collected by and hosted on G2.com.

Some more user-friendly views within Iterable itself would be super helpful. It would be great to be able to see something like a list of all purchases within a defined timeframe in a dashboard in Iterable rather than having to rely on API calls, similar to how I can see data on email sends.

Providing users with the ability to customise based on region would also be great, e.g. being able to use UK formats for dates and currency. Review collected by and hosted on G2.com.

Iterable is technically advanced, but what stands out is the control it gives over integrations, data, and segmentation. It’s flexible enough to support complex workflows without feeling overly restrictive. Review collected by and hosted on G2.com.

The biggest downside is support. While the platform itself is powerful, support can be slow and not always as proactive as you’d want, especially when you’re dealing with time-sensitive issues. Review collected by and hosted on G2.com.

I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily. Review collected by and hosted on G2.com.

I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best. Review collected by and hosted on G2.com.

It's easy to use and straightforward. The handlebar logic is really dynamic and you can get very creative with how to use it and set things up properly. There's also a host of channels that you have access to whether that's email, push, SMS or WhatsApp. The support team and Customer Success team are also always super helpful, and quick to respond. Review collected by and hosted on G2.com.

The journey builder could be more detailed in terms of who is in the flow where they are, and where they exited. And sometimes there are a few small bugs. That happens, so nothing I really dislike. Review collected by and hosted on G2.com.

I use Iterable for email marketing and personalization. I like segmenting lists and how it helps us create journeys. I appreciate all the new AI capabilities we saw today—they make our email performance better because we can move faster and create a system even with a small team. The initial setup was pretty easy. Review collected by and hosted on G2.com.

Customer service. Review collected by and hosted on G2.com.

I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help. Review collected by and hosted on G2.com.

With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem. Review collected by and hosted on G2.com.

I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this. Review collected by and hosted on G2.com.

I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time. Review collected by and hosted on G2.com.

I like the ease of use in Iterable, especially the fact that changes can be made by non-engineers. Previously, we used legacy systems where any email content changes required engineering effort, but now I can easily change the content without any engineering time. Maintaining an individual customer record also works well, enabling the Ops team to self-serve tracking when needed. The initial setup of Iterable was relatively easy and much simpler compared to setting anything up in Talend. Review collected by and hosted on G2.com.

I think the problems we've encountered with Iterable are more due to our implementation rather than an Iterable defect. We could possibly have had more support during onboarding to prevent developing bugs. We're now more up to speed with the tool and considering completely wiping data from the tool and starting again with the knowledge we've gained. It would have been helpful to go through our use cases and receive recommendations. We have a hybrid identifier project but think we should have gone with user ID. I don't think we understood the full implications when that decision was made. Review collected by and hosted on G2.com.