I use Iterable for email outreach, automation, and analytics. It helps me create personalized emails more seamlessly using snippets, and segmentation is very easy and robust. I think Iterable’s customer service is great, especially the implementation team. I love the use of handlebars and snippets for easy dynamic content and personalization. The initial setup of Iterable was great, and though we had to adapt some of our existing systems, it’s been for the better. Review collected by and hosted on G2.com.

If technical errors occur, it's hard to identify the issue to resolve it. Error messaging and notifications can greatly improve Iterable. Review collected by and hosted on G2.com.

Iterable has been so helpful to us. When I first started my role, I was very novice with email marketing and once we transitioned to iterable I learned so much and continue to every day! Review collected by and hosted on G2.com.

The only thing I’ve found challenging is that you cannot permanently delete a user profile. Review collected by and hosted on G2.com.

Iterable makes customer engagement simple and powerful. I love how easy it is to create personalized journeys across email, SMS, and mobile, and the platform’s intuitive design means we can launch campaigns quickly without sacrificing sophistication. Review collected by and hosted on G2.com.

While I appreciate how many channels and automation possibilities Iterable offers, the reporting interface could be more intuitive and robust: we found ourselves exporting data just to get the dashboards we needed. Also, for new users, there is a bit of a steep learning curve before you can confidently build complex journeys. Review collected by and hosted on G2.com.

I really appreciate Iterable's easy-to-use interface, which has dramatically reduced training and onboarding for new employees. The amazing customer support through their premier program is another big plus. I like their innovative and AI-led mindset, which is forward looking and shows their commitment to product improvements. The platform also enables our marketing team to work more efficiently and independently, saving us time on platform issues and allowing us to perform rapid A/B testing at scale. Review collected by and hosted on G2.com.

Need more visibility into SMS spam complaints. Review collected by and hosted on G2.com.

I like that Iterable is easy to use and comes with great customer service. It really helps me, especially since I'm a CRM team of one, to automate and personalize emails across our entire organization. Review collected by and hosted on G2.com.

I think a lot of the platform is very technical and as a new user it can be challenging to understand all the different moving pieces. I think onboarding for new users on existing accounts could be helpful. Review collected by and hosted on G2.com.

Iterable features an intuitive user interface, a convenient drag-and-drop email template editor and email journey builder. It also offers robust audience segmentation and a variety of reporting options. Review collected by and hosted on G2.com.

The options for sorting and searching campaigns could use some improvement, particularly once you have created hundreds of them. It would also be helpful to have the ability for users to generate events directly from the frontend. Usage limits on profiles, sends, and events require careful planning as you scale. Review collected by and hosted on G2.com.

I like how Iterable allows for personalization, making emails feel personable through effective segmentation. It provides a better experience for users and leads to higher conversion rates. Additionally, I appreciate Iterable for its better price to quality ratio compared to the previous product we used, HubSpot. Although there were challenges, the initial setup of Iterable helped with our data hygiene, ensuring smoother overall operations. Review collected by and hosted on G2.com.

Very technical, users will need coding experience Review collected by and hosted on G2.com.

I like reporting for specific launch dates and target KPI features in Iterable, which help us market more efficiently and create new channels for marketing enhancements. I find the platform's reporting, specific targeting, and simple journey builds valuable, as well as the SMS channel coverage. Additionally, the initial setup of Iterable was pretty easy, and it was well worth the transition. Everything is good so far; I have no complaints. Review collected by and hosted on G2.com.

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I use the journey builder to create custom journeys for users based on specific actions and events. I like the easy customer interface, which makes everything straightforward. The customer service team is wonderful, always providing excellent support. Iterable's ability to scale quickly was a key factor for my team switching from Salesforce. Also, the initial setup of Iterable was easy. Review collected by and hosted on G2.com.

Some feature requests take forever to get in the queue Review collected by and hosted on G2.com.

I think the best thing about Iterable is its Journey functionality and the user-friendly nature of the builder. The Journeys are incredibly flexible, and it's easy to troubleshoot issues later or see where patients went. The flow chart structure is intuitive, even for folks not in Iterable daily. Also, being able to pull segmentation lists and feed patients into intelligent Journeys helps walk them through engagement steps, lifting the load for our support team. We also leverage SMS and Push, which makes it even easier to engage the audience. Review collected by and hosted on G2.com.

I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I could easily remove or drop someone into a Journey much like handling user details or lists. Updating field values directly on a User Detail page would save so much time for certain scenarios instead of using the API portal or creating a webhook. The reporting functionality could be improved by drilling down into specific user actions, like seeing which 5 people clicked in a campaign, directly from the report. Finally, there are some 'black box' elements in Iterable's design decisions that could be more transparent for admins, and the Knowledge Base does not adequately address common points of confusion, having too many 'happy path' articles rather than clarifying articles for when something does not work entirely smoothly the first time. Review collected by and hosted on G2.com.