--- title: Iterable Reviews meta\_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 825 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Iterable Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. [(128 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671071&qs=pros-and-cons#reviews) Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. [(90 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671852&qs=pros-and-cons#reviews) Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. [(81 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671241&qs=pros-and-cons#reviews) Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. [(77 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671202&qs=pros-and-cons#reviews) Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. [(61 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1670063&qs=pros-and-cons#reviews) Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. [(68 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669880&qs=pros-and-cons#reviews) Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. [(54 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669776&qs=pros-and-cons#reviews) Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. [(35 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1667996&qs=pros-and-cons#reviews) Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. [(32 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1672478&qs=pros-and-cons#reviews) Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. [(30 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671991&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Iterable ##### 1. Ease of Use Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. [ See 128 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671071&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you like about Iterable? Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ##### 2. Intuitive Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. [ See 90 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671852&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ![Shweta P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shweta P.") SP Shweta P. Mid-Market (51-1000 emp.) 5.0/5 "Amazing customer service and high-quality cross channel marketing platform!" What do you like about Iterable? 1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide exper ##### 3. Customer Support Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. [ See 81 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671241&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Love iterates support chat!!" What do you like about Iterable? Your support team on chat is unmatched! I have worked with sales force for over 8 years, Eloqua for 6 and a variety of others for a few years each. No ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ##### 4. Helpful Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. [ See 77 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671202&qs=pros-and-cons#reviews) See Related User Reviews ![Shweta P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shweta P.") SP Shweta P. Mid-Market (51-1000 emp.) 5.0/5 "Amazing customer service and high-quality cross channel marketing platform!" What do you like about Iterable? 1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide exper ![Michelle Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle Y.") MY Michelle Y. Enterprise (\> 1000 emp.) 5.0/5 "good marketing automation platform" What do you like about Iterable? marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option ##### 5. Automation Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. [ See 61 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1670063&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you like about Iterable? Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ### 5 Cons or Disadvantages of Iterable ##### 1. Missing Features Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. [ See 68 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669880&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you dislike about Iterable? I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users w ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you dislike about Iterable? At times, it feels like product prioritization leans toward larger, headline features — such as the AI suite — while smaller quality-of-life improveme ##### 2. Learning Curve Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. [ See 54 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669776&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Launched quickly. Is critical component of our stack" What do you dislike about Iterable? Using the datafeeds is somewhat difficult to use. Dashboard and reporting capabilities are very weak. ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. 3.5/5 "Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality" What do you dislike about Iterable? I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I coul ##### 3. Limited Features Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. [ See 35 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1667996&qs=pros-and-cons#reviews) See Related User Reviews ![paavan c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paavan c.") PC paavan c. Mid-Market (51-1000 emp.) 4.0/5 "Effortless Multi-Channel Journeys, Needs Deeper Analytics" What do you dislike about Iterable? It's harder to get deep funnel analysis and journey level impact which can be more valuable. It can add multi-step product funnels like signup, KYC, f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great all-in-one CRM solution!" What do you dislike about Iterable? Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being abl ##### 4. Not Intuitive Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. [ See 32 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1672478&qs=pros-and-cons#reviews) See Related User Reviews ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. 3.5/5 "Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality" What do you dislike about Iterable? I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I coul ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 2.5/5 "Effective, User-Friendly Marketing Tool" What do you dislike about Iterable? The reporting dashboards could be more intuitive. ##### 5. Limited Customization Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. [ See 30 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671991&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great all-in-one CRM solution!" What do you dislike about Iterable? Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being abl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful, User-Friendly Email Marketing with Outstanding Support" What do you dislike about Iterable? Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have mor ![Paige H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paige H.") PH Paige H. 11/18/2025 "Versatile Marketing Automation with Room for Improvement" 3.5/5 What do you like best about Iterable? I like Iterable's journey features, which are incredibly useful for creating tailored customer experiences. The platform allows us to design and customize our customer journeys in a way that perfectly suits our needs, enhancing our ability to engage with our clients effectively. I appreciate the flexibility and capability of these features, as they enable us to reach our customers seamlessly via email and SMS for our marketing automation strategies. Additionally, the move from Emfluence to Iterable has proven beneficial due to the advanced capabilities Iterable offers in handling our data. Review collected by and hosted on G2.com. What do you dislike about Iterable? The reporting in Iterable is finicky and I frequently encounter glitches that have no clear explanation. Additionally, the customer service team requires improvement. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable for email and SMS marketing automation, allowing us to reach customers effectively. It offers journey features that enable custom campaign creation, enhancing our marketing capabilities. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-11973699/official_response/edit) It's great to hear that Iterable has been beneficial for your email and SMS marketing automation, allowing you to reach customers effectively and enhance your marketing capabilities. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") AM Verified User in Music Mid-Market (51-1000 emp.) 4/22/2026 "Easy to Use, Customer-First Innovation and New Features" 4/5 What do you like best about Iterable? I enjoy that it’s easy to use and the product team seems to be hyper focused on innovation and delivering new features with a customer-first mindset. Review collected by and hosted on G2.com. What do you dislike about Iterable? A specific note I have is that an A/B test hub would be a nice to have. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable is making it easy to send batch campaign to customers in an efficient workflow and discover findings with stored analytics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![James B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James B.") JB James B. 12/5/2025 "Efficient Communication, Needs Better Clarity on Changes" 3.5/5 What do you like best about Iterable? I like that with Iterable, you can immediately see how the content will look when you modify certain text and fields. It's also easy to track how many of each notification is sent over time and the open rate. It saves time by making the data easily available and allows for some changes to be more self-serve. Review collected by and hosted on G2.com. What do you dislike about Iterable? It's not always clear what the impact of changes to names of items (campaigns, journeys etc) will be. If I change the name of this journey in Iterable, it's unclear if it will break my integration or if I will need to make the same changes in my integration. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable lets me see outgoing communications, edit content directly, and preview changes instantly. It provides easy access to notification metrics, saving time and facilitating self-service changes. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-12049814/official_response/edit) Thanks for taking the time to share your feedback. We’re glad Iterable is helping with content previews and performance tracking, and we appreciate your note around clarity when changes impact integrations. Feedback like this helps us continue improving the experience. Validated ReviewerIncentivizedSource: Seller invite ![Oliver M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oliver M.") OM Oliver M. Lead Data Scientist Enterprise (\> 1000 emp.) 4/21/2026 "Effortless Mass Email Personalization with Easy UI" 4.5/5 What do you like best about Iterable? I use Iterable for sending email campaigns and appreciate its ability for mass personalization, which really helps me tailor messages. The UI is quick and easy to use, making navigation really easy, which I find beneficial. Review collected by and hosted on G2.com. What do you dislike about Iterable? To delete user profile fields, being able to tidy the schema and delete fields. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable for sending email campaigns and it solves mass personalization challenges. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Caleb T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caleb T.") CT Caleb T. 11/14/2025 "User-Friendly Platform with Powerful Email Journeys" 4/5 What do you like best about Iterable? I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team. Review collected by and hosted on G2.com. What do you dislike about Iterable? I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable for B2B email nurtures, benefiting from visual segmentation and flow. It's user-friendly compared to other platforms, enabling my team to use it quickly without much assistance. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-11960324/official_response/edit) We appreciate you taking the time to share your review and how your team is using Iterable for B2B nurture journeys. It’s great to hear the visual journeys and segmentation have made it easier to run campaigns without heavy Ops involvement. We also understand how bugs or less intuitive moments can disrupt workflows, and that feedback is important as we continue improving reliability and usability. Thanks for sharing your experience. Validated ReviewerSource: Organic ![Kathryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathryn D.") KD Kathryn D. Enterprise (\> 1000 emp.) 4/21/2026 "Effortless Marketing Communication, with Room for Insight Improvement" 4/5 What do you like best about Iterable? I like how easy Iterable is to use for non-technical people. The Journey and A/B experiment features are strong, which I find valuable for reaching Redfin users with the right message at the right time. Review collected by and hosted on G2.com. What do you dislike about Iterable? The insights section is clunky Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable helps me reach Redfin users with the right message at the right time and is easy for non-technical people to use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Taylor W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor W.") TW Taylor W. Marketing Associate Mid-Market (51-1000 emp.) 4/21/2026 "Email build and campaign creation that sharpens strategy" 5/5 What do you like best about Iterable? It makes email campaign and creation way more optimized which saves time to put effort into strategy. The platform also allows us to customize based on specific insights. Review collected by and hosted on G2.com. What do you dislike about Iterable? Nothing much, I think it has very helpful tools and capabilities! Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? It shows us insights for how we can better target our audiences both in the email and campaign customization to get better engagement! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Rodolphe H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodolphe H.") RH Rodolphe H. VP of Marketing Small-Business (50 or fewer emp.) 11/13/2025 "Great CRM Tool!" 5/5 What do you like best about Iterable? I love how Iterable combines a clean, intuitive interface with powerful automation and personalization tools, making it easy to build complex user journeys, test new ideas quickly, and deliver highly relevant messages across multiple channels. Review collected by and hosted on G2.com. What do you dislike about Iterable? Reporting can feel limited and sometimes requires manual work or outside tools to get deeper insights, especially when comparing performance across multiple campaigns or channels. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable solves the challenge of sending timely, personalized communication at scale by centralizing user data, automating complex lifecycle journeys, and enabling cross-channel messaging—all of which helps us deliver more relevant experiences, increase engagement, and save a significant amount of manual work. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-11954060/official_response/edit) We’re grateful for you taking the time to leave a review and share your experience. It’s encouraging to hear that Iterable’s automation and personalization tools are supporting complex journeys across channels. Your feedback on reporting limitations and manual work required for deeper analysis highlights areas where clarity and efficiency matter most. Thanks for sharing your thoughts with the community. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Allie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie M.") AM Allie M. crm marketing manager Mid-Market (51-1000 emp.) 4/23/2026 "Intuitive Interface and Helpful Tech Support" 4.5/5 What do you like best about Iterable? intuitive interface, helpful tech support Review collected by and hosted on G2.com. What do you dislike about Iterable? little confusing structure with templates and snippets Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? endless custom options and easy journey changes and creation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 4/21/2026 "Journey Builder + New AI Suite Features Make Iterable Even Stronger" 4.5/5 What do you like best about Iterable? I like the journey builder and new AI features like AI suite and predictive analysis. Review collected by and hosted on G2.com. What do you dislike about Iterable? I think i'd like to better have all my figma journeys transferred to the flow builder in Iterable. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? It is the best multichannel platform helping us send the right message at the right time to our clients using in app, email, and sms Review collected by and hosted on G2.com. 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