--- title: Iterable Reviews meta\_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 825 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Iterable Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. [(128 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671071&qs=pros-and-cons#reviews) Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. [(90 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671852&qs=pros-and-cons#reviews) Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. [(81 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671241&qs=pros-and-cons#reviews) Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. [(77 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671202&qs=pros-and-cons#reviews) Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. [(61 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1670063&qs=pros-and-cons#reviews) Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. [(68 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669880&qs=pros-and-cons#reviews) Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. [(54 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669776&qs=pros-and-cons#reviews) Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. [(35 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1667996&qs=pros-and-cons#reviews) Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. [(32 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1672478&qs=pros-and-cons#reviews) Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. [(30 mentions)](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671991&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Iterable ##### 1. Ease of Use Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. [ See 128 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671071&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you like about Iterable? Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ##### 2. Intuitive Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. [ See 90 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671852&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ![Shweta P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shweta P.") SP Shweta P. Mid-Market (51-1000 emp.) 5.0/5 "Amazing customer service and high-quality cross channel marketing platform!" What do you like about Iterable? 1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide exper ##### 3. Customer Support Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. [ See 81 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671241&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Love iterates support chat!!" What do you like about Iterable? Your support team on chat is unmatched! I have worked with sales force for over 8 years, Eloqua for 6 and a variety of others for a few years each. No ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ##### 4. Helpful Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. [ See 77 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671202&qs=pros-and-cons#reviews) See Related User Reviews ![Shweta P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shweta P.") SP Shweta P. Mid-Market (51-1000 emp.) 5.0/5 "Amazing customer service and high-quality cross channel marketing platform!" What do you like about Iterable? 1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide exper ![Michelle Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle Y.") MY Michelle Y. Enterprise (\> 1000 emp.) 5.0/5 "good marketing automation platform" What do you like about Iterable? marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option ##### 5. Automation Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. [ See 61 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1670063&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you like about Iterable? Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you like about Iterable? Iterable is significantly more stable and reliable than other ESPs I’ve worked in. I’ve used platforms where glitches, lag, or inconsistent behavior c ### 5 Cons or Disadvantages of Iterable ##### 1. Missing Features Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. [ See 68 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669880&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Great Email Marketing Program!" What do you dislike about Iterable? I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users w ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Stable, Flexible Platform for Modern Lifecycle Teams" What do you dislike about Iterable? At times, it feels like product prioritization leans toward larger, headline features — such as the AI suite — while smaller quality-of-life improveme ##### 2. Learning Curve Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. [ See 54 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1669776&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Launched quickly. Is critical component of our stack" What do you dislike about Iterable? Using the datafeeds is somewhat difficult to use. Dashboard and reporting capabilities are very weak. ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. 3.5/5 "Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality" What do you dislike about Iterable? I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I coul ##### 3. Limited Features Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. [ See 35 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1667996&qs=pros-and-cons#reviews) See Related User Reviews ![paavan c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paavan c.") PC paavan c. Mid-Market (51-1000 emp.) 4.0/5 "Effortless Multi-Channel Journeys, Needs Deeper Analytics" What do you dislike about Iterable? It's harder to get deep funnel analysis and journey level impact which can be more valuable. It can add multi-step product funnels like signup, KYC, f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great all-in-one CRM solution!" What do you dislike about Iterable? Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being abl ##### 4. Not Intuitive Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. [ See 32 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1672478&qs=pros-and-cons#reviews) See Related User Reviews ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. 3.5/5 "Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality" What do you dislike about Iterable? I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I coul ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 2.5/5 "Effective, User-Friendly Marketing Tool" What do you dislike about Iterable? The reporting dashboards could be more intuitive. ##### 5. Limited Customization Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. [ See 30 mentions ](https://www.g2.com/products/iterable/reviews?filters%5Bsentiment_snippet%5D=1671991&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great all-in-one CRM solution!" What do you dislike about Iterable? Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being abl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful, User-Friendly Email Marketing with Outstanding Support" What do you dislike about Iterable? Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have mor ![Susonnah G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Susonnah G.") SG Susonnah G. Mid-Market (51-1000 emp.) 4/21/2026 "Highly Robust Platform with Stellar Support" 4/5 What do you like best about Iterable? I use Iterable for email outreach, automation, and analytics. It helps me create personalized emails more seamlessly using snippets, and segmentation is very easy and robust. I think Iterable’s customer service is great, especially the implementation team. I love the use of handlebars and snippets for easy dynamic content and personalization. The initial setup of Iterable was great, and though we had to adapt some of our existing systems, it’s been for the better. Review collected by and hosted on G2.com. What do you dislike about Iterable? If technical errors occur, it's hard to identify the issue to resolve it. Error messaging and notifications can greatly improve Iterable. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable helps me create personalized emails seamlessly using snippets, with easy and robust segmentation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite AM Alexandra M. Sales and Marketing Coordinator Small-Business (50 or fewer emp.) 4/22/2026 "Iterable Made Email Marketing Easy to Learn and Grow With" 5/5 What do you like best about Iterable? Iterable has been so helpful to us. When I first started my role, I was very novice with email marketing and once we transitioned to iterable I learned so much and continue to every day! Review collected by and hosted on G2.com. What do you dislike about Iterable? The only thing I’ve found challenging is that you cannot permanently delete a user profile. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I think it’s helping send the most tailored information as possible to customers which is benefitting us for customer retention Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Jennifer M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer M.") JM Jennifer M. Marketing Content Coordinator Small-Business (50 or fewer emp.) 11/11/2025 "Effortless Customer Engagement with Powerful Personalization" 4.5/5 What do you like best about Iterable? Iterable makes customer engagement simple and powerful. I love how easy it is to create personalized journeys across email, SMS, and mobile, and the platform’s intuitive design means we can launch campaigns quickly without sacrificing sophistication. Review collected by and hosted on G2.com. What do you dislike about Iterable? While I appreciate how many channels and automation possibilities Iterable offers, the reporting interface could be more intuitive and robust: we found ourselves exporting data just to get the dashboards we needed. Also, for new users, there is a bit of a steep learning curve before you can confidently build complex journeys. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Our team used to spend a lot of time managing multiple tools for email, SMS, and push notifications. Iterable consolidated all those functions into one platform. Now, we can automate complex workflows, test messages easily, and analyze results in real time. It’s made our marketing operations more efficient and freed up time for strategy and creativity instead of manual campaign setup. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-11945816/official_response/edit) It's great to hear that Iterable has consolidated your marketing functions and made your operations more efficient. We're committed to helping our users save time and streamline their processes. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Laura C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura C.") LC Laura C. Head of CRM Small-Business (50 or fewer emp.) 4/22/2026 "Efficient Marketing with Excellent Support" 4.5/5 What do you like best about Iterable? I really appreciate Iterable's easy-to-use interface, which has dramatically reduced training and onboarding for new employees. The amazing customer support through their premier program is another big plus. I like their innovative and AI-led mindset, which is forward looking and shows their commitment to product improvements. The platform also enables our marketing team to work more efficiently and independently, saving us time on platform issues and allowing us to perform rapid A/B testing at scale. Review collected by and hosted on G2.com. What do you dislike about Iterable? Need more visibility into SMS spam complaints. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable enables our marketing team to work more efficiently and independently, and it reduces training and onboarding time for new employees. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Maddie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maddie B.") MB Maddie B. CRM Marketing Lead Mid-Market (51-1000 emp.) 4/21/2026 "CRM and Email Marketing Made Easy with Stellar Support" 4/5 What do you like best about Iterable? I like that Iterable is easy to use and comes with great customer service. It really helps me, especially since I'm a CRM team of one, to automate and personalize emails across our entire organization. Review collected by and hosted on G2.com. What do you dislike about Iterable? I think a lot of the platform is very technical and as a new user it can be challenging to understand all the different moving pieces. I think onboarding for new users on existing accounts could be helpful. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable to automate and personalize emails, solving challenges in segmentation and customization. It's easy for me, a CRM team of one, to manage email marketing across our organization. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Ivan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan S.") IS Ivan S. Senior Digital Marketing Manager Mid-Market (51-1000 emp.) 11/27/2025 "Reliable Platform for Email Campaigns and Automation" 4/5 What do you like best about Iterable? Iterable features an intuitive user interface, a convenient drag-and-drop email template editor and email journey builder. It also offers robust audience segmentation and a variety of reporting options. Review collected by and hosted on G2.com. What do you dislike about Iterable? The options for sorting and searching campaigns could use some improvement, particularly once you have created hundreds of them. It would also be helpful to have the ability for users to generate events directly from the frontend. Usage limits on profiles, sends, and events require careful planning as you scale. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable enables us to centralize and automate our customer communications, which simplifies the process of running personalized email campaigns and onboarding journeys. The platform's segmentation and workflow features help boost engagement, and its comprehensive analytics give us the insights needed to optimize for a stronger ROI. Iterable saves us time, streamlines our processes, and elevates the overall customer experience. Review collected by and hosted on G2.com. Show More Response from Deja Darrington of Iterable [Editedit](https://www.g2.com/survey_responses/iterable-review-12017819/official_response/edit) Thank you for your feedback on Iterable's features and capabilities. We appreciate your suggestions for improvement, and we will take them into consideration as we continue to enhance the platform. We're pleased to hear that Iterable has been beneficial in centralizing and automating your customer communications. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nadiia D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadiia D.") ND Nadiia D. Digital Marketing Coordinator Small-Business (50 or fewer emp.) 4/21/2026 "Effective Personalization and Cost-Efficiency with Iterable" 4/5 What do you like best about Iterable? I like how Iterable allows for personalization, making emails feel personable through effective segmentation. It provides a better experience for users and leads to higher conversion rates. Additionally, I appreciate Iterable for its better price to quality ratio compared to the previous product we used, HubSpot. Although there were challenges, the initial setup of Iterable helped with our data hygiene, ensuring smoother overall operations. Review collected by and hosted on G2.com. What do you dislike about Iterable? Very technical, users will need coding experience Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable for mass scale outreach and creating email journeys. It helps with segmentation and personalization, making emails feel personable, which enhances the user experience and boosts conversion rates. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Kristopher V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristopher V.") KV Kristopher V. Mid-Market (51-1000 emp.) 4/21/2026 "Effortless Marketing Automation, A Perfect Fit" 5/5 What do you like best about Iterable? I like reporting for specific launch dates and target KPI features in Iterable, which help us market more efficiently and create new channels for marketing enhancements. I find the platform's reporting, specific targeting, and simple journey builds valuable, as well as the SMS channel coverage. Additionally, the initial setup of Iterable was pretty easy, and it was well worth the transition. Everything is good so far; I have no complaints. Review collected by and hosted on G2.com. What do you dislike about Iterable? N/A Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable helps with reporting, specific targeting, and simple journey builds. It covers SMS channel needs and allows us to market more efficiently and create new channels for marketing enhancements. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Kylee O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kylee O.") KO Kylee O. Senior Channel Marketing Manager Mid-Market (51-1000 emp.) 4/21/2026 "Effortless Customization and Stellar Support" 5/5 What do you like best about Iterable? I use the journey builder to create custom journeys for users based on specific actions and events. I like the easy customer interface, which makes everything straightforward. The customer service team is wonderful, always providing excellent support. Iterable's ability to scale quickly was a key factor for my team switching from Salesforce. Also, the initial setup of Iterable was easy. Review collected by and hosted on G2.com. What do you dislike about Iterable? Some feature requests take forever to get in the queue Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? I use Iterable's journey builder to create custom user journeys based on actions and events, offering an easy customer interface. It allows us to scale quickly after switching from Salesforce. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. 1/8/2026 "Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality" 3.5/5 What do you like best about Iterable? I think the best thing about Iterable is its Journey functionality and the user-friendly nature of the builder. The Journeys are incredibly flexible, and it's easy to troubleshoot issues later or see where patients went. The flow chart structure is intuitive, even for folks not in Iterable daily. Also, being able to pull segmentation lists and feed patients into intelligent Journeys helps walk them through engagement steps, lifting the load for our support team. We also leverage SMS and Push, which makes it even easier to engage the audience. Review collected by and hosted on G2.com. What do you dislike about Iterable? I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I could easily remove or drop someone into a Journey much like handling user details or lists. Updating field values directly on a User Detail page would save so much time for certain scenarios instead of using the API portal or creating a webhook. The reporting functionality could be improved by drilling down into specific user actions, like seeing which 5 people clicked in a campaign, directly from the report. Finally, there are some 'black box' elements in Iterable's design decisions that could be more transparent for admins, and the Knowledge Base does not adequately address common points of confusion, having too many 'happy path' articles rather than clarifying articles for when something does not work entirely smoothly the first time. Review collected by and hosted on G2.com. What problems is Iterable solving and how is that benefiting you? Iterable automates patient communications, moving them from registration to scheduling appointments without manual support intervention, reducing our team's load. It uses SMS and Push to enhance engagement, creating a comprehensive Journey ecosystem that intelligently guides patients through their next steps. Review collected by and hosted on G2.com. 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