--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. (128 reviews) - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. (90 reviews) - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. (81 reviews) - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. (77 reviews) - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. (61 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (60 reviews) - User-Friendly (52 reviews) - Journey Creation (50 reviews) - Users appreciate the **innovative features** of Iterable, enhancing personalized messaging through regular updates and reliable functionality. (49 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (49 reviews) **What users dislike:** - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. (68 reviews) - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. (54 reviews) - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. (35 reviews) - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. (32 reviews) - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. (30 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) - Poor Customer Support (29 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (28 reviews) - Campaign Issues (26 reviews) - Complexity (26 reviews) ## Iterable Reviews ### 1. User-Friendly Email Tool that Still Allows for Flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** Susan M. **Reviewed Date:** November 18, 2025 **What do you like best about Iterable?** There's also some fun features to play around with, like the ability to add stickers and GIFs. My company doesn't use them, but they're a nice touch. **What do you dislike about Iterable?** Somehow I missed that in a recent update they added an "expand" button to the sidebar, that brings up the field you need in a pop-up box. I'd still like the ability to resize the field on my own, but the expand button is handy. **What problems is Iterable solving and how is that benefiting you?** I find Iterable makes it easy to format newsletters, enhancing engagement and ensuring timely communications with donors. It gives me some good structure to use as a foundation while allowing me enough flexibility to play. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you enhance engagement and communication with donors. We appreciate your feedback about the expand button and will keep it in mind for future enhancements. ### 2. Easy to Use, Feature-Rich, and Backed by Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** Ease of use, features, customer support. **What do you dislike about Iterable?** Many features that are included in other ESP’s are premium features **What problems is Iterable solving and how is that benefiting you?** Rollout of AI tools to help email creation for faster scalable email deployment ### 3. Exceptional Support and Effortless Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** Iterable support & customer account managers are a great help when using the platform - issues resolved quickly and a font of knowledge. Iterable itself is an easy to use platform with its drag and drop feature. **What do you dislike about Iterable?** It would be nice if we could track clicks within snippets when creating new templates. Also, the list logic can be a little difficult to work out at times. **What problems is Iterable solving and how is that benefiting you?** This tool has been valuable in supporting our marketing and communications efforts with customers across multiple brands and countries. **Official Response from Deja Darrington:** > It’s great to hear support from our team and the drag-and-drop usability are making your experience smoother. We understand the desire for deeper snippet analytics and clearer list logic, and that context helps inform where we can improve. Your feedback gives us valuable insight into real use cases, and we appreciate you sharing it with the community. ### 4. User-Friendly and Efficient, But Support Lacking **Rating:** 4.0/5.0 stars **Reviewed by:** Adam P. **Reviewed Date:** November 17, 2025 **What do you like best about Iterable?** I love that Iterable is user-friendly and easy to navigate. The sections are clearly labeled and accessible, which makes it an easy platform to learn without needing prior experience. The initial setup was very easy, making the whole process quite smooth. Additionally, it helps me send out email campaigns fast and effectively. **What do you dislike about Iterable?** Technical support is difficult to reach and their support isn't well versed in the platform **What problems is Iterable solving and how is that benefiting you?** I use Iterable for email marketing and automation, sending out campaigns fast and effectively. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable user-friendly and efficient for your email marketing needs. We apologize for any inconvenience you experienced with our technical support. We are constantly working to improve our support services and appreciate your feedback. ### 5. Feature-Rich Automation, But Needs Better Training Resources **Rating:** 3.5/5.0 stars **Reviewed by:** Sean V. | Head of Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** I like how many features in automation and journeys it has as well as the dynamic segmented lists **What do you dislike about Iterable?** Iterable can be a little difficult to use. It would be helpful to have more documentation and training on optimizing the platform **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to provide customers with a crm platform for them to send out push and sms through our apps **Official Response from Deja Darrington:** > Thank you for your feedback on the need for better documentation and training resources. We'll definitely take that into consideration for future improvements. ### 6. Powerful Multichannel Automation with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Meghana M. | Architect **Reviewed Date:** February 11, 2026 **What do you like best about Iterable?** I had a great experience using Iterable for our lifecycle marketing campaigns. I like its powerful multi-channel automation, and I like everything about it. The initial setup was easy. **What do you dislike about Iterable?** Scalability challenges **What problems is Iterable solving and how is that benefiting you?** Iterable solves fragmented customer journeys across channels with powerful multi-channel automation. ### 7. Flexible journeys, intuitive segmentation, and responsive support make Iterable a winner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package. **What do you dislike about Iterable?** Sometimes flashy new features are prioritized over simple quality-of-life updates that would improve usability. There’s no way to capture list or audience growth over time, which makes long-term tracking difficult. Our project is userID-based, which complicates searching for individual users since IDs come from another system, and there’s currently no easy way to shift to a hybrid project. **What problems is Iterable solving and how is that benefiting you?** We use Iterable for all of our marketing communications with our DTC customers. It allows us to manage lifecycle campaigns across email and push with ease, using personalization and segmentation to target the right audiences at the right time. This helps us drive stronger engagement, improve retention, and scale campaigns without adding extra manual work. **Official Response from Deja Darrington:** > We're delighted to hear that Iterable has been instrumental in managing your marketing communications and lifecycle campaigns, driving stronger engagement, improving retention, and scaling campaigns without extra manual work. We appreciate your feedback about the need for quality-of-life updates and the challenges with userID-based projects. We'll keep working to enhance our platform and address these concerns. ### 8. Intuitive CRM, Integration-Friendly but Faces Scalability Challenges at 5bn+ Emails/Year **Rating:** 4.0/5.0 stars **Reviewed by:** Julie L. **Reviewed Date:** December 09, 2025 **What do you like best about Iterable?** I like that Iterable is easy for a marketer to use and integrates easily with our other tools, especially Hightouch. **What do you dislike about Iterable?** We send a large volume of emails (5 billion + per year), and at times, we've had scalability issues. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to orchestrate communications, create customer journeys, and conduct experiments across multiple channels. It integrates easily with our tools and empowers marketers with self-service capabilities. **Official Response from Deja Darrington:** > We're pleased to hear that Iterable is helping you orchestrate communications, create customer journeys, and conduct experiments across multiple channels. We value your input and will use it to enhance our platform. ### 9. Kinship Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer B. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** User interface, lots of ways to do different ways to accomplish what I need, good technical customer service, **What do you dislike about Iterable?** Too many products, we had a good account manager and slack support then got a new one for both that are totally different and don’t meet our needs **What problems is Iterable solving and how is that benefiting you?** Insights and campaign journey building **Official Response from Deja Darrington:** > We're glad to hear that you appreciate Iterable's user interface and the variety of options available to accomplish your tasks. We apologize for any inconvenience caused by changes in account management and support, and we will work to address your concerns. ### 10. Powerful Data Segmentation, But Takes Time to Master **Rating:** 4.0/5.0 stars **Reviewed by:** Jennie B. | Director of Lifecycle and Social Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** I migrated our company to iterable primarily to leverage the sophisticated data infrastructure that allowed us to deep nested data for segmentation and journey logic. **What do you dislike about Iterable?** Some of the platform isn’t very user friendly and the segmentation prompting requires some nuanced thinking to get used to. This is largely addressed via the ai prompting innovation. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to leverage out entire suite of use data to power our full funnel user journeys. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you power your full funnel user journeys with sophisticated data segmentation. We appreciate your feedback and are committed to improving the platform's usability. ### 11. User Friendly and efficient!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Iterable?** The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed! **What do you dislike about Iterable?** Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon! **What problems is Iterable solving and how is that benefiting you?** Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable's user interface clean and easy to use. It's great to know that our platform integrates well with your data exploration platform, making campaign metrics easily accessible for your organization. We apologize for any inconvenience caused by incomplete user list uploads and occasional lag. Our team is continuously working to address these issues and improve the overall user experience. ### 12. A Flexible and Powerful Platform With Room to Grow **Rating:** 4.0/5.0 stars **Reviewed by:** Jeni H. | Director of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy. **What do you dislike about Iterable?** While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues. **What problems is Iterable solving and how is that benefiting you?** Iterable solves the challenge of delivering personalized, timely, and data-driven marketing across multiple channels—email, SMS, push, and more—without needing to rely heavily on engineering support. It addresses the fragmentation of tools and data that often slow down CRM and lifecycle strategies, enabling marketers to build seamless, automated journeys that respond to real-time customer behavior. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable to be a powerful and flexible platform for building and optimizing email and SMS campaigns. We appreciate your feedback on the user interface and dynamic content capabilities, as well as the seamless integration with customer data. ### 13. Great UI and Easy Building, But Reporting and Customization Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Allison E. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Iterable?** I like the user interface and the ease to build **What do you dislike about Iterable?** The reporting capabilities are limited and can't customize campaigns as much **What problems is Iterable solving and how is that benefiting you?** Quick to build campaigns **Official Response from Deja Darrington:** > Thank you for your feedback! We're pleased that you find Iterable's user interface and building process to be great. We acknowledge the limitations in reporting and customization, and we are actively working on enhancing these aspects to provide a more comprehensive solution for our users. ### 14. Efficient high volume sending **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** Iterable has been one of the most useful platforms for our company. It enables us to send out millions of emails within a few minutes. Their transparency with system statuses and their proactive communication during outages or maintenance windows have built a strong sense of trust. The user interface is simple and easy to us, and their support team is responsive and knowledgeable. Overall, Iterable has significantly improved our marketing operations and customer engagement. **What do you dislike about Iterable?** It would be nice to have a snippet API endpoint in order to streamline our internal processes. A proper sandbox environment would be extremely useful as well. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to send emails at a rate that far surpasses Marketo. Their system uptime has also allowed us to consistently reach out customers with little worry about issues. ### 15. Great platform, but requires a lot of time and effort **Rating:** 3.5/5.0 stars **Reviewed by:** Nejc S. | digital marketing lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Iterable?** Overall I find the platform pretty easy to use. I am most indulged into the automation of processes, such as through Journeys. Our experience with your customer support is mostly great as well, the team is very responsive. **What do you dislike about Iterable?** I think the analytics could be a bit more granular. I think the platform is very well suited for bigger teams, while it makes it difficult to justify the high cost of Iterable subscription for a small indie team like ourselves, where it is mostly just 1 person operating it on part-time, with many other assignements along with the CRM tool. A smaller package for such a team would make a lot of sense for us. **What problems is Iterable solving and how is that benefiting you?** The biggest addition is email marketing. Along with that we use it for Push notifications, although we still send a lot of those hard-coded as well. **Official Response from Deja Darrington:** > Thank you for your feedback! We're happy to hear that you enjoy using Iterable and find the automation features helpful. We understand your concerns about the analytics and the cost for smaller teams. We are continuously working to enhance our platform and provide more tailored solutions for different team sizes. We appreciate your input. ### 16. Iterable Activate Conference **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** Iterable seems to be constantly evolving and improving services to meet the needs of customers. They are very open to listening to customer feedback and do try and adapt. **What do you dislike about Iterable?** I'm not sure if it is due to SMS regulations or the partnership, but SMS can be tricky to implement/manage with their current offerings in our experience. Depending on the use case, other companies may not have the same experience. **What problems is Iterable solving and how is that benefiting you?** Ability to communicate with our customers, and provide a more personalized message. We have also been able to improve efficiency with back office tasks and take some of the manual email sends off of their plate, freeing up time for other customer touchpoints. **Official Response from Deja Darrington:** > Thank you for your feedback! We are glad to hear that you appreciate our commitment to evolving and improving our services based on customer feedback. We understand the challenges with SMS implementation and management and are continuously working to enhance this aspect of our offerings. We appreciate your support and look forward to providing you with even better solutions in the future. ### 17. A full-suite CRM software with friendly support and resources **Rating:** 4.0/5.0 stars **Reviewed by:** Christine C. | Direct Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2024 **What do you like best about Iterable?** Iterable offers a friendly customer service. Therefore, our migration process was completed within three months seamlessly. Iterable team has been always happy to help me with any kind of questions from CRM best practices, technical review, billing questions and others. Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest. **What do you dislike about Iterable?** I wish there was a thorough review system for all CRM campaigns to coordinate the review across different team members and freely communicate the feedbacks, improve the campaigns, and then send out the final version. **What problems is Iterable solving and how is that benefiting you?** Iterable enabled cross-channel engagement via email and push. It allows us to send the personalized content for each user. It helps us to create user segmentation based on specific user behaviors or interests. **Official Response from Deja Darrington:** > Thank you for your feedback! We're glad to hear that you find our customer service friendly and that our CRM features have been beneficial to your business. We'll definitely take your suggestion for a thorough review system into consideration for future updates. ### 18. User-Friendly Segmentation and Quick Integration Impress **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Iterable?** Segmentation is user friendly Integration is was quick Journey builder is very good **What do you dislike about Iterable?** Integration with BlueConic didn’t work well Voucher management wasn’t as seamless as expected from a marketing tool **What problems is Iterable solving and how is that benefiting you?** Omnichannel activation **Official Response from Deja Darrington:** > We're thrilled to hear that you're impressed with Iterable's user-friendly segmentation and quick integration. We're sorry to hear about the difficulties you encountered with the BlueConic integration and voucher management. Your feedback is important to us, and we will work to address these issues. If you need any assistance with the integration or voucher management, please feel free to contact our support team for help. ### 19. Iterable from a Marketer's POV **Rating:** 3.5/5.0 stars **Reviewed by:** Ivory R. | Director of Transactional Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Iterable?** One of the great qualities about Iterable, is that they not only listen to what marketer's need, they anticipate it needs, and put action behind it by adding new features & tools to the platform continously. I look at my account manager & solutions archetit as an extension of my team. They're always ready to jump in, and roll up their sleeves for a working session. **What do you dislike about Iterable?** There's very little downside to the platform. The one thing that can be improved is reporting (message insights, device type, and heatmaps). **What problems is Iterable solving and how is that benefiting you?** Iterable makes it much easier and faster to push out A/B and multivariate test, compared to our homegrown ESP platform. We can gather learnings much more swiftly, which has contributed to great strides in the business. **Official Response from Deja Darrington:** > Thank you for your feedback on the reporting features. We are constantly working to improve our platform, and your input on message insights, device type, and heatmaps is valuable to us. We will take this into consideration for future updates. ### 20. Straightforward to set up journey. Could improve a lot on analytics and localizations **Rating:** 4.0/5.0 stars **Reviewed by:** Rasa . | CPO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Iterable?** What's great is that Iterable is a big player in the market and has a few integrations with other software companies. The journey and campaigns are easy to set up. They have a decent academy where you can learn how to get started with the basics. **What do you dislike about Iterable?** Iterable's provided value would grow a lot if they worked on the analysis part of the campaigns and journeys. Setting up campaigns in 12 different languages requires a lot of manual work. Customizing how you work with locales and uploading strings for other languages would help. **What problems is Iterable solving and how is that benefiting you?** I am working on improving the retention of our product. Integrating Iterable with our backend helps me send the user the right message at the right time. ### 21. Excellent and Forward Thinking! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Iterable?** I'm very happy about how forward thinking Iterable are! We are a very new client, but already I am very excited about all of the new innovations (especially NOVA). **What do you dislike about Iterable?** Honestly, at this point, nothing at all! **What problems is Iterable solving and how is that benefiting you?** Iterable will (when fully set up) allow us to build and store one overarching customer profile from multiple different data sources. **Official Response from Deja Darrington:** > Thank you for your positive feedback! We're glad to hear that you haven't encountered any issues at this point. We're here to support you every step of the way. ### 22. I use Iterable daily to build and send email campaigns, and overall, it gets the job done well! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Iterable?** Campaign setup is smooth and very easy to manage. I really enjoy the drag and drop editor, the saved rows is one of my favorite features. Oh and I can’t forget the Iterable support chat that has been tremendous help throughout my first year. **What do you dislike about Iterable?** I’m not a fan of the reporting — especially how insights are tied more to events than the actually campaign performance. It’s makes it harder than it should be to quickly see email performance on its own. **What problems is Iterable solving and how is that benefiting you?** A simple and effective way to get important emails to our customers. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable's campaign setup smooth and easy to manage, and that our support chat has been a tremendous help for you. We appreciate your feedback about the reporting and will use it to improve our platform. ### 23. Powerful Personalization, But Interface Could Be Simpler **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** Very advanced platform with lots of options for highly personalized dynamic emails **What do you dislike about Iterable?** Sometimes interface is more complicated and not as immediately user friendly as others **What problems is Iterable solving and how is that benefiting you?** Allowing us to make highly dynamic templates for both campaign and journey comms **Official Response from Deja Darrington:** > We're glad to hear that you're enjoying the advanced personalization options in our platform. We understand that the interface can be complex at times, and we're constantly working to improve user-friendliness. Your feedback is valuable to us as we strive to make the experience better for all our users. ### 24. Easy to use and has what I need for segmentation and journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Iterable?** Iterable is a solid tool. The interface is user-friendly and intuitive—it makes setting up campaigns feel straightforward. Personalization options are good too. It’s easy to tailor messages to make them feel relevant, and it handles almost everything you’d need for B2C messages. **What do you dislike about Iterable?** While Iterable is a good tool, there are a few things that are missing. For example, there’s no way to schedule a campaign to run on the same day every month—you have to use workaround logic, which can be time consuming. Also, the in-app messaging (IAM) capabilities are pretty basic. If you want something more visually engaging, you’ll need to use HTML, which adds extra work. These things don’t ruin the experience, but it would make the experince better if they were there. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us make multi-channel campaigns that drive customer engagement and conversions. It allows us to segment our audience based on behavior and preferences. We use it to send targeted messages like credit reminders, VIP offers, and abandoned cart nudges. Its automation capabilities save time while ensuring our campaigns are consistent. This benefits us by increasing customer retention and boosting revenue. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We're pleased to hear that you find the interface user-friendly and the personalization options effective. We understand your concerns about scheduling and in-app messaging capabilities, and we'll take note of that for potential enhancements. It's fantastic to hear how Iterable is helping you drive customer engagement, segment your audience, and save time through automation. ### 25. Great Potential, but needs usability and feature enhancements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Iterable?** Iterable is relatively easy to use once you become familiar with it. The platform provides robust features for email and marketing automation, and once you navigate the learning curve, workflows can be implemented effectively. Additionally, the support team is readily available most of the time, making it convenient to reach out for assistance when needed. **What do you dislike about Iterable?** • User Experience Challenges: The platform’s interface is not very intuitive for first-time users, and the initial learning curve can feel steep. • Search Functionality: The search feature rarely works effectively, often failing to retrieve results, which hampers productivity when trying to locate templates. • Ingestion and Performance Issues: Data ingestion is prone to lag, and overall platform responsiveness could be improved. • Feature Limitations: There is a lack of built-in functionality for some relatively simple but crucial features, such as countdown timers for emails, which require third-party integrations. • Script Limitations: While security is a valid concern, the inability to use base scripts or create new Handlebars helpers limits flexibility for advanced users. • Support Delays: Although the support team is accessible, explaining issues often takes considerable time, and the resolution process can span several days in some cases. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us automate the entire user journey from signup to late stages in the lifecycle, creating customer loyalty and retention. **Official Response from Deja Darrington:** > We hear your concerns about the usability and feature limitations of Iterable. Our team is dedicated to addressing these issues and providing a more intuitive and feature-rich experience. We appreciate your recognition of the support team's availability and are working to streamline the support process for quicker issue resolution. Your use case of automating the user journey aligns with our goals, and we are committed to delivering an even more impactful solution for customer loyalty and retention. ### 26. Good platform that is constantly pushing updates **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Iterable?** Iterable listens to feedback about product changes and does it's best to implement them. The best thing I would say is their support system. Whether it's chat or submitting a ticket, for the most part they are excellent to work with and do deep dives to get you the answers you need. The platform itself is easy to use and they've added some good product features to help you save on time when it comes to building, making it easy to go in frequently and update things. **What do you dislike about Iterable?** Even though they are constantly pushing out new prodcuts, there are things that can be improved about that process. There is not always visibility or announcements about product features, and some of them seem rushed and incomplete. Getting updates made to features is a difficult ask and can take quite a few quarters to get somewhere with it, which is a blocker. Plus, data pipelines from Iterable aren't always easy. And contract renewal conversations lead to some less than transparent business talk/speech which goes against Iterable's usually transparent and honest nature. **What problems is Iterable solving and how is that benefiting you?** Setting up blasts and automated workflows, re-engagement and cold re-activation flows, and upsell/xsell campaigns are our primary use cases within Iterable. This makes it easy to stay engaged with our users and bring them back after a period of time, whether they've purchased or not. ### 27. For crafting targeted and effective communication campaigns to engage the courier partner community. **Rating:** 4.0/5.0 stars **Reviewed by:** Dainius B. | Operation Specialist, Community Engagement, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2024 **What do you like best about Iterable?** Iterable's intuitive interface and powerful automation tools make it easy to create and personalize targeted campaigns, ensuring effective communication and high engagement. The platform's flexibility in managing workflows, combined with robust analytics, helps optimize performance and results seamlessly. **What do you dislike about Iterable?** While Iterable is a robust platform, its extensive features can create a learning curve for new users. Additionally, more intuitive navigation or streamlined processes could improve efficiency by enabling certain advanced functionalities. **What problems is Iterable solving and how is that benefiting you?** Iterable helps streamline and automate our communication processes, enabling me to engage courier partners effectively with personalized messaging and targeted campaigns. This has significantly improved our outreach, saved time, and ensured better engagement and satisfaction within the community. **Official Response from Deja Darrington:** > It's great to hear that Iterable has helped streamline and automate your communication processes, leading to improved engagement and satisfaction within the courier partner community. We value your input on the advanced functionalities and will strive to make the platform more efficient for you. ### 28. No Complaints - Nothing that Wow's Me **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Iterable?** It's ease of usage and wide variety of features that can be used across a spectrum of clients. It's pretty easy to integrate and upload lists into certain segmentations. I use the service on a weekly basis and have never had a problem so it's pretty easy to impement and carry out. With that, due to this, I can't really comment on customer support for i've never had any issues. **What do you dislike about Iterable?** There are a lot of limitations when it comes to actually mocking up an email which causes extra time to be spent when it should be more straight forward. Ex: I can't change the font color on one portion of the same section without changing the whole section. Another, there is no picker tool that I can use to ensure my colors match the clients logo. **What problems is Iterable solving and how is that benefiting you?** Allows us to solve to problem of face value with reporters so we're able to send weekly newsletters to high profile decision makers to ensure they see our name. **Official Response from Deja Darrington:** > Thank you for your review. We're pleased to hear that you find Iterable easy to implement and use on a weekly basis. We understand your frustrations with the limitations in email design, and we are committed to enhancing our platform to provide a better experience for our users. Your feedback is valuable to us, and we appreciate your support. ### 29. Intuitive interface **Rating:** 4.0/5.0 stars **Reviewed by:** Chris J. | Head of Base Decisioning, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Iterable?** BT are not currently as cusotmer, but we’ve had product demos and the platform looks intuitive and good CX. **What do you dislike about Iterable?** I’d like to understand more of integration to our GCP data and security implications. **What problems is Iterable solving and how is that benefiting you?** Have a single platform that can control full customers journeys across channels would be a big benefit **Official Response from Deja Darrington:** > We're glad to hear that you find our platform intuitive and that it provides a good customer experience. If you have any specific questions about integrating with GCP data and security implications, please feel free to reach out to our support team for more information. ### 30. SelectQuote for Iterable **Rating:** 4.0/5.0 stars **Reviewed by:** Amie S. | Supervisor Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Customer service and the promptness of the CS team **What do you dislike about Iterable?** There is no easy way to throttle my email sends day over day. This seems very necessary and easy to implement. **What problems is Iterable solving and how is that benefiting you?** Continuously working to optimize the data behind each send record. ### 31. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer A. | CRM marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** Easy to understand. Support chat always so prompt and helpful . **What do you dislike about Iterable?** Support articles could be out of date or difficult to search for certain topics. **What problems is Iterable solving and how is that benefiting you?** Interesting our data **Official Response from Deja Darrington:** > We appreciate your kind words about Iterable's ease of use and responsive support chat. We acknowledge the challenges with outdated support articles and search difficulties, and we are committed to enhancing our knowledge base for a more efficient customer experience. ### 32. Love Iterable! **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley M. | Marketing Technology Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2025 **What do you like best about Iterable?** Iterable 's great resource center and Catalog / Collections are two of my favorite things about Iterable **What do you dislike about Iterable?** Some quirks and technical difficulties can happen with such robust features **What problems is Iterable solving and how is that benefiting you?** Personalized content within email using Catalog data and its association with user profile fields - huge time saver in email production **Official Response from Deja Darrington:** > We're glad to hear that you love our resource center and Catalog/Collections features! We're constantly working to improve our platform and address any technical difficulties that may arise. ### 33. Easy to use system with powerful capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Tom M. | CRM and Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Iterable?** As a Marketing user, I can do everything I want to in the platform without developer support. **What do you dislike about Iterable?** A content library for images that can be accessed outside of the email editor would be useful, though only a minor gripe **What problems is Iterable solving and how is that benefiting you?** Marketing automation tool saves a lot of time for us. The inbuilt testing tools also make it seamless to run test and optimise our campaigns ### 34. A strong ESP option **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Iterable?** I like the ability to get granular or remain top level when building emails in Iterable. The drag and drop editor is simple enough for non-email savvy colleagues to use, but the HTML options make it fully customizable. **What do you dislike about Iterable?** Iterable's data tracking and segmentation features could be better. It clearly caters to a wide audience of B2B, B2C, ecomm and other companies who might need an ESP. It's not a perfect solution for a media company specifically. **What problems is Iterable solving and how is that benefiting you?** We sent thousands of emails a day as a media company with a robust newsletter mailing list. Iterable allows several of us to work on different email campaigns at once and segment our audiences for the proper customer journey. **Official Response from Deja Darrington:** > We appreciate your feedback about Iterable's data tracking and segmentation features. We are constantly working to improve our platform and will take your comments into consideration. ### 35. Review of Iterable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Iterable?** The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at times. Iterable is great because it's super intuitive and really helps streamline marketing campaigns. We can deliver all content to our users in a quick and efficient way. **What do you dislike about Iterable?** Sometimes the tool doesn’t work as intuitively as expected, and things can go wrong, which can be frustrating. **What problems is Iterable solving and how is that benefiting you?** It provides one platform to communicate with our users across the most important channels, supporting us in retaining and engaging them effectively. **Official Response from Deja Darrington:** > We appreciate your insights on how Iterable is benefiting your team by providing a platform to effectively communicate with users across important channels. We are dedicated to continuously enhancing our platform to better meet your needs. ### 36. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Dafne G. | Marketing Operations Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Iterable?** Easy to use overall and it has many features **What do you dislike about Iterable?** The new UI is not very intuitive and takes many clicks to do actions that were easier before **What problems is Iterable solving and how is that benefiting you?** Easy way to manage communications **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable easy to use and value its extensive features. We understand your frustration with the new UI and are actively working to address this issue. Your feedback is invaluable in helping us improve the platform for all our users. ### 37. MOPS team loves it! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Iterable?** My team shares that it's easy, fast, and that the UI is intuitive! I appreciate the segmentation capabilities! **What do you dislike about Iterable?** Dynamic-dynamic list naming convention is kind of weird. **What problems is Iterable solving and how is that benefiting you?** Experimentation **Official Response from Deja Darrington:** > Great to see that you find the platform easy, fast, and intuitive, and that you appreciate the segmentation capabilities. We'll definitely take your feedback about the dynamic list naming convention into consideration for future improvements. Thank you for sharing your experience with us! ### 38. Complex but smart **Rating:** 4.0/5.0 stars **Reviewed by:** Nisha D L. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** Robust ways to use data to personalize our email comms **What do you dislike about Iterable?** It's complex even for the everyday marketer speaking in everyday language **What problems is Iterable solving and how is that benefiting you?** Segmentation across multiple audience types **Official Response from Deja Darrington:** > Thank you for sharing your feedback. We understand that complexity can be a barrier for everyday marketers, and we're committed to simplifying the platform while maintaining its powerful capabilities for segmentation and personalization. ### 39. Good, not great, but good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Iterable?** Iterable can do a lot. Journeys are wonderful and flexible, and the direct integration with push/email/etc. is great. **What do you dislike about Iterable?** Despite the amount of things you can do, there are often times where Iterable feels limited (e.g., it can do email, but its email features are limited and often frustrating if you're used to more powerful platforms). **What problems is Iterable solving and how is that benefiting you?** Iterable makes it easy to have much of our customer comminication in one place — push, email, etc. **Official Response from Deja Darrington:** > We're pleased to hear that Iterable is helping you consolidate your customer communication in one place. We value your feedback about the limitations of our email features and will work towards enhancing them to provide a better experience for our users. ### 40. Great opportunity to learn about the platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Iterable?** As a consultant, keeping up with the industry trends and tools are critical. This event gave a great overview on how to utilize Itarable in marketing **What do you dislike about Iterable?** Nothing in particular that I dislike about the iterable **What problems is Iterable solving and how is that benefiting you?** Replacing legacy system with a modern platform **Official Response from Deja Darrington:** > We're glad to hear that you found Activate helpful for learning about utilizing Iterable in marketing. Thank you for sharing your experience! ### 41. Intuitive user interface, solid customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Julia A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Iterable?** Overall iterable has served us well at Hipcamp. Previously I've used Braze, Mailchimp and Hubspot and Iterable was very easy to pick up. Additionally Mike our account manager has been awesome! Very responsive and helpful. **What do you dislike about Iterable?** As a marketer I wish I was more autonomous with things like setting up custom events. It'd also be great to have machine learning pick the best comms to send to users and when, though sounds like y'all are moving in that direction after hearing from your SVP, Product. Also creatively, there are often blockers with fonts, dark mode etc-- so better optimizing creative for the users domain would be helpful. **What problems is Iterable solving and how is that benefiting you?** It's an extension of the product for things like trip communications, cancellations, modifications etc. Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth! ### 42. Robust features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Iterable?** I like that I can easily duplicate campaigns and use the same content across different journeys. I also like that I can easily A/B test or run experiments on campaigns and journeys. **What do you dislike about Iterable?** I find the login process to be very challenging. I dread logging in every day. **What problems is Iterable solving and how is that benefiting you?** It's allowing us to write, schedule, and launch emails at scale. We send hundreds of thousands of emails each week via Iterable. **Official Response from Deja Darrington:** > We're glad to hear that you find our campaign duplication and A/B testing features helpful. We understand your frustration with the login process and will work to improve it for a better user experience. ### 43. Very User Friendly Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** The UI make this platform very easy to use if you've never used Iterable before **What do you dislike about Iterable?** Sometimes journey filters are not as robust as desired **What problems is Iterable solving and how is that benefiting you?** Iterable makes it easy to build journeys **Official Response from Deja Darrington:** > Thank you for feedback! We understand the importance of having robust journey filters and our team is continuously working to enhance this feature. We appreciate your input! ### 44. Iterable is a platform designed to enhance customer engagement for businesses that are scaling up. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Iterable?** Ability to input as many data points as needed and highly customize communications. **What do you dislike about Iterable?** Some fields of the platform are quite inflexible, although the product roadmap takes users' wishes into account. **What problems is Iterable solving and how is that benefiting you?** Omni-channel strategy of customer engagement, based on real-time data. **Official Response from Deja Darrington:** > We understand your frustration with certain inflexible fields, but we're committed to addressing these issues in our product roadmap. We're focused on providing a seamless omni-channel customer engagement experience based on real-time data. ### 45. Okay support during incident-level issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Iterable?** syncing ability with amplitude (more or less reliable) **What do you dislike about Iterable?** little visibility for users and it appears for support staff as well, to investigate issues. tools don't exist **What problems is Iterable solving and how is that benefiting you?** Iterable is used to send out push notifications to ios and android devices **Official Response from Deja Darrington:** > Thank you for your feedback. We are constantly working to improve our visibility and tools for investigating issues. We appreciate your patience and understanding as we strive to provide the best support possible. ### 46. Intuitive platform that continues to roll out features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2024 **What do you like best about Iterable?** Iterable is an intuitive platform for marketers use and I love to see that that it continues to evolve with new features. **What do you dislike about Iterable?** Reporting hasn't always been the easiest to use and share. Even though support has been generally good, there have been a few times where I have been given incorrect information which resulted in customer facing mistakes. **What problems is Iterable solving and how is that benefiting you?** Automated email sends allow us to scale our marketing efforts **Official Response from Deja Darrington:** > We're glad to hear that you appreciate Iterable's intuitive platform and the regular introduction of new features. We apologize for any difficulties you've encountered with reporting and support, and we will work to address these issues. It's great to know that our automated email sends are helping you scale your marketing efforts. ### 47. Training. **Rating:** 3.5/5.0 stars **Reviewed by:** Nankye J. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Iterable?** I love iterable because it has iterable academy which offers free training for certified sms marketing and training on how to set up and use iterable. Iterable is easy to use and easy to upgrade from iterable academy to iterable. Iterable has advanced and sophisticated features for marketing services. **What do you dislike about Iterable?** Iterable is very simple, realistic and easy to run. **What problems is Iterable solving and how is that benefiting you?** Iterable has helped me on improving my sms marketing skills and increasindg pcustomers relationship towards our business ### 48. Iterable is a marketer’s best friend **Rating:** 4.0/5.0 stars **Reviewed by:** Jon S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** The interface and flexibility are great compared to other similar platforms. Iterable has empowered us to grow our business and has great client support to help us optimize marketing programs. **What do you dislike about Iterable?** Some integrations are more complicated than we would like. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us segment and reach our customers across two different mobile applications via push, in-app or email campaigns ### 49. Iterable Plaza a Knowledge and Collaboration Hub for Iterable Users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Iterable?** Advanced personalization and ease of campaign creation **What do you dislike about Iterable?** the learning curve, challenging for new users **What problems is Iterable solving and how is that benefiting you?** Automation in the personalization of campaigns, data integration, makes the most complex flows easy **Official Response from Deja Darrington:** > We're happy to hear that you're benefiting from Iterable's automation in personalization of campaigns and data integration. We recognize that the learning curve can be challenging for new users, and we're continuously working to enhance our training and support to make the platform more user-friendly for everyone. ### 50. Iterable helps keep our ever-changing marketing goals organized and optimized. **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsey T. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** I appreciate the granularity with which Iterable's segmentation tool has been created. It's a huge help to be able to create a variety of dynamic audiences within seconds, and then apply them to ongoing campaigns without needing to manually update details every day. It makes deploying campaigns much easier to execute, and allows us to work more quickly too. **What do you dislike about Iterable?** The reporting tools in Iterable leave much to be desired. There isn't an easy way to understand daily engagement within an ongoing campaign, nor is there any kind of 'scroll depth' tool to measure our users' engagement beyond the click. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us keep multiple brand databases organized and allows us to set-up a variety of automated marketing campaigns to make sure that we're always reaching out customers, regardless of what demographic or target audience they might fall into. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?filters%5Bnps_score%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A39%3A25+-0500&secure%5Bsession_id%5D=bb4f62b9-7fa9-4223-a3c0-5179ff93c365&secure%5Btoken%5D=01abd6ff50653928f6d6e32f82c6629ef2d9bec3bebd8c7912167ad37f27c626&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Validity Engage](https://www.g2.com/products/validity-engage/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - 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