![Evan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evan R.")
ER

Evan R.

SVP, Global Marketing

Computer Software

Small-Business (50 or fewer emp.)

5/10/2018

"Iterable Gives Other Marketing Automation Products a Run For Their Money"

5/5

What do you like best about Iterable?

Our company has been using Iterable now for over a year to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

There are few aspects of Iterable I dislike. As far as limitations go, there are a few when using Iterable at an enterprise level (like the ability to clone projects and clone workflows across projects). In spite of these limitations, the Iterable team has always been highly responsive, is aware of the above limitations, and working to correct them. Review collected by and hosted on G2.com.

Recommendations to others considering Iterable:

If you have/service multiple markets and are looking to use Iterable in a way where you wish to re-purpose workflows for other markets, be aware that you will have to rebuild each workflow. This is because Iterable is still lacking the functionality to duplicate workflows and/or clone projects. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We employ an omni-channel marketing automation strategy that integrates social media, direct mail, and email channels. Iterable has helped us define our segments and maintain consistent communication across all three channels. Review collected by and hosted on G2.com.

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