Iterable Reviews & Product Details

Within our scope of work it turned out to be very useful due to its basis in email marketing in addition to the numerous flow tools, especially its interface that collectively seemed very easy to use, denoted in its great development of its API and the ability to sort data on a large scale. Review collected by and hosted on G2.com.

Some people in our work team stated that there are certain technical limitations such as segmentation which, unlike other software, seems to be out of date and needs improvements to take advantage of the data used. Review collected by and hosted on G2.com.

I like how easy it is to search for users. I also like how easy it is to unsubscribe users from certain preferences. Review collected by and hosted on G2.com.

I do not like that emails seem to spam out ( meaning iterable will send the same email to one user 5 times. Also when you are looking at the activity it will show the pt opened the same email 25 times- I think this is a glitch. Review collected by and hosted on G2.com.

I took over the job of creating a company newsletter template from a designer at our company. I found the Iterable platform easy to navigate, even with no design background. It was simple to upload photos, link photos and sections, adjust headlines, create sections, and perform other tasks to make our newsletter look professional. I liked that I could link not just photos but headlines and even the words "read more" so that the links were failproof, not matter where a read clicked, they found the copy I wanted to guide them to. Review collected by and hosted on G2.com.

I wanted to create specific effects, and at first I thought I couldn't accomplish what I wanted, but after playing around with the platform, I found work arounds. I wanted to create thin white lines between images in a collage. I found that I could do this in Canva then import the collage. Review collected by and hosted on G2.com.

The main objective of our organization is to send different types of emails to obtain more income from promoting our sales. With Iterable we send personalized messages at scale in all channels, we can in turn create campaigns and marketing segments, and even its interface has automation in this field. The workflow has become a more dynamic process traced by ROI analysis, customizable CTAs, Drip Campaigns and Social Marketing. Review collected by and hosted on G2.com.

It is a wide interface but not completely flexible, some of the needs may be limited, so work teams with advanced technical knowledge can feel frustrated. In our company we manage to shake off this negativity thanks to the fact that we develop strategies that lead us to use this software and adapt it to our work flow. Review collected by and hosted on G2.com.

Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful. Review collected by and hosted on G2.com.

There is little I dislike. Maybe the biggest complaint I have is that reporting tools are not as good as they could/should be, and that new features are slow in coming. But, the product is so good and so robust that there is little we need from Iterable that it can't already do. Review collected by and hosted on G2.com.

As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature. Review collected by and hosted on G2.com.

Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it.

One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem. Review collected by and hosted on G2.com.

Ability to create complex workflows but ensures the maximum population of users will receive a message. Review collected by and hosted on G2.com.

Iterable has a bit more of a technical aspect than a few other systems and requires knowledge that a new marketer might not have, especially if they don't have access to developers or engineers to provide clarity. Review collected by and hosted on G2.com.

There's a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want. They also support handlebars, so you can get creative with how much you want to customize your email experience on the workflow or on the email template level. There's lots of great documentation on what you can do, so you'll never run out of inspiration on how to test and optimize your campaigns. After working with several other platforms, I've found that Iterable's workflows are by far the best when it comes to ease of use and customiziation.

Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless. Review collected by and hosted on G2.com.

I think it would be great to have more reporting options, especially because Iterable is capable of building such complex workflows. If you have a data analyst on your team, you should be set as you can pull Iterable's data to build your own custom reports off platform. While reporting on an individual campaign level is great (you can easily cycle through exactly which metrics you want), reporting on multi-part workflows does require more manual work. Review collected by and hosted on G2.com.

I really like the workflow suite and the ability for us to think cross-channel when we set up campaigns and how customer actions can quickly be pulled in to create unique user experiences. Review collected by and hosted on G2.com.

I'd love a more out of the box solution that wouldn't create as heavy a burden on our Engineering team to also support site assets for campaigns. Right now we have 2 separate tools, and are just starting tee up how system webhooks could work to support. Review collected by and hosted on G2.com.

Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical support, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you. Review collected by and hosted on G2.com.

It's really hard to find things to dislike, normally I'd say the learning curve, but with Iterable, even that is basically not a problem! Review collected by and hosted on G2.com.

Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy. Review collected by and hosted on G2.com.

We haven't had many complaints yet from the team using the tool the most often so that is a great sign. The dashboard set up is taking longer than we anticipated (we thought that would be set up out of the gate) but that is a minor price to pay. Review collected by and hosted on G2.com.

Iterable's workflow functionality is best in class. Great visibility into logic, flexible, and intuitive UI for business users to create their own flows. Review collected by and hosted on G2.com.

The way A/B testing with templates is handled is a bit confusing. In general, the listing pages for your workflows/campaigns/templates are too simple and could use better filtering/sorting/grouping options. Review collected by and hosted on G2.com.

The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes.

Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable. Review collected by and hosted on G2.com.

The reporting in Iterable definitely needs improvement. Wide-scale, real-time reporting would tremendously improve the platform, and allow it to become more accessible for marketers who do not live in the world of HTML.

Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform. Review collected by and hosted on G2.com.

I really like our CSM team and Support team in order to get projects that we desire in the platform created. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing. Review collected by and hosted on G2.com.

Pulling data for reporting is sometimes difficult in the plateform when you want to look at a range of campaigns, but we have an interagtion for data pulling so we don't have to use that as often, however if it is your main way to access your reporting data, its good to know. Review collected by and hosted on G2.com.

Flexible and easy to use API which has allowed us to use more data across our app, website, and database.

Easy to use UI, creating templates, campaigns and workflows.

Easy to personalize messages with dynamic content and segmentation tools

Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow

Great responsive support, great pool of knowledge and resource center to refer to, and ability to request new features (listen to their customers!)

Ability to automate repetitive tasks like newsletters! Review collected by and hosted on G2.com.

Reporting is good but could be better, such as ability to export and send reports to stakeholders - this is something they are working on! Review collected by and hosted on G2.com.

- The ability to easily incorporate mobile marketing in workflows

- Handlebars!

- Workflows are easy to understand and build

- Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it

- The support team is always available on chat and email - Rachel and Leah are the best! Review collected by and hosted on G2.com.

Small limitations that add up - like:

- Not being able to search specific email addresses in a dynamic list, it would be nice to save a view of the fields and be able to export them so you don't have to Control F for the fields every time

- Missing advanced filter logic, ability to filter out users from automated workflows, easily see who's in certain automated workflows - the workaround for this is to put these people in a static list

- Email template editor - we use Litmus for this instead. Handlebars can get really tricky to use. Since the email template editor is not as intuitive, it's hard to test the handlebars in Iterable

- No auto-save feature

- Reporting and analytics - we rely on Tableau for this instead

- Customization for workflows and campaigns (i.e. ability to add a description of the workflow/campaign is something that is not available)

- Email campaigns and webhook calls cannot be throttled, causing a lot of failed events

- No drag and drop functionality available

- Cannot create a field in the project settings - you need to upload a list with the new field name instead

- Not a lot of documentation available about push notifications, mobile marketing, etc.

- Iterable community is not as engaged or strong compared to other competitors Review collected by and hosted on G2.com.

The User Interface is very sleek and flexible, allowing you to choose from a variety of different template builders. Review collected by and hosted on G2.com.

I wish there was a place for notation in the nodes. I would also like to see increased search functionality where you could search for words in a Campaign or Template name without getting them in the exact order. It would be great if there were a customized foldering system for campaigns, templates, and snippets. It would be great if snippets and workflows could be cloned across projects. Review collected by and hosted on G2.com.

Iterable has good campaign dashboard. And, I like the metrics of the emails. the Email on acid feature is the best and it helps us to test each and every email with ease. We have not take the eoa subscription and that's the huge benefit as per me. And the responsiveness of the emails and integrations are quiet simple. We don't have any database connected as of now. But, we will be integrating the crm soon. The campaign flow looks so easy, the workflows has so many triggers. And, I have done the free certification of iterable that's insane. With the simple and easy understandable terms we can get the from the community. Review collected by and hosted on G2.com.

Campaign schedule times selection has to be improved. If the system time is not matching with the Iterable time. Then, the schedule times wont show up. There are nothing dislikes about this product. Seems easy and support is helpful. Review collected by and hosted on G2.com.

Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us. Review collected by and hosted on G2.com.

As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my feature request. Review collected by and hosted on G2.com.

Flexible, user-friendly UI

Extremely powerful segmentation and personalization

Responsive and helpful support

We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns Review collected by and hosted on G2.com.

Experimentation is powerful but not very user-friendly, could use some building out.

Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we see, how many lists appear by default on a page, etc.) Review collected by and hosted on G2.com.

Pass in an event and it'll be there on a unified customer profile forever. Leverage that information for advanced segmentation or run a workflow and use it in any number of ways. You can even process that event and add date to customer profiles from the workflows. Email, SMS, In-App, Push Notification - I've even used it to orchestrate programmatic direct mail. And they don't stop innovating and adding features. Review collected by and hosted on G2.com.

Some of the reporting features leave a bit to be desired, but they're making progress on them. The data structure can at times be rigid once set because it's designed to be fast. Just need to be a little more careful in implementation than you might normally be with setting events, field names and such. Review collected by and hosted on G2.com.

I love the ability to connect email to our CRM and databases. Review collected by and hosted on G2.com.

I think having a data connection tool, like Workato, would make it a whole product. Review collected by and hosted on G2.com.

- Easy Personalization Using Catalogs & Data Feed .

- Easy Dynamic Workflow Implementation, A / B Testing Experiments , Splits , Triggers, Filters and Segmentation .

- Ability to segment users into dynamic and static lists

- Easy Drag and drop for building templates . Flexibile dynamic handle bar logic to build personalize templates based on your customer's contact properties - they provide a lot of documentation for support

- Continuous development of platform / new features every quarter

- Iterable makes omnichannel marketing simple - build push, SMS , email campaigns etc. Review collected by and hosted on G2.com.

- Would be great to have more built in integrations and improved reporting dashboard

- Device preview does not support catalog personalization or complex templates , needs major improvement. It makes it hard to see the final template on multiple devices

- Not the most friendly and simple U. I compared to other platforms Review collected by and hosted on G2.com.