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Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

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What is Iterable?

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Zillow leverages Iterable to connect with consumers at all stages of the home buying, selling, owning process by empowering them with information to make smarter decisions about real estate. Iterable is the personal touch to keep people engaged with Zillow on an ongoing basis. They can easily create segments, build out targeted workflows which helps move them towards personalization at scale.

Iterable Details Provided by: Katie P.

Iterable Details Provided by: Katie Pope

Customer and Partner Marketing at Iterable
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About Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

Lifecycle Marketing Made Simple
Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond.
Drive user activation, nurture, and reactivation with relevant cross-channel messaging.

Warmer Welcomes
Activate consumer attention and interest with stand-out content that makes an impactful first impression.
Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns.

Next-Gen Nurture
Captivate customers to build rapport for the long term and strengthen their relationship with your brand.
Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience.

Robust Re-Engagement
Keep customers coming back for more by reactivating their interest to drive retention and loyalty.
Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.

How do you position yourself against your competitors?

Iterable is the growth marketing platform that powers true omni-channel relevance at scale. Iterable accomplishes this by:
- Captivating your users by delivering 1:1, personalized messages across multiple engagement channels like Email, SMS, push, web push, in-app, social, and direct mail as well as
- Activating your subscribers’ demographic, behavioral and event data instantly through Iterable’s flexible data model which alleviates data silos
- Automating seamless, intelligent, automated campaigns and segments using the intuitive, drag & drop visual campaigns

Unlike standard marketing automation tools, the Iterable platform is unique because of:
- Modern Architecture
- True Omnichannel Messaging
- Single Data Platform
- Workflow Studio
- 1:1 Relevance
- Easy to use: Built for Marketers

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