IQFluence Reviews (11)

Reviews

IQFluence Reviews (11)

4.0
12 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the extensive search filters and user-friendly setup of IQFluence, which make it easy to find suitable influencers for campaigns. The platform's ability to provide detailed audience insights and precise filtering options helps users effectively target their marketing efforts. However, some users note that the pricing is relatively high compared to other tools.

Pros & Cons

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Diana K.
DK
Diana K.
Сontent Strategist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Good research support for content-led influencer campaigns"
4.5/5
What do you like best about IQFluence?

The most helpful part is having more context before outreach. Without a tool like this, influencer research can turn into a lot of manual profile checking. IQFluence helps me compare creators in a more consistent way and understand whether their content style and usual topics fit the story we want to tell.

For my workflow, the biggest benefit is time saved during research and a better-quality shortlist. It helps avoid outreach to creators who may look relevant at first glance but are not the best fit for the campaign narrative or target audience. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

The main downside is that IQFluence is useful for creator discovery and analysis, but it still needs manual interpretation when I use it for content strategy. I can find relevant creators and review audience data, but I still need to check their content manually to understand whether their tone, topics, and usual narrative fit the campaign story. Review collected by and hosted on G2.com.

Luke A.
LA
Luke A.
Chief Revenue Officer (CRO)
Small-Business (50 or fewer emp.)
"Helpful Audience & Creator Insights for Assessing Suitability"
4/5
What do you like best about IQFluence?

Provides good data about audience demographics. Creator analysis is very helpful when assesing the suitability of creators. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

I seemed to me that the cview data for YouTibe was not terribily accurate. When compared to other tools and even just looking at YouTube live data, it seemed that the IQfluence data was a little lower. However, as a general guideline I think it is helpful, it is just not super accurate. Review collected by and hosted on G2.com.

Alicia M.
AM
Alicia M.
Small-Business (50 or fewer emp.)
"Deep Audience Insights with a Few Learning Curves"
3.5/5
What do you like best about IQFluence?

I like that IQFluence lets me dive deeper into the audience and the progress of specific creators on social media. It's really helpful for understanding the audience's interests and what they're actually attuned to purchasing, which helps me know where to pitch and guide the creators to maximize their efforts. The setup was pretty easy, and I love the information I got once I began to explore its capabilities. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

I'm still kinda getting to know it, so the main thing I'd mention is understanding certain analytics terms. For example, the 'paid sponsorship percentage' where other brands are trying to see if they're overpaying for a creator based on their actual numbers. Review collected by and hosted on G2.com.

Frankie petersen .
F
Frankie petersen .
"Effortless Influencer Search with Precise Filters"
4/5
What do you like best about IQFluence?

I use IQFluence for finding influencers for brand deals at my company. The software solves the problem of manual hashtag searching on social platforms by providing me with detailed analysis and extensive lists of influencers for my niche. I most like the filter options when searching for influencers, as they are very precise, allowing me to narrow down my search based on important factors like followers and engagement. The initial setup of IQFluence was very easy, extremely quick, and helpful. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

The exports have been slow. Review collected by and hosted on G2.com.

Isaiah R.
IR
Isaiah R.
Small-Business (50 or fewer emp.)
"Customizable Search, Creator-Friendly"
5/5
What do you like best about IQFluence?

I like how many ways you can customize your search and be very specific. It's super convenient. Also, the initial setup was pretty easy, I'd say. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

I think they could have a feature for creators under 1k subs and also make this cheaper. Review collected by and hosted on G2.com.

Dar'ja V.
DV
Dar'ja V.
Small-Business (50 or fewer emp.)
"Useful filters, but the tags need improvement."
2/5
What do you like best about IQFluence?

I like the filters in IQFluence. There are many of them, and this allows for a more precise search to filter out unnecessary bloggers. This helps to find suitable bloggers for advertising more quickly. Also, setting up IQFluence was quite simple. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

filters poorly, tags do not work Review collected by and hosted on G2.com.

Amir Hossein M.
AM
Amir Hossein M.
Small-Business (50 or fewer emp.)
"User-Friendly Setup with Complex API"
4/5
What do you like best about IQFluence?

I like IQFluence for its API, particularly the Discovery API. Additionally, the initial setup of IQFluence was very straightforward. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

The API is too complicated and has lots of services that we don't need. Review collected by and hosted on G2.com.

Hiranya R.
HR
Hiranya R.
head of creator management
Small-Business (50 or fewer emp.)
"Good Functionality That Delivers"
4/5
What do you like best about IQFluence?

good function for influencer data and the data is solid Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

I think sometime it's hard to see the details below Review collected by and hosted on G2.com.

Joshua W.
JW
Joshua W.
Manager, Influencer & Social Media Marketing
Small-Business (50 or fewer emp.)
"Find the best creators with easy!"
5/5
What do you like best about IQFluence?

What I love about IQFluence is how easy it makes finding the right creators for each of the brands I run campaigns for. They have more search filters than any other platforms that I've used, which allows me to narrow down influencers so easily!

The platform is also super intuitive to use. You don’t need to be an influencer marketing expert to understand how to use it.

I save so much time on my influencer research activites by utilizing the platform! Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

As much as I like the platform, there are a couple of things that could be better.

The pricing is a bit high compared to some of their competitors, but the vast amount of data they have, combine with the extensive search filtering options, blow all other platforms out of the water.

Since the data isn't verified by the creators directly, it's only directionally correct, which is more than fine for my compains, as I always make influencers confirm their demographic information before signing on the dotted line anyways. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy way to scout influencers"
3.5/5
What do you like best about IQFluence?

There are a lot of filters that are helpful, such as weeding out people who don't have an available email, and looking for lookalikes of other influencers. Review collected by and hosted on G2.com.

What do you dislike about IQFluence?

It's a bit expensive compared to other tools, and sometimes the "blacklist" feature doesn't work and continues to show us people we've blacklisted. Review collected by and hosted on G2.com.