iPROM is a provider of advanced digital advertising solutions, specializing in programmatic media buying powered by first-party data. Their comprehensive suite of products and services is designed to help advertisers and publishers maximize their return on investment through precise targeting, real-time optimization, and a diverse range of ad formats. Key Features and Functionality: - iPROM Programmatic Platform: Offers GDPR-compliant programmatic media buying with advanced targeting options, segmentation capabilities, and over 50 different ad formats to create impactful campaigns. - iPROM Private DMP: Provides a secure data warehouse for first-party data, enabling advertisers to build and manage proprietary audience segments for enhanced ad targeting and personalization. - iPROM Real-time Creative: Utilizes automated processes to generate personalized ad creatives in real-time, based on user behavior and other parameters, ensuring relevant and engaging advertising messages. - iPROM Yield: Assists publishers in maximizing ad revenue through header bidding setup, optimization, and scaling, offering seamless integration and access to a wide range of demand partners. Primary Value and Solutions: iPROM empowers advertisers and publishers by providing data-driven advertising solutions that enhance targeting precision, improve campaign performance, and optimize ad revenue. By leveraging first-party data and advanced technologies, iPROM addresses the challenges of digital advertising in a privacy-conscious era, ensuring compliance with data protection regulations while delivering personalized and effective advertising experiences. Their comprehensive approach enables clients to navigate the complexities of the digital advertising landscape, achieve higher engagement rates, and drive business growth.