The platform allows you to bring in relational tables and query/segment/campaign off of them. This allows iPost to do much more than just an ESP -- it can act as a CRM and data mining tool, too. Review collected by and hosted on G2.com.
It's not always the easiest platform to use and some of the Automation features aren't clear how they're going to work upfront, but, their support team can guide you through any of it. Review collected by and hosted on G2.com.
