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JN

Jon N.

Small-Business (50 or fewer emp.)

11/1/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"The best technologies to analize your content"

4.5/5

What do you like best about IO Technologies?

What I really like about this is that the ammount of content that I could det to analize and how it is getting to the customers in a very short time, helps me to concentrate in the message tha I want to give to the customers. It is very easy to handle, very intuitive and has an very friendly interface. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

When the historical data in realtime is big, it gets a bit slow. Review collected by and hosted on G2.com.

AO

Verified User in Online Media

Mid-Market (51-1000 emp.)

4/21/2020

"Great editorial analytics for small- and medium-sized publishers"

5/5

What do you like best about IO Technologies?

ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

currently no localized version (only english); reporting for long periods possible, but sometimes pretty slow Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

As a legacy publisher we needed a tool that could be used by journalists that had little to no previous experience with analytics. Onthe.io worked quite well in that regard. Also, it enabled our newsroom to actually understand how we could improve onsite performance by allowing content experiments. Review collected by and hosted on G2.com.

NS

Nick S.

Account Executive

Mid-Market (51-1000 emp.)

9/26/2019

"iO Analytics - End-user review"

2.5/5

What do you like best about IO Technologies?

we are currently taking a trial run of the Headlines test function, which has proven significant increases on reader engagement for those who have taken full advatnage of the insights gained from the tool. Safe to say that once fully adopted, this will prove invaluable. Real-time data is also a win. Also, HUGE fan of the widget add-in for chrome. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

While it is clear that this platform is eared towards content creators & editorial staff to measure the efficiency of their content, I would very much like to see an integration with Hubspot CRM for marketing & sales purposes. Very valuable insight into consumer behavior and user engagement on a macro level. I would also like to see functionality for engagement analysis by geography. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

Make sure that both your editorial team are all on board with basic knowledge of the platform. If you are just beginning implementation, make sure that everyone is including it as part of the editorial workflow. For teams that are more competitive, make a contest out of it (i.e. whoever has the most pageviews in a given week wins a prize). Anything you can do to encourage the team to embrace the data collected and better understand how they can use the data to improve their process.

Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

We are using the platform to better understand how our readers engagement with our content, particularly time on page s article length, referrals sources, etc. We are also using it partially for engagement metric analysis, looking at headline effectiveness, examining how our content is being consumed across multiple devices & OS's, etc. Biggest benefit in my opnion is the real time aspect of the metrics. In my role, I use it primarily to assist in driving our readers on an individual level towards relevant content. Review collected by and hosted on G2.com.

UO

Verified User in Online Media

Small-Business (50 or fewer emp.)

4/7/2020

"The tool is an essential complement to our other data sources"

4/5

What do you like best about IO Technologies?

I like the complete editorial overview you get and the immediate comparison with week-on-week performance; it has expanded our editorial insights hugely. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

I don't have too many complaints, but the data analyst does not like that the daily, detailed traffic graph is only available for the last 7 days. Review collected by and hosted on G2.com.

Response from Alex Chernikov of IO Technologies

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Hi! Many thanks for the detailed breakdown of pros and cons. Our team has improved the graphs recently and you are able to pull detailed per-minute trends for up to 30 days ago.

Regards, Alex.

LO

Lian Dé O.

Mid-Market (51-1000 emp.)

4/14/2020

"Delivering constant and trustworthy insights + excellent support"

4.5/5

What do you like best about IO Technologies?

Easy and accessable informations for everyone in the company. The possibility to give access to dozens of users is very good. Also the viewability Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

Rarely some sources are faulty, but the support helps out very fast. Review collected by and hosted on G2.com.

MS

miter s.

CTO

Small-Business (50 or fewer emp.)

4/7/2020

"io metrtiks become an important tool for online analytics in our team"

4.5/5

What do you like best about IO Technologies?

support, flexibility, customization and enough data to control our work Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

i have some problems with data presentation, but i hope that we will solve it soon ) Review collected by and hosted on G2.com.

Response from Alex Chernikov of IO Technologies

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Hello and thanks for leaving a review with us.

We'll be happy to follow-up on the this - please get in touch with us to discuss the rest.

Alex.

NB

Nic B.

Digital Marketing Strategy

Small-Business (50 or fewer emp.)

5/16/2019

"Great Analytics "

4.5/5

What do you like best about IO Technologies?

Fast response times and easy set up makes this analytics service stand out from the rest. The detailed reports were a useful addition to a past business. Beautiful design makes it a pleasure to work within. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

A few additional connections we had to set up manually which took extra set up time, but overall a really solid product. Review collected by and hosted on G2.com.