# Best Investment Portfolio Management Tools

  *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*

   Investment portfolio management software, also known as wealth management software, tracks and manages investor portfolios. Investment professionals use these solutions to build, track, and manage their clients’ investment portfolios. This software includes tools that facilitate client-investor communication and can be used by investors, financial advisors, and their clients.

Wealth management firms, asset management companies, hedge funds, insurance companies, and pension funds use portfolio management platforms to manage client portfolios, monitor fund performance, manage liabilities, and diversify [asset management](https://learn.g2.com/asset-management).

Best portfolio management platforms come with features like investment tracking, [investment accounting](https://www.g2.com/categories/investment-accounting), reporting, client communication tools, investment analytics tools, and more. It allows advisors and investment professionals to maintain a holistic view of their activities on behalf of their clients, aggregating all relevant data and offering tools to aid in [investment analysis](https://www.g2.com/glossary/investment-analysis-definition). Moreover, the best investment portfolio management software allows users to watch asset values, stay on top of market conditions, spot threats and exposure to risks, and provide custom financial insights.

If investment portfolio management tools do not have built-in accounting features, they often integrate with other [accounting solutions](https://www.g2.com/categories/accounting-finance) for support, such as [brokerage trading platforms](https://www.g2.com/categories/brokerage-trading-platforms). Solutions in this category also connect to third-party sources to import market data.

To qualify for inclusion in the Investment Portfolio Management category, a product must:

- Manage various types of investments such as stocks, bonds, mutual funds, or exchange-traded funds
- Provide features to buy and sell financial instruments and manage cash dividends
- Handle investment records management
- Aggregate financial information from third-party market data sources
- Provide detailed reporting tools to report on tax schedules, projected cash flow, etc.
- Contain a client portal that can be used to place orders and transfer funds
- Offer tools to conduct investment portfolio analysis





## Category Overview

**Total Products under this Category:** 313


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,300+ Authentic Reviews
- 313+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Investment Portfolio Management Software At A Glance

- **Leader:** [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews)
- **Highest Performer:** [eMoney](https://www.g2.com/products/emoney/reviews)
- **Easiest to Use:** [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
- **Top Trending:** [Koyfin](https://www.g2.com/products/koyfin/reviews)
- **Best Free Software:** [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews)


---

**Sponsored**

### Dynamo Software

Dynamo Software is the industry’s leading end‑to‑end AI powered alternative investment management platform centralizing, streamlining, and automating front-to-back-office investment operations. Dynamo’s full investment lifecycle covers deal management, investor relations, portfolio monitoring, fund accounting, research, and portfolio management in a single, secure platform. Dynamo v3.0 introduces an intelligent interface designed specifically for investment professionals. Powered by DynamoAI as the advanced core layer, the platform streamlines workflows by automating tasks such as document tagging, precise financial data extraction, conversational Q&A across firm data, and relationship insights—all functioning effortlessly without relying on external tools. The unified platform supports private equity, venture capital, private credit, real estate, infrastructure, and fund of funds. Dynamo helps teams operate with greater efficiency, gain deeper insight into their investments and relationships, and make faster and more confident decisions at every stage of the investment lifecycle. Benefits of Dynamo: • Next-Gen Intelligent Dynamo v3.0 Interface: Built from the ground up based with AI and automation to optimize user experience, reducing clicks, accelerating onboarding, and driving faster, team-wide adoption. • AI-Driven, Built-In Expertise: DynamoAI enables auto-tagging, document summarization, financial data extraction, conversational Q&A, and relationship scoring—all without the need for external services or tools. • Dynamo Blueprint: Expert-designed, pre-configured hubs, reports and layouts ready for immediate use. • Secure Investor Portal: Real-time engagement with configurable dashboards, electronic consent workflows for K-1s, and integrated data room—accessible on any device. • Multi-Asset Portfolio Management: Dynamo simplifies managing complex fund structures from automating capital calls, distributions, and waterfall calculations. • Dynamo Integration Ecosystem: Provides expansive integration capabilities with various data sources and third-party applications. • HoldingsInsight: White-glove service that collects, normalizes, and enriches underlying fund holdings by sector, region, and currency, pushing data directly into your Dynamo environment. • Enterprise-Grade Security: SOC 1/2/3-audited infrastructure, SAML/OAuth SSO, 2FA, encryption in transit and at rest, GAAP/ILPA/FATCA/GDPR compliance, regional hosting in NA, EMEA, APAC, UAE.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1532&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=22252&secure%5Bresource_id%5D=1532&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finvestment-portfolio-management&secure%5Btoken%5D=eb56bef409c8c19d9dc6f06cf6e56218c6afa32d229ec0c5f6b6c3faa20821bc&secure%5Burl%5D=https%3A%2F%2Fwww.dynamosoftware.com%2Fproducts%2Fportfolio-management-software%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2_paid_2026%26utm_id%3Dg2-paid%26utm_term%3Dportfolio-management%26utm_content%3Dpms-more&secure%5Burl_type%5D=paid_promos)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews)
  What is Morningstar Direct? Morningstar Direct is a global investment platform that combines in-depth data, institutional research, and industry-recognized ratings with powerful analytics, intuitive design, and robust reporting tools. With Morningstar Direct, professional investors can search and screen investments, perform competitive analysis, conduct manager research and due diligence, explore a portfolio’s full holdings and exposures, monitor performance, and generate easy-to-read, compliant reports at scale. Built on a comprehensive database of over 800,000 investments worldwide, Direct empowers users to make confident, data-driven decisions. Who is Morningstar Direct for? Morningstar Direct is designed for the complex workflows of asset and wealth management firms but is also valuable for other financial professionals. Typical users include portfolio managers, investment researchers, analysts, advisors, product and marketing teams, performance and risk analysts, and data scientists. Key Features: Investment Research & Discovery: Locate investments, explore data across asset classes, and refine securities using custom screens, datasets, and Morningstar’s trusted ratings. Portfolio Management & Analysis: Build resilient portfolios, stress test holdings, and conduct attribution analysis to understand performance drivers. Reporting & Communication: Create custom-branded reports, presentations, and scorecards with Morningstar’s data and analytics, ensuring impactful communication. Time-Saving Automation: Streamline workflows with tools like Presentation Studio and Report Portal, enabling teams to generate reports and insights on demand. Morningstar Direct is the trusted partner for investment professionals seeking clarity, confidence, and tools to turn insights into action.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 407

**User Satisfaction Scores:**

- **Ease of Use:** 6.5/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.5/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.1/10 (Category avg: 8.3/10)
- **Risk Management:** 6.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Morningstar](https://www.g2.com/sellers/morningstar)
- **Company Website:** https://www.morningstar.com
- **Year Founded:** 1984
- **HQ Location:** Chicago, IL
- **Twitter:** @MorningstarInc (236,333 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/morningstar/ (12,003 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Investment Analyst, Analyst
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 34% Enterprise, 32% Small-Business


#### Pros & Cons

**Pros:**

- Data Accessibility (77 reviews)
- Ease of Use (53 reviews)
- Data Availability (48 reviews)
- Comprehensive Data (46 reviews)
- Reporting (42 reviews)

**Cons:**

- Poor Usability (59 reviews)
- Slow Performance (56 reviews)
- Not User-Friendly (54 reviews)
- Difficult Learning (39 reviews)
- Data Inaccuracy (35 reviews)

  ### 2. [Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/products/morningstar-direct-advisory-suite-formerly-advisor-workstation/reviews)
  Morningstar Direct Advisory Suite (formerly Advisor Workstation) is a comprehensive software platform designed to empower financial advisors in delivering exceptional investment advice and managing client relationships. By combining advanced investment research, personalized planning tools, and seamless integrations, the suite simplifies operations, enhances client engagement, and supports informed decision-making. Key features include robust analytics for crafting investment plans aligned with client goals, compliance tools to ensure regulatory alignment, and the ability to generate FINRA-reviewed reports with visuals like portfolio comparisons. Advisors can also streamline workflows by integrating with CRMs, custodial platforms, and internal systems. The platform provides firmwide insights through enterprise dashboards, enabling advisory firms to track key metrics, identify growth opportunities, and standardize processes for consistent service delivery. Morningstar Direct Advisory Suite is ideal for financial advisors and firms seeking to optimize their practices, build trust, and scale their businesses while prioritizing client relationships.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 274

**User Satisfaction Scores:**

- **Ease of Use:** 6.9/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.6/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.5/10 (Category avg: 8.3/10)
- **Risk Management:** 6.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Morningstar](https://www.g2.com/sellers/morningstar)
- **Company Website:** https://www.morningstar.com
- **Year Founded:** 1984
- **HQ Location:** Chicago, IL
- **Twitter:** @MorningstarInc (236,333 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/morningstar/ (12,003 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Financial Advisor, Financial Planner
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 60% Small-Business, 25% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (42 reviews)
- Investment Management (37 reviews)
- User Experience (34 reviews)
- Analytics (32 reviews)
- Reporting (32 reviews)

**Cons:**

- Not User-Friendly (44 reviews)
- Poor Usability (39 reviews)
- Difficult Learning (26 reviews)
- Feature Deficiency (26 reviews)
- Poor Navigation (24 reviews)

  ### 3. [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
  Your business is built to grow—and so is our 401(k) plan. It's easy to manage, supports your long-term strategy, and provides proactive guidance at every step, keeping your plan running smoothly and staying compliant. Give your employees access to an easy-to-use, powerful solution for investing and retirement savings—featuring expert-built portfolios, personalized financial guidance, external account linking, and a suite of complementary tools to build wealth. All accessible through our mobile app. And with $21+ Billion in retirement AUM (as of Aug 18, 2025), we're a partner your business can rely on. Discover a better way to 401(k) today. Leader on G2 as of 12/12/25 for Sept-Dec '25 for 401(k) category. See more: https://www.betterment.com/award-disclosures On behalf of Betterment, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards). Betterment reimburses G2 for this expense. Receiving an incentive to provide a review may make a customer more likely to portray Betterment favorably. Reviews may not be representative.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 544

**User Satisfaction Scores:**

- **Ease of Use:** 8.9/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.4/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.1/10 (Category avg: 8.3/10)
- **Risk Management:** 7.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Betterment](https://www.g2.com/sellers/betterment)
- **Company Website:** https://www.betterment.com/advisors
- **Year Founded:** 2010
- **HQ Location:** New York, US
- **Twitter:** @Betterment (36,398 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/betterment/people/ (618 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 68% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (254 reviews)
- Customer Support (146 reviews)
- User Interface (116 reviews)
- Simple (111 reviews)
- Setup Ease (110 reviews)

**Cons:**

- Poor Customer Support (108 reviews)
- Limited Customization (67 reviews)
- Limited Investment Options (48 reviews)
- Poor Reporting (42 reviews)
- Payroll Issues (39 reviews)

  ### 4. [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews)
  Betterment Advisor Solutions is the all-in-one custodial platform purpose-built for independent RIAs, helping you serve more clients, more efficiently, across investing, retirement, and cash. Power your business with automated back office and portfolio management software, backed by high-touch service and support. From onboarding and setup to daily troubleshooting and practice management consulting—we’re here for you while legacy custodians have you on hold. Upgrade your experience today and visit: https://www.betterment.com/advisors. On behalf of Betterment, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards). Betterment reimburses G2 for this expense. Receiving an incentive to provide a review may make a customer more likely to portray Betterment favorably. Reviews may not be representative of the experience of others and past success does not guarantee future results.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 62

**User Satisfaction Scores:**

- **Ease of Use:** 9.2/10 (Category avg: 8.6/10)
- **Market Analytics:** 5.2/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 5.9/10 (Category avg: 8.3/10)
- **Risk Management:** 6.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Betterment](https://www.g2.com/sellers/betterment)
- **Company Website:** https://www.betterment.com/advisors
- **Year Founded:** 2010
- **HQ Location:** New York, US
- **Twitter:** @Betterment (36,398 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/betterment/people/ (618 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 67% Small-Business, 2% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (44 reviews)
- Customer Support (22 reviews)
- Simple (20 reviews)
- Easy Setup (19 reviews)
- Setup Ease (17 reviews)

**Cons:**

- Limited Investment Options (13 reviews)
- Limited Options (12 reviews)
- Feature Deficiency (11 reviews)
- Difficulty Understanding (7 reviews)
- Poor Customer Support (7 reviews)

  ### 5. [Koyfin](https://www.g2.com/products/koyfin/reviews)
  Koyfin is a modern and cost-effective financial analytics platform used by over 50,000 financial advisors and wealth managers. It provides tools to create model portfolios, analyze client portfolios, create client proposals, and research stocks, ETFs, mutual funds, and macroeconomic data. Koyfin provides extensive financial data, customization options, and efficient workflows. Key Features: ▪️ Portfolio Tracking and Analysis: Monitor and analyze model portfolios and client portfolios with advanced metrics and visualizations. ▪️ Client Proposals and Reports: Create sleek, digestible client proposals and reports that are easy for ordinary investors to understand, unlike traditional tools that produce dense and complex reports. ▪️ Comprehensive Research Tools: Research stocks, ETFs, and mutual funds. Access extensive macroeconomic data. ▪️ Create Substitutions for Existing Portfolio Holdings: Identify and monitor substitution holdings to be prepared for model changes. ▪️ Intuitive Interface: Simplifies complex data analysis with visualization tools. ▪️ Collaboration: Easily share and collaborate on watchlists and portfolios with your team. ▪️ Affordability: Offers a cost-effective solution with transparent pricing. For more information, sign up for free at koyfin.com or contact help@koyfin.com


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 118

**User Satisfaction Scores:**

- **Ease of Use:** 9.2/10 (Category avg: 8.6/10)
- **Market Analytics:** 9.3/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.8/10 (Category avg: 8.3/10)
- **Risk Management:** 7.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Koyfin](https://www.g2.com/sellers/koyfin)
- **Year Founded:** 2016
- **HQ Location:** New York, New Mexico, United States
- **Twitter:** @KoyfinCharts (73,259 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/koyfincharts (51 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 81% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (24 reviews)
- User Interface (17 reviews)
- Features (16 reviews)
- Ease of Access (13 reviews)
- Customization (10 reviews)

**Cons:**

- Feature Deficiency (10 reviews)
- Insufficient Data (5 reviews)
- Limited Data (5 reviews)
- Difficult Learning (4 reviews)
- Limited Customization (4 reviews)

  ### 6. [Orion Advisor Technology](https://www.g2.com/products/orion-advisor-technology/reviews)
  Orion is a comprehensive technology-enabled fiduciary solution designed to enhance the advisor-client relationship by streamlining the processes of Prospecting, Planning, Investing, and Achieving within a unified, technology-driven framework. This innovative platform integrates various brand entities, including Orion Advisor Tech, Orion Portfolio Solutions, Brinker, Redtail Technology, and Orion OCIO, to provide a holistic offering that empowers financial advisory firms to attract new clients and connect investment strategies more meaningfully to individual goals and outcomes. Targeted primarily at independent advisory firms, Orion serves a diverse audience that includes financial advisors, wealth management professionals, and their clients. The platform is particularly beneficial for firms looking to modernize their operations and improve client engagement through technology. By leveraging Orion’s capabilities, advisors can effectively manage and track their clients' financial journeys, ensuring that each investor's unique definition of financial success is prioritized and met. One of the key features of Orion is its ability to consolidate various aspects of wealth management into a single platform. This integration allows advisors to seamlessly manage client relationships, investment portfolios, and financial planning processes. The technology not only simplifies the workflow for advisors but also enhances the client experience by providing real-time insights and updates on investment performance and progress toward financial goals. This transparency fosters trust and strengthens the advisor-client relationship. Moreover, Orion's impressive scale is noteworthy, with $5.6 trillion in assets under administration and $124 billion in wealth management platform assets as of September 30, 2025. The platform supports over 7.8 million technology accounts and serves thousands of independent advisory firms, making it a trusted choice for many in the industry. Notably, 17 out of the Top 20 Barron’s RIA firms utilize Orion’s technology, underscoring its reputation and reliability in powering successful advisory businesses. Overall, Orion stands out in the financial technology landscape by offering a comprehensive suite of tools that not only streamline operations for advisors but also enhance the overall client experience. By focusing on the interconnectedness of financial planning and investment management, Orion enables advisors to deliver tailored solutions that align with their clients' aspirations, ultimately driving better financial outcomes.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 97

**User Satisfaction Scores:**

- **Ease of Use:** 8.1/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.9/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 9.2/10 (Category avg: 8.3/10)
- **Risk Management:** 8.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Orion Advisor Tech](https://www.g2.com/sellers/orion-advisor-tech)
- **Company Website:** https://orion.com/
- **HQ Location:** Omaha, NE
- **Twitter:** @orionwealthtech (7,825 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/orionwealthtech/ (1,926 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 66% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (44 reviews)
- Setup Ease (27 reviews)
- Reporting (22 reviews)
- Functionality (15 reviews)
- Customer Support (14 reviews)

**Cons:**

- Difficult Learning (14 reviews)
- Integration Issues (12 reviews)
- Data Accessibility (9 reviews)
- Feature Deficiency (9 reviews)
- Not User-Friendly (9 reviews)

  ### 7. [Geneva](https://www.g2.com/products/geneva/reviews)
  Firms that want to stay current and competitive in this dynamic market need a portfolio management solution that supports multiple asset classes, multi-currency portfolios, complex global fund structures and increasing transaction volumes. Built to natively provide real-time portfolio and general ledger accounting, Geneva seamlessly supports new lines of business and removes operational barriers. Using Geneva as your core portfolio management platform eliminates the need for separate systems or spreadsheet workarounds when managing and accounting for different types of instruments.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Ease of Use:** 8.9/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.9/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.3/10 (Category avg: 8.3/10)
- **Risk Management:** 8.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [SS&C Advent](https://www.g2.com/sellers/ss-c-advent)
- **Year Founded:** 1983
- **HQ Location:** San Francisco, CA
- **Twitter:** @SSCAdvent (2,528 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4859 (1,544 employees on LinkedIn®)
- **Ownership:** NASDAQ: SSNC

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 50% Enterprise, 50% Mid-Market


  ### 8. [Morningstar Office](https://www.g2.com/products/morningstar-office/reviews)
  Morningstar Office is the only turn-key portfolio accounting and practice management platform for RIAs (Registered Investment Advisors) that fully integrates Morningstar’s robust data, analytics, and ratings. Included with Morningstar Office, advisors receive: Reporting and Client Engagement Morningstar Office features a complete portfolio management and client reporting experience. All assets and liabilities are aggregated and accounted for – then reported out in client statements, the advisors web experience, and the client web portal. A Batch reporting feature automatically generates PDF client reports for a single client or an entire practice. Morningstar Research and Investment Data Unique to Morningstar – advisors have access to industry leading investment data. Along with data for open-end mutual funds, stocks, variable annuity/life subaccounts, exchange-traded funds, closed-end funds, separate accounts, and 529 college-savings plans, Morningstar Office includes data for offshore funds, hedge funds, and bonds. Morningstar® Back Office Services Morningstar Office includes daily multi-custodial imports and reconciliation services. This allows advisors to log in to each morning and view up-to-date client data from their custodians, as well as held-away assets via Morningstar® ByAllAccounts®. Morningstar can also convert data from other systems, importing the entire transaction history for a practice including cost basis. Portfolio Monitoring and Rebalancing Morningstar® Total Rebalance Expert® provides comprehensive modeling, monitoring, and rebalancing at the household or account level. Advisors can also use the tax-aware tools to harvest tax losses opportunistically, manage cash, and minimize fees and capital gains distributions. Financial Planning and Risk Help your clients identify meaningful goals and then quickly connect those goals to an easy-to-understand plan with Morningstar Goal Bridge. Advisors can also measure a portfolio’s level of risk compared with Morningstar’s Target Allocation Indices and define a recommended asset allocation based on client’s psychometric risk tolerance and goal time horizon. Client Relationship Management Client management is fully included and integrated via Redtail CRM (Customer Relationship Management), or advisors can utilize other CRM integrations such as Salesforce.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Market Analytics:** 9.2/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 9.3/10 (Category avg: 8.3/10)
- **Risk Management:** 6.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Morningstar](https://www.g2.com/sellers/morningstar)
- **Year Founded:** 1984
- **HQ Location:** Chicago, IL
- **Twitter:** @MorningstarInc (236,333 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/morningstar/ (12,003 employees on LinkedIn®)
- **Ownership:** MORN

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 84% Small-Business, 16% Enterprise


#### Pros & Cons


**Cons:**

- Software Instability (1 reviews)

  ### 9. [eMoney](https://www.g2.com/products/emoney/reviews)
  eMoney is a comprehensive financial planning platform designed to empower financial professionals to build stronger client relationships, streamline business operations, and drive practice growth. With over 138,000 users across firms of all sizes, eMoney supports the financial needs of more than 7 million households, making it a trusted partner for financial professionals nationwide who want to help people talk about money.  Built for flexibility and scalability, eMoney enables advisors to engage with prospects and clients at every stage of their financial journey. Whether initiating topic-specific discussions with prospects, delivering holistic goals-based plans, or creating comprehensive cash flow plans for clients with complex needs, eMoney is designed for every planning possibility.   For enterprises, the eMoney platform delivers best-in-class financial planning, client experience, and data aggregation—powered by modern technology that adapts to your firm’s needs. Whether through APIs, modular components, or out-of-the-box application, you can engage with our platform your way. This flexibility is backed by our award-winning security, service, and support, ensuring you maximize the value of your investment and stay focused on your firm’s mission and vision.  Key Features and Benefits:  - Comprehensive Planning Tools: Deliver right-sized planning conversations, regardless of a client's financial complexity. From solving for individual goals to crafting comprehensive plans, eMoney drives meaningful outcomes at every level of planning.  - Industry-leading Client Portal: Deliver a differentiated client experience with the eMoney Client Portal and Premium Client Portal. Give clients a real-time view into their complete financial picture, while fostering trust and transparency through secure communication, document sharing, and real-time access to financial data.  - Award-winning aggregation:  Create a unified view of clients' full financial pictures to uncover opportunities in held-away assets, deliver deeper financial insights, and craft truly comprehensive plans. Our proprietary aggregation service is the driving engine within our Client Portal and it is also available as a standalone solution for firms who want to power their own experiences.  - 30+ Integrations: eMoney is built for the way you work. Our integrations provide access to the technology you need, when and where you need it. We partner with the industry’s most prominent wealth management software vendors to simplify your day-to-day operations while maximizing the value of the plans you deliver.  - APIs and Components: Use eMoney your way. Build, test, and deploy faster than ever with eMoney APIs. Whether you're embedding eMoney planning capabilities into your platform, creating custom experiences, or powering aggregation, our APIs give you the power and flexibility to make it happen.  - Engaging Visual Outputs: Deliver a best-in-class collaborative planning experience using clear and interactive visuals to simplify complex financial concepts and foster enhanced client engagement.  Achieve your goals and theirs with eMoney. Our market-leading, best-in-class financial planning solutions empower you to build stronger relationships, improve your efficiency, and enhance your level of service. We’re here to help you build the plan your clients need, regardless of their financial situation.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 67

**User Satisfaction Scores:**

- **Ease of Use:** 8.5/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.8/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 9.4/10 (Category avg: 8.3/10)
- **Risk Management:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [eMoney Advisor, LLC.](https://www.g2.com/sellers/emoney-advisor-llc)
- **Company Website:** https://emoneyadvisor.com/
- **Year Founded:** 2000
- **HQ Location:** Radnor, PA
- **Twitter:** @eMoneyAdvisor (13,829 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/48093 (636 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 72% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (16 reviews)
- Ease of Use (12 reviews)
- Features (10 reviews)
- Investment Management (8 reviews)
- Comprehensive Data (7 reviews)

**Cons:**

- Data Accessibility (7 reviews)
- Feature Deficiency (6 reviews)
- Not User-Friendly (6 reviews)
- Difficult Learning (4 reviews)
- Insufficient Data (4 reviews)

  ### 10. [Carta Fund Management](https://www.g2.com/products/carta-fund-management/reviews)
  From transactions to distributions, harness a unified suite of tools and services to run your fund with complete control. Carta Fund Management is a comprehensive fund management platform designed to streamline and elevate the way firms manage their investments, from capital calls to investor reporting. Trusted by over 8,800 venture firms with over $200B in assets trust Carta to take care of their fund administration needs, Carta transforms the complexities of venture capital operations into an efficient, user-friendly experience. Private capital firms are increasingly tasked with navigating an ever-evolving landscape of investor demands, compliance, and data complexity. Carta addresses these challenges by offering a cloud-based platform that centralizes fund operations, offering full visibility, transparency, and control. Whether you're managing a single fund or multiple portfolios, Carta simplifies every step of the fund lifecycle— from initial capital raises to quarterly reporting. With Carta Fund Management, firms gain access to: - Real-Time Fund Data: Instant insights into capital calls, distributions, and performance metrics help firms make data-driven decisions and provide stakeholders with up-to-date information. - Investor Transparency: Carta’s robust investor portal enables clear communication with LPs (Limited Partners) and provides them with detailed reports, ensuring transparency and trust. - Seamless Compliance & Reporting: Carta automatically generates the reports required for compliance, helping fund managers stay ahead of regulatory requirements. Whether you need standard tax filings or specialized financial reports, Carta simplifies the process. - Integrated Cap Table Management: The platform allows seamless management of complex ownership structures, ensuring both fund managers and portfolio companies have clarity on equity positions and valuations. The platform’s user-centric interface ensures that all stakeholders— from venture capitalists to limited partners to private equity firms— have easy access to critical information, ultimately reducing the administrative burden and allowing teams to focus on growing their investments.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 47

**User Satisfaction Scores:**

- **Ease of Use:** 8.6/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.5/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.2/10 (Category avg: 8.3/10)
- **Risk Management:** 7.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Carta](https://www.g2.com/sellers/carta)
- **Company Website:** https://www.carta.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, California
- **Twitter:** @cartainc (28,823 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/carta--/ (2,040 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 77% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- User Interface (6 reviews)
- Navigation Ease (5 reviews)
- User Experience (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Poor Customer Support (7 reviews)
- Expensive (6 reviews)
- Difficult Learning (4 reviews)
- Not User-Friendly (3 reviews)
- Poor Navigation (3 reviews)

  ### 11. [Altruist](https://www.g2.com/products/altruist/reviews)
  Altruist is on a mission to make great independent financial advice more efficient, affordable, and accessible. The company’s all-in-one financial advising platform provides fiduciary advisors with cutting-edge tools designed to substantially lower costs to operating their business. Advisors can open and fund accounts, invest, manage, report, and bill, all in one place. A fully digital brokerage (Altruist Financial LLC, Member FINRA/SIPC), Altruist empowers advisors to do their best work and help ensure clients have a better experience with their money. Founded in 2018 by CEO Jason Wenk, Altruist launched its platform in late 2020.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Ease of Use:** 9.8/10 (Category avg: 8.6/10)
- **Market Analytics:** 5.0/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 9.7/10 (Category avg: 8.3/10)
- **Risk Management:** 6.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Altruist](https://www.g2.com/sellers/altruist)
- **Year Founded:** 2018
- **HQ Location:** Culver City, US
- **Twitter:** @altruist (5,010 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/altruistcorp/ (847 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- User Experience (3 reviews)
- Easy Integrations (2 reviews)
- Integrations (2 reviews)


  ### 12. [Backstop Solutions Suite](https://www.g2.com/products/backstop-solutions-suite/reviews)
  Backstop, a service of ION Analytics, has a mission to help clients break down the barriers to data access and deliver better decisions. As part of ION Analytics, our industry-leading services redefine the way firms operate in private markets, reshaping the institutional investment industry at the intersection of human insight and machine intelligence. Our core strength lies in developing technology that serves as a definitive source of truth, empowering clients with actionable insights, and seamless institutional knowledge sharing, while optimizing day-to-day success. Backstop is an investment management platform for consultants, OCIOs, pensions, funds of funds, family offices, endowments, foundations, hedge funds, private equity, venture capital, and real estate investment firms.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 46

**User Satisfaction Scores:**

- **Ease of Use:** 9.1/10 (Category avg: 8.6/10)
- **Customizable Reporting:** 9.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [ION Analytics](https://www.g2.com/sellers/ion-analytics)
- **Year Founded:** 2000
- **HQ Location:** New York, US
- **LinkedIn® Page:** http://www.linkedin.com/company/acuris-global (157 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 76% Small-Business, 20% Mid-Market


  ### 13. [SimCorp One](https://www.g2.com/products/simcorp-one/reviews)
  SimCorp One is an integrated, multi-asset investment platform that supports the entire investment lifecycle. It enables institutional investors and asset managers to manage both public and private market assets within a single, unified platform, providing a comprehensive portfolio view.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Ease of Use:** 7.6/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.8/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.5/10 (Category avg: 8.3/10)
- **Risk Management:** 7.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Simcorp](https://www.g2.com/sellers/simcorp)
- **Year Founded:** 1971
- **HQ Location:** Copenhagen, DK
- **Twitter:** @SimCorp (2,074 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/simcorp (3,670 employees on LinkedIn®)
- **Ownership:** CPH: SIM

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 48% Mid-Market, 38% Enterprise


  ### 14. [Pershing Financial Services](https://www.g2.com/products/pershing-financial-services/reviews)
  NetX360 provides the technology to efficiently manage your business from CRM and client onboarding to operations and reporting.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 56

**User Satisfaction Scores:**

- **Ease of Use:** 7.9/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.6/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.3/10 (Category avg: 8.3/10)
- **Risk Management:** 8.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Pershing a BNY Mellon](https://www.g2.com/sellers/pershing-a-bny-mellon)
- **Year Founded:** 1939
- **HQ Location:** Jersey City, New Jersey
- **Twitter:** @Pershing (7,119 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pershing-a-bny-mellon-company/about (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 41% Enterprise, 29% Mid-Market


  ### 15. [Dynamo Software](https://www.g2.com/products/dynamo-software-dynamo-software/reviews)
  Dynamo Software is the industry’s leading end‑to‑end AI powered alternative investment management platform centralizing, streamlining, and automating front-to-back-office investment operations. Dynamo’s full investment lifecycle covers deal management, investor relations, portfolio monitoring, fund accounting, research, and portfolio management in a single, secure platform. Dynamo v3.0 introduces an intelligent interface designed specifically for investment professionals. Powered by DynamoAI as the advanced core layer, the platform streamlines workflows by automating tasks such as document tagging, precise financial data extraction, conversational Q&A across firm data, and relationship insights—all functioning effortlessly without relying on external tools. The unified platform supports private equity, venture capital, private credit, real estate, infrastructure, and fund of funds. Dynamo helps teams operate with greater efficiency, gain deeper insight into their investments and relationships, and make faster and more confident decisions at every stage of the investment lifecycle. Benefits of Dynamo: • Next-Gen Intelligent Dynamo v3.0 Interface: Built from the ground up based with AI and automation to optimize user experience, reducing clicks, accelerating onboarding, and driving faster, team-wide adoption. • AI-Driven, Built-In Expertise: DynamoAI enables auto-tagging, document summarization, financial data extraction, conversational Q&A, and relationship scoring—all without the need for external services or tools. • Dynamo Blueprint: Expert-designed, pre-configured hubs, reports and layouts ready for immediate use. • Secure Investor Portal: Real-time engagement with configurable dashboards, electronic consent workflows for K-1s, and integrated data room—accessible on any device. • Multi-Asset Portfolio Management: Dynamo simplifies managing complex fund structures from automating capital calls, distributions, and waterfall calculations. • Dynamo Integration Ecosystem: Provides expansive integration capabilities with various data sources and third-party applications. • HoldingsInsight: White-glove service that collects, normalizes, and enriches underlying fund holdings by sector, region, and currency, pushing data directly into your Dynamo environment. • Enterprise-Grade Security: SOC 1/2/3-audited infrastructure, SAML/OAuth SSO, 2FA, encryption in transit and at rest, GAAP/ILPA/FATCA/GDPR compliance, regional hosting in NA, EMEA, APAC, UAE.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Ease of Use:** 7.6/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.0/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.0/10 (Category avg: 8.3/10)
- **Risk Management:** 6.5/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Dynamo Software](https://www.g2.com/sellers/dynamo-software)
- **Company Website:** https://www.dynamosoftware.com/
- **Year Founded:** 1998
- **HQ Location:** Watertown, MA
- **Twitter:** @dynamosoft (345 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dynamo-software/ (467 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Investment Management, Venture Capital & Private Equity
  - **Company Size:** 53% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (10 reviews)
- Functionality (9 reviews)
- Customization (7 reviews)
- Document Management (7 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Learning Difficulty (5 reviews)
- Difficult Learning (4 reviews)
- Not User-Friendly (4 reviews)
- Steep Learning Curve (4 reviews)

  ### 16. [Seeking Alpha](https://www.g2.com/products/seeking-alpha/reviews)
  Seeking Alpha is an industry leader in mining the wisdom of the crowds for insights on every topic of interest to investors. It provides analysis, news, and data to stock market investors, via our website and mobile apps. Seeking Alpha is a fun, dynamic, family-like environment, full of intelligent, innovative, and entrepreneurial-minded individuals.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Ease of Use:** 7.3/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.4/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.7/10 (Category avg: 8.3/10)
- **Risk Management:** 8.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Seeking Alpha](https://www.g2.com/sellers/seeking-alpha)
- **Year Founded:** 2004
- **HQ Location:** New York
- **Twitter:** @SeekingAlpha (326,266 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/56547/ (952 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 68% Small-Business, 23% Mid-Market


  ### 17. [Simply Wall St](https://www.g2.com/products/simply-wall-st/reviews)
  Provide a completely new way to invest in the stock market, we make it easy, understandable and enjoyable. Simply wall st sought to address this by presenting stock data in a new, visual format, one that can be easily appreciated by the new investor and veterans alike. The result is the snowflake, a graphical interpretation of live stock data, which with once glance provides insight into the most relevant aspects of the investment.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Ease of Use:** 8.6/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.8/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.1/10 (Category avg: 8.3/10)
- **Risk Management:** 7.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Simply Wall St](https://www.g2.com/sellers/simply-wall-st)
- **Year Founded:** 2014
- **HQ Location:** Surry Hills, AU
- **Twitter:** @simplywallst (16,126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/simply-wall-st (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 17% Enterprise


  ### 18. [Envestnet | MoneyGuide](https://www.g2.com/products/envestnet-moneyguide/reviews)
  Named the top choice of financial planning software for eight straight years, according to Financial Planning Magazine's annual survey. Why? We make financial planning engaging for the client.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Ease of Use:** 8.1/10 (Category avg: 8.6/10)
- **Market Analytics:** 6.7/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 10.0/10 (Category avg: 8.3/10)
- **Risk Management:** 10.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Envestnet](https://www.g2.com/sellers/envestnet)
- **Year Founded:** 1999
- **HQ Location:** Berwyn, Pennsylvania
- **Twitter:** @Envestnet_ (4,094 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/envestnet/ (2,773 employees on LinkedIn®)
- **Ownership:** NYSE: ENV

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 83% Small-Business, 13% Mid-Market


  ### 19. [Ziggma](https://www.g2.com/products/ziggma/reviews)
  Ziggma is a next-generation portfolio management and investment research platform, designed for independent investors. Clients, who link their portfolios to Ziggma, benefit from unique insights into portfolio quality, allocation, risk and investment income. Multiple investment portfolios can be consolidated into a single portfolio, giving clients full control. By combining smart portfolio tracking with proprietary algorithm-powered fundamental stock research, Ziggma clients can manage all of their investments from a single platform.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Ease of Use:** 9.9/10 (Category avg: 8.6/10)
- **Market Analytics:** 9.0/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.2/10 (Category avg: 8.3/10)
- **Risk Management:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Ensas Consulting](https://www.g2.com/sellers/ensas-consulting)
- **HQ Location:** Annecy-le-Vieux, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/ensas-consulting/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 100% Small-Business, 6% Mid-Market


  ### 20. [fi360 Toolkit](https://www.g2.com/products/fi360-toolkit/reviews)
  The fi360 Toolkit simplifies your processes to meet industry best practices and fiduciary principles. It delivers reports that clients will use and understand. Back office features allow for firm-wide views of investments.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Ease of Use:** 8.2/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.0/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.3/10 (Category avg: 8.3/10)
- **Risk Management:** 8.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Broadridge Financial Solutions](https://www.g2.com/sellers/broadridge-financial-solutions)
- **HQ Location:** New York, NY
- **Twitter:** @Broadridge (6,411 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11834/ (16,828 employees on LinkedIn®)
- **Ownership:** NYSE:BR
- **Total Revenue (USD mm):** $4,362,200

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 73% Small-Business, 18% Enterprise


#### Pros & Cons

**Pros:**

- Data Analysis (1 reviews)
- Investment Management (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 21. [Altair](https://www.g2.com/products/altair/reviews)
  Altair is a portfolio management, investment accounting and reporting software for investment managers, pension funds, insurance companies, private client brokers, banks and trust agencies in the Benelux market. Altair allows you to track complex securities and sophisticated, multi-currency investment strategies around the globe.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Ease of Use:** 6.5/10 (Category avg: 8.6/10)
- **Market Analytics:** 6.7/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.2/10 (Category avg: 8.3/10)
- **Risk Management:** 7.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [SS&C Blue Prism](https://www.g2.com/sellers/ss-c-blue-prism)
- **Year Founded:** 2001
- **HQ Location:** Windsor, CT
- **Twitter:** @SSCTechnologies (4,800 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/blue-prism-limited/ (1,020 employees on LinkedIn®)
- **Ownership:** NASDAQ: SSNC

**Reviewer Demographics:**
  - **Top Industries:** Automotive
  - **Company Size:** 48% Mid-Market, 29% Small-Business


  ### 22. [Nitrogen](https://www.g2.com/products/nitrogen-nitrogen/reviews)
  Nitrogen revolutionized how financial advisors and wealth management firms grow with the launch of Riskalyze in 2011. Today, Nitrogen is the growth platform for wealth management firms, helping advisors turn leads into meetings, meetings into valued clients, and clients into referral champions. The company invented the Risk Number®, built on top of a Nobel Prize-winning academic framework, and is the champion of the Fearless Investing Movement — tens of thousands of financial advisors committed to our mission of empowering the world to invest fearlessly. To learn more, visit NitrogenWealth.com.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 71

**User Satisfaction Scores:**

- **Ease of Use:** 7.8/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.8/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.8/10 (Category avg: 8.3/10)
- **Risk Management:** 8.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Nitrogen](https://www.g2.com/sellers/nitrogen)
- **Year Founded:** 2011
- **HQ Location:** Auburn, CA
- **Twitter:** @nitrogenwealth (8,670 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1917520/ (217 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 89% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Investment Management (1 reviews)
- Setup Ease (1 reviews)
- Simple (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Expensive (3 reviews)
- Feature Deficiency (1 reviews)
- Outdated Interface (1 reviews)
- Poor Customer Support (1 reviews)

  ### 23. [FactSet Workstation](https://www.g2.com/products/factset-workstation/reviews)
  The FactSet Workstation is a dynamic platform designed to empower financial professionals with seamless data access, advanced analytics, and intuitive technology. Integrating over 800 data sources across asset classes and markets, it consolidates crucial insights and elevates decision-making. Equipped with AI-powered tools, including smart search and chat features, the workstation simplifies complex workflows, enabling users to uncover insights quickly and improve collaboration. From research and portfolio construction to wealth management, the platform adapts to diverse needs, offering unparalleled configurability and real-time integration within existing workflows. With its focus on boosting productivity and streamlining processes, the FactSet Workstation is a solution built for success in fast-paced financial environments. For more information, visit www.factset.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Ease of Use:** 8.6/10 (Category avg: 8.6/10)
- **Market Analytics:** 8.3/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 7.8/10 (Category avg: 8.3/10)
- **Risk Management:** 7.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [FactSet Research Systems](https://www.g2.com/sellers/factset-research-systems)
- **Company Website:** https://www.factset.com/
- **Year Founded:** 1978
- **HQ Location:** Norwalk, CT
- **Twitter:** @FactSet (120,889 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163755/ (15,001 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 46% Small-Business, 40% Enterprise


#### Pros & Cons

**Pros:**

- User Experience (3 reviews)
- Analytics (2 reviews)
- Customization (2 reviews)
- Ease of Use (2 reviews)
- Features (2 reviews)

**Cons:**

- Poor Usability (2 reviews)
- Complexity (1 reviews)
- Data Inaccuracy (1 reviews)
- Difficult Navigation (1 reviews)
- Inaccuracy (1 reviews)

  ### 24. [Orion Risk Intelligence](https://www.g2.com/products/orion-risk-intelligence/reviews)
  Orion Risk Intelligence is a suite of risk-focused tools and intelligence to help quantify the potential impacts of future risks and make more informed decisions in the face of global uncertainty. The cloud-based platform includes a macro-scenario library for portfolio stress testing, model construction, investment proposal generation, and enterprise risk and revenue monitoring. Start a free trial here: https://orion.com/advisor-tech/risk-intelligence


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Ease of Use:** 8.2/10 (Category avg: 8.6/10)
- **Market Analytics:** 10.0/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 6.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Orion Advisor Tech](https://www.g2.com/sellers/orion-advisor-tech)
- **HQ Location:** Omaha, NE
- **Twitter:** @orionwealthtech (7,825 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/orionwealthtech/ (1,926 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 75% Small-Business, 22% Mid-Market


  ### 25. [Visible for Investors](https://www.g2.com/products/visible-for-investors/reviews)
  Visible equips investors with connected AI to streamline portfolio monitoring and management, uncover insights, power reporting, and strengthen relationships with the companies they back.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Ease of Use:** 9.8/10 (Category avg: 8.6/10)
- **Market Analytics:** 7.9/10 (Category avg: 8.2/10)
- **Customizable Reporting:** 8.3/10 (Category avg: 8.3/10)
- **Risk Management:** 6.3/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Visible.vc](https://www.g2.com/sellers/visible-vc)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, CA
- **Twitter:** @VisibleVC (3,969 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2954729 (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Venture Capital & Private Equity
  - **Company Size:** 90% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Affordable (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Reporting (1 reviews)
- Value for Money (1 reviews)

**Cons:**

- Feature Deficiency (1 reviews)
- Poor Reporting (1 reviews)



## Parent Category

[Financial Services Software](https://www.g2.com/categories/financial-services)



## Related Categories

- [Financial Research Software](https://www.g2.com/categories/financial-research)
- [Financial Analytics Software](https://www.g2.com/categories/financial-analytics)
- [Investment Accounting Software](https://www.g2.com/categories/investment-accounting)



---

## Buyer Guide

### What You Should Know About Investment Portfolio Management Software

### What is investment portfolio management software?

Portfolio management is the process of allocating assets and downsizing the risks while maximizing the returns for the investor. Investment portfolio management software handles investment portfolio research, selection, and analysis. [Portfolio management](https://www.g2.com/glossary/portfolio-management-definition) software is a single place for investment professionals to manage all investment management activities.

Investment professionals use these solutions to streamline portfolio management activities, including tracking investments, building reports, and interacting with portfolio owners. These solutions have a wide range of functionality, but the primary goal is to use them for trading and tracking stock portfolios, bonds, options, futures, and other [asset classes](https://www.g2.com/articles/asset-classes).

Portfolio management can be broadly divided into four types based on the strategies, forms, and characteristics: 

- **Active portfolio management:** In this type of portfolio management, portfolio managers tend to act contrary to the market norm to maximize profit. They participate actively in the market by buying a low-valued asset, predicting its potential against its current cost via trend and company performance, and selling the asset when it rises to maximize the investment. The active manager rejects the efficient market hypothesis and relies on ratios to support their assertion.
- **Passive portfolio management:** This is where the funds are passive, i.e., long-term guaranteed returns are bet on compared to active asset trading. In this type, the advisors or managers maintain a fixed portfolio, believing in the efficient market hypothesis. Therefore, they tend to invest in index funds and ETFs for low ratios but guaranteed returns. 
- **Discretionary portfolio management:** In this type of portfolio management, the manager is given the discretion to make decisions while the investor reaps the benefits. The manager acts on behalf of the investor based on the investor's financial goals and interests while considering the specified time of [return on investment](https://www.g2.com/glossary/return-on-investment-definition) (ROI).
- **Non-discretionary portfolio management:** This management type requires fund managers to act on the investor's confirmation. The fund manager serves only as an advisor to the investor while conducting investment reports and analyses. However, the fund manager oversees the execution of the investment and divestment from the portfolio after a green signal from the investor.

### What are the different types of portfolio management software?

Investment portfolio management software can be broadly divided based on its design, usage, and entities it is catering to while also considering the needs and preferences of investors and financial professionals. Based on the intended use (more generally for personal), where the design is based on investor intention, it can be divided into:

**Traditional brokerage** involves an agent managing an investor's diverse portfolio. These agents or financial professionals may use investment portfolio management software to track and manage diverse investment portfolios on behalf of clients. Wealth management companies use this approach to offer personalized investment strategies to their clients. 

**Robo-advisor** investment management platforms use algorithms to understand investors’ goals and risk tolerance and share suggestions accordingly. These investment portfolio management tools work best for individual investors looking for low-cost solutions with minimal human intervention. 

**Advisory platforms** make it easy for financial advisors and wealth managers to manage client relations, plan finances, and create investment strategies. These solutions help clients analyze and manage financial data and cash flows based on their retirement goals and other personal financial objectives.

**Comprehensive portfolio management software** offers end-to-end solutions, including performance tracking, asset allocation, risk analysis, and reporting. These platforms are ideal for investment firms, family offices, and institutional investors.

**Real estate investment management software** allows financial advisors and fund managers to track and manage different real estate portfolios. It also enables advisors and real estate investment trusts (REITs) to manage properties, track tenants, and conduct financial analyses of properties.

**Mutual fund and ETF management software** offer specialized tools for managing mutual funds and ETFs with functionalities for performance analysis, compliance, and reporting.

### What are the common features of investment portfolio management tools?

The following are some core features within investment portfolio management software that can benefit users while providing the best returns and maximizing profits according to the investor's needs and intentions:

- **Investment advisory solution:** Offers personalized guidance, leveraging algorithms and financial analysis tools. They aid users in informed decision-making, optimizing asset allocation, and aligning portfolios with financial goals, risk tolerance, and market dynamics, thereby enhancing investment strategies.
- **Accessible direct indexing:** Designs bespoke portfolios, allowing investors to directly customize portfolios that can be mirrored to specific indexes without buying an ETF or mutual funds that track and follow that specific index. This follows a strategy that includes passive investing with active customization. 
- **Automated rebalancing:** With a predetermined financial setting (i.e., the required financial output), the feature adjusts and allocates assets to ensure the financial target. This ensures the portfolio aligns with the investor's risk tolerance and investment objectives. When the actual allocation deviates from the target due to market fluctuations or asset performance, the software automatically buys or sells assets to return the portfolio to its desired balance. 
- **Risk assessment:** This feature is necessary to analyze the risk of the portfolio, considering standard deviation, beta, and other investment metrics. It provides reporting and insights into asset performance and solutions for averting potential risks.
- **Financial planning and asset allocation:** Financial goal planning is an important aspect of investment portfolio management software as it helps set financial targets according to an investor's budget, intention, investment horizon, and risk tolerance level. This, in turn, will facilitate asset allocation by providing a suitable asset class and portfolio management costs. 
- **Portfolio tracking and analysis:** This helps track the portfolio and its assets along with investment performance, monitor investor holdings, and track investment costs. It also completes portfolio analysis by tracking and reporting historical returns, benchmarks, and visual representations of portfolio performance over time.
- **Transaction management:** Records all portfolio transactions, including buys, sells, dividends, and fees, to ensure accurate performance tracking and reconciliation of accounts.
- **Tax management and optimization:** Offers tools for tracking [capital gains](https://www.g2.com/glossary/capital-growth-definition) and implementing tax-efficient strategies such as tax-loss harvesting to optimize after-tax returns.
- **Real-time alerts:** Sends real-time alerts for significant market changes, reaching risk thresholds, or portfolio rebalancing opportunities to ensure timely decision-making.

In addition to this, the software must also provide integrated solutions such as transaction management, investment simulator, tax optimization, document management, compliance due diligence, financial reporting, and visualization while also effectively managing and communicating with clients.

### What are the benefits of portfolio management platforms?

Financial advisors, financial institutions, independent investors, and small and large businesses use investment portfolio management software to allocate their investments, advise clients, manage their diverse portfolios, and execute financial decisions as part of their investment plans. 

There are various benefits such as alternative investing, efficient investment tracking, technology integration, and several others, which include:

- **Advanced investment analysis:** The development of thinking computer systems, i.e., AI, has led to the provision of detailed performance reports, [financial predictive analytics](https://www.g2.com/categories/financial-predictive-analytics), automated portfolio management, and decision executions. This has improved decision making via educated and crucial accurate data analysis.
- **Compliance management:** Better categorization of documents and workflow management, along with automated distribution and tax generation, has led to improved compliance management, which has eased investors, portfolio managers, and investment advisors to increase operational efficiency.
- **Asset tracking:** The age-old book and pen method has led to difficulty tracking investments. The software helps in efficient portfolio tracking and managing various investments such as stocks, funds, ETFs, [real estate](https://www.g2.com/categories/real-estate-investment-management), cryptocurrencies, and other assets, cleanly grouping each asset class to the minute details and accurately reporting their costs and returns.  
- **Risk management and performance monitoring:** Identify potential risks across diverse portfolios, analyze market data, benchmark comparisons, provide competitive analysis, and other crucial insights to help check asset performance and avoid losses.
- **Manage and build client relationships:** Streamlines client interactions, offering insights into financial performance and facilitating personalized advice. Regular updates and tailored reports enhance client trust and engagement, ensuring a strong, lasting relationship.

This tool has various other general benefits, such as financial goal planning, tax efficiency, transaction management, automated trade execution, security against financial sensitive data, global investing, and technology integration. 

Please note that these benefits also depend on the tool add ons and vendor offerings, which increase the software value, complexity, and efficiency, where the actual usage always varies from user to user.

### Who uses investment portfolio management solutions?

Depending on the type of usage, user intention, and software design, the investment portfolio management software is used by the following:

**Individual investors:** Since most investors act independently to invest, track, monitor, and execute strategies regarding their investment accounts, many investment portfolio management firms provide platforms to these individual investors via software subscriptions and licenses to manage their portfolios. 

Hence, individual investors use this software to effectively manage their portfolios and personal investments, which include stocks, crypto, bonds, mutual funds, ETFs, and other assets.

**Financial advisors:** Most investors do not have in-depth ideas regarding markets and company performance. Therefore, they tend to take external advice. Human advisory and robo-advisory managers use investment portfolio management software to advise investors and clients on various investment strategies and market trends to maximize the gain.

**Portfolio managers:** Various managers such as [hedge fund](https://learn.g2.com/hedge-funds) managers, asset managers, securities managers, and other alternative investment managers use this software to allocate investments and manage the portfolio in a single platform. The software also benefits them by providing reporting capabilities and data insights, which helps portfolio managers answer their investors.

**Asset management firms:** Use sophisticated portfolio management software to run mutual funds, ETFs, and other investment vehicles, ensuring optimal asset allocation and performance.

**Hedge funds** : Rely on advanced portfolio management solutions to execute complex investment strategies, manage risks, and optimize returns.

**Family offices:** Responsible for managing personal wealth and investments for one or multiple families, they use these solutions for diversified asset management and estate planning.

**Corporations:** From family offices to small businesses, large corporations, and institutional investors, the software is used to invest their own institution's funds and wealth in various markets. It is also used to manage the business’s wealth to gain continuous profits besides carrying out its core business as usual.

Government entities, compliance agencies, treasury departments, and academic and research institutions are some other personas that use this software.

### Software related to investment portfolio management software

Investment management software and tools to cater to the specific needs and preferences of buyers to manage a portfolio can be classified into subcategories based on their functionality:

**Portfolio tracking software:** Portfolio tracker aids investors and financial professionals in tracking their diverse portfolios. This software provides financial analytics, insights, and reports on how their assets perform across portfolios. This helps them understand market trends, make strategic asset allocations, and execute investment and divestment decisions.

**Financial planning software:** This software provides financial planning for investors' needs, such as tax optimization, retirement planning, estate planning, and fund planning. They are geared towards the user's financial goals, which enables quicker decision making and helps in efficient budgeting and spending. Individuals, small businesses, and financial advisors majorly use these. 

**Asset allocation software:** The benefit of asset allocation software is it provides risk, attribution, and allocation analysis across various asset classes, which provides real-time insights, identifies and eliminates ghost assets, and provides asset performance for each portfolio along with potential strategies for the users. 

**Portfolio risk management software:** The primary focus of this risk management software is to identify and eliminate risks in a portfolio. This helps the user assess current and potential risks in a portfolio, considering market trends, asset performance, activities, etc., to mitigate or decrease any losses. This software is commonly equipped with advanced risk metrics and stress-testing scenarios.

**Trading and execution software:** These are tools for active investors seeking to capitalize on market opportunities. These platforms provide real-time access to financial markets, offering a range of features like live market data, advanced charting tools, and lightning-fast order execution capabilities. 

Please note that the software listed above complements each other to make a broader umbrella of investment portfolio management, which provides functionalities to address the user's needs. 

### Challenges with investment portfolio management software

Every software solution comes with its own challenges, such as business, technological, and compliance requirements. Some of them for investment portfolio management software are:

**Portfolio overload:** Many portfolios are overloaded with assets. Therefore, increasing diversity amongst these assets leads to a lack of monitoring and overtrading. This complicates software usage, negatively impacting most portfolio managers' learning curve.

**Security:** [Data privacy](https://www.g2.com/glossary/data-security-definition) is currently a major bane to the technology sector. Without a complex security system that is compliant with regulatory rules and laws, it is tough to protect financially sensitive information. For many investors, their strategies, investment amounts, asset class types, and investment decisions are highly valued.

**Scalability and integration:** Some portfolio management software cannot be scaled or unsuitable for managing large and complex portfolios. In addition, integrating the software into an already existing platform is very hard, resulting in technological challenges such as glitches, downtime, and financial data aggregation across platforms.

There are various other software challenges that have to be addressed, such as vendor dependency, regulatory compliance, ethical considerations, performance tracking gaps, and lack of human touch in automated and AI-based software. A few investor challenges exist, such as cognitive biases, customer support, reliability issues, etc. 

### What is the difference between portfolio management and investment management?

Portfolio management and investment management are two related but distinct concepts in the financial world. 

**Portfolio management** is focused on the specific task of organizing and maintaining the right mix of investments within a portfolio, aiming to achieve an investor's short-term and long-term financial goals. It involves choosing where to put money, deciding on the balance between various types of investments, like stocks and bonds, and making regular adjustments to ensure that the portfolio continues to align with the investor's objectives and risk preferences. 

On the other hand, **investment management** takes a broader view of managing an individual’s or organization’s entire investment assets. It includes developing strategies for buying and selling investments, conducting research, financial planning, and executing trades. The primary aim of investment management is to grow and protect wealth over time based on the entity's specific financial goals. 

Portfolio management is a component of investment management, focusing on the tactical handling of investments, while investment management encompasses all actions and decisions related to handling an entire set of financial assets.

### How to choose the best investment portfolio management software?

#### Requirements Gathering (RFI/RFP) for Investment Portfolio Management Software

In business decision-making, buyers must thoroughly evaluate their organizational requirements. This entails identifying specific needs, assets allowed to be managed in the portfolio, desired tools and functionalities, adherence to regulatory compliance standards, the impact on customer experience (CX), and other pertinent features tailored to the target market. 

The aim is to identify essential features such as portfolio tracking, risk management, analytics, and integration capabilities with existing systems. It also involves considering scalability, ease of use, regulatory compliance, and security needs. 

#### Compare Investment Portfolio Management Software Products

**Create a long list**

To ensure product alignment with customer desires and requirements, the buyer should identify the leading choices in the market. This entails conducting investigations from diverse sources, accumulating data, and validating the information they find. 

**Create a short list**

Once the extensive compilation of a long list is complete, the buyer now has an understanding of numerous options in the market. It is recommended to craft a condensed list encompassing no more than 8 to 10 suppliers, which are shortlisted due to their offerings, customer evaluations, and pricing (displayed on the website before any negotiation). Technology review platforms such as g2.com provide unbiased reviews and different comparative perspectives on the software platform.  

**Conduct demos**

Demos help check how the portfolio is managed using the software, whether there is any improvement from their initial operations, whether the workflow is managed effectively, whether there is customer support, and whether there are any loopholes in the software. They also give an idea of the software product's implementation plan, milestones, and schedule during the development, testing, and live phases.  

#### Selection of Investment Portfolio Management Software

**Choose a selection team**

In the case of independent usage, the user (investor or advisor) needs to be present. In the case of corporations and investment portfolio management firms, the selection team will consist of:

- **Project managers,** handling one or more investment portfolio management projects
- **Chief technology officer,** if an integration to the already existing platform is required
- **Chief financial officer** to ascertain the company’s budget, cost of software, and the ROI 
- **Legal and compliance officer** to check whether the software complies with the regulatory requirements, check the documentation, and form legal contracts or agreements with the vendor
- **Procurement head,** as dedicated personnel to engage with selected vendors requesting demonstrations, gathering detailed information, and negotiating contract terms

Negotiating plays a vital role in procuring software solutions for business needs. When acquiring an investment portfolio management software, negotiations should encompass these key phases:

- **Preparation:** Outline specific requirements and software specifications for the top three vendors. 
- **Bargaining:** During this phase, buyers can seek additional concessions from the vendor. These negotiations may encompass extra services like enhanced software testing, software training, full responsibility for transitioning from testing to production, post-sale support, etc. 
- **Closing:** Following discussions on various aspects, including software features, workflows, and best practices, the vendor presents the final proposal. At this juncture, the buyer evaluates the top three vendors based on pricing and benefits. 

**Final decision**

The ultimate decision-making body will consist of the aforementioned selection team, other stakeholders, if any, and the company's acting head to finalize the software and vendor as the best investment portfolio management software will be used as the key tool and fundamental in the buyer's day-to-day business operations.

### How much does a portfolio management system cost?

The cost of a subscription model or a perpetual license for managing an investment portfolio ranges from free for small portfolios to 0.1%- 0.5% of the assets under management. Some software based on advanced features and products charges users between $50 and $1500.

If the portfolio investment is above $100,000, few software providers have representatives call the investors to provide useful investment advice and portfolio analysis to deliver bespoke services. Their prices vary from portfolio to portfolio, and solutions offered in the service. 

For corporations, the pricing structure for white-labeling investment portfolio management software can exhibit significant variability, influenced by various factors, including the chosen software provider, the degree of customization, scale, and scope of the white-labeling initiative.

#### Return on Investment (ROI)

The ROI of investment portfolio management software is a critical metric for businesses and investors. Evaluating the ROI of investment portfolio management software entails considering cost savings, revenue growth, and the ability to capitalize on market opportunities. Additionally, enhanced client service and compliance capabilities can contribute to client retention and new business opportunities, further augmenting the overall ROI. 

### Investment portfolio management trends

**Sustainable investing**

This is a type of investing practice and strategy in which investors seek financial returns by promoting long-term environmental value. These are also part of a business’ ESG goals, which the potential impact of investments and contribution to society can judge. Therefore, now it's a trend to invest some fixed part in their portfolio through exclusionary or best-in-class screening strategies in sustainable investing. 

**Customer experience (CX)**

[Hyperpersonalization](https://learn.g2.com/hyper-personalization) is a trend where customers seek the best experience while using a platform or software. Especially in industries and services such as portfolio management, customers tend to be inclined towards platforms that provide customized service to their needs and wants, personalized dashboards, tailored advisory service, and portfolio management, including high customer relationship management as part of the offerings.

**Focus on security and regulatory compliance**

Every software platform is prone to cyberattacks and threats, specifically in fields like the financial services sector, with hyper-sensitive data that might have dire consequences if leaked. Therefore, most businesses seek robust cybersecurity solutions for their platforms and software. 

There is also a consumer perception to move towards software with all the regulatory compliances in place and certifications for the same. Therefore, businesses do their utmost to gain ISO and other software regulatory licenses to improve customer traction and satisfaction.

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)