I recently tested Mailchimp for about 3 days to explore how it improved over the years. I used Mailchimp several years ago and moved to another company because at the time, it was too basic for what I needed.

Off the bat, I liked the ability to connect a wide range of tools. And my emails did not end up in the junk/spam folder. That did not change. For those who like email and form templates, they have a huge assortment to choose from. I like there is an app I can download to view performance. Review collected by and hosted on G2.com.

I was not a fan of the tiered plans. The limitations on their lower-tier plans feel more restrictive than what other companies offer at the same price point. It almost make the plan useless. "Nickel and diming the add-ons", can be expensive. Billing could definitely be less complicated.

For the design option, "create from scratch", I had to manually remove the default customizations, which I thought would have been a blank space. That was a little annoying as I had to manually remove the default customizations.

I wanted to send a one-off campaign highlighting a new digital product offer. I found a template I really liked. I wish the UI/UX was cleaner as I had trouble making changes to the template. I had to figure out how to make basic changes, like the font, etc. It was not as straight-forward as I would have liked.

I also do not like the 'double dip' charge where you are billed for customer segmentation; meaning if a subscriber subscribes to more than one list, you are charged for each list.

Finally, I did not like that they said I could test without a credit card, then on the very next prompt, they asked for my credit card information. That disconnect left a bad taste. Review collected by and hosted on G2.com.

Next level support. In world where everyone seems to strives to create barriers to interaction, MailChimp consistently create the opportunity to find quick and fast access to guide users and resolve challenges to ensure performance and projects are moved forward. Review collected by and hosted on G2.com.

Finding more time to explore new porducts and features (but that is more of an internal thing). Maybe intro videos like a movie trailer of the product and positioning to create engagement with new features. Review collected by and hosted on G2.com.

Mailchimp is very easy to use. They give you prompts while you are setting up a campaign and instant tips on refinement. A new aspect just added is instantly setting up an SMS campaign to go with an Email campaign. It's also super easy to make a template, use it for a campaign, copy that campaign and tweak the design without having to create several templates that are almost the same. Now that email and SMS are integrated it is easy to keep track of contacts and engage them. The important performance stats are right there in the list view. There are also automated prompts to quickly send again to non-openers. The pricing is very reasonable and support is a chat click away as well as a significant help desk forum to look up answers. Review collected by and hosted on G2.com.

There isn't much to dislike about Mailchimp. They've made so many improvements in the last 12-24 months. The only thing I would recommend to them is to make it easier to reinstate contacts that have accidentally unsubscribed or bounced due to server issues. All our customers are B2B so it isn't like we're emailing strangers, these are all partners that rely on receiving our emails and many are not computer savvy. Review collected by and hosted on G2.com.

Mailchimp has been a real time-saver for launching a new brand. It's Artificial intelligence automatically pulls a lot from our website and helps generate branding, design, and content-focused campaigns. We can not only create email campaigns, but also launch ads, social media posts, and landing pages, which keeps a lot of our marketing operations organized in one platform.

The email template section is especially strong because it automatically updates many templates based on our website’s brand colors, logo, and other elements with AI, which cuts down a lot of the UI design work. With automation, we can build advanced drip nurture campaigns with multiple conditional points to segment and mark leads accordingly. The reporting is also helpful, since we can see detailed conversion metrics and data like CTR and open rates.

On top of that, we can post to social media using the email content, which speeds up the overall content publishing flow. It has close to 350 app integrations, which improves performance drastically because we can pass data from other platforms to the campaigns. Review collected by and hosted on G2.com.

While it offers many features and functionalities, it can become very costly once you start using the premium options. Compared to other email marketing platforms, it feels expensive.

Also, for those who only need an email marketing suite, it may come across as cluttered and overkill. There are many additional features that they may not need at all, which can be a bit distracting. Review collected by and hosted on G2.com.

The UI is intuitive, and it’s easy to navigate even for users who are new to EDM services. Creating mailing lists couldn’t be easier. Best of all, the delivery rate is high! Onboarding from another platform is also seamless with the help of the FAQs. I am also using its transactional email service, and the setup process is exremely easy and fast. Price wise, its afforadble given the features and ease of use. Review collected by and hosted on G2.com.

Perhaps you could introduce more fancy templates. Review collected by and hosted on G2.com.

It is the simplest to use email editor and audience management I have come across. The tag system and custom fields are easy to build and there are good personalisation features. Integrations are pretty good with Zapier working well with a suite of other options - it does have some useful native integrations we have used too. The software generally works well with few bugs. The App is a bit buggy, otherwise that would be useful. Pricing is okay and is cheaper than some of the big CRMs who offer email marketing, but not the cheapest on the market. Support is okay, but there is little need for support usually. AI features aren't anything that adds much. Review collected by and hosted on G2.com.

The pricing is expensive, however it is good value compared with some of the bigger CRMs with marketing packages. Occasionally there have been issues where the sequences ignored filters and the app is buggy. Forms is quite limited, but integrations overcome this. Review collected by and hosted on G2.com.

What I like best about Intuit Mailchimp Email Marketing is that it combines ease of use with powerful marketing features. The platform makes it simple to create professional looking email campaigns, automate customer journeys, segment audiences for more personalized messaging, and track campaign performance with detailed analytics. Review collected by and hosted on G2.com.

One aspect I dislike about Intuit Mailchimp Email Marketing is that pricing can increase significantly as contact lists expand, making it less cost effective for growing businesses. Review collected by and hosted on G2.com.

this is a very highly professional marketing email that makes a great ook on whoever is just now opening up and starting a business and very confidential and organized enoughnto keep you on you toes they also have application that have for people that just need that little push into starum if you get stuk on a project the wil be there to guidde you step by step Review collected by and hosted on G2.com.

They’re a little bit too secure, which can be a good thing, a bad thing, or both for me. Even though my information is very secure, I tend to forget small things and I have short-term memory issues, so it’s kind of hard for me to always get into my email when I forget. Eventually it comes back to me, but by then I might be late on an assignment. Still, at least I’m able to get back into my email. Review collected by and hosted on G2.com.

Mailchimp makes it easy to launch and manage email campaigns without overcomplicating things. The templates + drag-and-drop builder help me move fast, and audience/segments + automations are strong once you set them up. Reporting is clear (opens, clicks, performance by campaign), so I can actually iterate instead of guessing. Overall, it’s a reliable “get it done” platform for email marketing. Review collected by and hosted on G2.com.

Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want. Review collected by and hosted on G2.com.

Mailchimp has been valuable to me and my business for many years. It allows me to send my newsletter, know who it is reaching, and who wants removed from the list. I also appreciate that recipients can message me through the site. The analytics are really helpful! Review collected by and hosted on G2.com.

The only downside I’ve noticed is that my marketing emails sometimes end up in the spam folder. Review collected by and hosted on G2.com.