The paid version of Mailchimp includes email templates, an image library, and campaign management. It also offers direct connections for automatic posting to popular social media platforms, plus analytics and charts showing campaign opens and clicks, opens by time of day (for deciding the best times to send), global location, devices used (to help make sure you are optimizing for mobile devices), AB comparisons, cross campaign comparisons, and more. With the use of AI it helps you create more effective messaging, better subject lines to increase opens, and automatic resend to non-opens.

The free version is quite limited but if you are a small organization and only need a few emails, you can easily use the free version Review collected by and hosted on G2.com.

If you send regular eblasts (more than two a month) or have more than 500 contacts, you really need the premium version. That said, it’s still a good value for the money.

In their push to improve ease of use and automation, they’ve sacrificed some flexibility for users who are more tech-savvy or need more advanced features. Review collected by and hosted on G2.com.

I like how easy Mailchimp makes it to create and send emails. The templates are simple to customize, audience management is straightforward, and the analytics make it easy to see what is working. It saves me time and gives me useful tools.. Review collected by and hosted on G2.com.

The biggest downside for me is the pricing. Mailchimp has become noticeably more expensive. I still like the platform, but the increasing cost makes it harder to justify compared with other email marketing options. Review collected by and hosted on G2.com.

What I like best about Intuit Mailchimp Email Marketing is that it makes email campaigns approachable, even if you are not a marketing expert. The platform is easy to use, has clean templates, and allows us to create professional-looking emails without needing a designer or developer.

I also like that Mailchimp helps organize contacts, segment audiences, and track performance. Being able to see open rates, clicks, and engagement helps us understand what messages are working and where we can improve. For a nonprofit, that is especially helpful because we need to communicate with donors, volunteers, community partners, and supporters in a way that feels organized and intentional.

Overall, Mailchimp makes it easier to stay connected with our audience, send consistent updates, and manage email marketing in one place. Review collected by and hosted on G2.com.

I think the pricing can become a drawback as your contact list grows or as you need access to more advanced features. For smaller organizations or nonprofits, it can feel like the useful tools are spread across different plan levels, which makes it harder to know whether the cost is worth it.

Another downside is that design customization can sometimes feel limited. The templates are helpful, but making emails look exactly the way you want can take more time than expected. Review collected by and hosted on G2.com.

Tags and segments make audience management easier. I love having the ability to schedule communications ahead of time using send time optimization. Also have found the support team helpful and the webcasts MailChimp hosts are both engaging and informative. Review collected by and hosted on G2.com.

I find there are a lot of details that need to be updated manually. For example it you duplicate campaigns instead of starting from a template each time, you have to regenerate plain text, update all campaign tracking, etc. I also occasionally struggle with formatting issues upon sending that don't show in preview or sending tests. Review collected by and hosted on G2.com.

What I like most about Mailchimp is its simple, beginner-friendly interface. The drag-and-drop email builder makes it easy to create professional-looking emails without any coding knowledge. I also appreciate the automation features and the detailed analytics, which help me track campaign performance and improve audience engagement more effectively. Review collected by and hosted on G2.com.

One thing I dislike about Mailchimp is that some advanced features are limited on the free plan, which can feel restrictive for small users or beginners. The platform can also seem a bit expensive compared to other email marketing tools, especially as your subscriber list grows. Review collected by and hosted on G2.com.

Mailchimp makes it simple to design emails that look professional without spending too much time on technical details. I like the templates give me flexibility to adjust visuals so they still feel creative and on-brand. The performance is top-tier and fast and whenever I have problems, I can simply reach out to Mailchimp support. Review collected by and hosted on G2.com.

I think the part I dislike most is that the design editor can feel a bit restrictive compared to full creative tools. Sometimes it takes extra effort to get layouts and fonts exactly how I want them, which kinda slows down the process. Review collected by and hosted on G2.com.

What I liked most during the trial was how easy it was to get started. Even people on our team without much experience in email marketing were able to create decent campaigns quickly using the drag-and-drop editor.

We mainly used it for newsletters and small promotional campaigns, and overall everything felt smooth and reliable. Emails were sent without issues, reports updated quickly, and some of the AI suggestions for subject lines were actually helpful.

Compared to other tools we’ve tried, Mailchimp felt more intuitive and less overwhelming at the beginning. Review collected by and hosted on G2.com.

Pricing was probably the biggest downside for us. It’s fine when you’re testing or working with smaller lists, but costs start increasing pretty quickly as your contacts grow.

We also found some integrations a bit more limited than expected unless you move to higher plans. Nothing dealbreaking, but compared to some other tools we tested, it became harder to justify for our budget long term. Review collected by and hosted on G2.com.

Intuit Mailchimp Email Marketing is a very useful tool for managing email marketing activities in a simple, organized, and professional way, especially in an agency context where we work on multiple clients and campaigns simultaneously.

The aspect we appreciate the most is the ease of use: the interface is clear, the email builder is intuitive and allows you to create newsletters, promotional campaigns, and automated communications without too complex a setup. This makes the work faster both in the content creation phase and in the operational management of the lists.

The number of available features is also very positive: contact segmentation, automations, templates, reports, testing, and audience management. For a marketing team, it is important to have everything needed to plan, send, and monitor email campaigns in one tool.

Integrations are another strong point. Mailchimp easily connects with e-commerce, CRM, landing pages, and other digital tools, making the data transfer between different platforms smoother. This helps us build more organized workflows and reduce manual activities.

From a value-for-money perspective, it is a valid solution because it allows for the independent management of many activities that would otherwise require more operational time. The support and onboarding are also good: starting to use the platform is simple, and the documentation helps to quickly navigate the main features.

Overall, Mailchimp is a reliable, comprehensive platform suitable for marketing teams, agencies, and companies that want to manage email campaigns and automations in a more structured and effective way. Review collected by and hosted on G2.com.

The less convincing aspect of Mailchimp is the pricing model based on the number of contacts, which can quickly become expensive as lists grow or when managing multiple databases for different clients.

Additionally, some more advanced features are limited or only available in higher-tier plans. For basic use, the tool is very simple and effective, but when working on more complex automations, advanced segmentations, or more customized workflows, some limitations may be felt compared to other more specialized platforms.

Overall, it remains a valid and reliable tool, but the relationship between cost, number of contacts, and available features is certainly an aspect to consider carefully, especially for agencies or companies with growing databases. Review collected by and hosted on G2.com.

I really appreciate Intuit Mailchimp Email Marketing for optimizing open rates and engagements with our readers and consumers. That's like, the whole game. If your email doesn't get through and doesn't get opened, nothing else matters. Their customer support is a standout; they offer live support even at 3 AM, and I've found them to be competent and capable of resolving my issues, not just talking to a rep and hoping things get done. The initial setup was also a pleasure. Their support team and technical group were outstanding, which made the setup experience smooth even for someone like me who's more of a marketing person than an IT expert. Review collected by and hosted on G2.com.

Honestly ... I'm trying hard to think of something that I dislike ... but can't think of even one thing. Not BS-ing, just honestly answering Review collected by and hosted on G2.com.

As one of the most widely used email marketing services, it is relatable across other organizations and marketers, and the customer support is pretty good. The UX/UI is fairly straightforward and it allows for generally decent management of contacts for a small/mid-sized organization like ours. Review collected by and hosted on G2.com.

As my email lists and contacts continue to grow, managing audiences and tags becomes increasingly confusing and harder to keep refined and organized. Some of the design builder functions for the emails themselves—especially when it comes to formatting images and text—are also difficult to use when I’m trying to create more complicated builds. Review collected by and hosted on G2.com.