I love that Mailchimp puts email, SMS, and landing pages in one spot. The UI is intuitive, and the automated 'Customer Journeys' save me hours of manual work every week. It’s the perfect balance of powerful and user-friendly. Review collected by and hosted on G2.com.

I love the features, but the analytics are inconsistent and frequently show inaccurate spikes. For the high price point and the fact that they charge for inactive contacts, I expect much more reliable reporting. Review collected by and hosted on G2.com.

Ease of use from template creation, to creating audiences, to sending out marketing emails. It's good as a marketing email tool. Review collected by and hosted on G2.com.

The user experience doesn't match up to its competitors and it gives a dated kind of approach. I think it's a very B2C tool and can be used for B2B but it's main purpose is for B2C but then there are other competitors that blow it out of the water. I wish the user experience could be improved mainly. Review collected by and hosted on G2.com.

I really like the improved automation features and audience management tools. They make it easier to create targeted campaigns, track engagement, and save time by automating repetitive marketing tasks. The reporting dashboard is also very helpful for understanding campaign performance. Review collected by and hosted on G2.com.

The platform could be more affordable for small businesses and startups. Increasing the free plan limits and offering more features in lower-tier plans would help new users grow their audience before upgrading to a paid subscription. Review collected by and hosted on G2.com.

Automation, AI, led me to get more convesion and enhance the open click rate, and lower span rate Review collected by and hosted on G2.com.

I think the price a little bit high, The value is great, but we look for a little bit cheaper Review collected by and hosted on G2.com.

Mailchimp is quite efficient for creating strong email campaigns, and I’ve experienced minimal glitches while using it. Review collected by and hosted on G2.com.

The price isn’t the best out there. I’ve also run into glitches where it freezes, won’t move blocks where I want them, and sometimes doesn’t save my work. Review collected by and hosted on G2.com.

I like the ease of use of Intuit Mailchimp All-in-One Marketing Platform. The campaign editor is simple to use, making it straightforward to create campaigns. I also appreciate the 'Reply with AI' feature that allows AI to draft replies directly in your inbox. Additionally, the initial setup was very easy; just upload your mailing list into the platform and you can begin creating campaigns. Review collected by and hosted on G2.com.

The analytics reporting could be fine-tuned a bit and provide more granularity. The UI feels a bit clunky sometimes. Review collected by and hosted on G2.com.

I love the Intuit Mailchimp All-in-One Marketing Platform for its exceptional ability to segment and target audiences effectively. This feature allows me to fine-tune and distinguish between different groups, making it possible to send unique campaigns tailored to each audience's specific needs. I appreciate the robust analytics tools the platform provides, which enhance the ease of creating and tracking campaigns, ensuring that I can measure success and make informed decisions effortlessly. Additionally, the platform's user-friendly design significantly simplifies the initial setup, with easy-to-use templates and straightforward audience configuration. Compared to other platforms like Wild Apricot and Klaviyo, Intuit Mailchimp All-in-One Marketing Platform stands out for its intuitive, modern interface and smooth functionality. I found it incredibly easy to use, much more so than Wild Apricot, which I found clunky and outdated. Furthermore, I integrate Intuit Mailchimp All-in-One Marketing Platform seamlessly with Canva, enhancing my marketing workflow. Review collected by and hosted on G2.com.

Nothing really! It is so easy to use. Maybe more contacts for the price? Review collected by and hosted on G2.com.

I like how easy it is to create and send emails. The templates save time and basic stats like opens and clicks are easy to check. For regular use, it feels simple and works fine. Review collected by and hosted on G2.com.

One thing I feel could be better is the pricing, as some useful features are only available in higher plans. Also, when you’re new, a few options can feel a bit confusing at first. Review collected by and hosted on G2.com.

Mailchimp also offers a level of flexibility that makes it suitable for creative adaptation. While it’s primarily built for marketing, we’ve found ways to use its tagging, segmentation, and automation features to organize internal workflows and project updates. The ability to label, categorize, and track communications allows us to treat Mailchimp almost like a lightweight project tracker. For instance, different lists and tags can correspond to various teams or initiatives, and automated follow-ups can serve as reminders or check-ins. It’s a practical workaround that has helped us stay organized without adding another heavy tool to our stack. Review collected by and hosted on G2.com.

Pricing can also become a concern as our usage expands. Mailchimp’s tiered model means costs can rise quickly as we add more contacts or features. For an organization like ISDM, which must be mindful of long-term budgets, this is something to watch. Additionally, while Mailchimp’s automation features are powerful, they can be overwhelming at first — the logic and sequencing take some time to get right, and one small configuration error can lead to missed updates or redundant messages. Review collected by and hosted on G2.com.

Mailchimp is very intuitive and easy to use, it has a good toolkit of features and probably the easiest to use email editor. We have recently found integration with transactional email is a big advantage. Pricing is okay, quite high compared to others particularly with large lists. Support is okay. Review collected by and hosted on G2.com.

As with a lot of software, AI features have become the main focus - and these are not really adding much. Automation and personalisation features are very good however. Review collected by and hosted on G2.com.