EVERSANA Intouch B2D is a specialized consulting service dedicated to the pharmaceutical and biotech industries, focusing on optimizing marketing initiatives through advanced Salesforce capabilities. With over 20 years of leadership in pharma marketing, Intouch B2D combines deep domain knowledge with certified expertise in Salesforce Marketing Cloud and Health Cloud to deliver strategic solutions that enhance customer engagement and drive business growth. Key Features and Functionality: - Salesforce Expertise: Proficient in Marketing Cloud components such as Engagement, Personalization, Intelligence, Advertising, Pardot, and Analytics, as well as core technologies like Health and Service Cloud. - Data Integration Services: Offers modular content, tagging, and seamless data integration, including expertise in Veeva systems. - Consulting Services: Provides transformation strategies, business process consulting, and marketing change management to align systems, teams, and processes effectively. Primary Value and Solutions: Intouch B2D addresses the unique complexities of the pharmaceutical and biotech sectors by delivering tailored solutions that integrate existing infrastructures with advanced marketing automation tools. This approach enables businesses to implement and optimize relevant solutions efficiently, align program management across various departments, and execute brand-level engagement strategies for measurable results. By partnering with Intouch B2D, companies can accelerate their marketing maturity and achieve their performance goals with precision and speed.