--- title: Intentwise Reviews meta\_title: 'Intentwise Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 103 reviews by the users' company size, role or industry to find out how Intentwise works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 103 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Intentwise Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Intentwise to be incredibly **user-friendly and intuitive** , making navigation and reporting effortless. [(8 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199468&qs=pros-and-cons#reviews) Users value the **quick communication and expert optimization** from Intentwise, leading to effective advertising results. [(6 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1970940&qs=pros-and-cons#reviews) Users praise Intentwise for its **exceptional customer support** , highlighting the responsiveness and value brought by the team. [(6 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199479&qs=pros-and-cons#reviews) Users value the **reporting efficiency** of Intentwise, enabling customizable reports and effective KPI tracking for their business needs. [(6 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199456&qs=pros-and-cons#reviews) Users commend Intentwise for its **business growth impact** , achieving significant increases in performance and adaptability to client needs. [(5 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199319&qs=pros-and-cons#reviews) Some users find Intentwise **expensive** , especially for small ad budgets, though results are notable. [(2 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199242&qs=pros-and-cons#reviews) Users find the **missing features** frustrating, specifically the lack of advanced budget settings and case creation options. [(2 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199441&qs=pros-and-cons#reviews) Users find it challenging to **fully leverage the complexities** of Intentwise's advertising systems despite its ease of use. [(1 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=2229656&qs=pros-and-cons#reviews) Users find **billing confusing** when mixing services, leading to frustration in managing their accounts. [(1 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199256&qs=pros-and-cons#reviews) Users find the platform easy to use, yet **complexity in advertising systems** makes full utilization challenging. [(1 mentions)](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=2229632&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Intentwise ##### 1. Ease of Use Users find Intentwise to be incredibly **user-friendly and intuitive** , making navigation and reporting effortless. [ See 8 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199468&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent advertising management platform and team" What do you like about Intentwise? Intentwise handles all of our Amazon advertising activities - creating, managing and optimizing our campaigns based on the strategy and criteria we ha ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great set of products, and even better support" What do you like about Intentwise? There is a vast amount of tools, from ads management to Analytics and Explore (Amazon Marketing Cloud). Most of these tools work rather seamlessly wit ##### 2. Advertising Optimization Users value the **quick communication and expert optimization** from Intentwise, leading to effective advertising results. [ See 6 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1970940&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent advertising management platform and team" What do you like about Intentwise? Intentwise handles all of our Amazon advertising activities - creating, managing and optimizing our campaigns based on the strategy and criteria we ha ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great Partnership" What do you like about Intentwise? Intentwise's ability to bring multiple different functions together makes tackling Amazon and other retailers easy. It is a central place for analytic ##### 3. Customer Support Users praise Intentwise for its **exceptional customer support** , highlighting the responsiveness and value brought by the team. [ See 6 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199479&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great set of products, and even better support" What do you like about Intentwise? There is a vast amount of tools, from ads management to Analytics and Explore (Amazon Marketing Cloud). Most of these tools work rather seamlessly wit ![Austen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austen C.") AC Austen C. Small-Business (50 or fewer emp.) 5.0/5 "Intentwise is not just a tool It's so much more." What do you like about Intentwise? I have been using Intentwise for about four years now and have tried multiple different platforms, all of which fall short of Intentwise's capabilitie ##### 4. Reporting Efficiency Users value the **reporting efficiency** of Intentwise, enabling customizable reports and effective KPI tracking for their business needs. [ See 6 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199456&qs=pros-and-cons#reviews) See Related User Reviews ![Erika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika G.") EG Erika G. Mid-Market (51-1000 emp.) 5.0/5 "Next level reporting with a best in class team!" What do you like about Intentwise? We came to Intentwise primarily for reporting and dashboarding, and it’s been a major upgrade from other tools we've tried. They built out custom dash ![Manuel O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manuel O.") MO Manuel O. Small-Business (50 or fewer emp.) 4.5/5 "Great For Custom Reporting Solutions" What do you like about Intentwise? It allows both on-platform reporting and integration with Looker Studio, Power BI, etc., to build fully customizable reports. Whatever you need, you c ##### 5. Business Growth Users commend Intentwise for its **business growth impact** , achieving significant increases in performance and adaptability to client needs. [ See 5 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199319&qs=pros-and-cons#reviews) See Related User Reviews JM Jessica M. Enterprise (\> 1000 emp.) 5.0/5 "Agile team and strategy driven approach" What do you like about Intentwise? Intentwise has very talented people that focuses on the goal of the client and they are quick to action when there is a change in strategy by the clie ![Marie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marie C.") MC Marie C. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Support for Advertising on Amazon and Walmart to build brand awareness and grow revenue." What do you like about Intentwise? Quick and clear communication with the team and timely response to our requests. We appreciate the flexibility afforded our brand as we are constantly ### 5 Cons or Disadvantages of Intentwise ##### 1. Expensive Some users find Intentwise **expensive** , especially for small ad budgets, though results are notable. [ See 2 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199242&qs=pros-and-cons#reviews) See Related User Reviews ![Austen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austen C.") AC Austen C. Small-Business (50 or fewer emp.) 5.0/5 "Intentwise is not just a tool It's so much more." What do you dislike about Intentwise? It is not the cheapest option, but the results speak for themselves. Happy Customer for 4+ years. ![Jillian W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian W.") JW Jillian W. Small-Business (50 or fewer emp.) 5.0/5 "Intentwise Makes AMS Easy" What do you dislike about Intentwise? For companies with small ad budgets, sometimes Intentwise is not cost-effective. This isn't unique to Intentwise, however. Amazon AMS is a large commi ##### 2. Missing Features Users find the **missing features** frustrating, specifically the lack of advanced budget settings and case creation options. [ See 2 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199441&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great analytical platform that enables me to optimize in an efficient manner!" What do you dislike about Intentwise? My main concern with the platform is its occasional instability when making substantial changes to targeting. This can be particularly frustrating whe ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Handy tool to help manage and optimize campaigns" What do you dislike about Intentwise? There are some additional features like for example to change daily budget settings based on performance. I am also missing the option to create cases ##### 3. Advertising Challenges Users find it challenging to **fully leverage the complexities** of Intentwise's advertising systems despite its ease of use. [ See 1 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=2229656&qs=pros-and-cons#reviews) See Related User Reviews SW Steve W. Small-Business (50 or fewer emp.) 5.0/5 "Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights" What do you dislike about Intentwise? The platform is easy to use but as with the complexity of the Advertising systems like AMS it can be difficult to be sure you are leveraging every as ##### 4. Billing Issues Users find **billing confusing** when mixing services, leading to frustration in managing their accounts. [ See 1 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=1199256&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great set of products, and even better support" What do you dislike about Intentwise? Billing can be a little confusing if you are mixing and matching services. ##### 5. Complexity Users find the platform easy to use, yet **complexity in advertising systems** makes full utilization challenging. [ See 1 mentions ](https://www.g2.com/products/intentwise/reviews?filters%5Bsentiment_snippet%5D=2229632&qs=pros-and-cons#reviews) See Related User Reviews SW Steve W. Small-Business (50 or fewer emp.) 5.0/5 "Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights" What do you dislike about Intentwise? The platform is easy to use but as with the complexity of the Advertising systems like AMS it can be difficult to be sure you are leveraging every as ## Top-Rated Alternatives [ ![Perpetua](https://images.g2crowd.com/uploads/product/hd_favicon/c88dbe9e0fb883a56a4793206dfc68e6/perpetua.svg "Perpetua") Perpetua 4.4/5(79) ](https://www.g2.com/products/perpetua/reviews) [ ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") Skai 4/5(297) ](https://www.g2.com/products/skai/reviews) [ ![Teikametrics](https://images.g2crowd.com/uploads/product/hd_favicon/47c8a669f729a22e32abdba0e2aafdcf/teikametrics.svg "Teikametrics") Teikametrics 4.5/5(131) ](https://www.g2.com/products/teikametrics/reviews) [ View All Alternatives ](https://www.g2.com/products/intentwise/competitors/alternatives) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 2/11/2021 "Great automation to the Amazon bidding optimization process" 5/5 What do you like best about Intentwise? I like the ability to set automated rules for campaign adjustments based upon the cadence and criteria I set to optimize the campaign metrics quickly and without needing a manual review for every ad group. A process that would take several days manually just happens automatically as many times a week as I set up. Review collected by and hosted on G2.com. What do you dislike about Intentwise? I would like to see better and more frequent keyword recommendations based upon the product line. it is difficult to know with products that have a ton of competition what keywords are really the most searched. I'd like to be able to put in a set of words and see the typical search volume associated with those words and what converted. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? The biggest hurdle IntentWise overcomes is the bid optimization automation. There is no way I could touch this number of campaigns manually on a frequent cadence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 2/15/2021 "user-friendly platform with even better serive" 5/5 What do you like best about Intentwise? Coming into campaign management I had little to no experience or knowledge of where to start. Sreenath and Intentwise have given me the knowledge to maintain the campaign success they started for our company. The team is always very responsive and willing to help in anyway they can. On top of a responsive and friendly team, the platform and its daily optimizations have made keeping up with day to day tasks much easier giving me more time and opportunity to tend to other work. I highly recommend Intentwise to anyone looking for a way to manage their campaigns. Review collected by and hosted on G2.com. What do you dislike about Intentwise? I have no negative opinions on my experience with Intentwise. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? In my experience the most beneficial part of this service has been quarterly deep dives to discuss what improvements can be made. This has helped tremendously expand my understanding of campaign management. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Daniel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel S.") DS Daniel S. Founder Small-Business (50 or fewer emp.) 1/26/2021 "Most Versatile Yet Simplified and Elegant Platform I've Found" 5/5 What do you like best about Intentwise? I run an Amazon advertising agency and I've tried many different softwares. However, Intentwise has been the only one I've found with a perfect balance of customizability and automation. Other softwares are way too far on one side or the other which misses the entire point of having a software. The perfect recipe for managing accounts is to utilize the advantages of computing WITH the advantages of human flexibility and strategy. Also, the software runs much more quickly than others I've tried, and this makes a massive difference in experience. Review collected by and hosted on G2.com. What do you dislike about Intentwise? I really can't think of anything I dislike. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? Lowering ACoS and increasing sales for my clients! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Marianna D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marianna D.") MD Marianna D. Country Manager Small-Business (50 or fewer emp.) 4/13/2021 "Amazing Platform Providing Amazing Results!!" 5/5 What do you like best about Intentwise? Honestly, the KPIs I´ve got !!! The results are so incredible my customers are recommending other brands to join!!! Review collected by and hosted on G2.com. What do you dislike about Intentwise? Nothing!! Perhaps it would be great to be able to also use with other marketplaces such as Mercado Libre Review collected by and hosted on G2.com. Recommendations to others considering Intentwise: Add mor marketplaces! Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? To be able to focus on ROAS instead of just wining bids with costs that are some times higher than the price itself Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rene C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rene C.") RC Rene C. Search Marketing Manager Small-Business (50 or fewer emp.) 2/4/2021 "Intentwise has been essential to streamline campaign management!" 5/5 What do you like best about Intentwise? The variety of features available , as well as the level of custom optimizations you can implement across campaigns. Review collected by and hosted on G2.com. What do you dislike about Intentwise? There's nothing I dislike about Intentwise. Review collected by and hosted on G2.com. Recommendations to others considering Intentwise: Intentwise has been essential when it comes to all the layers of campaign optimization. Not only does it improve workflow, but also improves campaign efficiency and the overall implementation of strategy. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? Intentwise has made the overall workflow of campaign management much more efficient. With multiple options for optimization and ways to review campaign data, it allows us to be more granular in the execution of campaign strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AE Antonio E. CEO Small-Business (50 or fewer emp.) 1/26/2021 "The best Amazon Advertising Platform for Agencies and large-scale advertisers" 5/5 What do you like best about Intentwise? Intentwise's platform is easy to use, intuitive and very powerful. Their A.I. based recommendations for improving performance has helped us grow 14X YoY in number of accounts and revenue. I specially love the automation engine since it helped us reduce our workload by over 50% Review collected by and hosted on G2.com. What do you dislike about Intentwise? The only thing I think it's missing is campaign creation, besides that, there's no better technology Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? Large-scale accounts and bulk operations Account management automation Integration with DSP Integration with our internal tools via their API Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") EC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 1/26/2021 "With Intentwise for nearly 2 years. Gotten better taking into account my recommendations" 5/5 What do you like best about Intentwise? Listening and adjusting to the changing needs of the customer. Patient with those of us that need to ask questions a couple times because we are jugging multiple things. Review collected by and hosted on G2.com. What do you dislike about Intentwise? I would love how to more easily set rules Review collected by and hosted on G2.com. Recommendations to others considering Intentwise: Highly recommend it to everyone but my competitors. I have worked with former Amazon employees and several expensive consultants. Using Intentwise was the best decision we made in the 12 years we have been working on Amazon Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? optimizing AMS. It has allowed me to not have to manage AMS daily. In fact, I have been able to go a month without optimizing and just letting it run and the outcome was consistent. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matthew J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew J.") MJ Matthew J. Digital Marketing Strategist Mid-Market (51-1000 emp.) 2/11/2021 "Love the Product, Love the Company!" 5/5 What do you like best about Intentwise? -Bid optimization recommendations -Automated alerts and bid changes -Incredible reporting tool (with unlimited lookback window) - allows you to view in tables, charts, or download -Super fast and easy to use web and mobile app -Incredible customer support - probably the best I have experienced with a software product Review collected by and hosted on G2.com. What do you dislike about Intentwise? There are no recommendations for campaign budgets Review collected by and hosted on G2.com. Recommendations to others considering Intentwise: Get it! Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? We're able to set up and manage more targeted ad campaigns and still be able to manage the bids in all of them. Better ad performance and a huge time saver as well! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![James B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James B.") JB James B. COO Small-Business (50 or fewer emp.) 1/26/2021 "Great experience maximizing cash flow for my products." 4.5/5 What do you like best about Intentwise? The automation around best practice bids. Review collected by and hosted on G2.com. What do you dislike about Intentwise? Keyword expansion features could increase. Review collected by and hosted on G2.com. Recommendations to others considering Intentwise: Use the managed service over just the platform. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? How to efficiently and effectively manage Amazon advertising with the bare minimum amount of work. I have both used Intentwise to expand reach and revenue (currently) and to optimize and make spend more efficient (past company.) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller FV Felicita V. International Key Account Manager Mid-Market (51-1000 emp.) 1/26/2021 "Strategic and Outstanding performance" 5/5 What do you like best about Intentwise? We enjoy best the knowledgeable team and key performance and data-driven staff. We value that Intentwise is committed to helping us reach our growth and expansion goals. Review collected by and hosted on G2.com. What do you dislike about Intentwise? So far, I have not come to dislike anything specifically. Review collected by and hosted on G2.com. What problems is Intentwise solving and how is that benefiting you? Campaign optimization and ad sales growth. Have seen revenue growth and NTB increase. Review collected by and hosted on G2.com. 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